Brewery in England Turns Defective Kellogg's Corn Flakes Into Craft Beer
When life gives you lemons, you make lemonade. But when life gives you defective corn flakes, you make beer. At least that’s what one brewery in England is doing, Food & Wine reports.
A Kellogg’s factory in Manchester is working with the nearby Seven Bro7hers Brewery in Salford to turn “ugly” corn flakes into an IPA beer. It uses corn flakes that didn’t meet Kellogg’s quality standards because they are too big, too small, or overcooked. Each batch of beer uses about 130 pounds of the “upcycled” flakes
The result is the Throw Away IPA, which will be sold in cans and on draft. The Craft Ales of Manchester Twitter account described the taste as “very strange”—but in a good way. “Definitely corny taste, slightly metallic initially until your taste buds catch up and you get the Kellogg’s crunch!” they wrote.
Very strange in a good way! Definitely corny taste, slightly metallic initially until your tastebuds catch up & you get the Kellogg’s crunch!@KelloggsUK & @SEVENBRO7HERS collab, delivered by Dan “the Man” @Beerstorkuk - impeccable service as always, pal. pic.twitter.com/QSUexuWuBo
— Craft Ales of Manchester (@craftalemanc) December 10, 2018
Kellogg’s teamed up with @SEVENBRO7THERS to turn its ‘ugly’ Kellogg’s Corn Flakes into ‘Throw Away IPA’. This limited edition beer is made from flake considered to be too big, small or overcooked to make it into our packs! Give it a try while stocks last! #ThrowAwayIPA pic.twitter.com/XnFhQH4tzK
— Kellogg’s UK & IRE (@KelloggsUK) December 4, 2018
It’s also a win for Kellogg’s, which has been exploring sustainable food initiatives. "Kellogg's is working hard to eliminate food waste in our manufacturing processes and give our consumers the wholesome products they love with minimum impact on the planet,” Kellogg’s UK Corporate Social Responsibility Manager Kate Prince said. “Our approach has delivered a 12.5 percent reduction on food waste in our UK sites this year."
Meanwhile, the Hallertau Brewery in Auckland, New Zealand, has also joined forces with Kellogg’s to create a beer inspired by Crunchy Nut cereal. According to Beverage Daily, the beer's key ingredients include local kiwi fruit, peanuts, lactose, and honey. Now if only we could get a Froot Loops beer …
[h/t Food & Wine]