The Time the U.S. Government Banned Sliced Bread

iStock.com/scorpp
iStock.com/scorpp

Around 1928, a Missouri jeweler named Otto F. Rohwedder invented the automatic bread-slicing machine and became the darling of American kitchens. Bakeries began advertising the pre-cut loaves as "the greatest forward step in the baking industry since bread was wrapped," prompting Americans to coin that immortal phrase: "The greatest thing since sliced bread."

But America's love of sliced bread wouldn't stop the government from later banning it.

Starting January 18, 1943—the midst of World War II—sliced bread was barred from American bakeries and homes. New baking regulations set by the Office of Price Administration had boosted flour prices, and the government wanted to prevent these costs from getting passed down to the consumer. By banning the use of expensive bread-slicing machines, the government was hoping bakeries could keep their prices low. Officials were also worried about the country's supply of wax paper—and sliced bread required twice as much paraffin wrapping as an unsliced loaf. (It prevented the slices from drying prematurely.)

The decision was extremely unpopular. On January 26, Sue Forrester of Fairfield, Connecticut wrote a letter to the editor of The New York Times complaining on behalf of the country’s housewives [PDF]. "I should like to let you know how important sliced bread is to the morale and saneness of a household," Forrester wrote, saying she was forced to hand-cut more than 30 slices of bread every day for her family. It was a waste of American time and energy, she argued. It was also a waste of money: A good bread knife was difficult to find, let alone afford, during the war.

The rule was so disliked that nobody in the government apparently wanted to confess to having the idea. The ban was ordered by Food Administrator Claude R. Wickard, but the office of Price Administration blamed the idea on the agricultural department, which blamed the baking industry.

"The 'off-again-on-again' ban on sliced bread today has all the earmarks of a bureaucratic thriller," Illinois's Belvidere Daily Republican reported. "The mystery over 'whodunnit' in the first place is surprised only by the confusion in high places and the pointing of fingers at the next guy or any one within pointing distance."

The rule also apparently took everybody by surprise. (Or, as the Daily Republican put it, "[B]akers were caught with their wrappers down, so to speak.") According to the Chicago Tribune, "[T]he governmental ban on the sale of sliced bread, effective yesterday, caught hundreds of Chicago housewives by surprise and sent them scurrying to hardware stores to raid depleted supplies of bread knives."

The ban applied to everybody except hotels, restaurants, and railroad dining cars, which were awarded a 60-day reprieve to prepare. Bakeries that refused to abide by the regulation and continued using their bread slicers faced steep fines. The New York Area Supervisor of the Food Distribution Administration, John F. Conaboy, warned bakeries that the government was "prepared to take stern measures if necessary."

But even the law's biggest proponents couldn't seem to get behind it. Emil Fink, a prominent baker and member of the New York City Bakers Advisory Committee, pushed hard for the bread-slicing ban. But one year later, Fink was in court—for slicing bread. According to The New York Times, a U.S. Attorney chastised the bakery-owner: "[Fink] called upon the Government to enforce the regulation rigidly and, at that very time, his bakery was violating the law." Fink was fined $1000.

According to a February 1943 report in the Harrisburg Telegraph, the ban wasn't even saving money—in fact, bakers in the area saw sales drop as much as 5 or 10 percent. "While all bakers have varied reasons for the prevailing decrease, they all agree that the absence of sliced bread is at least playing some part in the drop," the paper reported.

Not only did the rule fail to save money, it didn't even save that much wax paper. On March 8, 1943, the ban was rescinded, prompting jubilant headlines across the country. As The New York Times trumpeted: "Sliced Bread Put Back on Sale; Housewives' Thumbs Safe Again."

10 Rad Gifts for Hikers

Greg Rosenke/Unsplash
Greg Rosenke/Unsplash

The popularity of bird-watching, camping, and hiking has skyrocketed this year. Whether your gift recipients are weekend warriors or seasoned dirtbags, they'll appreciate these tools and gear for getting most out of their hiking experience.

1. Stanley Nesting Two-Cup Cookset; $14

Amazon

Stanley’s compact and lightweight cookset includes a 20-ounce stainless steel pot with a locking handle, a vented lid, and two insulated 10-ounce tumblers. It’s the perfect size for brewing hot coffee, rehydrating soup, or boiling water while out on the trail with a buddy. And as some hardcore backpackers note in their Amazon reviews, your favorite hiker can take the tumblers out and stuff the pot with a camp stove, matches, and other necessities to make good use of space in their pack.

Buy it: Amazon

2. Osprey Sirrus and Stratos 24-Liter Hiking Packs; $140

Amazon

Osprey’s packs are designed with trail-tested details to maximize comfort and ease of use. The Sirrus pack (pictured) is sized for women, while the Stratos fits men’s proportions. Both include an internal sleeve for a hydration reservoir, exterior mesh and hipbelt pockets, an attachment for carrying trekking poles, and a built-in rain cover.

Buy them: Amazon, Amazon

3. Yeti Rambler 18-Ounce Bottle; $48

Amazon

Nothing beats ice-cold water after a summer hike or a sip of hot tea during a winter walk. The Yeti Rambler can serve up both: Beverages can stay hot or cold for hours thanks to its insulated construction, and its steel body (in a variety of colors) is basically indestructible. It will add weight to your hiker's pack, though—for a lighter-weight, non-insulated option, the tried-and-true Camelbak Chute water bottle is incredibly sturdy and leakproof.

Buy it: Amazon

4. Mappinners Greatest 100 Hikes of the National Parks Scratch-Off Poster; $30

Amazon

The perfect gift for park baggers in your life (or yourself), this 16-inch-by-20-inch poster features epic hikes like Angel’s Landing in Zion National Park and Half Dome in Yosemite National Park. Once the hike is complete, you can scratch off the gold foil to reveal an illustration of the park.

Buy it: Amazon

5. National Geographic Adventure Edition Road Atlas; $19

Amazon

Hikers can use this brand-new, updated road atlas to plan their next adventure. In addition to comprehensive maps of all 50 states, Puerto Rico, Canada, and Mexico, they'll get National Geographic’s top 100 outdoor destinations, useful details about the most popular national parks, and points on the maps noting off-the-beaten-path places to explore.  

Buy it: Amazon

6. Adventure Medical Kits Hiker First-Aid Kit; $25

Amazon

This handy 67-piece kit is stuffed with all the things you hope your hiker will never need in the wilderness. Not only does it contain supplies for pain, cuts and scrapes, burns, and blisters (every hiker’s nemesis!), the items are organized clearly in the bag to make it easy to find tweezers or an alcohol wipe in an emergency.

Buy it: Amazon

7. Hiker Hunger Ultralight Trekking Poles; $70

Amazon

Trekking poles will help increase your hiker's balance and stability and reduce strain on their lower body by distributing it to their arms and shoulders. This pair is made of carbon fiber, a super-strong and lightweight material. From the sweat-absorbing cork handles to the selection of pole tips for different terrain, these poles answer every need on the trail. 

Buy it: Amazon

8. Leatherman Signal Camping Multitool; $120

Amazon

What can’t this multitool do? This gadget contains 19 hiking-friendly tools in a 4.5-inch package, including pliers, screwdrivers, bottle opener, saw, knife, hammer, wire cutter, and even an emergency whistle.

Buy it: Amazon

9. RAVPower Power Bank; $24

Amazon

Don’t let your hiker get caught off the grid with a dead phone. They can charge RAVPower’s compact power bank before they head out on the trail, and then use it to quickly juice up a phone or tablet when the batteries get low. Its 3-inch-by-5-inch profile won’t take up much room in a pack or purse.

Buy it: Amazon

10. Pack of Four Indestructible Field Books; $14

Amazon

Neither rain, nor snow, nor hail will be a match for these waterproof, tearproof 3.5-inch-by-5.5-inch notebooks. Your hiker can stick one in their pocket along with a regular pen or pencil to record details of their hike or brainstorm their next viral Tweet.

Buy it: Amazon

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Coca-Cola Is Discontinuing TaB After Almost 60 Years

Stock up while you can.
Stock up while you can.
lokate366, Flickr // CC BY-SA 2.0

In 1963, Coca-Cola debuted TaB, a one-calorie diet soda that came in a pink can and promised women the chance to “have a shape he can’t forget.” The beverage was intended, as the commercial’s catchy jingle was quick to remind you, “for beautiful people,” with the sunny implication that sipping it could make you one of them.

TaB began to lose popularity after Diet Coke was launched in 1982, but a small crop of devotees still prefer it today. There’s even a website called ilovetab.com that keeps tabs on where the beverage is sold and which celebrities are spotted with a can in hand.

Unfortunately for fans, the Coca-Cola Company has finally decided to discontinue the drink just a few years short of its 60th anniversary. It’s not the only casualty: ZICO coconut water, Odwalla juices, Diet Coke Feisty Cherry, and Coca-Cola Life (a reduced-sugar version of Coke with stevia leaf extract) are also being retired, along with a few regional and international products.

Though plenty of businesses have scaled back their offerings—or gone bankrupt—due to the coronavirus pandemic, the company maintains that these changes were in the works long before then. That said, “the ongoing COVID-19 supply chain challenges and shifting shopping behaviors prompted the company to fast-track its plan,” Coca-Cola explained in a press release.

TaB is now more of a nostalgic cult classic than a lucrative asset. According to The New York Times, Coca-Cola circulated about 3 million cases of TaB in 2011—not even half a percent of the number of Diet Coke cases produced in the same year. But that’s not to say people won’t be sad to see it go.

“We’re forever grateful to TaB for paving the way for the diets and lights category, and to the legion of TaB lovers who have embraced the brand for nearly six decades,” Kerri Kopp, Diet Coke’s group director for North America, said in a press release. “If not for TaB, we wouldn’t have Diet Coke or Coke Zero Sugar. TaB did its job.”

[h/t The New York Times]