The Clever Trick Netflix Uses to Keep You Binge-Watching

iStock.com/mphillips007
iStock.com/mphillips007

From its humble beginnings as a mail-order service for physical storage media, Netflix has grown into a monolithic entertainment giant. As of October 2018, the company reported 130 million paid subscribers worldwide, with a forecast of millions more being added every quarter.

That growth depends in large part on making sure people are finding programming options and then binge-watching them until work and relationships begin to suffer. With so much on the line, it’s no wonder Netflix has a strategy for keeping viewers tuned in—one that has a lot in common with book covers, according to Thrillist.

In a recent Medium post, Netflix programmers revealed that their algorithm for customizing recommendations comes down to more than just a laundry list of titles. Each curated selection will use a still image—which the service calls a landing card—that best represents your interests based on your viewing history.

As a hypothetical example, a menu option for 1993’s Jurassic Park might show off the dinosaurs if you have a tendency to watch creature features. If your queue is full of Jeff Goldblum movies, then you might instead see a shot of the actor (though probably not that shirtless one). In the case of 1997’s Good Will Hunting, a love for dramatic movies might have Netflix show you a sobbing Matt Damon. If you watch a lot of comedies, they’ll show you Robin Williams instead.

Artwork makes up a big part of how Netflix viewers make selections, with one 2016 company survey indicating that the images made up 82 percent of their focus while browsing. A movie or series might have up to a dozen different images, with your viewing habits ranking which one might be most likely to get you to click on it.

It’s the viewer’s hierarchy, not Hollywood’s, that informs those choices. If you’ve mainlined several Jack Black movies, then you might see his face instead of John Cusack’s in a box for 1999’s High Fidelity—even though Cusack is the star and Black has a supporting role. For cases in which stars might have equal appeal, the user’s preferences will help determine what they see. Uma Thurman enthusiasts will notice her in art for 1994’s Pulp Fiction; John Travolta fans will get his image on their screens.

While this is an effective strategy, some critics of the approach say that this level of customization removes the discovery aspect of entertainment consumption. If Netflix is feeding you a diet of things you already like, how will you discover anything new and different that you may also like? The answer to that probably lies in the very analog strategy of asking a friend.

[h/t Thrillist]

Take Advantage of Amazon's Early Black Friday Deals on Tech, Kitchen Appliances, and More

Amazon
Amazon

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Even though Black Friday is still a few days away, Amazon is offering early deals on kitchen appliances, tech, video games, and plenty more. We will keep updating this page as sales come in, but for now, here are the best Amazon Black Friday sales to check out.

Kitchen

Instant Pot/Amazon

- Instant Pot Duo Plus 9-in-115 Quart Electric Pressure Cooker; $90 (save $40) 

- Le Creuset Enameled Cast Iron Signature Sauteuse 3.5 Quarts; $180 (save $120)

- KitchenAid KSMSFTA Sifter with Scale Attachment; $95 (save $75) 

- Keurig K-Mini Coffee Maker; $60 (save $20)

- Cuisinart Bread Maker; $88 (save $97)

- Anova Culinary Sous Vide Precision Cooker; $139 (save $60)

- Aicook Juicer Machine; $35 (save $15)

- JoyJolt Double Wall Insulated Espresso Mugs - Set of Two; $14 (save $10) 

- Longzon Silicone Stretch Lids - Set of 14; $13 (save $14)

HadinEEon Milk Frother; $37 (save $33)

Home Appliances

Roomba/Amazon

- iRobot Roomba 675 Robot Vacuum with Wi-Fi Connectivity; $179 (save $101)

- Fairywill Electric Toothbrush with Four Brush Heads; $19 (save $9)

- ASAKUKI 500ml Premium Essential Oil Diffuser; $22 (save $4)

- Facebook Portal Smart Video Calling 10 inch Touch Screen Display with Alexa; $129 (save $50)

- Bissell air320 Smart Air Purifier with HEPA and Carbon Filters; $280 (save $50)

Oscillating Quiet Cooling Fan Tower; $59 (save $31) 

TaoTronics PTC 1500W Fast Quiet Heating Ceramic Tower; $55 (save $10)

Vitamix 068051 FoodCycler 2 Liter Capacity; $300 (save $100)

AmazonBasics 8-Sheet Home Office Shredder; $33 (save $7)

Ring Video Doorbell; $70 (save $30) 

Video games

Nintendo

- Legend of Zelda Link's Awakening for Nintendo Switch; $40 (save $20)

- Marvel's Spider-Man: Game of The Year Edition for PlayStation 4; $20 (save $20)

- Marvel's Avengers; $27 (save $33)

- Minecraft Dungeons Hero Edition for Nintendo Switch; $20 (save $10)

- The Last of Us Part II for PlayStation 4; $30 (save $30)

- LEGO Harry Potter: Collection; $15 (save $15)

- Ghost of Tsushima; $40 (save $20)

BioShock: The Collection; $20 (save $30)

The Sims 4; $20 (save $20)

God of War for PlayStation 4; $10 (save $10)

Days Gone for PlayStation 4; $20 (save $6)

Luigi's Mansion 3 for Nintendo Switch; $40 (save $20)

Computers and tablets

Microsoft/Amazon

- Apple MacBook Air 13 inches with 256 GB; $899 (save $100)

- New Apple MacBook Pro 16 inches with 512 GB; $2149 (save $250) 

- Samsung Chromebook 4 Chrome OS 11.6 inches with 32 GB; $210 (save $20) 

- Microsoft Surface Laptop 3 with 13.5 inch Touch-Screen; $1200 (save $400)

- Lenovo ThinkPad T490 Laptop; $889 (save $111)

- Amazon Fire HD 10 Tablet (64GB); $120 (save $70)

- Amazon Fire HD 10 Kids Edition Tablet (32 GB); $130 (save $70)

- Samsung Galaxy Tab A 8 inches with 32 GB; $100 (save $50)

Apple iPad Mini (64 GB); $379 (save $20)

- Apple iMac 27 inches with 256 GB; $1649 (save $150)

- Vankyo MatrixPad S2 Tablet; $120 (save $10)

Tech, gadgets, and TVs

Apple/Amazon

- Apple Watch Series 3 with GPS; $179 (save $20) 

- SAMSUNG 75-inch Class Crystal 4K Smart TV; $998 (save $200)

- Apple AirPods Pro; $199 (save $50)

- Nixplay 2K Smart Digital Picture Frame 9.7 Inch Silver; $238 (save $92)

- All-New Amazon Echo Dot with Clock and Alexa (4th Gen); $39 (save $21)

- MACTREM LED Ring Light 6" with Tripod Stand; $16 (save $3)

- Anker Soundcore Upgraded Bluetooth Speaker; $22 (save $8)

- Amazon Fire TV Stick with Alexa Voice Remote; $28 (save $12)

Canon EOS M50 Mirrorless Camera with EF-M 15-45mm Lens; $549 (save $100)

DR. J Professional HI-04 Mini Projector; $93 (save $37)

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Boldly Celebrate the Holidays With This Star Trek U.S.S. Enterprise Christmas Tree Topper

Hallmark, Amazon
Hallmark, Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

From Baby Yoda Christmas ornaments to TARDIS string lights, there are plenty of geeky holiday decorations you can use to celebrate the season. If you're a Star Trek fan, this U.S.S. Enterprise tree topper, complete with lights and sound effects, could be the perfect addition to your Christmas tree.

This 10-inch-tall ornament from Hallmark looks like it flew straight out of an episode of the classic sci-fi series. The ship stays lit up when you plug it in, and you can press a button on the topper's base or on the included remote control to watch it put on a dazzling light show display set to the Star Trek theme.

Hallmark, Amazon

Whether you have a real tree, an artificial tree, or a Chris Pine tree, the Star Trek topper will add a delightfully geeky layer to your decor. You can purchase it for this year's tree, or leave it in its keepsake box and give it to a fellow Trekkie.

The Star Trek U.S.S. Enterprise tree topper is now available from Amazon for $150. Here are more gifts to give the space-lover in your life this holiday season.

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