For those who love to travel, the chance to win a year's worth of free, unlimited flights from JetBlue Airways is perhaps an even greater reward than winning cold hard cash. There's a catch, though. As The Hill reports, anyone who enters JetBlue's ongoing "All You Can Jet" sweepstakes will have to delete every photo from their Instagram profile first.

That's right: Every selfie, #latergram, and picturesque plate of food must be purged, per JetBlue's official rules. In addition, entrants are asked to use a photo tool on JetBlue's website to create an image with the following overlay text: "All you can [insert word of your choice here]." For example, other entries say things like "All you can relax," "All you can explore," and "All you can ski." To finish entering, upload the photo to Instagram, and be sure to tag @JetBlue and use the hashtag #allyoucanjetsweepstakes. (Also, keep in mind that your Instagram page must be public, not private.)

Posing what is perhaps an even greater challenge, entrants must also refrain from posting other photos to Instagram until the sweepstakes ends at midnight on March 9. (However, entries must be submitted by 9 a.m. on March 8.) Only one entry per person is allowed, and the contest is open to residents of the U.S. and Puerto Rico who are 18 or older.

At the end of the contest period, three grand prize winners will be selected randomly. Each winner will receive free air travel for themselves and a companion—a deal worth roughly $20,000. If you're fine with wiping your Instagram clean, third-party apps like InstaClean and Cleaner for IG let you delete photos en masse. And if you don't want to lose your images, TechJunkie has a post explaining how to download Instagram photos.

[h/t The Hill]