10. Starbucks employees want to create a connection with you.
Starbucks partners have a corporate mandate to be friendly. It’s called the “customer connection,” and it’s highly valued by the company. “We are evaluated and scrutinized on our ‘customer connections,’” M says. “We are pushed to greet everyone by name if they’ve come in several times before. Even if we’re working drive-thru, we’re supposed to stop to greet someone entering the café. The cacophony of ‘Hi, welcome’ every time the door opens has startled a lot of customers. It’s almost Pavlovian and robotic, but we get confronted about not doing it multiple times per shift.” M says that unforced interactions are preferable to sticking to the required script. “The only real time I enjoy the customer interaction is when it’s genuine and not the result of my forced ‘Any plans for the weekend?’”