Charmin Thinks Its Forever Roll Is the Perfect Toilet Paper for Millennials

Charmin
Charmin

It’s hard to reinvent toilet paper. So long as it’s soft and of sufficient thickness to make its intended use as smooth as possible, consumers are generally happy. (Unless, of course, they wipe too aggressively, leading to rectal irritation known as Polished Anus Syndrome.) But Charmin is betting on the fact that they have a solution to a problem most toilet paper users didn’t even realize they had: where to stock their inventory of Ultra Soft rolls.

The Charmin Forever roll is a massive stool spool that measures between 8.7 inches and a foot in diameter, the larger more than twice the dimensions of a standard 5-inch roll. The idea, according to Charmin, is to eliminate the need for consumers to store extra rolls. The company believes that Millennials are often living either alone or in smaller domestic units, with storage space at a premium. With a Forever roll, users only need to worry about buying toilet paper every one to three months.

Although people would no longer need to stockpile rolls, the Forever roll is so large that it won’t fit on a conventional wall-mounted toilet paper dispenser. Charmin offers a stainless-steel freestanding apparatus or wall brackets to accommodate the rolls. Those kits average $29.

As for the rolls themselves: There’s a price for convenience. Newsweek estimates that the 12-inch roll retailing for $9.99 comes out to 58 cents per 100 sheets, while their smaller Mega rolls average 34 or 35 cents per 100 sheets. This hybrid of practicality and viral marketing is currently only available on the Charmin website.

[h/t Business Insider]

Why Are Shower Doors in Hotel Rooms Getting Smaller?

sl-f/iStock via Getty Images
sl-f/iStock via Getty Images

Shower doors are shrinking in posh hotels, and minimalism is to blame, Condé Nast Traveler reports.

In lieu of hanging shower curtains or providing full shower doors, many newer hotels are opting for glass panels that cover only half the length of the shower. That’s frustrating for many travelers, who complain the growing trend is inconvenient and leaves bathroom floors sopping wet and slippery after shower use.

According to Condé Nast Traveler, the half-door trend began in European hotels in the 1980s. “A lot of it comes down to people trying to design hotel rooms with limited space,” boutique hotel designer Tom Parker told the magazine. “It’s about the swing of the shower door, because it has to open outward for safety reasons, like [if] someone falls in the shower. You have to figure out where the door swing’s going to go, make sure it’s not [hitting] the main door. It’s just about clearances.” A smaller door also has the added benefit of making the space appear larger than it really is, according to the magazine.

The trend is also connected to the birth of minimalist “lifestyle hotels,” which cater to a younger, hipper clientele that gravitates toward sleek lines and modern design. Plus, half-size glass doors are easier to clean than shower curtains, which tend to trap bacteria and need to regularly be replaced, which can add up to significant additional costs for a hotel.

Theoretically, even half-door showers are designed to minimize water spillage. Designers try to level the floors in bathrooms so water doesn’t pool in random areas, and they place shower heads and knobs in areas that are more protected by glass paneling. And where design doesn’t work, hotels try to pick up the slack.

“Hotels tend to mitigate the risks by offering non-slip interior shower mats, cloth bath mats for stepping out of the shower, grab bars, [and] open showers or no-sill showers which avoid having to step up and over the ledge,” designer Douglas DeBoer, founder and CEO of Rebel Design Group, told Condé Nast Traveler.

But the half-door trend still has yet to gain much love from hotel guests. “The older generation much, much prefers having a shower door,” Parker told Condé Nast Traveler. “I’m like a 70-year-old man at heart anyway. I like [a shower door] if it’s in keeping with the style of the rest of the room.”

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95 Years of The New Yorker Covers Visualized by Color

Screenshot via C82
Screenshot via C82

On February 21, 1925, The New Yorker appeared on the magazine scene with a cover illustration of a dandy drawn by art editor Rea Irvin, a character later christened Eustace Tilley. Almost a century later, Tilley still graces the cover of The New Yorker at least once a year on the magazine’s anniversary. Other weeks, they commission artists to illustrate timely political topics and evergreen moods.

The magazine has run more than 4600 covers in its 92 years of near-weekly issues (it’s currently published 47 times a year), all of which you can explore by color, thanks to designer Nicholas Rougeux (who has previously visualized sentences and punctuation in classic literature).


Using an algorithm, Rougeux analyzed the top five colors represented in every cover illustration and created a color palette for that issue. Then, he mapped out a palette for every single cover, creating a timeline of New Yorker design. It allows you to see what colors have dominated particular years and decades. If you scroll over the individual palettes, you can see the full image of that week’s cover.


Rougeux found some trends in the colors that have repeatedly graced the magazine’s cover. “Limited and muted palettes were used the 1920s," he writes on his site, while "possibly due to printing limitations, darker greens were more common in the 1940s, lighter palettes were used in the 1970s and 1980s, louder contrasting palettes were popular in the 1990s and more well-rounded palettes started being used since the 2000s.”

You can explore the color timeline for yourself here.

All images courtesy Nicholas Rougeux

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