A New Jersey Pizzeria Is Using Its Delivery Boxes to Help Find Missing Pets

You might overlook dozens of “Lost Dog” posters nailed to telephone posts on a weekly basis, but would you miss one pasted to the top of your pizza box? One New Jersey pizzeria owner thinks not.

John Sanfratello, owner of Angelo’s Pizza in Matawan, New Jersey, is asking people from all over the state to send him their lost pet flyers so that he can tape them to his delivery boxes, CBS News reports. The idea occurred to him after his neighbor’s cat went missing: Though that cat has since been found, Sanfratello started to wonder how he could help reunite other lost pets with their owners. Since the pizza was getting delivered around the city anyway, he thought, why not add a message?

One patron of the pizzeria told CBS News she thinks the practice has “triggered a community effort by everyone” to pay a little extra attention to their fellow residents. And Sanfratello’s sister has also adopted the idea for her own pizza shops in Florida.

Angelo’s Pizza is currently spreading the word about two other missing animals: a cat and a Seeing Eye dog in training named Ondrea, who recently escaped her yard while chasing another animal. The German shepherd puppy has been lost for almost four weeks, and her owners said they’ve done everything they could think of—searching the woods, putting up flyers around town, and posting on Facebook—to no avail.

It’s a new spin on the old practice of printing photos of missing children on milk cartons, Sanfratello said. Though that may have fallen out of fashion in the late 1980s, Sanfratello has high hopes for this new partnership between pizza and pet owners.