Jelly Belly Turns Up the Scovilles With New Sriracha, Jalapeño, and Carolina Reaper Flavors

Despite what you may think, the sriracha bean is actually the mildest of the five.
Despite what you may think, the sriracha bean is actually the mildest of the five.
Jelly Belly

People are no longer afraid of a little spice; in fact, they demand it. According to The Wall Street Journal, the U.S. hot sauce industry generated $700 million in 2018 alone, a gain of nearly 25 percent over the previous five years. And in the snack aisle, every company wants to be the lord of the Scoville unit—it’s why ghost pepper, habañero, and sriracha flavors have made their way onto chips, into beer, and into the coating on candy canes. But it turns out that in their mad pursuit for tongue-scalding dominance, they may have all been bested by … a jelly bean.

That a line of jelly beans has officially entered the hot-and-spicy market with such ease might be surprising, until you realize it’s all the brainchild of the flavor scientists at Jelly Belly, a company famous for perfecting the classic jelly bean varieties, while conjuring up welcome new ones. In some circles, though, they’re far more notorious for their bizarre "prank" flavors, like the horrifically accurate snot- and barf-flavored jelly beans from a few years back.

These new hot pepper-flavored beans come from the company’s new Fiery Five line, and they’re available in sriracha, jalapeño, cayenne, habañero, and Carolina Reaper flavors, all of which were made with real pepper purée.

It's suggested you wear glove when even just touching a Carolina Reaper.mrsixinthemix/iStock via Getty Images Plus

The first sign that these beans might be more than a passing novelty confronts you right on the box, where the company proudly flaunts a warning label that claims this candy shouldn’t be eaten by anyone under the age of 13 or the elderly (or pets, for that matter). And marketing fluff, it is not. We held a taste test at Mental Floss to gauge the reactions to the Fiery Five, and, well, there were a lot of perspiring foreheads around the office. We started with the mildest of the bunch: sriracha.

“It tastes like I’m eating Korean food,” Justin Dodd, Mental Floss video producer, says. “Very savory, pretty nice kick, not painful at all.”

While sriracha has all the spicy street cred, it’s relatively tame in terms of actual punch. According to Jelly Belly, this one comes in at 2200 Scoville heat units, meaning it would take 2200 cups of water to completely dilute the heat of one cup of sriracha.

After sriracha comes jalapeño (5000 Scovilles), cayenne (50,000 Scovilles), habañero (350,000 Scovilles), and the Carolina Reaper at a sinus-clearing 2.2 million Scovilles.

Of the bunch, the group generally agreed that the jalapeño jellybean tastes the most authentic. Jelly Belly

“Cayenne was less spicy than sriracha and jalapeño to me,” Jon Mayer, senior video producer at Mental Floss, says. “They both hurt your nose, though.”

Overall, the team found the jalapeño jellybean tasted the most authentic, while the spice of the habañero was impressive, despite it taking a few seconds to creep in.

Then came the Reaper.

“The Carolina Reaper similarly doesn’t hit you hard at first, but then it really gets you in your throat,” Mayer says. “It’s the only one that made me tear up.”

Similarly, Adam Weinrib, senior editor at 12up.com (also part of Minute Media), says the Reaper “torched our mouths and had us running to the communal fridge for glasses of milk. Plural.”

For my part, I almost needed a change of shirt after just one Reaper. After trying all five, I bravely walked off into the elevator bank to collect myself.

So, no, Jelly Belly’s Fiery Five is not a novelty to just pop into your mouth. It’s for serious spice lovers that don’t mind a little smoke coming from their ears. If you’re up to the challenge, you can head to JellyBelly.com to buy bags ($30) or boxes ($8) of these nuclear snacks.

You can also download the Bean Boozled app and dare a friend to take the Fiery Five Challenge, where you're tasked with spinning the virtual wheel and eating whatever jelly bean the arrow lands on. Then, you can share your reactions (tears and all) online.

At Mental Floss, we only write about the products we love and want to share with our readers, so all products are chosen independently by our editors. Mental Floss has affiliate relationships with certain retailers and may receive a percentage of any sale made from the links on this page. Prices and availability are accurate as of the time of publication.

Amazon's Under-the-Radar Coupon Page Features Deals on Home Goods, Electronics, and Groceries

Stock Catalog, Flickr // CC BY 2.0
Stock Catalog, Flickr // CC BY 2.0

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Now that Prime Day is over, and with Black Friday and Cyber Monday still a few weeks away, online deals may seem harder to come by. And while it can be a hassle to scour the internet for promo codes, buy-one-get-one deals, and flash sales, Amazon actually has an extensive coupon page you might not know about that features deals to look through every day.

As pointed out by People, the coupon page breaks deals down by categories, like electronics, home & kitchen, and groceries (the coupons even work with SNAP benefits). Since most of the deals revolve around the essentials, it's easy to stock up on items like Cottonelle toilet paper, Tide Pods, Cascade dishwasher detergent, and a 50 pack of surgical masks whenever you're running low.

But the low prices don't just stop at necessities. If you’re looking for the best deal on headphones, all you have to do is go to the electronics coupon page and it will bring up a deal on these COWIN E7 PRO noise-canceling headphones, which are now $80, thanks to a $10 coupon you could have missed.

Alternatively, if you are looking for deals on specific brands, you can search for their coupons from the page. So if you've had your eye on the Homall S-Racer gaming chair, you’ll find there's currently a coupon that saves you 5 percent, thanks to a simple search.

To discover all the deals you have been missing out on, head over to the Amazon Coupons page.

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Grab an Exclusive Star Wars Enamel Pin Advent Calendar Before They Sell Out

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We've already seen unique Advent calendars filled with beauty samples, Harry Potter figurines, and cat food this year, so it's only natural for Star Wars to get in on the action, too. And in addition to a new LEGO Star Wars Advent calendar hitting shelves, Toynk has an exclusive calendar that caters to serious collectors. This one features 24 beautiful enamel pins of characters like Darth Vader, Princess Leia, Chewbacca, Emperor Palpatine, and plenty more that fans can uncover in the lead-up to Christmas. The calendar is currently available for pre-order for $110.

Toynk

Don't expect these to stick around too long, though. Only 1000 of the calendars will be produced, and each will come with a certificate of authenticity. While all the Star Wars favorites are here, some pins are holiday-themed, so don't be surprised to see BB-8 and C-3PO wearing Santa Claus hats to mark the occasion. Each enamel pin measures 1 to 3 inches long and is housed in a holiday-themed calendar box.

The Advent calendar is now available for pre-order and will be released on November 15. If you are interested in pre-ordering, head over to Toynk.

Related: Celebrate Season 2 of The Mandalorian With These 10 Products

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