What a Whopper: Burger King’s New Commercial About Cow Farts Has Farmers Angry

A Burger King ad about cow farts is drawing controversy.
A Burger King ad about cow farts is drawing controversy.
Burger King, YouTube

While we rarely look to fast food franchises or their menus to teach us ecological lessons, that hasn’t stopped Burger King from taking a break conceiving of new breakfast items and making an attempt to influence the conversation over global warming.

Despite the company's good intentions, farmers aren’t happy about it. Specifically, they’re displeased with blame being placed on cow farts.

The ad, which can be seen below, features a catchy song about cows emitting methane gas, a contributor to global warming. With a proper diet that includes lemongrass, the chain says, those emissions could be reduced. The message is delivered by Mason Ramsey, a 13-year-old yodeler who went viral two years ago for his rendition of “Lovesick Blues” by Hank Williams.

According to the BBC, spokespeople for the farming industry and scientists don’t find the message all that charming. While some farmers find the ad condescending and fear it portrays them as insensitive to climate issues, it may also be backed by incomplete statistical data. Scientists say that cow burps, not farts, are the real problem.

“IT’S. NOT. THE. COW. FARTS,” Frank Mitloehner, a professor at the University of California Davis Department of Animal Science wrote on Twitter. “Nearly all enteric methane from cattle is from belching. Suggesting otherwise turns this serious climate topic into a joke.”

Burger King owner Restaurant Brands International defended the marketing approach, saying that feeding cows used for its patties 100 grams of dried lemongrass daily reduced methane emissions by 33 percent.

The research, which was conducted by the Autonomous University of the State of Mexico, has not been published. Critics point out that the reduced emissions are only during the last three to four months of a cow’s life, leaving the remainder—up to 24 months total—to produce typical amounts of gas. As a result, the lifetime reduction of methane emission may only be 3 percent.

A new eco-conscious Whopper made with the reduced-methane beef will be available at select locations in Miami, New York, Austin, Portland, and Los Angeles starting Tuesday.

Take Advantage of Amazon's Early Black Friday Deals on Tech, Kitchen Appliances, and More

Amazon
Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Even though Black Friday is still a few days away, Amazon is offering early deals on kitchen appliances, tech, video games, and plenty more. We will keep updating this page as sales come in, but for now, here are the best Amazon Black Friday sales to check out.

Kitchen

Instant Pot/Amazon

- Instant Pot Duo Plus 9-in-115 Quart Electric Pressure Cooker; $90 (save $40) 

- Le Creuset Enameled Cast Iron Signature Sauteuse 3.5 Quarts; $180 (save $120)

- KitchenAid KSMSFTA Sifter with Scale Attachment; $95 (save $75) 

- Keurig K-Mini Coffee Maker; $60 (save $20)

- Cuisinart Bread Maker; $88 (save $97)

- Anova Culinary Sous Vide Precision Cooker; $139 (save $60)

- Aicook Juicer Machine; $35 (save $15)

- JoyJolt Double Wall Insulated Espresso Mugs - Set of Two; $14 (save $10) 

- Longzon Silicone Stretch Lids - Set of 14; $13 (save $14)

HadinEEon Milk Frother; $37 (save $33)

Home Appliances

Roomba/Amazon

- iRobot Roomba 675 Robot Vacuum with Wi-Fi Connectivity; $179 (save $101)

- Fairywill Electric Toothbrush with Four Brush Heads; $19 (save $9)

- ASAKUKI 500ml Premium Essential Oil Diffuser; $22 (save $4)

- Facebook Portal Smart Video Calling 10 inch Touch Screen Display with Alexa; $129 (save $50)

- Bissell air320 Smart Air Purifier with HEPA and Carbon Filters; $280 (save $50)

Oscillating Quiet Cooling Fan Tower; $59 (save $31) 

TaoTronics PTC 1500W Fast Quiet Heating Ceramic Tower; $55 (save $10)

Vitamix 068051 FoodCycler 2 Liter Capacity; $300 (save $100)

AmazonBasics 8-Sheet Home Office Shredder; $33 (save $7)

Ring Video Doorbell; $70 (save $30) 

Video games

Sony

- Marvel's Spider-Man: Game of The Year Edition for PlayStation 4; $20 (save $20)

- Marvel's Avengers; $27 (save $33)

- Minecraft Dungeons Hero Edition for Nintendo Switch; $20 (save $10)

- The Last of Us Part II for PlayStation 4; $30 (save $30)

- LEGO Harry Potter: Collection; $15 (save $15)

- Ghost of Tsushima; $40 (save $20)

BioShock: The Collection; $20 (save $30)

The Sims 4; $20 (save $20)

God of War for PlayStation 4; $10 (save $10)

Days Gone for PlayStation 4; $20 (save $6)

Luigi's Mansion 3 for Nintendo Switch; $40 (save $20)

Computers and tablets

Microsoft/Amazon

- Apple MacBook Air 13 inches with 256 GB; $899 (save $100)

- New Apple MacBook Pro 16 inches with 512 GB; $2149 (save $250) 

- Samsung Chromebook 4 Chrome OS 11.6 inches with 32 GB; $210 (save $20) 

- Microsoft Surface Laptop 3 with 13.5 inch Touch-Screen; $1200 (save $400)

- Lenovo ThinkPad T490 Laptop; $889 (save $111)

- Amazon Fire HD 10 Tablet (64GB); $120 (save $70)

- Amazon Fire HD 10 Kids Edition Tablet (32 GB); $130 (save $70)

- Samsung Galaxy Tab A 8 inches with 32 GB; $100 (save $50)

Apple iPad Mini (64 GB); $379 (save $20)

- Apple iMac 27 inches with 256 GB; $1649 (save $150)

- Vankyo MatrixPad S2 Tablet; $120 (save $10)

Tech, gadgets, and TVs

Apple/Amazon

- Apple Watch Series 3 with GPS; $179 (save $20) 

- SAMSUNG 75-inch Class Crystal 4K Smart TV; $998 (save $200)

- Apple AirPods Pro; $169 (save $50)

- Nixplay 2K Smart Digital Picture Frame 9.7 Inch Silver; $238 (save $92)

- All-New Amazon Echo Dot with Clock and Alexa (4th Gen); $39 (save $21)

- MACTREM LED Ring Light 6" with Tripod Stand; $16 (save $3)

- Anker Soundcore Upgraded Bluetooth Speaker; $22 (save $8)

- Amazon Fire TV Stick with Alexa Voice Remote; $28 (save $12)

Canon EOS M50 Mirrorless Camera with EF-M 15-45mm Lens; $549 (save $100)

DR. J Professional HI-04 Mini Projector; $93 (save $37)

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You Can Now Buy Your Very Own Baby Yoda Space Macarons

© Lucasfilm
© Lucasfilm

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

When the hit Star Wars series The Mandalorian premiered on Disney+ last fall, executives withheld merchandise to make sure viewers were surprised by the sudden appearance of The Child, a cooing puppet that appears to be of the same species as Jedi master Yoda. Knowing demand for toys and other items for "Baby Yoda" would be high, Disney stood firm.

Those days are over. Now, fans of the series can buy everything from The Child plush dolls to the space macarons the goblin-faced tyke munches on in the fourth episode of the show’s second season. The blue macarons, dubbed Nevarro Nummies after the name of the planet Mando and The Child landed on in the episode, are available at Williams Sonoma for $49.99.

Nevarro Nummies.Williams Sonoma

According to the company’s site, the “ethereal French-style almond macarons” are perfect for “capturing the essence of this scene.” Bear in mind the “essence” of the scene involves The Child throwing a Force tantrum by using his skills to swipe the cookies from a student’s desk while briefly placed at a school.

The precocious creature’s voracious appetite has been a running theme on the series, with some viewers taken aback by a scene in an earlier episode in which he devoured the eggs of a critically endangered frog species. (“Baby Yoda Canceled Amid Accusations of Genocide,” read the Vanity Fair headline.) What will Baby Yoda eat next, and can you buy it? Tune in this week to find out.

[h/t Nerdist]