What a Whopper: Burger King’s New Commercial About Cow Farts Has Farmers Angry

A Burger King ad about cow farts is drawing controversy.
A Burger King ad about cow farts is drawing controversy.
Burger King, YouTube

While we rarely look to fast food franchises or their menus to teach us ecological lessons, that hasn’t stopped Burger King from taking a break conceiving of new breakfast items and making an attempt to influence the conversation over global warming.

Despite the company's good intentions, farmers aren’t happy about it. Specifically, they’re displeased with blame being placed on cow farts.

The ad, which can be seen below, features a catchy song about cows emitting methane gas, a contributor to global warming. With a proper diet that includes lemongrass, the chain says, those emissions could be reduced. The message is delivered by Mason Ramsey, a 13-year-old yodeler who went viral two years ago for his rendition of “Lovesick Blues” by Hank Williams.

According to the BBC, spokespeople for the farming industry and scientists don’t find the message all that charming. While some farmers find the ad condescending and fear it portrays them as insensitive to climate issues, it may also be backed by incomplete statistical data. Scientists say that cow burps, not farts, are the real problem.

“IT’S. NOT. THE. COW. FARTS,” Frank Mitloehner, a professor at the University of California Davis Department of Animal Science wrote on Twitter. “Nearly all enteric methane from cattle is from belching. Suggesting otherwise turns this serious climate topic into a joke.”

Burger King owner Restaurant Brands International defended the marketing approach, saying that feeding cows used for its patties 100 grams of dried lemongrass daily reduced methane emissions by 33 percent.

The research, which was conducted by the Autonomous University of the State of Mexico, has not been published. Critics point out that the reduced emissions are only during the last three to four months of a cow’s life, leaving the remainder—up to 24 months total—to produce typical amounts of gas. As a result, the lifetime reduction of methane emission may only be 3 percent.

A new eco-conscious Whopper made with the reduced-methane beef will be available at select locations in Miami, New York, Austin, Portland, and Los Angeles starting Tuesday.

Looking to Downsize? You Can Buy a 5-Room DIY Cabin on Amazon for Less Than $33,000

Five rooms of one's own.
Five rooms of one's own.
Allwood/Amazon

If you’ve already mastered DIY houses for birds and dogs, maybe it’s time you built one for yourself.

As Simplemost reports, there are a number of house kits that you can order on Amazon, and the Allwood Avalon Cabin Kit is one of the quaintest—and, at $32,990, most affordable—options. The 540-square-foot structure has enough space for a kitchen, a bathroom, a bedroom, and a sitting room—and there’s an additional 218-square-foot loft with the potential to be the coziest reading nook of all time.

You can opt for three larger rooms if you're willing to skip the kitchen and bathroom.Allwood/Amazon

The construction process might not be a great idea for someone who’s never picked up a hammer, but you don’t need an architectural degree to tackle it. Step-by-step instructions and all materials are included, so it’s a little like a high-level IKEA project. According to the Amazon listing, it takes two adults about a week to complete. Since the Nordic wood walls are reinforced with steel rods, the house can withstand winds up to 120 mph, and you can pay an extra $1000 to upgrade from double-glass windows and doors to triple-glass for added fortification.

Sadly, the cool ceiling lamp is not included.Allwood/Amazon

Though everything you need for the shell of the house comes in the kit, you will need to purchase whatever goes inside it: toilet, shower, sink, stove, insulation, and all other furnishings. You can also customize the blueprint to fit your own plans for the space; maybe, for example, you’re going to use the house as a small event venue, and you’d rather have two or three large, airy rooms and no kitchen or bedroom.

Intrigued? Find out more here.

[h/t Simplemost]

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How Did Apple Pie Become an Iconic American Dessert?

Apple pie isn't as American as you may think.
Apple pie isn't as American as you may think.
Dilyara Garifullina via Unsplash

Many staples of American cuisine originated outside the United States. German immigrants brought over the modern hamburger, and Italians were the first to combine cheese with macaroni. Apple pie—a dish that commonly follows the words “American as”—has a reputation for being one of the rare dishes the country can fully claim. But as it turns out, the history of the iconic American dessert isn’t so simple.

The earliest known recipe for apple pie comes not from America, but from England. It dates from the late 1300s and lists multiple fruits as the ingredients, including figs, raisins, and pears, as well as apples. Unlike a modern pie, there was no added sugar, and it was baked in a “coffin” pastry crust meant to contain the filling rather than serve as an edible part of the dish. Though the first concoction resembling apple pie may have come from England, the recipe itself wasn’t wholly English. Its influences can be traced back to France, the Netherlands, and the Ottoman Empire.

Apple trees had only been cultivated in Britain for several centuries by this point. An early ancestor of the fruit originally sprouted up in the Tien Shan mountains of Kazakhstan millions of years ago and was later cultivated in Central Asia before spreading across the globe. Before apple pie could take over America, someone first had to plant the right apple trees on the land. The only apples native to North America prior to British colonialism were crab apples. When colonists arrived in Jamestown, Virginia, in the 17th century, they brought with them the Old World seeds and cuttings they needed to make cider, creating new varieties of American apples.

U.S. residents enjoyed apple pie throughout the 18th and 19th centuries, but it didn’t gain its all-American status right away. The dessert’s transition from British import to American classic may have started during the Civil War. In his book Apple Pie: An American Story, author John T. Edge describes Union and Confederate soldiers scavenging for apples and raiding the hearths and flour bins on farms to make pies. The memory of the sweet treat during a time of national turmoil may have “fixed the taste of apple pie on the palate of generations to come,” Edge writes.

The patriotic symbolism surrounding apple pie was fully established in the early 20th century. A 1902 New York Times article kicked off a new era for the dish, dubbing it “the American synonym for prosperity.” The Times may also be responsible for creating the myth that apple pie is an American invention. A 1926 headline from the paper read: “The Tourist Apple Pie Hunt Is Ended: American Army Abroad Has Failed Again to Find in Europe ‘the Kind They Make at Home.’”

The dish's patriotic popularity continued to rise. A 1928 New York Times article called First Lady Lou Henry Hoover's homemaking skills “as American as apple pie.” Several years later, fighting “for mom and apple pie” became a common slogan among World War II soldiers. During the Second World War, apple pie was linked to a certain image of domesticity and the perfect American housewife.

Apple pie may not be 100 percent American in origin, but very few foods are. Many of the most iconic American dishes include contributions from various cultures and parts of the world. Apple pie—with its Asian apples, Middle Eastern wheat, and European recipe—is no exception.