12 Behind-the-Scenes Secrets of the Gym

istock
istock

Gyms and the people who work for them have a nearly impossible mission. Think about it: First they have to get you in the door. Then they have to convince you to shell out money for a membership you almost certainly won’t use enough to justify its cost. Finally, they have to make you feel comfortable with the inherently uncomfortable situation of looking sweaty and disgusting in front of strangers. And yet somehow, they manage to do it.

Still, big-box gyms are having an identity crisis. Smaller studios catering to niche preferences are elbowing into their territory. More than 40 percent of gym members dump their full-service membership every year, according to the International Health, Racquet & Sportsclub Association. Meanwhile, boutique studios like SoulCycle or Pure Barre are the fastest-growing part of the fitness industry, leaving the chain gyms shaking in their boots. 

“All major chains are in major financial disruption,” says Thomas Plummer, author of How to Make More Money in the Fitness Industry. “They know what they do is not working but many are afraid to go to the next step.” While they figure out their next move, here are a few behind-the-scenes insights into how the big gyms work. 

1. THEY COUNT ON YOU NOT SHOWING UP.

“If you are not going to the gym, you are actually the gym's best customer,” writes Planet Money’s Stacey Vanek Smith at NPR. Many big clubs make their money by recruiting as many members as possible, which ends up being far more than they can actually accommodate. So they’re banking on you slacking on your workout goals. According to Smith, Planet Fitness has about 6500 members per gym but can only hold about 300 people at a time, max. 

Kevin Fowler, who directs a relatively small 400-member gym in Mississippi, says “if I had all of them in here even just through the day we wouldn’t be able to keep up with everything. We want the memberships and we want them to pay but we don’t necessarily want them to all come at one time.” 

2. THEY PUT THE CARDIO EQUIPMENT WHERE YOU CAN SEE IT ...


It’s in the big box gyms’ best interest to attract people who want easier, less frequent workouts rather than those with serious fitness goals. One way to do this is by hiding the equipment to avoid intimidating potential new customers. “Instead of displaying challenging equipment like weight benches and climbing machines in plain view, gyms will often hide weight rooms and other equipment in the back,” writes Smith. 

If they show any equipment at all, it’s usually the cardio machines. Ellipticals are the most popular machines because they’re easy to use, but they’re arguably not very efficient at getting your heart rate up. “Sure, the gliding motion of the elliptical burns calories, but that’s about it,” says fitness guru Jennifer Cohen. “It is also easy to slack off on the elliptical.” And who do the big gyms want to attract? Slackers. 

3. ... AND THEY PACK IN AS MUCH EQUIPMENT AS POSSIBLE.

Many large franchise operations get a cut of whatever equipment their franchisees buy—so the more equipment a gym is required to have, the more money the parent company gets. Rudy Fabiano, an architect who designs gyms through his firm, Fabiano Designs, uses the example of Planet Fitness: “They get maybe 10 percent to 15 percent of that package and the typical Planet buys half a million worth of equipment if not more. That’s $75,000 in profits. So it’s a little self-serving.” 

4. THOSE SIGN-UP FEES? YOU DON'T HAVE TO PAY THEM.


A lot of gyms have a one-time fee that comes with a new membership—and those fees are often negotiable. “The gym I worked at before this had a $200 sign-up fee, but I’m not sure anybody actually paid that $200 sign up fee,” Fowler says. Aside from extra money in the gym owner’s pocket, those fees exist mainly as a way of running promotions. If a gym wants to get a bunch of new members, it uses the rule of scarcity and drops the fee for a short amount of time to make new members feel like they're getting a bargain. 

If the only thing preventing you from signing up is that one-time fee, the salesperson will often lower the fee or skip it completely. They’re salespeople, after all, and they’d rather lose that fee and gain a year-long paying member than get nothing at all. “If that fee was a deal-breaker, I would wave it,” says Mo Hall, who spent six months doing membership sales at a fitness chain on Long Island. “If you say you’re not gonna pay it, they’re not gonna let you walk out the door.” 

Also, you’re more likely to get a bargain near the end of the month. “Salespeople work on commission,” one gym employee said on Reddit. “Therefore, they are much more likely to give you a better deal at the end of the month, when they may be below goal or getting a big commission from your sale.” 

5. GROUP EXERCISE RETAINS MEMBERS.

According to Plummer, fitness clubs lose about 50 percent of their members on a year-to-year basis. “In the past, club operators have resorted to fairly sleazy tactics to keep these people going, such as letting the members slip from a contractual obligation at the end of the first year into a month-to-month option with the hopes that he won’t notice and will just keep making those payments or just let the club keep drafting his credit card or checking account,” he writes in How to Make More Money in the Fitness Industry. 

There’s no doubt many clubs still use shady practices to retain members (the Better Business Bureau received more than 6000 complaints about gyms last year, many citing such practices), but other clubs realize there’s an easier way to keep members: get them involved in group exercise like yoga, spin classes or kickboxing.

“I have seen group exercise become very attractive to a large number of people because it offers accountability,” says Jeff Presley, a fitness instructor in Kentucky. “If I don’t show up, people are gonna miss me. If I do, I’m gonna be challenged because I’m working out with other people.” 

According to a Nielsen Global Consumer Exercise survey, gym members who participate in group exercise stay longer and are more likely to recommend their gym to family and friends. 

“You wanna encourage people to interact,” Fabiano says. He incorporates areas for socialization into his gym designs, whether that’s in the lobby, outside the locker rooms, or even on staircases where people have a tendency to gather anyway: “Those social engagements become important in terms of why you would keep going back.” 

6. THE YOGA MATS ARE PROBABLY FILTHY. 


Nothing turns off a customer like filth, and most clubs are aware of this. “Dirty clubs cost you more female members than any other issue,” Plummer writes. He even recommends owners hire “ghost shoppers” to visit the gym and report back on cleanliness. At Hall’s gym, one of the biggest recurring complaints was the strong smell of bleach in the air. 

But, according to Kim, a former fitness instructor in Alabama, the yoga mats are bacteria breeding grounds: “Even if the gym cleans the equipment ‘regularly,’ the regular cleaning may have been a week ago. At our gym, the mats were cleaned once a week. Yuck. Someone else's bare feet and sweaty back has been on that mat.” 

7. YOUR INSTRUCTOR MIGHT NOT BE CERTIFIED. 

When Kim became a group fitness instructor, all that was required of her was a three-day training course. “Personally, I have no background in any kind of physical education, fitness, or health,” she says. “Don't get me wrong—we do genuinely care about helping you get in better shape and keeping you from injuring yourself, but just because I can show you how to do a move doesn't mean it's a good move for you to be doing. Remember that the contract you signed when you joined the gym almost certainly released both the facility and its employees from any liability at all if you get hurt.”

8. PERSONAL TRAINERS KNOW WAY MORE THAN THEY WANT TO ABOUT THEIR CLIENTS. 


“You’re also their life coach and psychologist,” Fowler says. “When they get to know you, they’ll start telling you a lot. They’ll open up to you about their family, their kids, even their bathroom situations. It’s fine with me. I just listen to them and that’s all they want I guess.” 

9. EVERYONE WANTS BETTER ABS.

“The most popular thing people want to know when they come in is how to lose their stomach,” Fowler says. “Probably 90 percent of the people who come in want to know how to lose their stomach. But I’m always the bad guy because I have to tell them you can’t just do sit ups.” 

10. THE SAUNA IS PRIME REAL ESTATE.


“A lot of the older clientele, especially men, love the sauna, and God forbid that thing goes down for even one day,” says Patrick Miller, a former gym employee. Inevitably, though, the sauna does go down because it gets abused. “Whether it's from pouring water on the rock, which you are not supposed to do, to peeing on the rocks, when that sauna does go down, you may as well have just kidnapped their first born child,” Miller says.  

11. GYMRATS LOVE CRIME SHOWS.

For some reason, people tend to watch crime TV when they’re working out. “It’s lot of Law and Order,” Fowler says. “I haven’t quite figured it out yet.” Someone even created a Law & Order: SVU workout. It calls for 10 squats every time Elliot loses his cool. 

Even Emily Nussbaum, the TV critic for the New Yorker, likes watching crime shows on the treadmill. And this is a woman who watches TV (often really good TV) for a living. “Generally, this lineup consists of reruns of Law & Order: SVU and NCIS, which is a show I have actually never watched outside of the gym,” she writes. “I watch using captions, with headphones plugged into Pandora, and since I don’t follow the plot closely, watching the show has evolved into an experimental and soothing experience, all about people glaring and breaking down doors. It’s nearly avant-garde, or like one of those meditation DVDs.” 

12. YES, THE EMPLOYEES ARE WATCHING YOU.


Work in a gym and you’ll notice all kinds of human quirks that go way beyond just grunting and excessive sweating. For example, there are some members who show up regularly but don’t use the gym to work out at all. 

“There was this really sweet lady who would come in and shower at the gym and then leave,” Presley says. “No one would see her work out. It was really strange.” 

Others drop in just to please their employers. “There are still members to this day who come in, scan their cards, and leave five minutes later just so their employer can see they hit their quota for the month and pay for their membership,” Miller says. 

And the locker rooms are like treasure troves of strange human behavior. Presley tells the story of a regular at his gym who everyone called "the ladies man." “He would flirt with all the women and the front desk workers,” he says. “I walked into the men’s locker room one day and he had his toupee off and was combing it and blow drying it.”

12 Good Ol' Facts About The Dukes of Hazzard

Getty Images
Getty Images

When The Dukes of Hazzard premiered on January 26, 1979, it was intended to be a temporary patch in CBS’s primetime schedule until The Incredible Hulk returned. Only nine episodes were ordered, and few executives at the network had any expectation that the series—about two amiable brothers at odds with the corrupt law enforcement of Hazzard County—would become both a ratings powerhouse and a merchandising bonanza. Check out some of these lesser-known facts about the Duke boys, their extended family, and the gravity-defying General Lee.

1. CBS's chairman hated The Dukes of Hazzard.

CBS chairman William Paley never quite bought into the idea of spinning his opinion to match the company line. Having built CBS from a radio station to one of the “Big Three” television networks, he had harvested talent as diverse as Norman Lear and Lucille Ball, a marked contrast to the Southern-fried humor of The Dukes of Hazzard. In his 80s when it became a top 10 series and seeing no reason to censor himself, Paley repeatedly and publicly described the show as “lousy.”

2. The Dukes of Hazzard's General Lee got 35,000 fan letters a month.


Getty Images

While John Schneider and Tom Wopat were the ostensible stars of the show, both the actors and the show's producers quickly found out that the main attraction was the 1969 Dodge Charger—dubbed the General Lee—that trafficked brothers Bo and Luke Duke from one caper to another. Of the 60,000 letters the series was receiving every month in 1981, 35,000 wanted more information on or pictures of the car.

3. Dennis Quaid wanted to be The Dukes of Hazzard's Luke Duke—on one condition.

When the show began casting in 1978, producers threw out a wide net searching for the leads. Dennis Quaid was among those interested in the role of Luke Duke—which eventually went to Wopat—but he had a condition: he would only agree to the show if his then-wife, P.J. Soles, was cast at the Dukes’ cousin, Daisy. Soles wasn’t a proper fit for the supporting part, which put Quaid off; Catherine Bach was eventually cast as Daisy.

4. John Schneider pretended to be a redneck for his Dukes of Hazzard audition.

New York native Schneider was only 18 years old when he went in to read for the role of Bo Duke. The problem: producers wanted someone 24 to 30 years old. Schneider lied about his age and passed himself off as a Southern archetype, strutting in wearing a cowboy hat, drinking a beer, and spitting tobacco. He also told them he could do stunt driving. It was a good enough performance to land him the show.

5. The Dukes of Hazzard co-stars John Schneider and Tom Wopat met while taking a poop.

After Schneider was cast, the show needed to locate an actor who could complement Bo. Stage actor Wopat was flown in for a screen test; Schneider happened to be in the bathroom when Wopat walked in after him. The two began talking about music—Schneider had seen a guitar under the stall door—and found they had an easy camaraderie. After flushing, the two did a scene. Wopat was hired immediately.

6. Daisy's Dukes needed a tweak on The Dukes of Hazzard.

Bach’s omnipresent jean shorts were such a hit that any kind of cutoffs quickly became known as “Daisy Dukes,” after her character. But they were so skimpy that the network was concerned censors wouldn’t allow them. A negotiation began, and it was eventually decided that Bach would wear some extremely sheer pantyhose to make sure there were no clothing malfunctions.

7. Nancy Reagan was fan of The Dukes of Hazzard's Daisy.

Shirley Moore, Bach’s former grade school teacher, went on to work in the White House. After Bach sent her a poster, she was surprised to hear back that then-First Lady Nancy Reagan was enamored with it. “I’m the envy of the White House and I’m having your poster framed,” Moore wrote in a letter. “Mrs. Reagan saw the picture and fell in love with it.” Bach sent more posters, which presumably became part of the decor during the Reagan administration.

8. The Dukes of Hazzard's stars had some very bizarre contract demands.

Wopat and Schneider famously walked off the series in 1982 after demanding a cut of the show’s massive merchandising revenue—which was, by one estimate, more than $190 million in 1981 alone. They were replaced with Byron Cherry and Christopher Mayer, “cousins” of the Duke boys, who were reviled by fans for being scabs. The two leads eventually came back, but it wasn’t the only time Warner Bros. had to deal with irate actors. James Best, who portrayed crooked sheriff Rosco P. Coltrane, refused to film five episodes because he had no private dressing room in which to change his clothes; the production just hosed him down when he got dirty. Ben Jones, who played “Cooter” the mechanic, briefly left because he wanted his character to sport a beard and producers preferred he be clean-shaven.

9. A miniature car was used for some stunts in The Dukes of Hazzard.

As established, the General Lee was a primary attraction for viewers of the series. For years, the show wrecked dozens of Chargers by jumping, crashing, and otherwise abusing them, which created some terrific footage. For its seventh and final season in 1985, the show turned to a miniature effects team in an effort to save on production costs: it was cheaper to mangle a Hot Wheels-sized model than the real thing. “It was a source of embarrassment to all of us on the show,” Wopat told E!.

10. The Dukes of Hazzard's famous "hood slide" was an accident.

A staple—and, eventually, cliché—of action films everywhere, the slide over the hood was popularized by Tom Wopat. While it may have been tempting to take credit, Wopat said it was unintentional and that the first time he tried clearing the hood, the car’s antenna wound up injuring him.

11. The Dukes of Hazzard cartoon went international.


YouTube

Warner Bros. capitalized on the show’s phenomenal popularity with an animated series, The Dukes, which was produced by Hanna-Barbera and aired in 1983. Taking advantage of the form, the Duke boys traveled internationally, racing Boss Hogg through Greece or Hong Kong. Perhaps owing to the fact that the live-action series was already considered enough of a cartoon, the animated series only lasted 20 episodes.

12. In 2015, Warner Bros. banned the Confederate flag from The Dukes of Hazzard merchandising.

At the time the series originally aired, little was made of the General Lee sporting a Confederate flag on its hood. In 2015, after then-South Carolina Governor Nikki Haley spoke out against the depiction of the flag in popular culture, Warner Bros. elected to stop licensing products with the original roof. The company announced that all future Dukes merchandise would drop the design element. Schneider disagreed with the decision, telling The Hollywood Reporter, “Is the flag used as such in other applications? Yes, but certainly not on the Dukes ... Labeling anyone who has the flag a ‘racist’ seems unfair to those who are clearly ‘never meanin’ no harm.'”

10 Fascinating Facts About Chinese New Year

iStock.com/aluxum
iStock.com/aluxum

Some celebrants call it the Spring Festival, a stretch of time that signals the progression of the lunisolar Chinese calendar; others know it as the Chinese New Year. For a 15-day period beginning January 25 in 2020, China will welcome the Year of the Rat, one of 12 animals in the Chinese zodiac table.

Sound unfamiliar? No need to worry: Check out 10 facts about how one-sixth of the world's total population rings in the new year.

1. Chinese New Year was originally meant to scare off a monster.

Nian at Chinese New Year
iStock.com/jjMiller11

As legend would have it, many of the trademarks of the Chinese New Year are rooted in an ancient fear of Nian, a ferocious monster who would wait until the first day of the year to terrorize villagers. Acting on the advice of a wise old sage, the townspeople used loud noises from drums, fireworks, and the color red to scare him off—all remain components of the celebration today.

2. A lot of families use Chinese New Year as motivation to clean the house.

woman ready to clean a home
iStock.com/PRImageFactory

While the methods of honoring the Chinese New Year have varied over the years, it originally began as an opportunity for households to cleanse their quarters of "huiqi," or the breaths of those that lingered in the area. Families performed meticulous cleaning rituals to honor deities that they believed would pay them visits. The holiday is still used as a time to get cleaning supplies out, although the work is supposed to be done before it officially begins.

3. Chinese New Year will prompt billions of trips.

Man waiting for a train.
iStock.com/MongkolChuewong

Because the Chinese New Year places emphasis on family ties, hundreds of millions of people will use the Lunar period to make the trip home. Accounting for cars, trains, planes, and other methods of transport, the holiday is estimated to prompt nearly three billion trips over the 15-day timeframe.

4. Chinese New Year involves a lot of superstitions.

Colorful pills and medications
iStock.com/FotografiaBasica

While not all revelers subscribe to embedded beliefs about what not to do during the Chinese New Year, others try their best to observe some very particular prohibitions. Visiting a hospital or taking medicine is believed to invite ill health; lending or borrowing money will promote debt; crying children can bring about bad luck.

5. Some people rent boyfriends or girlfriends for Chinese New Year to soothe their parents.

Young Asian couple smiling
iStock.com/RichVintage

In China, it's sometimes frowned upon to remain single as you enter your thirties. When singles return home to visit their parents, some will opt to hire a person to pose as their significant other in order to make it appear like they're in a relationship and avoid parental scolding. Rent-a-boyfriends or girlfriends can get an average of $145 a day.

6. Red envelopes are everywhere during Chinese New Year.

a person accepting a red envelope
iStock.com/Creative-Family

An often-observed tradition during Spring Festival is to give gifts of red envelopes containing money. (The color red symbolizes energy and fortune.) New bills are expected; old, wrinkled cash is a sign of laziness. People sometimes walk around with cash-stuffed envelopes in case they run into someone they need to give a gift to. If someone offers you an envelope, it's best to accept it with both hands and open it in private.

7. Chinese New Year can create record levels of smog.

fireworks over Beijing's Forbidden City
iStock.com/lusea

Fireworks are a staple of Spring Festival in China, but there's more danger associated with the tradition than explosive mishaps. Cities like Beijing can experience a 15-fold increase in particulate pollution. In 2016, Shanghai banned the lighting of fireworks within the metropolitan area.

8. Black clothes are a bad omen during Chinese New Year.

toddler dressed up for Chinese New Year
iStock.com/lusea

So are white clothes. In China, both black and white apparel is traditionally associated with mourning and are to be avoided during the Lunar month. The red, colorful clothes favored for the holiday symbolize good fortune.

9. Chinese New Year leads to planes being stuffed full of cherries.

Bowl of cherries
iStock.com/CatLane

Cherries are such a popular food during the Festival that suppliers need to go to extremes in order to meet demand. In 2017, Singapore Airlines flew four chartered jets to Southeast and North Asian areas. More than 300 tons were being delivered in time for the festivities.

10. Panda Express is hoping Chinese New Year will catch on in America.

Box of takeout Chinese food from Panda Express
domandtrey, Flickr // CC BY-NC 2.0

Although their Chinese food menu runs more along the lines of Americanized fare, the franchise Panda Express is still hoping the U.S. will get more involved in the festival. The chain is promoting the holiday in its locations by running ad spots and giving away a red envelope containing a gift: a coupon for free food. Aside from a boost in business, Panda Express hopes to raise awareness about the popular holiday in North America.

SECTIONS

arrow
LIVE SMARTER