12 Behind-the-Scenes Secrets of the Gym

istock
istock

Gyms and the people who work for them have a nearly impossible mission. Think about it: First they have to get you in the door. Then they have to convince you to shell out money for a membership you almost certainly won’t use enough to justify its cost. Finally, they have to make you feel comfortable with the inherently uncomfortable situation of looking sweaty and disgusting in front of strangers. And yet somehow, they manage to do it.

Still, big-box gyms are having an identity crisis. Smaller studios catering to niche preferences are elbowing into their territory. More than 40 percent of gym members dump their full-service membership every year, according to the International Health, Racquet & Sportsclub Association. Meanwhile, boutique studios like SoulCycle or Pure Barre are the fastest-growing part of the fitness industry, leaving the chain gyms shaking in their boots. 

“All major chains are in major financial disruption,” says Thomas Plummer, author of How to Make More Money in the Fitness Industry. “They know what they do is not working but many are afraid to go to the next step.” While they figure out their next move, here are a few behind-the-scenes insights into how the big gyms work. 

1. THEY COUNT ON YOU NOT SHOWING UP.

“If you are not going to the gym, you are actually the gym's best customer,” writes Planet Money’s Stacey Vanek Smith at NPR. Many big clubs make their money by recruiting as many members as possible, which ends up being far more than they can actually accommodate. So they’re banking on you slacking on your workout goals. According to Smith, Planet Fitness has about 6500 members per gym but can only hold about 300 people at a time, max. 

Kevin Fowler, who directs a relatively small 400-member gym in Mississippi, says “if I had all of them in here even just through the day we wouldn’t be able to keep up with everything. We want the memberships and we want them to pay but we don’t necessarily want them to all come at one time.” 

2. THEY PUT THE CARDIO EQUIPMENT WHERE YOU CAN SEE IT ...


It’s in the big box gyms’ best interest to attract people who want easier, less frequent workouts rather than those with serious fitness goals. One way to do this is by hiding the equipment to avoid intimidating potential new customers. “Instead of displaying challenging equipment like weight benches and climbing machines in plain view, gyms will often hide weight rooms and other equipment in the back,” writes Smith. 

If they show any equipment at all, it’s usually the cardio machines. Ellipticals are the most popular machines because they’re easy to use, but they’re arguably not very efficient at getting your heart rate up. “Sure, the gliding motion of the elliptical burns calories, but that’s about it,” says fitness guru Jennifer Cohen. “It is also easy to slack off on the elliptical.” And who do the big gyms want to attract? Slackers. 

3. ... AND THEY PACK IN AS MUCH EQUIPMENT AS POSSIBLE.

Many large franchise operations get a cut of whatever equipment their franchisees buy—so the more equipment a gym is required to have, the more money the parent company gets. Rudy Fabiano, an architect who designs gyms through his firm, Fabiano Designs, uses the example of Planet Fitness: “They get maybe 10 percent to 15 percent of that package and the typical Planet buys half a million worth of equipment if not more. That’s $75,000 in profits. So it’s a little self-serving.” 

4. THOSE SIGN-UP FEES? YOU DON'T HAVE TO PAY THEM.


A lot of gyms have a one-time fee that comes with a new membership—and those fees are often negotiable. “The gym I worked at before this had a $200 sign-up fee, but I’m not sure anybody actually paid that $200 sign up fee,” Fowler says. Aside from extra money in the gym owner’s pocket, those fees exist mainly as a way of running promotions. If a gym wants to get a bunch of new members, it uses the rule of scarcity and drops the fee for a short amount of time to make new members feel like they're getting a bargain. 

If the only thing preventing you from signing up is that one-time fee, the salesperson will often lower the fee or skip it completely. They’re salespeople, after all, and they’d rather lose that fee and gain a year-long paying member than get nothing at all. “If that fee was a deal-breaker, I would wave it,” says Mo Hall, who spent six months doing membership sales at a fitness chain on Long Island. “If you say you’re not gonna pay it, they’re not gonna let you walk out the door.” 

Also, you’re more likely to get a bargain near the end of the month. “Salespeople work on commission,” one gym employee said on Reddit. “Therefore, they are much more likely to give you a better deal at the end of the month, when they may be below goal or getting a big commission from your sale.” 

5. GROUP EXERCISE RETAINS MEMBERS.

According to Plummer, fitness clubs lose about 50 percent of their members on a year-to-year basis. “In the past, club operators have resorted to fairly sleazy tactics to keep these people going, such as letting the members slip from a contractual obligation at the end of the first year into a month-to-month option with the hopes that he won’t notice and will just keep making those payments or just let the club keep drafting his credit card or checking account,” he writes in How to Make More Money in the Fitness Industry. 

There’s no doubt many clubs still use shady practices to retain members (the Better Business Bureau received more than 6000 complaints about gyms last year, many citing such practices), but other clubs realize there’s an easier way to keep members: get them involved in group exercise like yoga, spin classes or kickboxing.

“I have seen group exercise become very attractive to a large number of people because it offers accountability,” says Jeff Presley, a fitness instructor in Kentucky. “If I don’t show up, people are gonna miss me. If I do, I’m gonna be challenged because I’m working out with other people.” 

According to a Nielsen Global Consumer Exercise survey, gym members who participate in group exercise stay longer and are more likely to recommend their gym to family and friends. 

“You wanna encourage people to interact,” Fabiano says. He incorporates areas for socialization into his gym designs, whether that’s in the lobby, outside the locker rooms, or even on staircases where people have a tendency to gather anyway: “Those social engagements become important in terms of why you would keep going back.” 

6. THE YOGA MATS ARE PROBABLY FILTHY. 


Nothing turns off a customer like filth, and most clubs are aware of this. “Dirty clubs cost you more female members than any other issue,” Plummer writes. He even recommends owners hire “ghost shoppers” to visit the gym and report back on cleanliness. At Hall’s gym, one of the biggest recurring complaints was the strong smell of bleach in the air. 

But, according to Kim, a former fitness instructor in Alabama, the yoga mats are bacteria breeding grounds: “Even if the gym cleans the equipment ‘regularly,’ the regular cleaning may have been a week ago. At our gym, the mats were cleaned once a week. Yuck. Someone else's bare feet and sweaty back has been on that mat.” 

7. YOUR INSTRUCTOR MIGHT NOT BE CERTIFIED. 

When Kim became a group fitness instructor, all that was required of her was a three-day training course. “Personally, I have no background in any kind of physical education, fitness, or health,” she says. “Don't get me wrong—we do genuinely care about helping you get in better shape and keeping you from injuring yourself, but just because I can show you how to do a move doesn't mean it's a good move for you to be doing. Remember that the contract you signed when you joined the gym almost certainly released both the facility and its employees from any liability at all if you get hurt.”

8. PERSONAL TRAINERS KNOW WAY MORE THAN THEY WANT TO ABOUT THEIR CLIENTS. 


“You’re also their life coach and psychologist,” Fowler says. “When they get to know you, they’ll start telling you a lot. They’ll open up to you about their family, their kids, even their bathroom situations. It’s fine with me. I just listen to them and that’s all they want I guess.” 

9. EVERYONE WANTS BETTER ABS.

“The most popular thing people want to know when they come in is how to lose their stomach,” Fowler says. “Probably 90 percent of the people who come in want to know how to lose their stomach. But I’m always the bad guy because I have to tell them you can’t just do sit ups.” 

10. THE SAUNA IS PRIME REAL ESTATE.


“A lot of the older clientele, especially men, love the sauna, and God forbid that thing goes down for even one day,” says Patrick Miller, a former gym employee. Inevitably, though, the sauna does go down because it gets abused. “Whether it's from pouring water on the rock, which you are not supposed to do, to peeing on the rocks, when that sauna does go down, you may as well have just kidnapped their first born child,” Miller says.  

11. GYMRATS LOVE CRIME SHOWS.

For some reason, people tend to watch crime TV when they’re working out. “It’s lot of Law and Order,” Fowler says. “I haven’t quite figured it out yet.” Someone even created a Law & Order: SVU workout. It calls for 10 squats every time Elliot loses his cool. 

Even Emily Nussbaum, the TV critic for the New Yorker, likes watching crime shows on the treadmill. And this is a woman who watches TV (often really good TV) for a living. “Generally, this lineup consists of reruns of Law & Order: SVU and NCIS, which is a show I have actually never watched outside of the gym,” she writes. “I watch using captions, with headphones plugged into Pandora, and since I don’t follow the plot closely, watching the show has evolved into an experimental and soothing experience, all about people glaring and breaking down doors. It’s nearly avant-garde, or like one of those meditation DVDs.” 

12. YES, THE EMPLOYEES ARE WATCHING YOU.


Work in a gym and you’ll notice all kinds of human quirks that go way beyond just grunting and excessive sweating. For example, there are some members who show up regularly but don’t use the gym to work out at all. 

“There was this really sweet lady who would come in and shower at the gym and then leave,” Presley says. “No one would see her work out. It was really strange.” 

Others drop in just to please their employers. “There are still members to this day who come in, scan their cards, and leave five minutes later just so their employer can see they hit their quota for the month and pay for their membership,” Miller says. 

And the locker rooms are like treasure troves of strange human behavior. Presley tells the story of a regular at his gym who everyone called "the ladies man." “He would flirt with all the women and the front desk workers,” he says. “I walked into the men’s locker room one day and he had his toupee off and was combing it and blow drying it.”

Learn Python From Home for Just $50

Andrea Piacquadio / Pexels.com
Andrea Piacquadio / Pexels.com

It's difficult to think of a hobby or job that doesn’t involve some element of coding in its execution. Are you an Instagram enthusiast? Coding and algorithms are what bring your friends' posts to your feed. Can’t get enough Mental Floss? Coding brings the entire site to life on your desktop and mobile screens. Even sorting through playlists on Spotify uses coding. If you're tired of playing catch-up with all the latest coding techniques and principles, the 2020 Python Programming Certification Bundle is on sale for $49.99 to teach you to code, challenge your brain, and boost your resume to get your dream job.

Basically, coding is how people speak to computers (cue your sci-fi vision of a chat with a creepy, sentient computer), and while it does sound a bit futuristic, the truth is that people are talking to computers every day through a program called Python. The 2020 Python Programming Training Certification Bundle will teach you how to build web applications, database applications, and web visualizations in the world’s most popular programming language.

Python is also the language computers are using to communicate back to programmers. You’ll learn how Jupyter Notebook, NumPy, and pandas can enhance data analysis and data visualization techniques with Matplotlib.

Think back to your creepy, sci-fi visual from earlier; was it some form of artificial intelligence? Contrary to what you may have seen in the movies, artificial intelligence is something you can learn to create yourself. In the Keras Bootcamp, you’ll learn how to create artificial neural networks and deep-learning structures with Google’s powerful Deep Learning framework.

Coding is associated with endless text, numbers, and symbols, but the work code is performing is hardly limited to copy. Dig deep into image processing and computer vision tasks with sessions in OpenCV. You’ll give yourself an extra edge when you can use Python for sifting through information and implement machine learning algorithms on image classification.

Explore coding education with the bundle’s 12 courses, spanning from beginner to advanced levels, to elevate your skillset from home. The 2020 Python Programming Certification Bundle is on sale for $49.99.

 

The Complete 2020 Python Programming Certification Bundle - $49.99

See Deal



At Mental Floss, we only write about the products we love and want to share with our readers, so all products are chosen independently by our editors. Mental Floss has affiliate relationships with certain retailers and may receive a percentage of any sale made from the links on this page. Prices and availability are accurate as of the time of publication.

6 Things We Know About the Game of Thrones Prequel Series, House of the Dragon

HBO
HBO

By the time Game of Thrones wrapped up its record-breaking eight-season run in 2019, it was a no-brainer that HBO would be producing another GoT series to keep the success going. The first announced show in the works, which was reportedly picked from a few prequel ideas, was going to chronicle a time thousands of years before the start of GoT, and was set to star actress Naomi Watts. Unfortunately, that project was eventually scrapped after the pilot was shot—but a new prequel series, House of the Dragon, was announced in October 2019. Here's what we know about it so far.

1. House of the Dragon will be based on George R.R. Martin's book Fire & Blood.

George R.R. Martin's novel Fire & Blood, which tells the story of House Targaryen, will serve as the source of inspiration for the plot of House of the Dragon. The first of two volumes was published in 2018, and takes place 300 years before Game of Thrones.

2. House of the Dragon will likely chronicle the Targaryen family's tumultuous past.

Game of Thrones showed that the Targaryen family has a long-standing history of inbreeding, secrets, betrayal, war, and insanity. Fire & Blood covers topics like the first Aegon Targaryen's conquest of the Seven Kingdoms and his subsequent reign, as well as the lives of his sons. Seems like we'll probably be meeting Dany's ancestors, and Martin confirmed there will definitely be dragons present—maybe even Balerion the Black Dread, the biggest dragon in all of Westerosi history.

3. George R.R. Martin and Ryan Condal are co-creators of House of the Dragon.

Co-Executive Producer George R.R. Martin arrives at the premiere of HBO's 'Game Of Thrones' Season 3 at TCL Chinese Theatre on March 18, 2013 in Hollywood, California
George R.R. Martin
Kevin Winter, Getty Images

Martin shared on his blog that he's been working with writer and producer Ryan Condal (Rampage, Colony), on the show. "Ryan Condal is new to Westeros, but not to me," the acclaimed author wrote. "I first met Ryan when he came to New Mexico to shoot a pilot for a fantasy western that was not picked up. I visited his set and we became friendly ... He’s a terrific writer … and a fan of my books since well before we met." In another blog post, Martin said that the show's script and bible were "terrific, first-rate, exciting." Sounds like we'll be in good hands.

5. A Game of Thrones director is returning for House of the Dragon.

Per a tweet from the Game of Thrones Twitter account announcing the show, Miguel Sapochnik, who directed many of the original HBO series' biggest episodes, such as "Battle of the Bastards" and "Hardhome," will be returning for House of the Dragon as showrunner alongside Condal. Sapochnik is also known for directing a handful of other notable shows, such as True Detective, Masters of Sex, and Altered Carbon.

6. House of the Dragon could be coming in 2022.

HBO ordered 10 episodes of House of the Dragon, and HBO president of programming Casey Bloys said he thought that the show would debut "sometime in 2022." However, with the film industry facing major delays due to safety concerns surrounding the coronavirus pandemic, there's no word on when the show will begin filming.

Meanwhile, Martin revealed that he won't be writing any scripts for House of the Dragon until he finishes The Winds of Winter, which has been in the works since A Dance With Dragons, his most recent book in the A Song of Ice and Fire series, debuted in 2011. The good news, however, is that Martin says he has been "writing every day" while keeping indoors and social distancing, leaving fans with the hope that The Winds of Winter will come soon.