13 Secrets of Tattoo Artists

A professional tattoo artist at work
A professional tattoo artist at work
iStock.com/Vitalij Sova

Tattoos have gone mainstream: what was once considered a mark of rebellion abhorred by grandparents has become more like a rite of passage. Today, about 30 percent of American adults have at least one tattoo, and among millennials the number jumps to almost 50 percent.

So it’s a good time to be in the tattooing business. But no matter how up-close and personal you get with your tattoo artist, there’s still a lot about the job you probably don’t know. We talked to a few seasoned experts about the intricacies of inking.

1. Tattooing is really hard to break into.

Today there are more than 15,000 tattoo parlors in the U.S., compared to roughly 500 professional tattoo artists operating in 1960. But while the industry is booming, it’s difficult to get your foot in the door. The first step is to get an apprenticeship under a reputable artist who will teach you all they know, but that can take years of persistence.

“I just now have an apprentice and he’s been bugging me about it for three years,” says Chad Leever, a tattoo artist in Indiana. His best tip for landing an apprenticeship? “Hang out, get to know us, get tattooed, but even then it will probably still be no. It’s really tough.”

Tattooing has been an exclusive and secretive industry for years. The “every man for himself” culture has roots in the early days of tattooing when an artist had to protect the tricks of their trade. Sailor Jerry, for example, was known for his vibrant ink shades and Japanese-inspired designs. Captivated by his work, other artists would ask him how he concocted such brilliant colors on the posters in his shop, and Jerry would tell them to add sugar water to the ink. The copycats would realize they’d been sabotaged when they found their posters full of holes—eaten by cockroaches attracted to the sugar.

“Everybody has their secrets and they don’t wanna tell anyone else,” Leever says. “You have to earn the right to gain the knowledge.”

2. Tattoo apprentices get hazed.

If you miraculously manage to land an apprenticeship, get ready to grovel. “Being an apprentice, we can make you do anything,” Leever says. During his own apprenticeship, Leever had to get his navel pierced. “They picked out the most ridiculous navel ring,” he says. “It was this colorful rainbow thing and I had to leave it in for 10 days and show every person who came into the shop. It was horrible.”

Rituals like these are meant to test how far an apprentice is willing to go for the job. “It’s tough but you’re gonna find out if someone’s gonna make it or not based on how much they wanna sacrifice for this career,” says Bang Bang, a celebrity tattoo artist in New York City and author of the book Bang Bang: My Life In Ink. “Do you love it or do you just wanna be part of the show? You have to prove you are just the humble, humble student.”

3. Tattoo artists practice on themselves.

It may be years before an artist-in-training gets to wield a tattoo gun. When they finally get their first shot at inking some real human skin, it’s often attached to their own body. “I just had my apprentice tattoo himself,” Leever says. “It was terrible tattoo. It turned out horrible. He messed it up and he’ll learn from that but now things will make more sense the next time he does it.”

Occasionally they’ll get to tattoo their close friends or even their teacher. Bang Bang says he was the subject of his apprentice’s first tattoo attempt. “If I’m not brave enough to get it, how can I suggest other people do so?” he asks. “I wanted to show them I believe in you, you can do this.”

Other non-human practice materials include orange peel, faux skin, and pig ears.

4. They agree with your parents.

Artist tattooing male customer's hand in studio
iStock.com/Portra

If you’re looking for support for your burning desire to get a neck tattoo, you probably won’t get it from your local tattoo parlor unless you’re older and have a steady job. A lot of artists flat-out refuse to tattoo necks, faces, and hands for young people because they know it could affect the rest of their lives.

“I don’t feel like at 18 you understand the risk of that,” Leever says. “That’s huge. I feel from a moral and ethical standpoint, I could do this and get paid however much, but totally change or ruin this kid’s life.”

According to one survey, 61 percent of HR managers said a tattoo would hurt a job applicant’s chances of getting hired. “People are like that’s money you turn away,” says Jeffery Page, a California-based tattoo artist, “but it allows me more time to do something more positive. Otherwise you’re screwing that person out of at least half of their job opportunities.”

5. A good tattoo artist will say no.

Whatever your age or employment status, there are some tattoos artists just won’t do, either because it’s not their specialty or they know it won’t look good or heal well. The professionals will be honest about this.

Small, intricate designs might not age well, and finger tattoos won’t last. A good artist will warn you about these potential complications and maybe even refuse the work. Because so much of their business relies on referrals, their art is an advertisement, so it better be good. “A good artist will tell you no because your money is not worth their name,” says Page.

But this isn’t always true, especially for less-experienced artists looking to make as much money as possible. “They probably didn’t train under somebody that taught them well,” Leever says. “It’s become this cash-cow industry where people open up a shop that know nothing about tattooing and hire a bunch of people who don’t know anything about tattooing and it’s just about making money.”

6. Tattoo artists hate it when you don’t look at their portfolios.

One big pet peeve of artists is when customers don’t even peek at examples of their work before asking for a tattoo. This is a little bit like hiring an interior designer to revamp your home without looking at their previous designs or at least checking out their Yelp reviews, except a lot more permanent.

“I want my work to sell itself,” Leever says. “I want you to look at this and realize, yes I am the one for you.”

This is also a sign a customer hasn’t done their research, another pet peeve. “If you’re in such a rush to get a tattoo that you can’t look up a person, then you probably shouldn’t be getting it done,” says Page.

7. They’re tired of infinity symbols.

A woman from the back with an infinity tattoo at the nape of her neck
iStock.com/_lolik_

Tattoo trends come and go, but this one just keeps hanging on. According to Leever, there’s been a huge increase in requests for the infinity symbol (which sort of looks like the number eight on its side) over the last few years. “A guy I worked with did four or five in one day,” Leever says. “It’s a poor, boring design. Maybe it’s on Pinterest or something.” Indeed it is, but it’s also on a lot of celebrities, including Kristen Stewart and Taylor Schilling. And celebrities have a huge influence on tattoo trends.

“When Megan Fox got lettering down her ribcage, it seemed like for a whole year we’d have girls come in asking for messages down their ribcages, saying it means a lot to them,” says Page. “But they never would have gotten the message on the ribs, because it’s more of a painful area, [except] the fact that she had it meant it was a cool summer addition to their body.”

8. They make mistakes all the time.

They just know how to cover them up so the customer never knows. “Every tattoo artist messes up,” says one artist on Reddit. “We just take the time to fix it as we go, adding a flourish here or there, a little bit more contrast. No client would notice.”

9. You can barter with them.

Not all tattoos must be paid for in cash. “I actually love bartering, because both parties involved always get what they want,” says Leever. “No money exchanged, makes it easy. The best barter I've been involved in would probably be when I received a 1977 Kawasaki KZ750 motorcycle with a sidecar. It was quite the deal.”

10. Men have the lowest pain tolerance.

A male tattooist at work
iStock.com/Glenofobiya

Women handle having their skin pricked with needles over and over again much better than men do, according to Page. “Usually the funny thing is, the more alpha male the guy is, the less of a pain threshold they have,” he says. Leever tells the story of a man who wanted a “tough guy Metallica tattoo” but who couldn’t handle the pain. He left the shop with a single line trailing down his bicep.

11. Cover-ups pay the tattoo shop bills.

The tattoo industry is self-sustaining in many ways. For example, people rarely stop at just one tattoo. According to the Pew Research Center, about half of millennials with tattoos have more than one, and 18 percent have six or more [PDF].

But there’s also a lot of cash to be made in covering up old designs. “I make more money from guys down the street than from new customers,” says Leever, meaning bad tattoos from his competitors. “There’s always a name to cover.” And speaking of names …

12. There are only three names you should ever have tattooed.

According to tattoo artists, if you’re going to get a name inked on your body forever, it should only belong to your pets, your kids, or a dead relative.

13. The bodies of tattoo artists take a beating.

A female tattooist bent over a drawing
iStock.com/PeopleImages

“If your back’s not hurting, you’re not trying hard enough,” Bang Bang says. “I have a bad neck now after many years of being hunched over. Back problems are really common, as are hand and neck and eye problems. It takes a toll.”

This article was first published in 2016 and updated in 2019.

10 Secrets of Victoria’s Secret Employees

A Victoria's Secret retail store in an airport mall
A Victoria's Secret retail store in an airport mall
studioportosabbia/iStock via Getty Images

Victoria’s Secret was born out of an awkward shopping experience. Roy Raymond didn’t feel comfortable browsing for underwear for his wife at a department store, and he wanted to create a more upscale lingerie destination that was welcoming to both men and women. The first Victoria’s Secret location opened in Palo Alto, California, in 1977.

In the 40-plus years since, Victoria’s Secret has changed the fashion industry, launched the careers of supermodels, and made shopping for bras slightly less awkward for the people who don’t wear them. Behind the company’s success are the sales associates responsible for keeping panties neatly folded and finding customers bras that fit correctly. Employees may confess they don't really know what Victoria’s secret is, but they can tell you how to get them to let you shop in peace, where to go if they don’t have your size, and more insider information. We spoke with a couple of former employees to discover their most revealing insights.

1. Victoria’s Secret employees are trained to fit all body types.

The clientele of Victoria’s Secret is diverse, and employees are trained to help every person who comes into the store find a bra that fits them. According to Andrea, who worked at Victoria's Secret from 2015 to 2019, bra fitting specialists undergo about six weeks of training to prepare for almost every possible scenario.

“Whether you’re somebody who’s had a mastectomy, or somebody who’s transitioning, or somebody who’s getting a bra for the first time, that’s what we’re there for and that’s why we do our jobs,” she tells Mental Floss. “Let’s say you have somebody who had a mastectomy. You always measure for the breast that is there. That even goes for people who have uneven breasts. So if one breast is a B-cup and the other is a C-cup, we always measure to the C-cup. Also, if you’ve just had your breasts done, like a breast lift or implants, we would measure differently for that too because the bras are going to sit differently on your chest [compared to typical fitting]."

2. Victoria’s Secret employees are allowed to suggest other stores.

There are some scenarios where the only option employees have is to admit they can’t help a customer. Victoria’s Secret only carries sizes 30A to 40DDD, and if someone comes in looking for a bigger size than what’s available, associates are allowed to send them elsewhere. Andrea says she would recommend Torrid or Soma to people in need of larger bras. “We did give other bra places business because we feel like everyone should feel good in their bra, even if it doesn’t come from us," she says.

3. At least in the past, being conventionally attractive helped you get hired at Victoria’s Secret.

The Victoria’s Secret image is synonymous with ultra-thin supermodels strutting down a runway in lingerie and high heels. The company has struggled with sales in recent years, and some industry experts blame that in part on the brand’s limited view of what's considered “sexy." Victoria’s Secret is trying to combat this by experimenting with marketing featuring more diverse body types, but when Rita (not her real name) worked there roughly a decade ago, the old beauty standards were still enforced. The former sales associate tells Mental Floss, “They would hire someone pretty over someone smart or capable. It was definitely part of the ‘fantasy.’”

4. If you're shopping for your partner, Victoria's Secret employees might recommend something other than lingerie.

When people come into Victoria’s Secret looking for a gift for their romantic partner, they rarely have all the information they need. “For boyfriends, they usually never know their girlfriend’s size. Like, ever,” Andrea says.

Even a professional bra fitting specialist can’t guess someone’s exact size based on sight alone. That’s why employees might recommend skipping the intimates altogether and considering alternative gifts if you’re shopping for someone else at Victoria’s Secret. “For dudes shopping for their ladies, unless you know for a fact what their size is, do not buy them lingerie,” Rita says. She suggests gift cards, lotions, and body sprays as safer options. And if you’re absolutely set on getting your significant other something they can wear, Andrea recommends panties and bralettes, which tend to be more forgiving in the size department than underwire garments.

5. The people who work at Victoria’s Secret see more than they want to.

Employees at the chain want their customers to feel comfortable, but in some cases, guests can get too comfortable. Rita recalls a woman who shared a little too much when shopping for intimate wear. “She'd just reconnected with her high school sweetheart—she was probably in her forties/fifties—and she made a point to mention her recent boob job. Then all of a sudden she basically flashes me in the front of the store. ... It was definitely not a normal customer interaction.”

Some stories of unusual customer behavior are not for the squeamish. Andrea recounts one such example: “I had a woman come up to me and say, ‘Do you have a cup?’ And I was like ‘No ma’am, I’m sorry, I don’t have a cup. What do you need it for?’" The woman replied that she really needed to urinate. "And I was like, ‘Ma’am!’”

On a different occasion, a customer of Andrea's found a creative use for one of the pink bows used to decorate the bras. “She takes it and she flossed her teeth with it in front of me. I was like ‘No!’ It’s so gross.”

6. Victoria’s Secret employees get sweet perks.

If they’re willing to deal with the occasional gross encounter, Victoria’s Secret employees can take advantage of benefits many retail workers don’t get. One of them is paid time off. “Even though I was only a part-time associate, because I worked so many hours, they did give me paid time off,” Andrea says. “Most places I’ve worked for, you only get paid time off if you’ve been there for a year or are a full-time associate, so being a part-time associate and being able to have paid time off without being there for a year is really rare and something that we really appreciated as associates.”

The pay is also competitive compared to similar businesses. According to Andrea, “Victoria’s Secret has a yearly raise, and I went from making $11.50 to $22.14 when I left [after four years].”

7. The holidays at Victoria’s Secret are as crazy as you’d expect.

Victoria’s Secret has been known to ring in the holiday season with deals designed to lure customers into stores. For shoppers, this means cheap bras, but for associates, it means congestion, disorganized displays, and the rare scuffle. “Holiday time is crazy,” Andrea says. “I’ve literally seen grandmas punch each other in the face.”

8. There’s a trick to getting Victoria’s Secret employees to leave you alone.

To shy shoppers, or those just craving a bit of peace, there are no worse words in the English language than “What brings you in today?” If the thought of getting this question from a Victoria’s Secret employee fills you with dread, know that it isn’t their goal to harass you. “It’s not that we want to bother you, that’s what we’re supposed to do,” Andrea says. “And most likely we don’t want to come up to you as much as you don’t want us to come up.”

But if you ever do get over-eager sales associates, Andrea has an insider’s tip for getting them off your back. “A good trick if you don’t want help is to remember the name of the person who you’re introduced to. So if the first person is like ‘Hi, my name is Stephanie,’ and then two or three more people come and say ‘Do you need more help?’ just say ‘Stephanie’s helping me, thank you,’ and they will leave you alone.”

9. Victoria’s Secret smells like body spray for a reason.

If you’d rather shop for lingerie without walking through a cloud of perfume, too bad: Spritzing the store with the brand’s latest scent is part of the job for sales associates. Rita says, “If we were working the front rooms, we had to wear ‘beauty belts’ with the latest body spray in them to spray around the room (cue the headache) and carry around the newest bra." And in case the constant spraying wasn’t aggressive enough already, Rita was also instructed to pitch it to customers—along with apparel and the Victoria’s Secret credit card. “We basically had to accost anyone who walked in with ‘Have you seen the new bra? Have you smelled the new perfume? Do you have the angel card? Why not? Don't you want exclusive offers? Blah blah blah blah,’ and it scared a lot of people off.”

10. Victoria’s Secrets ends up with items it can’t sell.

Victoria’s Secret has a generous policy when it comes to returns: Stores offer a full refund for items brought back within 90 days of purchase as long as you have a receipt (without a receipt, the policy may vary). According to Rita, some customers take advantage of this policy by bringing back garments that are clearly not fit to be resold. “People will try to return anything, claiming they just bought it last week and it ‘just didn't work out’ when it's clearly not a bra we even carry anymore and it's super worn and gross.”

Some customers ruin clothing without buying it first. “The worst part was having to damage out [retail slang for swapping out an irreparable item] underwear that girls had tried on without leaving their own underwear on," Rita says. "Happened all the time. It was absolutely disgusting.”

13 Secrets of Halloween Costume Designers

vadimguzhva/iStock via Getty Images
vadimguzhva/iStock via Getty Images

For consumers, Halloween may be all about scares, but for businesses, it’s all about profits. According to the National Retail Federation, consumers will spend $8.8 billion this year on spooky goods, including $3.2 billion on costumes. “It’s an opportunity to be something you’re not the other 364 days of the year,” Jonathan Weeks, founder of Costumeish.com, tells Mental Floss. “It feels like anything goes.”

To get a better sense of what goes into those lurid, funny, and occasionally outrageous disguises, we spoke to a number of designers who are constantly trying to react to an evolving seasonal market. Here’s what we learned about what sells, what doesn’t, and why adding a “sexy” adjective to a Halloween costume doesn’t always work.

1. Some Halloween costumes are just too outrageous for retail

For kids, Halloween is a time to look adorable in exchange for candy. For adults, it’s a time to push the envelope. Sometimes that means provocative, revealing costumes; other times, it means going for shock value. “You get looks at a party dressed as an Ebola worker,” Weeks says. “We have pregnant nun costumes, baby cigarette costumes.” The catch: You won’t be finding these at Walmart. “They’re meant for online, not Spencer’s or Party City.”

2. … but there are some lines Halloween costume designers won’t cross.

Although Halloween is the one day of the year people can deploy a dark sense of humor without inviting personal or professional disaster, some costume makers draw their own line when it comes to how far to exceed the boundaries of good taste. “We’ve never done a child pimp costume, but someone else has,” says Robert Berman, co-founder of Rasta Imposta. Weeks says some questionable ideas that have been brought to the discussion table have stayed there. “There’s no toddler KKK costume or baby Nazi costume,” he says. “There is a line.”

3. Designers can produce a Halloween costume in a matter of days.

A lot of costume interest comes from what’s been making headlines in the fall: Costumers have to be ready to meet that demand. “We’re pretty good at being able to react quickly,” says Pilar Quintana, vice-president of merchandising for Yandy.com. “Something happening in April may not be strong enough to stick around for Halloween.”

Because the mail-order site has in-house models and isn’t beholden to approval from big box vendors, Quintana can design and photograph a costume so it’s available within 72 hours. If it's more elaborate, it can take a little longer: Both Yandy and Weeks had costumes inspired by the Cecil the Lion story that broke in July 2015 (in which a trophy hunter from Minnesota killed an African lion) on their sites in a matter of weeks.

4. Beyonce can help move stale inventory.

Extravagant custom tailoring jobs aside, Halloween costumes are a business of instant demand and instant gratification—inventory needs to be plentiful in order to fill the deluge of orders that come in a short frame of time. If a business miscalculates the popularity of a given theme, they might be stuck with overstock until they can find a better idea to hang on it. “[In 2016] we had 400 or 500 Zorro costumes that we couldn’t sell for $10,” Weeks says. “It had a big black hat that came with it, and I thought, ‘That looks familiar.’ It turned out it looked a lot like the one Beyonce wore in her ‘Lemonade’ video.” Remarketed as a "Formation" hat for Beyonce cosplayers, Weeks moved his stock.

5. Women don’t usually wear masks as part of their Halloween costumes.

Curiously, there’s a large gender gap when it comes to the sculpted latex monster masks offered by Halloween vendors: They’re sold almost exclusively to men. “There just aren’t a lot of masks with female characters,” Weeks says. “I don’t know why that is. Maybe it’s because men in general like gory, scary costumes.” One exception: Hillary Clinton masks, which were all the rage in 2016.

6. Food costumes are always a hit for Halloween.

At Rasta Imposta, Berman says political and pop culture trends can shift their plans, but one theme is a constant: People love to dress up as food. “We’ve had big success with food items. Bananas, pickles. We did an avocado.”

7. Adding ”sexy” to a Halloween costume doesn’t always work.

It’s a recurring joke that some costume makers only need to add a “sexy” adjective to a design concept in order to make it marketable. While there’s some truth to that—Quintana references Yandy’s “sexy poop emoji” costume—it’s no guarantee of success. “We had a concept for ‘sexy cheese’ that was a no-go,” she says. “'Sexy corn’ didn’t really work at all. ‘Sexy anti-fascist’ didn’t make the cut this year.”

8. People ask for some weird stuff when it comes to Halloween costumes.

In addition to monitoring social media for memes and trends, designers can get an idea of what consumers are looking for by shadowing their online searches. Costumeish.com monitors what people are typing into their search bar to see if they’re missing out on a potential hit. “People search for odd things sometimes,” Weeks says. “People want to be a cactus, a palm tree, they’re looking for a priest and a boy costume. People can be weird.”

9. Halloween costume designers have workarounds for big properties.

Go out to a Halloween party over the past few years and you’re almost guaranteed to run into the Queen of the North. But not every costume maker has the official license for Game of Thrones. What are other companies to do? Come up with a design that sparks recognition without sparking a lawsuit. “Our biggest seller right now is Sexy Northern Queen,” Quintana says. “It’s inspired by a TV show.” But she won’t say which one.

10. People love sharks.

From the clunky Ben Cooper plastic costume from 1975’s Jaws to today, people can’t seem to get enough of shark-themed outfits. “We do a lot of sharks,” Berman says. “Maybe it’s because of Shark Week in the summertime, but sharks always tend to trend. People just like the idea of sharks.”

11. Dead celebrities mean sales.

It may be morbid, but it’s a reality: The high-profile passing of celebrities, especially close to Halloween, can trigger a surge in sales. “Before Robin Williams died, I couldn’t sell a Mork costume for a dollar,” Weeks says. “After he died, I couldn’t not sell it for less than $100.”

12. The Halloween costume business profits from people shopping at the last minute.

Ever wonder why food and other novelty costumes tend to outsell traditional garb like pirates and witches? Because costume shopping for adults is usually done frantically and they don’t have time to compare 25 different Redbeards. “People tend to do it at the very last minute, so we want something that pops out at them,” Berman says. “Like, ‘Oh, I want to be a crab.’”

Weeks agrees that procrastination is profitable. “We make a lot of money on shipping,” he says. “Some people get party invites on the 25th and so they’re paying for next-day air.”

13. It’s not actually a seasonal business.

Everyone we spoke to agreed that the most surprising thing about the Halloween business is that it’s not really seasonal on their end. Costumes are designed year-round, and planning can take between 12 and 18 months. “It’s 365 days a year,” Quintana says. “We’ll start thinking about next Halloween in December.”

This piece was first published in 2017 and republished in 2019.

SECTIONS

arrow
LIVE SMARTER