Last year, a Spanish startup caused a stir when it introduced its electric-blue wine to markets in Europe. Now, after receiving preorders for more than 30,000 bottles from American customers, the eye-catching beverage is finally ready to make its way to the U.S., Eater reports.
The bright blue drink, dubbed Gïk, is the creation of six young entrepreneurs with no previous experience in the winemaking industry. They collaborated with University of the Basque Country and the food research department of the Basque Government to make the product.
Gïk is made from a blend of red and white grapes with a non-calorie sweetener added in. Though the color resembles something you'd find in the cleaning supplies aisle, the ingredients that create the effect are all natural. A pigment found in grape skin and indigo from the Isatis tinctoria plant (commonly known as woad) are responsible for the wine's alarming hue.
The shade—which according to co-founder Aritz López represents "movement, innovation, fluidity, change, and infinity"—is intended to appeal to Millennial buyers. With an alcohol content percentage of 11.5, Gïk is comparable to a white zinfandel or prosecco, and a pack of three bottles retails for $48.
The Basque region of Spain is traditionally known for its sparkling, acidic wine, but Gïk was designed to stand out from the current options. In 2016, López told Eater that his team felt the Spanish wine scene was "missing a little revolution," so they set out to create something innovative. But it turned out to be a little too innovative for the company's own good: According to Spanish law, only red or white wine can be sold in local markets, and Gïk was fined €3000 (about $3600) for violating the rule. Following the controversy, they were forced to drop the "wine" label and start branding the concoction as "99% wine and 1% grape must."
Standards are less strict in the U.S., and when bottles reach markets stateside they will be flying under the wine banner once again. Gïk will make its U.S. debut in stores in Miami, Boston, and Texas before hopefully expanding to retailers in New York, New Jersey, Michigan, Washington, California, and Nevada. And while they may have the blue wine market cornered, there's at least one blue-hued beer brand out there Gïk will be competing with.