The Gooey History of the Fluffernutter Sandwich

bhofack2/iStock via Getty Images
bhofack2/iStock via Getty Images

Open any pantry in New England and chances are you’ll find at least one jar of Marshmallow Fluff. Not just any old marshmallow crème, but Fluff; the one manufactured by Durkee-Mower of Lynn, Massachusetts since 1920, and the preferred brand of the northeast. With its familiar red lid and classic blue label, it's long been a favorite guilty pleasure and a kitchen staple beloved throughout the region.

This gooey, spreadable, marshmallow-infused confection is used in countless recipes and found in a variety of baked goods—from whoopie pies and Rice Krispies Treats to chocolate fudge and beyond. And in the beyond lies perhaps the most treasured concoction of all: the Fluffernutter sandwich—a classic New England treat made with white bread, peanut butter, and, you guessed it, Fluff. No jelly required. Or wanted.

 

There are several claims to the origin of the sandwich. The first begins with Revolutionary War hero Paul Revere—or, not Paul exactly, but his great-great-great-grandchildren Emma and Amory Curtis of Melrose, Massachusetts. Both siblings were highly intelligent and forward-thinkers, and Amory was even accepted into MIT. But when the family couldn’t afford to send him, he founded a Boston-based company in the 1890s that specialized in soda fountain equipment.

He sold the business in 1901 and used the proceeds to buy the entire east side of Crystal Street in Melrose. Soon after he built a house and, in his basement, he created a marshmallow spread known as Snowflake Marshmallow Crème (later called SMAC), which actually predated Fluff. By the early 1910s, the Curtis Marshmallow Factory was established and Snowflake became the first commercially successful shelf-stable marshmallow crème.

Although other companies were manufacturing similar products, it was Emma who set the Curtis brand apart from the rest. She had a knack for marketing and thought up many different ways to popularize their marshmallow crème, including the creation of one-of-a-kind recipes, like sandwiches that featured nuts and marshmallow crème. She shared her culinary gems in a weekly newspaper column and radio show. By 1915, Snowflake was selling nationwide.

During World War I, when Americans were urged to sacrifice meat one day a week, Emma published a recipe for a peanut butter and marshmallow crème sandwich. She named her creation the "Liberty Sandwich," as a person could still obtain his or her daily nutrients while simultaneously supporting the wartime cause. Some have pointed to Emma’s 1918 published recipe as the earliest known example of a Fluffernutter, but the earliest recipe mental_floss can find comes from three years prior. In 1915, the confectioners trade journal Candy and Ice Cream published a list of lunch offerings that candy shops could advertise beyond hot soup. One of them was the "Mallonut Sandwich," which involved peanut butter and "marshmallow whip or mallo topping," spread on lightly toasted whole wheat bread.

 

Another origin story comes from Somerville, Massachusetts, home to entrepreneur Archibald Query. Query began making his own version of marshmallow crème and selling it door-to-door in 1917. Due to sugar shortages during World War I, his business began to fail. Query quickly sold the rights to his recipe to candy makers H. Allen Durkee and Fred Mower in 1920. The cost? A modest $500 for what would go on to become the Marshmallow Fluff empire.

Although the business partners promoted the sandwich treat early in the company’s history, the delicious snack wasn’t officially called the Fluffernutter until the 1960s, when Durkee-Mower hired a PR firm to help them market the sandwich, which resulted in a particularly catchy jingle explaining the recipe.

So who owns the bragging rights? While some anonymous candy shop owner was likely the first to actually put the two together, Emma Curtis created the early precursors and brought the concept to a national audience, and Durkee-Mower added the now-ubiquitous crème and catchy name. And the Fluffernutter has never lost its popularity.

In 2006, the Massachusetts state legislature spent a full week deliberating over whether or not the Fluffernutter should be named the official state sandwich. On one side, some argued that marshmallow crème and peanut butter added to the epidemic of childhood obesity. The history-bound fanatics that stood against them contended that the Fluffernutter was a proud culinary legacy. One state representative even proclaimed, "I’m going to fight to the death for Fluff." True dedication, but the bill has been stalled for more than a decade despite several revivals and subsequent petitions from loyal fans.

But Fluff lovers needn’t despair. There’s a National Fluffernutter Day (October 8) for hardcore fans, and the town of Somerville, Massachusetts still celebrates its Fluff pride with an annual What the Fluff? festival.

 

"Everyone feels like Fluff is part of their childhood," said self-proclaimed Fluff expert and the festival's executive director, Mimi Graney, in an interview with Boston Magazine. "Whether born in the 1940s or '50s, or '60s, or later—everyone feels nostalgic for Fluff. I think New Englanders in general have a particular fondness for it."

A Fluffernutter sandwich
bhofack2/iStock via Getty Images

Today, the Fluffernutter sandwich is as much of a part of New England cuisine as baked beans or blueberry pie. While some people live and die by the traditional combination, the sandwich now comes in all shapes and sizes, with the addition of salty and savory toppings as a favorite twist. Wheat bread is as popular as white, and many like to grill their sandwiches for a touch of bistro flair. But don't ask a New Englander to swap out their favorite brand of marshmallow crème. That’s just asking too Fluffing much.

6 Tasty Facts About Scrapple

Kate Hopkins, Flickr // CC BY 2.0
Kate Hopkins, Flickr // CC BY 2.0

Love it or hate it, scrapple is a way of life—especially if you grew up in Pennsylvania or another Mid-Atlantic state like New Jersey, Delaware, Maryland, or Virginia. And this (typically) pork-filled pudding isn’t going anywhere. While its popularity in America dates back more than 150 years, the dish itself is believed to have originated in pre-Roman times. In celebration of National Scrapple Day, here’s everything you ever—or never—wanted to know about the dish.

1. Scrapple is typically made of pig parts. Lots and lots of pig parts.

Though every scrapple manufacturer has its own particular recipe, it all boils down to the same basic process—literally: boiling up a bunch of pig scraps (yes, the parts you don’t want to know are in there) to create a stock which is then mixed with cornmeal, flour, and a handful of spices to create a slurry. Once the consistency is right, chopped pig parts are added in and the mixture is turned into a loaf and baked.

As the dish has gained popularity, chefs have put their own unique spins on it, adding in different meats and spices to play with the flavor. New York City’s Ivan Ramen even cooked it up waffle-style.

2. People were eating scrapple long before it made its way to America.

People often think that the word scrapple derives from scraps, and it’s easy to understand why. But it’s actually an Americanized derivation of panhaskröppel, a German word meaning "slice of rabbit." Much like its modern-day counterpart, skröppel—which dates back to pre-Roman times—was a dish that was designed to make use of every part of its protein (in this case, a rabbit). It was brought to America in the 17th and 18th centuries by German colonists who settled in the Philadelphia area.

In 1863, the first mass-produced version of scrapple arrived via Habbersett, which is still making the product today. They haven’t tweaked the recipe much in the past 150-plus years, though they do offer a beef version as well.

3. If your scrapple is gray, you're a-ok.

A dull gray isn’t normally the most appetizing color you’d want in a meat product, but that’s the color a proper piece of scrapple should be. (It is typically pork bits, after all.)

4. Scrapple can be topped with all kinds of goodies.

Though there’s no rule that says you can’t enjoy a delicious piece of scrapple at any time of day, it’s considered a breakfast meat. As such, it’s often served with (or over) eggs but can be topped with all sorts of condiments; while some people stick with ketchup or jelly, others go wild with applesauce, mustard, maple syrup, and honey to make the most of the sweet-and-salty flavor combo. There’s also nothing wrong with being a scrapple purist and eating it as is.

5. Dogfish Head made a scrapple beer.

The master brewers at Delaware’s Dogfish Head have never been afraid to get experimental with their flavors. In 2014, they created a Beer for Breakfast Stout that was brewed with Rapa pork scrapple. A representative for the scrapple brand called the collaboration a "unique proposition." Indeed.

6. Delaware holds an annual scrapple festival each October.

Speaking of Delaware: It’s also home to the country’s oldest—and largest—annual scrapple festival. Originating in 1992, the Apple Scrapple Festival in Bridgeville, Delaware is a yearly celebration of all things pig parts, which includes events like a ladies skillet toss and a scrapple chunkin’ contest. More than 25,000 attendees make the trek annually.

What's the Difference Between Yams and Sweet Potatoes?

Julia_Sudnitskaya/iStock via Getty Images
Julia_Sudnitskaya/iStock via Getty Images

This Thanksgiving, families across the country will enjoy a traditional meal of turkey, stuffing, and sweet potatoes ... or are they yams? Discussions on the proper name for the orange starchy stuff on your table can get more heated than arguments about topping them with marshmallows. But there's an easy way to tell the difference between sweet potatoes and yams: If you picked up the tuber from a typical American grocery store, it's probably a sweet potato.

So what's a sweet potato?

Sweet potato and yam aren't just different names for the same thing: The two produce items belong to their own separate botanical categories. Sweet potatoes are members of the morning glory family. Regular potatoes like russets, meanwhile, are considered part of the nightshade family, which means that sweet potatoes aren't actually potatoes at all.

Almost all of the foods most Americans think of as yams are really sweet potatoes. The root vegetable typically has brown or reddish skin with a starchy inside that's orange (though it can also be white or purple). It's sold in most supermarkets in the country and used to make sweet potato fries, sweet potato pie, and the sweet potato casserole you have at Thanksgiving.

Then what's a yam?

Yams.
Yams.
bonchan/iStock via Getty Images

Yams are a different beast altogether. They are more closely related to lilies and grasses and mostly grow in tropical environments. The skin is more rough and bark-like than what you'd see on a sweet potato, and the inside is usually white or yellowish—not orange.

They're a common ingredient in parts of Asia, Africa, and the Caribbean. Because the inside of a yam is less moist than the inside of a sweet potato, they require more fat to make them soft and creamy. They're also less sweet than their orange-hued counterparts. In many regions in the U.S., yams aren't sold outside of international grocery stores.

Where did the mix-up come from?

Also sweet potatoes.
Also sweet potatoes.
Kateryna Bibro/iStock via Getty Images

So if yams and sweet potatoes are two totally different vegetables that don't look or taste that similar, why are their names used interchangeably in the U.S.? You can blame the food industry. For years, "firm" sweet potatoes, which have brown skin and whitish flesh, were the only sweet potatoes grown in the U.S. In the early 20th century, "soft" sweet potatoes, which have reddish skin and deep-orange flesh, entered the scene. Farmers needed a way to distinguish the two varieties, so soft sweet potatoes became yams.

Nearly a century later, the misnomer shows no signs of disappearing. Many American supermarkets still call their orange-fleshed sweet potatoes yams and their white-fleshed ones sweet potatoes, even though both items are sweet potatoes. But this isn't a strict rule, and stores often swap the names and make things even more confusing for shoppers. So the next time you're shopping for a recipe that calls for sweet potatoes, learn to identify them by sight rather than the name on the label.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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