These Are the 50 Most Popular Passwords in America—and That’s Not a Good Thing

For consumers, passwords are a relatively recent phenomenon. It wasn’t until the internet and the rise of online commerce and security that we’ve been tasked with remembering dozens of access codes to financial institutions, email accounts, streaming services, and retailers.

For too many people, that arduous task is resolved by choosing an easy password. How easy? Cybersecurity firm NordPass recently examined data culled from online security incidents in 30 countries to determine how often certain easy-to-guess passwords are used.

The top 50 found in the United States are below, all of which violate the cardinal rules of strong password protection like making them long, nonsensical, and alphanumeric. If any of these look familiar, change yours. (Which you should do often anyway.)

1. guest
2. 123456
3. password
4. 12345
5. a1b2c3
6. 123456789
7. Password1
8. 1234
9. abc123
10. 12345678
11. qwerty
12. baseball
13. football
14. unknown
15. soccer
16. jordan23
17. iloveyou
18. monkey
19. shadow
20. g_czechout
21. 1234567
22. 1q2w3e4r
23. 111111
24. f-ckyou
25. princess
26. basketball
27. sunshine
28. jordan
29. michael
30. 1234567890
31. reset
32. zinch
33. maiden
34. 123123
35. 81729373759
36. superman
37. hunter
38. anthony
39. maggie
40. super123
41. purple
42. love
43. ashley
44. andrew
45. justin
46. killer
47. pepper
48. tigger
49. buster
50. nicole

Across all countries, password was the most common, with nearly 5 million accounts making the bare minimum effort.

NordPass also found that people rely heavily on fashion brands (Tiffany, Nike, Gap), sports teams, TV show names, and food (pizza, popcorn, potato) to build their passwords. Generally speaking, if a password has words that help you remember, it will probably help a hacker, too.