10 Secrets of Casting Directors

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For every Peter Jackson, there is an Amy Hubbard. For every Martin Scorsese, there is an Ellen Lewis. You may not be as familiar with the work of Hubbard and Lewis—the casting directors who brought you Elijah Wood as Frodo Baggins and Tom Hanks as Forrest Gump, respectively—but you've definitely benefited from it.

Rarely interviewed and rarely recognized, a casting director is someone whose mind is an archive of faces, names, and talents—and the wrong combination can make or break a production. Mental Floss spoke to a few of these professionals about the tricks of their trade, and the ups and downs of a business unlike any other.

1. YOU DON’T NEED A COLLEGE EDUCATION TO DO IT—JUST A PASSION FOR THE CRAFT.

Film school is not a prerequisite for working in production—John Waters, Quentin Tarantino, and Stanley Kubrick are just some of the many filmmakers who never attended. A good work ethic and a commitment to professionalism will get you far. And while the job market is competitive, it's fairly easy to score an entry-level casting internship or job in the larger markets of New York, L.A., and Atlanta. (For those interested in getting their start, websites like Staff Me Up list many reality show projects, which can transition to scripted projects later, and EntertainmentCareers.net provides agency and network desk jobs that don’t involve actually working on set.)

Casting directors say the most important part of their job is being able to connect the right people to the right opportunities. Eli Cornell, who has worked in both principal and extras casting on projects such as “The Big C” and Teenage Mutant Ninja Turtles (2014), tells Mental Floss: "You need to be a good judge of character and talent and good at reading how talent can work together. [You need] to be able to be on the same page as the producers and creative teams and have a sense of their needs and wishes for their respective productions." Cornell himself started in film and TV as a production assistant, but says he transitioned to casting by sending emails to casting offices throughout New York City. "I explained to them my desire to enter the casting world. When I got into interviews, it was easy for me to talk and share because I was so genuinely excited for the opportunity."

And don't be afraid of starting out as an assistant, our sources say. “The Most Feared Man in Hollywood,” infamous producer Scott Rudin, got his start as an assistant in the casting world at the age of 16. He was head of production at 20th Century Fox by the age of 26.

2. REALITY CASTING IS HARDER THAN IT LOOKS.

Nicole "Snooki" Polizzi
Nicole "Snooki" Polizzi
Jason Merritt/Getty Images

Finding memorable characters like Nicole “Snooki” Polizzi or Carson Kressley is no small task. Often, reality shows don’t pay their talent, so it’s hard to get someone to commit to weeks of shooting with no compensation. Gillian Heller, a reality casting producer who has cast such shows as Food Network’s hit Chopped and MTV’s Made, tells Mental Floss, “Being a reality casting producer is really three jobs in one—most are expected to be researchers, story producers, and editors on a razor-tight budget. One of the biggest challenges to me was the fact that there is usually more that you can't tell applicants than things you can. Network requests and production details change rapidly, so getting people to agree to speak with you is a lot like one blind person trying to sell another blind person on a room with an amazing view.”

But, she says, the hard work is eventually worth it. “Building a trusting relationship with applicants is a huge part of the job, and there's no better feeling than getting someone to open up to you and knowing you helped them nail their interview.”

3. EXTRAS CASTING IS JUST AS DIFFICULT AS CASTING THE STARS.

Extras casting staff have to do much more than just fill up a location. They're responsible for ensuring new faces in every scene (imagine if you saw the same extras over and over), bringing people back for continuity, casting background actors that fit specific measurements for costumes and/or to match lead actors, and other nuances of appearance. And while many film crew positions wrap at a specific time, extras casting is required to inform all of the background actors of where they are supposed to be the next day and when—usually about 5 a.m. If a background actor cancels at the last minute, it’s up to the extras casting team to replace.

Furthermore, it can be hard to gauge new talent. Mel Fabi, who worked on The Dark Knight Rises(2012) as an assistant casting thousands of background actors, tells Mental Floss: “[If] you are doing principal casting you sort of immediately know who's really good and what they have done before. That's completely opposite from background casting.” With extras, the talent are usually newbies, and it's always a gamble putting someone with no on-camera training on the screen. “Vetting everyone's abilities takes time, and since shooting days can sometimes have literally hundreds needing to be booked, our flow of work is always high volume and very stressful.”

Fabi admits to rolling his eyes at how often a film’s success is attributed to the main cast. “How about the vast amount of talent that was needed in the background, didn't that contribute to the success of the story? Yes, it does. But no one acknowledges it.”

4. THEY ARE TRYING TO CAST MORE DIVERSE ROLES.

Actresses Danielle Brooks, Uzo Aduba, Laura Prepon, Natasha Lyonne and Laverne Cox of 'Orange is the New Black,' at the Critics' Choice Television Awards
Cast members from "Orange is the New Black" at the Critics' Choice Television Awards
Michael Buckner/Getty Images

The lack of diversity in Hollywood is a well-known issue, but casting directors say they are making an effort to remedy it. NBC hosts showcases for actors, writers and directors with an emphasis on highlighting LGBTQ actors and performers with disabilities. Walt Disney Studios recently opened up the casting call for the live-action Aladdin adaptation to the public to ensure they get Middle Eastern actors in the lead roles. (At time of publication, Disney had cast a relatively unknown actor, Mena Massoud, in the title role.)

The boundaries are also being pushed in commercial casting, according to commercial casting director Melonie Mack. “If you think about the Cheerios commercial that showed an interracial couple [in 2013]—that was the first time we were seeing that. We’ve recently had same sex couples cast and we are trying to push those boundaries in the commercial world. It’s archaic. Then you have the studios looking at streaming services like Netflix and their casting process. With shows like Luke Cage and Orange is the New Black that truly showcase diversity—it’s no surprise to me that the rise in popularity in streaming was bigger than the studios could ever hope to be.”

5. A CASTING DIRECTOR’S JOB IS NEVER TRULY DONE.

Casting professionals log a lot of time holding auditions and attending production meetings. But the job isn’t over when they leave the office—they're always scouting for new talent. They frequently attend showcases (a kind of variety show put on by actors) and scout plays after-hours, host their own acting workshops where they coach actors in audition methods, and accept various freelance positions for casting projects like web series, student films, and local commercials.

6. THERE’S NEVER A DULL MOMENT.

Casting directors have to cast everything from crime scene re-enactments (think Law & Order SVU) to celebrity nude photo doubles. Sometimes, their job might entail making sure the background actors are comfortable being near a wild animal. Former extras casting assistant Melanie Block told Mental Floss about casting a commercial that appeared in Martin Scorsese’s The Wolf of Wall Street (2013) and included a real lion walking through corporate offices. “We had to send an email to all of the extras and verify by telephone that each and every extra was comfortable with working around an actual lion. Sure enough, before the lion was even let out of its cage, we had complaints coming in from the union asking us if we had cleared this with the background actors. Of course we did!” Eventually everything worked out and Scorsese got the shots he wanted—the ad made the cut to final edit.

7. IT'S FEMALE-DOMINATED.

Liz Paulson and Sarah Paulson at the Emmys in 2016
Liz Paulson and Sarah Paulson at the Emmys in 2016
Emma McIntyre/Getty Images

Film and television are often considered male-dominated areas, but not when it comes to casting. Mack tells Mental Floss: “I’ve been in casting for over 10 years, predominately doing commercial casting, and 95 percent of the people I work with are women. I think women tend to be more in touch with their emotional psychology—[we] create a safe comfortable inspiring space when actors come in the room to audition.” Mack points to the career of her own mentor, Liz Paulson, who is now Senior Vice President of Casting at 20th Century Fox. “It’s a powerful position to be in. Casting can make or break a show. And it’s inspiring to watch a woman rise up like that.”

The dominance of women in casting isn't anything brand-new, either. Director Tom Donahue’s 2012 documentary Casting By is a profile of one of the most unsung heroes of the film world, Marion Dougherty—often credited with creating the “New York” look in films during the 1960s. Dougherty was a casting director responsible for the transition from the old Hollywood casting method of casting actors based on looks to hiring based on talent. She gave many actors their first film credits, including Al Pacino and Glenn Close, and had the unwavering support of directors such as Clint Eastwood and Woody Allen until her death in 2011.

8. EVEN BIG-NAME ACTORS HAVE TO AUDITION FOR THE JOB.

Did you know that before Rainn Wilson became Dwight Schrute, Seth Rogen read for The Office role, while Adam Scott auditioned to be Jim Halpert? There are thousands of actors in Hollywood and only so many parts available, so even stars face rejection—and it happens more often than you would think. Sometimes it may even come down to the chemistry a celebrity may or may not have with those who have already been cast, and other times, an actor just may not impress the director. (Peter Jackson famously slammed Oscar-nominee Jake Gyllenhaal for not using a British accent while auditioning for the part of Frodo in Lord of the Rings.)

Vincent Veloso, a director whose web series Changelings has screened at Cannes Marché du Film and who has auditioned top-tier talent for his projects, says: "Attaching a well-known established actor may help with potential financing, [and] raise exposure in producing and marketing. However, [big names don't] necessarily [have] a given automatic lock-in or upper hand in auditioning every time, anytime, if at all.”

9. THEATER CASTING JOBS DO NOT PROVIDE HEALTH CARE AND PENSIONS.

It may surprise you to know that the casting directors responsible for finding the stars in many of your Broadway favorites are not guaranteed benefits for their work as independent contractors. Broadway heavy hitters like Bernie Telsey (Hamilton) and Tara Rubin (Dear Evan Hanson) are just some of the casting directors encouraging the Broadway League, the trade organization for the Broadway industry, to negotiate a deal with Teamsters Local 817, which Broadway casting directors joined in 2016. In a statement released at the time of this year’s Tony Awards, the Broadway League stated: “We have had a respectful dialogue in the past year with Teamsters Local 817 but do not believe it would be appropriate for the Broadway League or its producing members to recognize a union as the bargaining representative of professionals who are not employees of our productions.”

10. THEY HATE THAT CASTING STILL ISN'T OFFICIALLY RECOGNIZED AT THE OSCARS.

Lynn Stalmaster accepting his Governors Award in 2016
Lynn Stalmaster
Frederick M. Brown/Getty Images

For years, casting directors have hoped to be included in the Oscars. In Casting By, notable casting directors such as Ellen Lewis (The Wolf of Wall Street, 2013) and Laura Rosenthal (Carol, 2015), alongside Hollywood stars Glenn Close and Al Pacino, argued that casting directors are just as important to a film as a director. However, then-Directors Guild of America (DGA) president Taylor Hackford insisted in the film that casting directors are undeserving of Oscar recognition because they “don’t direct anything.”

In a 2013 interview with The Hollywood Reporter, Lewis said, “It's funny, in a way, because what [Hackford] is saying is this: Nobody knows what goes on behind a closed door. And that's true. Casting is very private. It's between the casting director and the actor. Of course what [Hackford] doesn't address is why he's meeting the actors that he's meeting. And that's because his casting director has done her job! He's also leaving out that the reason it's behind the closed doors is to protect the actor who's doing something vulnerable. Nine times out of 10 [an audition] ends in rejection.”

There may be some hope, however. In 2016, screen actor-turned-casting-director Lynn Stalmaster was recognized by the Academy for his achievements in casting over 200 films and TV shows, including "Gunsmoke," Tootsie (1982), and The Graduate (1967). Stalmaster was presented with the Academy's Governors Award for “extraordinary distinction in lifetime achievement, exceptional contributions to the state of motion picture arts and sciences, or for outstanding service to the Academy.” For now, though, the Casting Society of America celebrates the achievements of casting professionals throughout the country each year with their own Artios Awards, which commemorate the achievements of principal casting directors in film, television, and theatre.

12 Behind-the-Scenes Secrets of Easter Bunnies

This child clearly can't get enough Easter Bunny in her life.
This child clearly can't get enough Easter Bunny in her life.
Dan Kitwood/Getty Images

Every year, thousands of families, church groups, and event planners enlist entertainment companies to dispatch a costumed bunny for their Easter celebrations. These performers often endure oppressive heat, frightened children, and other indignities to bring joy to the season.

It can be a thankless job, which is why Mental Floss approached several hares and their handlers for some insight into what makes for a successful appearance, the numerous occupational hazards, and why they can be harassed while holding a giant carrot. Here’s a glimpse of what goes on under the ears.

1. They might be watching netflix under the mask.

Has a bunny ever seemed slow to respond to your child? He or she might be in the middle of a binge-watch. Jennifer Ellison, the sales and marketing manager for San Diego Kids’ Party Rentals and a bunny wrangler during the Easter season, says that extended party engagements might lead their furry foot soldiers to seek distractions while in costume. “We book the bunny by the hour and he is often booked for multiple hour blocks,” she says. “Listening to music definitely helps the time pass.” One of her bunny friends who does a lot of shopping mall appearances has even rigged up a harness that can cradle a smart phone. “It sits above the bunny's nose, resting right at eye level for the performer inside, easily allowing the performer to stream Netflix, scroll through Facebook, or check emails.”

2. They can’t walk on wet grass.

Bunnies that appear at private functions, like backyard parties or egg hunts, have to maintain the illusion of being a character and not a human in a furry costume. According to Albert Joseph, the owner of Albert Joseph Entertainment in San Francisco and a 30-year veteran of Easter engagements, one of the cardinal rules is never to set foot on wet grass. Why? “They wear regular shoes under their giant bunny feet,” he says. “If they step on wet grass and then walk on cement, they’ll make a human foot print, not a bunny print.”

3. There’s a reason they might not pick up your kid.

Bunnies might be amenable to posing for a photo with your child on their lap, but they’re probably not going to grab the little tyke and sweep them off their feet. According to Steve Rothenberg, a veteran performer and owner of Talk of the Town Entertainment in Rockville, Maryland, deadlifting a kid is against the rules. “The last thing you want is to lift them up and have them knock off your head,” he says.

4. Giant carrots will invite inappropriate behavior.

A person dressed as the Easter bunny.
As the 3-foot-long carrot proves, adults are easily the least mature guests at a child's Easter party.
lisafx/iStock via Getty Images Plus

Joseph’s warren of party bunnies usually come equipped with a 3-foot-long giant carrot as a prop. While children are amused by the oversized vegetable, the adults at the parties usually can’t help making observations. “Practically every visit, there’s always someone saying, ‘My, what a big carrot you have,’” he says.

On one occasion, Joseph attended a function at a retirement home. One of the women, who he estimated to be in her 80s, commented on his big feet in a lascivious manner. “She told me she was in room 37.”

5. Clothes make the bunny.

Easter bunny at the White House.
Every year, a well-dressed Easter bunny visits Washington, D.C. for the annual White House Easter Egg Roll.
Mark Wilson/Getty Images

While “naked” (i.e., unclothed) bunnies remain popular, Ellison’s lineup also includes Mr. Bunny, a “classy lad with a top hat and vest,” and a Mrs. Bunny sporting a purple dress. Why would kids care if a bunny has sartorial sense? “Kids can probably better relate to a giant, furry character if it's dressed like a human,” Ellison says. “[And] we just thought the costumes looked cute.”

6. They can’t wear dark clothing underneath.

If a bunny wants to wear a black shirt under his or her fur, it stands to reason there wouldn’t be any issue: It's all hidden from sight. But Joseph insists that his cast stick with white apparel only. In addition to being cooler, it serves a practical function. “There’s always an opportunity to see a little something around the neckline or near the feet,” he says. Light clothing helps preserve the character.

7. They use an upholstery cleaner for their heads.

Most bunny costumes can be tossed in any regular washing machine, with the feet going in a larger commercial-use unit. But the heads, which are typically massive and unwieldy, get special attention. “You know those upholstery cleaners you can rent from a grocery store?” Joseph asks. “We use those. There’s a wand attachment to it for cleaning carpet.”

8. There’s a trick to keeping cool.

Costumes made of fake fur in the spring can be a recipe for disaster—or at least some lightheadedness. While none of the bunnies we profiled had experienced fainting spells, Ellison says that the trick to staying cool is actually adding a layer underneath the outfit. “Light, breathable clothing underneath the suit usually does the trick, but some people choose to wear an ice vest under the suit as well.”

Many bunnies also work in intervals: 45 to 50 minutes “on,” and 10 to 15 minutes in a private area to cool off and drink water. “Clients are usually understanding and sympathetic of the bunny and will allow even more breaks if necessary,” Ellison says.

9. Mints are essential.

Bunnies may favor carrots and grass, but their human operators need something other than that in order to deal with the humidity. Rothenberg says that his bunnies usually nibble on mints while working a crowd. “They’ll typically chew gum or have some kind of mint to keep their throat from drying out,” he says.

10. They use bunny handlers to prevent knockdowns.

A person dressed as the Easter bunny.
An Easter Bunny makes a young girl's day.
Alex Wong/Getty Images

Any professional bunny knows that having an assistant watching their back is the best way to ensure an appearance goes smoothly. “Your vision is limited and you can’t really look to the left or right,” Rothenberg says. “Having an assistant prevents kids from running up behind you.”

11. They have damaged butts.

In order to ease apprehensive kids, Joseph advocates for his bunnies to squat near a child rather than bend over. “It gets them at a child’s level so they can touch and feel for themselves,” he says. “But a bunny that does a lot of squatting winds up needing their [costume] butts re-sewn. I’ve repaired a lot of them.” Joseph will also invite mothers to sit on the bunny’s lap so fearful children are more likely to approach. “You don’t want to prod the kid,” he says.

12. They’re not just for easter.

While bunny costume season is a fleeting few weeks, companies are happy to roll out their rabbits for other occasions. Once, Ellison sent out a bunny for a customer’s Alice in Wonderland-themed gathering. “The client wanted the White Rabbit, so we dressed up our bunny in a vest and top hat and gave him an over-sized pocket watch. It worked out great.”

This piece originally ran in 2017.

10 Secrets of Brewmasters

Being a brewmaster is about more than just sampling beer and coming up with new recipes. Maintenance and sanitation also play a huge role in the job.
Being a brewmaster is about more than just sampling beer and coming up with new recipes. Maintenance and sanitation also play a huge role in the job.
Stone Brewing

With roughly 7500 craft beer breweries in the United States—a number that continues to grow—it’s clear consumers like their ales and lagers. And as more of these breweries pop up in towns and cities every month, it’s up to brewmasters to constantly produce new beers to satisfy demanding (and evolving) palates, maintain a sterile workspace, and properly operate all the complex machinery that pumps out your favorite IPA. To find out what goes into owning and operating a brewery, Mental Floss spoke with a number of brewmasters about what their days entail. Here’s what they had to say about taste tests, oyster beer, and getting doused in hop sludge.

1. A lot of brewmasters started out as home brewers.

Stone Brewery equipment.
A brew kettle from Stone's Richmond, Virginia, location.
Stone Brewing

While brewmasters sometimes attend college to study chemistry or even specific brewing courses, a fair number get their start in their own homes. “When I started, I would say about 50 percent [were home brewers],” Tom Kehoe, co-owner of Yards Brewing Company in Philadelphia, Pennsylvania, says. This was back when there were only around 649 breweries in the country, according to Kehoe. That number has only grown with time, and now he says as many as 90 percent of current brewers experimented with home brewing before moving on to larger productions.

While home brewing can be a good start, Kehoe says that there’s a limit to how much you can learn in a garage setting. “The basic knowledge of how beer is made is exactly the same. However, good brewing practices need to be learned on site. The environment working in a brewery is a lot different than brewing at home.”

One example? Size. According to Jeremy Moynier, brewmaster of Stone Brewing in San Diego, California, people are surprised when they see the scale of some brewing operations. "A home brewer is used to making a few gallons," Moynier says. "We could be making a 250-barrel batch [at Stone]. Each barrel is 30 gallons."

2. Brewmasters use sound almost as much as taste to evaluate the brewing process.

Brewing equipment from Yards Brewing.
This is just a sample of the brewing equipment employed by Yards.
Yards Brewing

Breweries come in all shapes and sizes, but all of them implement a lot of machinery, stainless steel vats, pumps, and bottling lines to concoct their brews. It becomes a symphony of sorts, according Moynier. And if one instrument sounds off, he can tell.

"You use all of your senses, from taste to sound," he tells Mental Floss. "Breweries are noisy, and there are sounds you get attuned to. If something sounds wrong, you know there’s a problem somewhere. Your senses being in tune are important."

Once, Moynier heard an unusual squeaking noise in the factory. He discovered that the tank that held the crushed malt was backed up, which would eventually ruin the conveyor belts if no one noticed in time. Thankfully, Moynier picked up on that change in noise, and the problem was corrected before the machine required a more expensive repair.

3. Brewmasters are always trying novel flavors. Even oysters.

There’s no shortage of creativity among brewmasters, with breweries constantly experimenting with different flavor profiles, from tea to chocolate to fruit. "There are so many different styles, flavor, and aroma profiles you can hit," Moynier says. "We’re constantly learning about new ingredients.” One that impressed Moynier recently was an oyster stout, a style that was originally billed as a beer that simply paired well with oysters more than a century ago, but has since evolved to include actual oyster meat and stock in modern recipes. This one came from Liberty Station, one of Stone Brewing’s locations in San Diego. "It was pretty fascinating," he says. "They got a real briny, oyster thing going."

4. Sanitation is one of the most important parts of being a brewmaster.

A picture of Stone Brewing's beer equipment.
Stone's barrels hold 30 gallons of beer.
Stone Brewing

The stereotype of brewmasters sipping beer all day and hovering over batches is slightly misguided. According to John Trogner, co-owner with brother Chris of Tröegs Independent Brewing in Hershey, Pennsylvania, most of the job is making sure beer is made in clean conditions. “People usually think you’re sitting around all day dreaming up recipes and tasting beer,” Trogner says. "That’s a very small component. Physical cleaning is probably 80 percent of it. Sanitation is paramount. It’s like a chef keeping a kitchen clean. Workers spend most of their time scrubbing."

Just because the breweries are kept clean doesn't mean the brewmasters are quite as lucky. Depending on the valve and your luck that day, that could sometimes mean an unintentional beer shower for workers. "I’ve taken baths in yeast and beer sludge," Trogner says of his early days, explaining it's a hazard you face when you're opening the valves on the brew tanks.

5. Brewmasters know they're expected to bring beer to most gatherings.

A look at the Tröegs brewery.
Foeders are large wooden vats that age a beer to create a unique flavor profile. It's part of Tröegs's Splinter Cellar, and each foeder was custom made and shipped to the brewery.
Tröegs Independent Brewing

Like any other profession, brewmasters can sometimes be greeted with an expectation that their services and goods are free for friends and relatives to enjoy at gatherings and family events. "If it’s appropriate to bring beer, I will," Kehoe says. "And sometimes when it is not so appropriate. I have brought beer to a business networking breakfast and somehow it turned out to be a great icebreaker. I find that people are disappointed if I don’t have at least some beer at the ready."

6. The job can make you critical of other beers and even food.

Working to perfect beers all day can have an effect on how brewmasters regard other beer options. "I still love beer, but it changes the way you approach it," Moynier says. "You pick out a flaw, and it will bother you. It might ruin your enjoyment. But if you find a beer you really like, it can also make it more enjoyable."

A brewmaster doesn’t just develop a sense of what makes for a good beer; they’re also constantly thinking about what type of food pairs well with certain beers. "It definitely affects the way you taste things," Moynier says. "It’s made me a pickier eater. You’ll think about how food will pair with beer sometimes, where you wouldn’t necessarily think about that before. It made me appreciate how things go together."

7. Brewmasters know names and logos can make or break a beer.

Tröegs Independent Brewing Mad Elf beer is pictured
Tröegs's Mad Elf is one of the most recognizable beers around the holidays.
Tröegs Independent Brewing

With so many beer options, it’s imperative for brewmasters to use marketing as a way of setting up a consumer’s palate before they sample anything. For Tröegs's Haze Charmer, which offers pineapple and grapefruit notes, the brewery went to great lengths to describe how the "haze" of the recipe carries hop oil into the mouth.

"Haze Charmer emerges from a soft, swirling cloud of oats and unmalted wheat. Vigorous dry-hopping adds a second phase of haze, propping up the oils of Citrus and El Dorado," the website description of the beer reads.

"The name is a critical component," Trogner says. "Consumers are getting to know it before they try it."

The right—or wrong—name and design can make all the difference. Trogner promoted a cherry, honey, and chocolate ale around the holidays and called it Mad Elf, with bottles and packaging decked out in cartoon images of a tipsy elf enjoying one too many. It's become a perennial hit.

"It’s a celebration of the holidays," Trogner says. "Mad Elf is kind of part of social webbing, which is nice to hear. Grandmothers come in and buy five or six cases for family coming over for the holidays."

Similar beers with different branding didn't fare as well. "We’ve done beers like Mad Elf out of season and it didn’t have near the fervor or excitement," he says.

8. A brewmaster associates a beer’s personality with color.

Yards Pale Ale is pictured.
Yards's Philadelphia Pale Ale is lighter in color and far more citrusy than an amber lager.
Yards Brewing

According to Kehoe, light and dark beers each give off a distinctive personality trait depending on their color, which comes from the grains used. "To me, the color of the beer is the mood of the beer," he says. "Light color is fluid and exciting; darker [is] slower and more filling and relaxing." Amber is more middle-of-the-road and more versatile. "[It] can be whatever personality that you want to project in the moment."

9. Smells are a big inspiration for new beers.

Don’t think brewmasters develop recipes based just on tasting other beers; it’s more of a multi-sensory experience. Trogner says that most beer ideas come from everyday life. “We’re not sitting around and looking at other types of beer,” he says. “It’s more about an experience, like having an amazing dish at a restaurant. Or you might be hiking and smell something floral in the air, like pine.”

10. Yes, brewmasters sometimes drink early in the morning.

While downing beer is probably not as common an occurrence as you might think, brewmasters are still expected to sample their wares before it goes out for distribution. According to Moynier, those executive samples can happen at odd times of the day depending on schedules.

"Tastings can happen at six in the morning," he says. "We also have structured tasting and daily taste panels to approve beer about to be packaged. Three times a week we have a brewmaster taste panel where we focus on new beers we’re trying out for release or changes to recipes. There’s an executive panel once a month with [Stone's founders Greg Koch and Steve Wagner]."

Or, as Kehoe puts it, “I don’t drink all day, but I do drink every day.”

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