Masters of the Universe: The He-Man Movie Turns 30

Warner Home Video
Warner Home Video

Special effects artist Richard Edlund, who won an Oscar for his work on Star Wars in 1978, was arguing. Cannon Films co-owner Menahem Golan was arguing back. Edlund was insisting the 64 planned effects shots for Cannon's Masters of the Universe, a live-action film based on Mattel's He-Man toy line, had been grossly miscalculated during pre-production and that the film would likely need nearly double that number. Golan screamed that he was being bled dry.

Edlund would later recall that Golan had "fun" when haggling, although he probably was having less of a good time trying to keep Cannon afloat. The company would soon fold, with Masters of the Universe being one of the last casualties of their budget-cinching slate. Released on August 7, 1987, it made an underwhelming $5 million its first weekend. Some 30 years after its debut, fans of the franchise continue to debate whether it was an earnest attempt at a fantasy spectacular or a misguided cash-in for a toy line that was already waning in popularity.

According to executive producer Edward Pressman, who was doing publicity for the film in 1987, the He-Man phenomenon began when Mattel was shown a rough cut of the 1982 Arnold Schwarzenegger film Conan the Barbarian. Having considered licensing the film for toys, Mattel executives were put off by the amount of violence in the footage and backed away from the deal. It would be easier to simply create their own sword and sorcery epic, with characters and confrontations molded into age-appropriate settings.

He-Man debuted in 1982, a larger, steroided alternative to the comparatively puny G.I. Joe. With his bowling-ball deltoids and modest loincloth, He-Man resisted the ambition of rival Skeletor to take over their shared home world of Eternia. To populate toy aisles, each had a supporting cast of allies and a host of vehicles. More than 120 million figures were sold; a syndicated cartoon kept adolescent eyes glued to screens.

A tie-in movie was a no-brainer for Mattel; the company petitioned studios via their relationship with Pressman (who had produced Conan) to take a risk on a big-budget feature. Estimating the movie would cost about $40 million, most studios declined. Realizing the risk was too great, Mattel approved a more affordable premise. Instead of staging the action on Eternia, He-Man would have to travel to modern-day Earth in order to retrieve a Cosmic Key that could release the Sorceress, a guiding light of the planet who had been captured by Skeletor.

Pressman eventually piqued the interest of Warner Bros. with the reworked idea. The studio offered a $15 million budget; Cannon, which was trying to establish itself with more expensive schlock like the Sylvester Stallone arm-wrestling drama Over the Top, offered $17.5 million. Mattel and Pressman agreed to the bigger deal and went with Cannon.

Dolph Lundgren, a Swedish actor and athlete who had studied chemical engineering at MIT, was a towering presence who had impressed Hollywood as stoic Russian Ivan Drago in 1985's Rocky IV. Though producers thought he'd be perfect for the part of He-Man, Lundgren wasn't convinced.

"I thought about it for months and months," the actor told Starlog in 1987. "Masters is one of those films where if you didn't do it right, it would be a disaster and everyone would laugh at you for another 20 years." After he eventually signed on, Lundgren packed on additional muscle until he looked remarkably like the action figure.


Warner Home Video

Director Gary Goddard, who had overseen a Conan stage show for Universal and was hired by Pressman, saw in Lundgren a perfect physical specimen—although his Swedish accent had remained thick. Goddard hoped to perhaps dub the actor with another performer during looping sessions, although such extravagant expenditures would soon prove impossible.

One compromise Goddard was unwilling to make was setting the film entirely on Earth. The script originally opened with a beaten, weathered He-Man imploring a suburban family to help him. Goddard insisted the film be book-ended with scenes on Eternia, an economical way of honoring its fantasy elements. Sets were constructed so that Skeletor (Frank Langella) could luxuriate in an ornate throne room, barking orders at subordinates and plotting against He-Man. More expensive effects—a stop-motion Battlecat, or a wire-strung Orko, the hovering wizard sidekick—were left in the toy box.

Goddard and Pressman planned on shooting 13 weeks and wound up shooting for 20. Lundgren, described by most everyone who encountered him as a friendly man, struggled with his dialogue and spent his time off-camera pumping dumbbells. Langella's make-up required frequent attention, his prosthetic teeth never quite fitting right. Bounced checks from Cannon, which was suffering from a string of flops, became a weekly ordeal.

When Goddard needed to shoot the climactic fight between He-Man and Skeletor, he was reduced to a stripped-down set shot in the dark, a casualty of depleted funds. (Mattel tossed in the remaining half of their $1.5 million guarantee in order to keep shooting going.) Goddard had originally intended to make his film a grand tribute to comic book artist Jack Kirby and his distinctive space opera style. He would eventually have to be satisfied with getting the film completed at all.


Warner Home Video

The delay in getting a studio interested in Masters of the Universe had unfortunate consequences. By the time the film was released on August 7, 1987, interest in the toy line had waned considerably. Had it been released in 1985, there's no telling how frenzied kids might have reacted. Years later, it was bested in its opening weekend by the Emilio Estevez comedy Stakeout.

Reviews were middling. Johanna Steinmetz of the Chicago Tribune was one of the rare critics to acknowledge the filmmakers' efforts. "It breaks no new ground," she wrote, "but neither will you demand your money back, unless you feel acutely deprived of hero Dolph Lundgren's less intelligible lines.

"European-born Lundgren, who played a Soviet boxer opposite Sylvester Stallone in Rocky IV, here has the role of He-Man. He can ripple his muscles with the best of them but has trouble getting his Teutonic tongue around such complex sentences as 'I don't want innocent people to die'—to which his nemesis Skeletor responds, 'Well said, He-Man,' inspiring some scattered laughter in the audience."

None of this deterred Cannon, which was in its death throes but continued to put its best foot forward. At that year's Cannes Film Festival, Golan announced that Masters of the Universe 2 would go into production shortly. With Lundgren unwilling to reprise the role, they hired surfer Laird Hamilton for the lead and began constructing sets. When Mattel refused to participate, director Albert Pyun repurposed them for a low-budget Jean-Claude Van Damme vehicle titled Cyborg.

Decades later, movies based on toy lines are no longer uncommon. Hasbro has made vast fortunes with films inspired by Transformers and G.I. Joe. A revamped He-Man film has been in the works for years, though no definitive release date has been set. In 2010, Lundgren expressed his desire to join the project, although he would like to have more input on his wardrobe.

"I think it's a good idea," he told IGN. "I think He-Man is a cool character, and I had fun doing [the movie]. I wouldn't want to take my shirt off again for three months, wearing that … diaper or whatever it was I was wearing, loincloth. I'd rather play the king. But yeah, good idea."

This Innovative Cutting Board Takes the Mess Out of Meal Prep

There's no way any of these ingredients will end up on the floor.
There's no way any of these ingredients will end up on the floor.
TidyBoard, Kickstarter

Transferring food from the cutting board to the bowl—or scraps to the compost bin—can get a little messy, especially if you’re dealing with something that has a tendency to roll off the board, spill juice everywhere, or both (looking at you, cherry tomatoes).

The TidyBoard, available on Kickstarter, is a cutting board with attached containers that you can sweep your ingredients right into, taking the mess out of meal prep and saving you some counter space in the process. The board itself is 15 inches by 20 inches, and the container that fits in its empty slot is 14 inches long, 5.75 inches wide, and more than 4 inches deep. Two smaller containers fit inside the large one, making it easy to separate your ingredients.

Though the 4-pound board hangs off the edge of your counter, good old-fashioned physics will keep it from tipping off—as long as whatever you’re piling into the containers doesn’t exceed 9 pounds. It also comes with a second set of containers that work as strainers, so you can position the TidyBoard over the edge of your sink and drain excess water or juice from your ingredients as you go.

You can store food in the smaller containers, which have matching lids; and since they’re all made of BPA-free silicone, feel free to pop them in the microwave. (Remove the small stopper on top of the lid first for a built-in steaming hole.)

tidyboard storage containers
They also come in gray, if teal isn't your thing.
TidyBoard

Not only does the bamboo-made TidyBoard repel bacteria, it also won’t dull your knives or let strong odors seep into it. In short, it’s an opportunity to make cutting, cleaning, storing, and eating all easier, neater, and more efficient. Prices start at $79, and it’s expected to ship by October 2020—you can find out more details and order yours on Kickstarter.

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Good Gnews: Remembering The Great Space Coaster

Tubby Baxter and Gary Gnu in The Great Space Coaster.
Tubby Baxter and Gary Gnu in The Great Space Coaster.
YouTube

Tubby Baxter. Gary Gnu. Goriddle Gorilla. Speed Reader. For people of a certain age, these names probably tug on distant memories of a television series that blended live-action, puppetry, and animation. It was The Great Space Coaster, and it aired daily in syndication from 1981 to 1986. Earning both a Daytime Emmy and a Peabody Award for excellence in children’s programming, The Great Space Coaster fell somewhere in between Sesame Street and The Muppet Show—a series for kids who wanted a little more edge to their puppet performances.

Unlike most classic kid’s shows, fans have had a hard time locating footage of The Great Space Coaster. Even after five seasons and 250 episodes, no collections are available on home video. So what happened?

Get On Board

The Great Space Coaster was created by Kermit Love, who worked closely with Jim Henson on Sesame Street and created Big Bird, and Jim Martin, a master puppeteer who also collaborated with Henson. Produced by Sunbow Productions and sponsored by the Kellogg Company and toy manufacturer Hasbro, The Great Space Coaster took the same approach as Sesame Street of being educational entertainment. In fact, many of the puppeteers and writers were veterans of Sesame Street or The Muppet Show. Producers met with educators to determine subjects and content that could result in a positive cognitive or personal development goal for the audience, which was intended to be children from ages 6 to 11. There would be music, comedy, and cartoons, but all of it would be working toward a lesson on everything from claustrophobia to the hazards of being a litterbug.

The premise involved three teens—Danny (Chris Gifford), Roy (Ray Stephens), and Francine (Emily Bindiger)—who hitch a ride on a space vehicle piloted by a clown named Tubby Baxter. The crew would head for an asteroid populated by a variety of characters like Goriddle Gorilla (Kevin Clash). Roy carried a monitor that played La Linea, an animated segment from Italian creator Osvaldo Cavandoli that featured a figure at odds with his animator. The kids—all of whom looked a fair bit older than their purported teens—also sang in segments with original or cover songs.

The most memorable segment might have been the newscast with Gary Gnu, a stuffy puppet broadcaster who delivered the day’s top stories with his catchphrase: “No gnews is good gnews!” Aside from Gnu, there was Speed Reader (Ken Myles), a super-fast sprinter and reader who reviewed the books he breezed through. Often, the show would also have guest stars, including Mark Hamill, boxer “Sugar” Ray Leonard, and Henry Winkler.

All of it had a slightly irreverent tone, with humor that was more biting than most other kid’s programming of the era. The circus that Tubby Baxter ran away from was run by a character named M.T. Promises. Gnu had subversive takes on his news stories. Other characters weren’t always as well-intentioned as the residents of Sesame Street.

Off We Go

The Great Space Coaster was popular among viewers and critics. In 1982, it won a Daytime Emmy for Outstanding Individual Achievement in Children’s Programming—Graphic Design and a Peabody Award in 1983. But after the show ceased production in 1986, it failed to have a second life in reruns or on video. Only one VHS tape, The Great Space Coaster Supershow, was ever released in the 1980s. And while fan sites like TheGreatSpaceCoaster.TV surfaced, it was difficult to compile a complete library of the series.

In 2012, Tanslin Media, which had acquired the rights to the show, explained why. Owing to the musical interludes, re-licensing songs would be prohibitively expensive—potentially far more than the company would make selling the program. Worse, the original episodes, which were recorded on 1-inch or 2-inch reel tapes, were in the process of degrading.

That same year, Jim Martin mounted an Indiegogo crowdfunding campaign to try and raise funds to begin salvaging episodes and digitizing them for preservation. That work has continued over the years, with Tanslin releasing episodes and clips online that don’t require expensive licensing agreements and fans uploading episodes from their original VHS recordings to YouTube.

There’s been no further word on digitizing efforts for the complete series, though Tanslin has reported that a future home video release isn’t out of the question. If that materializes, it’s likely Gary Gnu will be first to deliver the news.