For licensing purposes and the all-important "aww" factor, collegiate football teams like their mascots—and few are as popular as Uga, the handsome bulldog of University of Georgia fame.
When Herman J. Stegeman took over as head coach in 1920, the team, which had previously been referred to as the Red and Black, became known as the Wildcats. Atlanta Journal sportswriter Morgan Blake took issue with the unoriginal moniker, pointing out that it was already shared by at least two other teams in the south—Kentucky State and Davidson.
"I had hoped that Georgia would adopt some original nickname that would stand out," Blake wrote, adding that, "The 'Georgia Bulldogs' would sound good, because there is a certain dignity about a bulldog as well as ferocity, and the name is not as common as 'Wildcats' and 'Tigers.' Yale is about the only team I recall right now that has the name."
One week after Blake's story ran, Cliff Wheatley of the Atlanta Constitution referred to Georgia as the Bulldogs several times in his recap of the team's tie at Virginia. The new nickname quickly caught on, and it wasn't long before the sidelines began to see a succession of canines offering their moral support. A fan named Warren Coleman took his bulldog, Mr. Angel, to games from 1944 to 1946; another bulldog, Butch, served as a mascot from 1947 to 1950 (before he was tragically shot by police who mistook him for a stray).
The Uga lineage began in 1956, when a dog owner named Cecelia Seiler dressed her bulldog in a children's-sized team jersey and took him to home games. Uga I patrolled the field for a decade before his son, Uga II, took up the mantle. Uga V, who reigned from 1990 to 1999, appeared on the cover of Sports Illustrated. Uga X, the current bulldog in residence, has been rooting for the team since 2015.
In deference to the dog's position, the University of Georgia goes to considerable lengths to make sure Uga is comfortable during the game. His doghouse is air-conditioned for the warmer months and his jerseys are custom-made. When one of the Uga clan passes, they're buried on stadium grounds in a marble vault. Apparently, not even death will prevent a loyal Georgia mascot from showing their support.
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