13 Things You Didn't Know About Sam Goody
Sam Goody dominated the music marketplace for decades, but after several buyouts and mergers, the once-ubiquitous retailer dwindled to a few storefronts before finally fading into mall history.
1. SAM GOODY WAS A REAL GUY.
The man who founded the ubiquitous mall chain was born Samuel Gutowitz on February 25, 1904. Friends and family dubbed him “Goody” when he was just a child; according to the The New York Times, Gutowitz eventually made the moniker his legal name.
2. INSPIRATION STRUCK AFTER GOODY ACQUIRED RECORDS FOR A CUSTOMER.
Though Goody had entrepreneurial ambitions from a young age, he wasn’t always in the music business. One of his first ventures was a toy and novelty store in lower Manhattan. In 1938, a customer stopped into his shop looking for old records of Enrico Caruso, Alma Gluck, and Paul Reimers. Goody was perplexed—“I thought [records] went out with the dodo birds,” he said—but promised to deliver for his customer. Goody recalled a stack of old 78-rpm disks in the basement of his apartment building in Washington Heights, so he went home and offered his landlord a can of beer in exchange for the pile of junk. (Over the years, Goody also said the exchange cost him three cigars.) After cleaning the records, Goody resold them for a whopping $25—and realized he was in the wrong business.
3. IN THE EARLY YEARS, SAM GOODY RAN PLENTY OF OFFBEAT PROMOTIONS.
When long-play records first hit the market, Goody courted customers by giving complementary turntables to anyone who spent more than $25. He ended up giving away 40,000 of the new-fangled devices—but in spite of the incredible cost to his company, Goody considered the promotion a success. “That meant 40,000 new customers,” he said.
Not all of his promotions were music-related. Goody once purchased 400,000 silver dollars and gave them to customers who spent $15. When the promotion proved successful, he repeated it with half-dollars, buying 400,000 JFK 50-cent pieces to give to customers spending $10. Though the gimmick worked, Goody later had some regrets about the promo. “I should have kept the silver dollars and given away the business,” he said. “When the silver price jumped like never before, I could have gotten $10 million for my $500,000 purchase.”
4. HIS FLAGSHIP STORE WAS RESPONSIBLE FOR 7 PERCENT OF U.S. RECORD SALES.
The unique promotions clearly worked. Goody’s flagship store on West 49th Street was constantly deluged with customers—up to 4000 a day. In 1955, business was booming to the point that the flagship location sold 7 percent of the 33 1/3-rpm disks in the entire nation, with a gross income of close to $4 million.
5. SAM GOODY PRICES WERE SO LOW THAT THEY “ROCKED” THE COMPETITION.
Not all of Goody’s promotions were gimmicks. He also managed to undercut his competition: One 1962 advertisement offered three LPs for $7.99 compared to a $13 price tag, or $4.49 per record, at Goody's competitors (in today's money, that would be a savings of $45 dollars, or $15 per LP). When Goody took an ad out in the Western edition of The New York Times advertising Bob Newhart albums for $1.89, his competitors were angry. “What does Goody pay for this product to be able to sell it for less than I can buy it?” one competitor complained to Billboard Music Week in 1962.
6. SAM GOODY SALESPEOPLE WERE INCREDIBLY KNOWLEDGEABLE.
To have a job at the Sam Goody flagship store, employees had to prove they possessed a vast knowledge of music. Being well-versed in top 40 hits wouldn’t cut it; Goody employees had encyclopedic knowledge of all things music, from opera to punk. And he paid them well to do it—according to one employee who worked there, even part-timers received medical insurance, sick pay, vacation pay, and retirement benefits.
7. GOODY SOLD OUT TO THE AMERICAN CAN COMPANY.
In 1978, Goody sold all of his stores to the American Can Company, which owned another mall-centric music store that was one of Goody’s biggest competitors: Musicland. It was under American Can leadership that Goody became a staple in shopping malls across the U.S., with store numbers ballooning to 250 nationally. Goody stayed on as a consultant with American Can for five years, earning an annual salary of just $35,000.
8. HE SOLD THE BUSINESS TO SAVE HIS FAMILY.
Sam Goody’s 26-store empire had a stellar reputation: Low prices, vast inventory, knowledgeable salespeople, $60 million in sales. So why did he cut the whole thing loose for just $5.5 million in 1978? According to Goody, he gave the company away “cheap” because of his sons, Howard and Barry. "They loved each other then and they still do," he later said. "But they competed with each other on everything and soon even the help was taking sides. I could only see them breaking it all apart. So I sold the company."
9. THE COMPANY FACED AN EARLY ANTI-PIRACY SUIT.
Music piracy wasn’t invented with Napster—illegal tapes flooded the market long before the internet made music sharing commonplace. In 1981, Sam Goody Inc. faced a lawsuit for dealing counterfeit cassette and eight-track tapes. The suit alleged that more than 100,000 illegal tapes had been sold at Sam Goody stores, resulting in lost revenue of more than $1 million for artists like Olivia Newton-John, Paul McCartney, Billy Joel, and Paul Simon. In a plea agreement, the company pled no contest and was fined $10,000 for transporting counterfeit Grease soundtracks from Queens to Minnesota.
10. BEFORE AMERICAN IDOL, THERE WAS SAM GOODY’S “BANDEMONIUM” CONTEST.
Long before celebrity judges listened to local talent for reality TV purposes, Sam Goody tapped the unsigned band market for promotional purposes. For several years in the late 1990s and early 2000s, Sam Goody held their "Bandemonium" contest, pitting acts against each other in a battle-of-the-bands-style competition. Winners included Bobby Llama and Darwin's Waiting Room.
11. IN 2000, SAM GOODY GOT SOLD AGAIN.
The American Can Company sold Musicland and Sam Goody to Best Buy for a cool $425 million in 2000. But the relationship didn’t last long. By 2006, the stores were sold to another competitor, Trans World Entertainment. Trans World eventually converted all of the Sam Goody locations into f.y.e. stores—except for one.
12. THE LAST SAM GOODY STORE CLOSED ON OCTOBER 31, 2012.
The last Sam Goody holdout, located in San Diego, shuttered its windows on Halloween 2012. According to a company exec, the single store remained partly because the giant neon signs bearing the company logo were simply not economical to replace in that particular location.
13. A "ROUGH TRADE" RECORD STORE WAS REBRANDED AS SAM GOODY IN 2015 FOR AN HBO PROJECT.
Your eyes didn't deceive you if you think you spotted a retro-looking Sam Goody store in Brooklyn in 2015. A British-based record store called Rough Trade agreed to allow a temporary redesign in order to accommodate the production of Vinyl, an HBO drama executive produced by Martin Scorsese and Mick Jagger.