Vans and the Van Gogh Museum Want to Turn Your Sneakers Into Works of Art
If you want to show off your love of art from head to toe, Vans’s new collaboration with the Van Gogh Museum Amsterdam has you covered (literally). This team-up will see recreations of the famed artist’s work printed on everything from hats to bomber jackets and, of course, the company's trademark sneakers when it debuts on August 3.
The works featured in this new line of products include Skull, Almond Blossom, Sunflowers, Old Vineyard with Peasant Woman, and van Gogh’s own self-portrait. All of the pieces are faithfully reproduced and come with a special hangtag that details “historical facts behind each piece of Vincent van Gogh’s art.”
But this Vans x Van Gogh Museum project is more than just classic artwork screen-printed on clothing and accessories. The designers at Vans went so far as to include small touches like custom footbed art that “mimics Van Gogh’s memorable brush strokes” on the shoes and reproductions of the artist’s handwriting and brushstrokes for added details on the shirts.
The collection will be available at local Vans stores, on their website, and at the Van Gogh Museum shop this August. A portion of the profits from this collection will go to preserving van Gogh’s art for future generations.