10 Fun Facts About Da Ali G Show

Keith Bedford, Getty Images
Keith Bedford, Getty Images

It’s been 20 years since the birth of Ali G, the abrasive alter ego that helped introduce the world to comedian/lawsuit magnet Sacha Baron Cohen. By donning shiny FUBU gear and sitting down for irreverent interviews, Baron Cohen was able to send up comfortably middle-class dudes appropriating culture and pompous public figures at the same time.

He’s broadened his style, his acting resume, and his appeal, but Baron Cohen has kept the costumed apery alive with his latest show, Who is America?. This is where it all started.

Here are 10 facts about the series that gave us Borat, Brüno, and the gold chain-sporting "chav" from the mean streets of Staines.


Before Ali G, Sacha Baron Cohen crafted a similar character called MC Jocelyn Cheadle-Hume for a sketch on a short-lived youth show called F2F. After realizing that people would interact with Cheadle-Hume as if he were a real person, Baron Cohen developed Ali G using BBC Radio 1 DJ Tim Westwood as one part of the recipe. The character premiered in 1998 on The 11 O’Clock Show (now famous for launching several careers), with an interview style that was jaw-dropping and gutsy from the start.


Since Channel 4 gave Ali G his start, and HBO took the baton, there are two distinct flavors of the program. The first season was a bit more like a traditional talk show, with monologues, scripted sketches, musical guests, and a studio audience providing the laughs. The second and third seasons, which aired on HBO, not only set the series more firmly in the United States, it dropped the scripted bits, music, and canned laughter.


Ah, the definitive mark of cultural importance: a Simpsons gag. The bold opening titles designed by Garth Jennings start with a naked Ali G whose clothes fly toward him in an exaggerated, stop-motion style. In “Ice Cream of Margie (with the Light Blue Hair)," Homer gets dressed a la Ali G.


The foundational gag of the character is that he’s a suburban kid affecting black British and British Jamaican culture with no respect or context. He’s got the privilege to try on the clothing and slang as a hobby, which is why that name and his hometown (the pleasant London Commuter Belt city) are satirically perfect.


Baron Cohen played Brüno, Borat, and Ali G in uniquely stupid ways for specifically smart reasons. Each was able to draw out the vulnerabilities of different types of interviewees either by making them feel safe or antagonistic. Ali G was paired with politicians and business leaders because of the juxtaposition of seriousness with buffoonery; Borat’s idiocy preyed on people’s condescension and fake politeness toward non-Western foreigners; and Brüno’s flamboyant homosexuality lifted bigotry to the surface of conversations. People felt they had to spar with Ali G, but Borat and Brüno made them feel (wrongfully) that they had the upper hand.


Seth Rogen attends the 'Preacher' autograph signing and panel with AMC during Comic-Con International 2018 at San Diego Convention Center on July 20, 2018
Ari Perilstein, Getty Images for AMC

In the second season of the second incarnation of the show, Seth Rogen and his writing partner Evan Goldberg came along for a ride through Ali G’s safe sex education, Borat’s conversation with an Oklahoma congressional candidate, and Brüno’s fashionable chat with Leon Hall. It was an early break for both of them: it was Goldberg’s first TV gig as a writer and Rogen’s second after acting in and writing for Judd Apatow’s sleeper powerhouse Undeclared.


Neil Hamilton was a Tory MP until a bribery scandal and a general election loss in 1997. Two years later, he appeared on Da Ali G Show, accepting a joint that may have been real but was probably a prop. “Of course I tried it,” Hamilton told the BBC. “I’m always one for new experiences.”

From 2016 until August 2018, Hamilton was the Leader of the UK Independence Party in Wales, so the weed (real or fake) didn't seem to do too much reputational damage.


The challenge of Baron Cohen’s confrontational comedy is the necessity to push the limits without sabotaging the entire segment. He needs an involuntary comic “straight man” or none of it works. Lean too far into absurdity, and it might fall apart. Play it safe, and it won’t be interesting. Interviewees also can’t key into the joke, or the whole exercise becomes unintentionally staged. “The goal is: Don’t let the guest laugh, and don’t get him to walk,” one crew member explained to The New York Times while watching Baron Cohen interview former CIA director R. James Woolsey as Ali G.


Sacha Baron Cohen and Newt Gingrich in 'Da Ali G Show'

The most dangerous it’s ever gotten for Baron Cohen and his co-conspirators came years into the gag when Borat sang a fake national anthem at a rodeo for a huge crowd, but they were taking risks of bodily harm since the beginning. For the first season at HBO, Brüno interviewed armed attendees at a white supremacist rally in Georgia, and things went downhill quickly.

“I can’t remember what the trigger question was, but all of a sudden the guy we were interviewing exploded,” producer Dan Mazer told The New York Times. “He started physically attacking the cameraman and reaching for his gun. We legged it like no one’s ever legged it.” They all got good at spotting when an interviewee was headed toward the end of their rope.


Donald Trump claims that he knew immediately that it was all a goof, but he spent an earnest seven minutes with Ali G that was edited into a two-minute segment where the Staines goatee enthusiast flatters Trump’s idea for ice cream that doesn’t drip before pitching specialty gloves to wear since you can’t make ice cream that doesn’t drip (unless you’re NASA). Trump was one of dozens of businessmen and politicians Ali G got the best of.

Blue Apron’s Memorial Day Sale Will Save You $60 On Your First Three Boxes

Scott Eisen/Getty Images
Scott Eisen/Getty Images

If you’ve gone through all the recipes you had bookmarked on your phone and are now on a first-name basis with the folks at the local pizzeria, it might be time to introduce a new wrinkle into your weekly dinner menu. But instead of buying loads of groceries and cookbooks to make your own meal, you can just subscribe to a service like Blue Apron, which will deliver all the ingredients and instructions you need for a unique dinner.

And if you start your subscription before May 26, you can save $20 on each of your first three weekly boxes from the company. That means that whatever plan you choose—two or four meals a week, vegetarian or the Signature plan—you’ll save $60 in total.

With the company’s Signature plan, you’ll get your choice of meat, fish, and Beyond foods, along with options for diabetes-friendly and Weight Watchers-approved dishes. The vegetarian plan loses the meat, but still allows you to choose from a variety of dishes like General Tso's tofu and black bean flautas.

To get your $60 off, head to the Blue Apron website and click “Redeem Offer” at the top of the page to sign up.

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25 Classic TV Series Audiences Most Want to See Make a Comeback

Will the iconic cast of The Office reunite in the future? Fans hope so.
Will the iconic cast of The Office reunite in the future? Fans hope so.
Kevin Winter/Getty Images

There’s definitely no shortage of new television shows to watch these days, but the recent slew of series revivals offers nostalgists the unique opportunity to catch up with their favorite fictional characters without streaming reruns on a loop.

So which TV shows are viewers most eager to see return to screens? To find out, UK-based digital retailer OnBuy analyzed Google search data for a variety of classic series—paired with terms like reunion, new series, and new season—and ranked them in order of average monthly search volume.

Reunion specials or spin-off series have already been announced for some of the shows on the list, so fans could be looking for the latest update on production status or premiere date. For the nearly 90,000 people googling for information about the highly anticipated Friends reunion, which tops the list, we have great news: Jennifer Aniston, David Schwimmer, and the rest of the gang will reportedly film it this summer. Game of Thrones came in a not-so-close second, with an average monthly search volume of almost 34,000; there’s been quite a bit of talk surrounding HBO’s alleged four prequel shows for George R.R. Martin’s series, but it looks like the earliest we’ll get to see one is 2022.

Other series on the list have already made comebacks, but some of them left a few loose ends untied or open to interpretation—Gilmore Girls and Twin Peaks, for example—giving audiences a reason to hope there might be yet another season on the way.

And then, of course, there are plenty of perpetually popular shows that still haven’t been (and might never be) rebooted. Steve Carell has said in the past that a revival of The Office, fifth on the list, is a bad idea, and creator Greg Daniels thinks it’s highly unlikely.

See the top 25 list below, and pass the time while you’re waiting for your favorite show to return to TV with these 50 great series to binge-watch.

  1. Friends // 88,390
  1. Game of Thrones // 33,880
  1. Dallas // 24,760
  1. Criminal Minds // 13,620
  1. The Office // 5210
  1. Orange Is the New Black // 3750
  1. Breaking Bad // 3430
  1. Seinfeld // 3120
  1. Gilmore Girls // 2700
  1. Roseanne // 2310
  1. One Tree Hill // 2110
  1. Veep // 1990
  1. Modern Family // 1980
  1. Twin Peaks // 1810
  1. House of Cards // 1710
  1. Gossip Girl // 1360
  1. Cheers // 710
  1. Happy Days // 670
  1. Frasier // 560
  1. Buffy the Vampire Slayer // 530
  1. Mad Men // 510
  1. ER // 360
  1. The Big Bang Theory // 320
  1. How I Met Your Mother // 310
  1. The Wire // 300

[h/t OnBuy]