Muhammad Ali is one of the most important athletes and cultural figures in American history. Though he passed away in 2016, the heavyweight boxing champ was larger than life in and outside of the ring. The man who coined the phrase "float like a butterfly, sting like a bee” won 37 knockout victories—and more about his inspiring life can be seen in the new documentary What’s My Name | Muhammad Ali, premiering May 14 on HBO. Here are five more fast facts about Ali, a.k.a. The Greatest.
1. Cassius Clay was named for a white abolitionist.
Muhammad Ali was born Cassius Marcellus Clay, Jr. and named after his father, who had in turn been named for a white abolitionist. The original Cassius Clay was a wealthy 19th-century planter and politician who not only published an anti-slavery newspaper, but also emancipated every slave he inherited from his father. Cassius Clay also served as a minister to Russia under President Abraham Lincoln.
2. Muhammad Ali's draft evasion case went to the Supreme Court.
In the early 1960s, Clay converted to Islam, joined the Nation of Islam, and took the name Muhammad Ali. According to his religious beliefs, Ali refused to serve in the Vietnam War when he was drafted in April 1967. He was arrested and stripped of his boxing license and heavyweight title. On June 20, 1967, he was convicted of draft evasion and banned from fighting while he remained free on appeal. His case went all the way to the U.S. Supreme Court, which unanimously overturned his conviction in 1971.
3. He received a replacement gold medal.
At the 1960 Summer Olympics in Rome, Ali won the gold medal for boxing in the light heavyweight division. But, as he wrote in his 1975 autobiography, The Greatest: My Own Story (edited by Toni Morrison!), he supposedly threw his medal into the Ohio River in frustration over the racism he still experienced in his hometown of Louisville, Kentucky. Some historians dispute this story and suggest that Ali just lost the medal. Either way, he was given a replacement when he lit the Olympic cauldron at the opening ceremonies of the 1996 Olympic Games in Atlanta.
4. Muhammad Ali was an actual superhero.
In 1978, DC Comics published Superman vs. Muhammad Ali—an oversize comic in which Muhammad Ali defeats Supermanand saves the world. In real life, Ali did save a man from suicide. In 1981, a man threatened to jump from the ninth story of a building in L.A.’s Miracle Mile neighborhood. Ali’s friend Howard Bingham witnessed the unfolding drama and called the boxer, who lived nearby. Ali rushed into the building and successfully talked the man down from the ledge.
5. Muhammad Ali starred in a Broadway show.
In Oscar Brown, Jr.'s 1969 musical adaptation of Joseph Dolan Tuotti's play Big Time Buck White, Ali played a militant black intellectual who speaks at a political meeting. The play ran for only five nights at the George Abbot Theatre in New York. His Playbill bio reported that Ali "is now appealing his five-year prison conviction and $10,000 fine for refusing to enter the armed services on religious grounds. The Big Time Buck White role that he has accepted is much like the life he lives off stage in reality.”
iRobot,GoWise,Funko via Wayfair, Entertainment Earth
The Memorial Day sales have started early this year, and it's easy to find yourself drowning in offers for cheap mattresses, appliances, shoes, and grills. To help you cut through the noise and focus on the best deals around, we threw together some of our favorite Memorial Day sales going on right now. Take a look below.
A Leesa Hybrid mattress.
Through May 31, you can save up to $400 on every mattress model Leesa has to offer, from the value-minded Studio by Leesa design to the premium Leesa Legend, which touts a combination of memory foam and micro-coil springs to keep you comfortable in any position you sleep in.
This one is labeled as simply a “summer sale,” but the deals are good only through Memorial Day, so you should get to it quickly. This sale takes up to 20 percent off outdoor grilling and dining essentials, like cast-iron shrimp pans ($32), a stainless steel burger-grilling basket ($16), and, of course, your choice of barbeque sauce to go along with it.
Wayfair is cutting prices on all manner of appliances until May 28. Though you can pretty much find any home appliance imaginable at a low price, the sale is highlighted by $130 off a KitchenAid stand mixer and 62 percent off this eight-in-one GoWise air fryer.
Score 20 percent off sitewide at Shop.PBS.org when you use the promo code TAKE20. This slashes prices on everything from documentaries like Ken Burns’s The Roosevelt: An Intimate History ($48) and The Civil War ($64) to a Pride & Prejudice tote bag ($27) and this precious heat-changing King Henry VIII mug ($11) that reveals the fates of his many wives when you pour your morning coffee.
While Amazon doesn’t have an official Memorial Day sale, the ecommerce giant still has plenty of ever-changing deals to pick from. Right now, you can take $100 off this outdoor grill from Weber, $70 off a eufy robot vacuum, and 22 percent off the ASUS gaming laptop. For more deals, just go to Amazon and have a look around.
You can save up to 50 percent on tents, hiking packs, outdoor wear, and more from brands like Patagonia, Marmot, and others during Backcountry's Memorial Day sale.
From now until June 2, Entertainment Earth is having a buy one, get one half off sale on select Funko Pops. This includes stalwarts like the Star Wars and Batman lines, and more recent additions like the Schitt's Creek Funkos and the pre-orders for the upcoming X-Men movie line.
With the promo code SUNSCREEN, you can take 20 percent off one full-price item at Moosejaw, along with finding up to 30 percent off select items during the outdoor brand's summer sale. These deals include casual clothing, outdoor wear, trail sneakers, and more.
Through May 25, you can save 25 percent on select summer items, and 40 percent off products from last season. This can include anything from hiking packs and luggage to outdoorsy socks and hats. So if you're planning on getting acquainted with the great outdoors this summer, now you can do it on the cheap.
At Mental Floss, we only write about the products we love and want to share with our readers, so all products are chosen independently by our editors. Mental Floss has affiliate relationships with certain retailers and may receive a percentage of any sale made from the links on this page. Prices and availability are accurate as of the time of publication.
Bo Jackson and the "Bo Knows" campaign helped Nike finally overtake Reebook in the early 1990s.
Mike Powell, Allsport/Getty Images
It may have been difficult for Nike to conceive of any athlete being able to do more for its company than Michael Jordan. In the late 1980s and 1990s, the Chicago Bulls star was omnipresent, helping turn their Air Jordan line of sneakers into a squeaky chorus in school hallways and gyms around the country. Even better, the company had scored big with “Just Do It,” an advertising slogan introduced in 1988 that became part of the public lexicon.
There was just one issue. In spite of Jordan’s growing popularity and their innovative advertising, Nike was still in second place behind Reebok. No other athlete on their roster could seemingly bridge the gap. Not even their new cross-training shoe endorsed by tennis pro John McEnroe was igniting excitement in the way the company had hoped.
In 1989, two major events changed all of that: An advertising copywriter was struck with inspiration, and two-sport athlete Bo Jackson slammed a first-inning home run during the Major League Baseball All-Star Game. The ad man’s idea was to portray Jackson as being able to do just about anything. Jackson went ahead and proved him right.
Bo Jackson was an ideal spokesperson for Nike's new line of cross-training sneakers. The Auburn University graduate was making waves as a rare two-sport pro athlete; he was playing baseball for the Kansas City Royals and football for the Los Angeles Raiders. Early commercials featured Jackson sampling other sporting activities like riding a bike. “Now, when’s that Tour de France?” he asked. In another, he dunked a basketball and pondered the potential of “Air Bo.”
At a Portland bar near Nike’s headquarters one evening, Nike vice president of marketing Tom Clarke and Jim Riswold of ad agency Wieden + Kennedy were pondering how best to use Jackson going forward. Clarke wanted to devote the majority of their budget for the cross-trainers to an ad campaign featuring the athlete. The two started lobbing ideas about other people named Bo—Bo Derek, Beau Brummell, Little Bo Peep, and Bo Diddley, among others.
The last one stuck with Riswold. He thought of a phrase—“Bo, you don’t know Diddley”—and went home to sleep on it. When he woke up the next morning, he was able to sketch out an entire commercial premise in minutes. Riswold envisioned a spot in which Jackson would try his hand at other sports, punctuating each with a “Bo Knows” proclamation. Jackson soon realizes the one thing he can’t do is play guitar with Bo Diddley, the legendary musician.
It took longer to shoot the commercial than to conceive of it. The spot was shot over the course of a month, with the crew going to California, Florida, and Kansas to film cameos with other athletes including Jordan, McEnroe, and Wayne Gretzky—all of whom Nike had under personal appearance contracts.
Fearing Jackson might hurt himself trying to skate, the production filmed him from the knees up sliding around in socks at a University of Kansas gymnasium rather than on ice. But not all attempts at caution were successful. When director Joe Pytka grew frustrated that Jackson kept running off-camera and implored him to move in a straight line, Jackson steamrolled both the equipment and Pytka, who had to tend to a bloody nose before continuing.
In portraying any other athlete this way, the campaign may have come off as stretching credulity. But Jackson had already been improving his game in all areas, hitting a 515-foot home run during a spring training win over the Boston Red Sox. In April, he hit .282 and tallied eight home runs. Even when he struck out, he still stood out: Jackson was prone to breaking his bat over his knee in frustration.
After Jackson was voted into the 1989 MLB All-Star Game in July, Nike decided the telecast would be the ideal place to debut their Bo Knows campaign. They handed out Bo Knows pennants for fans and even flew Bo Knows signs overhead. Bo Knows appeared in a full-page spot for USA Today. Even by Nike standards, this was big.
There was, of course, a chance Jackson would be in a bat-breaking mood, which might diminish the commercial’s impact. But in the very first inning, Jackson sent one into the stands off pitcher Rick Reuschel. With a little scrambling, Nike was able to get their ad moved up from the fourth inning, where it was originally scheduled to run. In the broadcast booth, announcer Vin Scully and special guest, former president Ronald Reagan, marveled at Jackson’s prowess. Scully reminded viewers that his pro football career was something Jackson once described as a “hobby.”
A Bo Jackson fan shows his support at the MLB All-Star Game in Anaheim, California on July 11, 1989.
Focus on Sport/Getty Images
Jackson was named the Most Valuable Player of the game. That summer and into the fall, Bo Knows was quickly moving up the ranks of the most pervasive commercial spots in memory, second only to Jordan’s memorable ads for Nike and McDonald’s. Jackson turned up in sequels, trying his hand at everything from surfing to soccer to cricket. Special effects artists created multiple Bo Jacksons, a seemingly supernatural explanation for why he excelled at everything.
It was a myth, but one rooted in reality. After 92 wins with the Royals as a left-fielder in 1989, Jackson reported for the NFL season that fall as a running back for the Raiders. In one three-game stretch, he ran for over 100 yards each. Against the Cincinnati Bengals in November, Jackson ran 92 yards for a touchdown. He finished the season with 950 rushing yards. That winter, he was named to the Pro Bowl, making him the only athlete to appear in two all-star games for two major North American sports in consecutive seasons.
Nike was staggered by the results of Bo Knows, which helped them leap over Reebok to become the top athletic shoe company. They eventually secured 80 percent of the cross-training shoe market, going from $40 million in sales to $400 million, a feat that executives attributed in large part to Jackson. Bo Knows, bolstered by Jackson’s demonstrated versatility, was the perfect marriage of concept and talent. His stature as a spokesperson rose, and he appeared in spots for AT&T and Mountain Dew Sport, earning a reported $2 million a year for endorsements. A viewer survey named him the most persuasive athlete in advertising. If that weren’t enough, Jackson also appeared in the popular Nintendo Entertainment System game Tecmo Bowl and on the cover of Sports Illustrated in 1989.
In 1991, Jackson suffered a serious hip injury during a Raiders game, one that permanently derailed his football career. He played three more seasons of baseball with the Chicago White Sox and California Angels before retiring from sports in 1994.
Jackson's relationship with Nike was dissolved soon after, though the company never totally abandoned the concept of athletes wading into new territory. In 2004, a campaign depicted big names sampling other activities. Tennis great Andre Agassi suited up for the Boston Red Sox; cyclist Lance Armstrong was seen boxing; Serena Williams played beach volleyball. The Bo Knows DNA ran throughout.
Jackson still makes periodic references to the campaign, including in advertisements for his Bo Jackson Signature Foods. (“Bo Knows Meat,” the website proclaims.) In 2019, Jackson also appeared in a Sprint commercial that aimed for surrealism, with Jackson holding a mermaid playing a keytar and having a robot intone that “Bo does know” something about cell phone carriers.
The other key Bo—Diddley—never quite understood why the campaign worked. After seeing the commercial, he reportedly said that he was confused because it had nothing to do with shoes.