Valentine's Day is marketed as a celebration of love between two people, but for some human beings, the relationship they share with their dog takes precedent. Nearly half of pet owners have plans to celebrate the holiday with their pet, whether they're buying them a gift or making them a treat from scratch. That's one of the findings from a new report from Rover that shows just how much humans love their dogs—and how much dogs feel love from their humans.
After surveying 1450 U.S. adults who are dating or in a relationship, Rover found that many of them prioritize spending time with their canine companions. Sixty-seven percent reported gazing lovingly into their pet's eyes, and about 33 percent do this more often with their cute dog than with their human significant other.
The way our pets respond to this behavior suggests that dogs feel love, too. Phil Tedeschi, a University of Denver researcher and member of Rover’s Dog People Panel, says that dogs will wait for the opportunity to make eye contact with their humans. Previous research has shown that some dogs also express empathy when they think their owners are in distress.
When dog people aren't gazing at their pooches, they're finding other ways to show their affection. Nearly a quarter of dog owners take more pictures with their dog than with the humans in their life; a quarter spend more money on their dog than on their partner; and nearly half cuddle with their dog more often than they do with the person they're dating.
Pet parents also aren't afraid to cut people out of their life if they threaten their relationship with their dog. Forty-one percent say it's important that their dog gets along with their potential partners, and 53 percent would consider breaking up with someone who didn't like dogs or who was severely allergic to them.
You can check out the results of the report in the infographic below. And if you're looking for a last minute gift for Fido this Valentine's Day, here are some suggestions.