11 Retro Grooming Products That Kept Dads Looking Dapper

Keystone/Hulton Archive/Getty Images
Keystone/Hulton Archive/Getty Images

Once upon a time, the old man (and his old man) were dashing young rakes who got all dressed up and spit-shined before going out on the town. These were a few of the vintage grooming products that he used to look and smell his best.

1. Brylcreem

The secret to achieving shiny patent leather hair à la Clark Gable or Tyrone Power was Brylcreem. Apparently, nothing drove women wild back then like a head that Exxon could use to pump 20 barrels of oil a day. The company's slogan was "a little dab will do ya," but judging from the way their hair stayed plastered in place, it appears that most men were overdoing the dabs.

2. Vitalis

Even after Clark, Tyrone, Cary, et al. had been replaced onscreen by Marlon Brando and James Dean, Brylcreem was still embraced by younger men who constantly combed the stuff through their ducktails. (Those Fonzie-types weren't called "greasers" because they ate a lot of deep-fried food.) When Brylcreem started to get identified with teenage hoods, the makers of Vitalis water-based hair tonic had a brainstorm and launched an advertising campaign disparaging grown men who still used that "greasy kid stuff." The phrase went viral and was even the topic of a 1962 novelty tune by Janie Grant.

3. Groom & Clean

Another water-based pomade, Groom & Clean's main selling point was that, with regular use, you could just run a wet comb through your hair to remove unsightly oil and dandruff. Because God forbid you should try shampooing more than once a week.

4. Afro Sheen

Men who wanted to blow out their hair to Clarence Williams III-size proportions turned to Johnson Products' Afro Sheen Blowout Kit. The kit was so popular it helped cement Johnson Products as one of the country's biggest African American-owned businesses, and it was the first African American-owned company to be traded publicly on the stock exchange.

5. Dry Control by Vitalis

Once men started growing their hair longer and feathering it, they needed something manly to protect it from the elements. Plain ol' Aquanet would have done the trick, but professional athletes don't want to go around smelling like a beauty parlor, do they? Gillette introduced The Dry Look in the early 1970s, and once it proved to be successful, Vitalis followed suit with Dry Control. Legendary pitcher Nolan Ryan, quarterback Bob Griese, and NBA Hall of Famer Pete Maravich all appeared in TV commercials for the product, thus providing it with some definite testosterone credentials.

6. Wildroot Cream Oil Hair Tonic

In the 1920s, the makers of Wildroot advertised it as a treatment for "falling hair"—that is, it would help to prevent baldness. Once the Federal Trade Commission started getting picky about such claims, Wildroot was promoted as a tonic in the same vein as Brylcreem. The secret ingredient was lanolin, which certainly held one's hair in place; it also tended to cause acne-like eruptions around the hairline among the more sensitive-skinned folks.

7. Aqua Velva

When Aqua Velva aftershave originally hit store shelves in 1937, it was the color of straw and had a fairly high alcohol content. In fact, during World War II, military base exchanges couldn't restock the product fast enough. But soldiers and seamen weren't buying Aqua Velva for its skin-bracing effect—they were drinking the stuff! It was cheaper and more readily available than liquor. The Ice Blue variety was a result of the WWII abuse—the government asked maker J.B. Williams to add something to their product to discourage anyone from drinking it, and the bittering agent the company used turned the product bright blue without changing the fragrance. But military types weren't dissuaded: They simply poured the product through a slice of bread before drinking to remove the bitterness, essentially filtering it. Civilian males, meanwhile, started buying up the product because of that cool blue color.

8. Hai Karate

Hai Karate aftershave launched in 1967 in an effort to capitalize on the burgeoning martial arts craze. Thanks to his role as Kato on TV's The Green Hornet, Bruce Lee had become a name in the U.S. and chop-socky movies were gaining a cult following. Hai Karate's success was mainly due to an imaginative advertising campaign, wherein any male who used the tantalizing fragrance (which actually had a sort of sickening patchouli incense-type smell) would immediately attract so many sex-crazed women that he'd have to resort to taekwondo to fend them off.

9. Lectric Shave

Aftershaves tend to get all the attention, but Williams Lectric Shave is a before shave product. Electric shavers were quick and efficient, but they just didn't give the close cut of a traditional razor. Enter Lectric Shave, which contained enough alcohol to close the facial pores and lift the whiskers away from the skin a tad, as well as some isopropyl myristate, which acts as a non-greasy emollient that helps the skin retain moisture.

10. Bay Rum

Once upon a time every barbershop reeked of Bay Rum when you first stepped inside. It was the stuff the barber slapped on a man's face after giving him a good old-fashioned straight-razor shave. According to the label, it "invigorated and stimulated" the skin, which is marketing-speak for "it stings like a sonuvagun!" But it did smell good—so good in fact, that there are Bay Rum DIY guides out there.

11. Noxzema Medicated Shaving Cream

Sure, many men still regularly use this product each morning, but how many of them visualize former Miss Sweden Gunilla Knutsson seductively encouraging them to "Take it off. Take it allll off" while they scrape the stubble away? Shaving in the 1960s was a much sexier affair.

This story was updated in 2019.

The 10 Best Memorial Day 2020 Sales

iRobot,GoWise,Funko via Wayfair, Entertainment Earth
iRobot,GoWise,Funko via Wayfair, Entertainment Earth

The Memorial Day sales have started early this year, and it's easy to find yourself drowning in offers for cheap mattresses, appliances, shoes, and grills. To help you cut through the noise and focus on the best deals around, we threw together some of our favorite Memorial Day sales going on right now. Take a look below.

1. Leesa

A Leesa Hybrid mattress.
A Leesa Hybrid mattress.
Leesa

Through May 31, you can save up to $400 on every mattress model Leesa has to offer, from the value-minded Studio by Leesa design to the premium Leesa Legend, which touts a combination of memory foam and micro-coil springs to keep you comfortable in any position you sleep in.

Find it: Leesa

2. Sur La Table

This one is labeled as simply a “summer sale,” but the deals are good only through Memorial Day, so you should get to it quickly. This sale takes up to 20 percent off outdoor grilling and dining essentials, like cast-iron shrimp pans ($32), a stainless steel burger-grilling basket ($16), and, of course, your choice of barbeque sauce to go along with it.

Find it: Sur la Table

3. Wayfair

KitchenAid Stand Mixer on Sale on Wayfair.
Wayfair/KitchenAid

Wayfair is cutting prices on all manner of appliances until May 28. Though you can pretty much find any home appliance imaginable at a low price, the sale is highlighted by $130 off a KitchenAid stand mixer and 62 percent off this eight-in-one GoWise air fryer.

And that’s only part of the brand’s multiple Memorial Day sales, which you can browse here. They’re also taking up to 40 percent off Samsung refrigerators and washing machines, up to 65 percent off living room furniture, and up to 60 percent off mattresses.

Find it: Wayfair

4. Blue Apron

If you sign up for a Blue Apron subscription before May 26, you’ll save $20 on each of your first three box deliveries, totaling $60 in savings. 

Find it: Blue Apron

5. The PBS Store

Score 20 percent off sitewide at Shop.PBS.org when you use the promo code TAKE20. This slashes prices on everything from documentaries like Ken Burns’s The Roosevelt: An Intimate History ($48) and The Civil War ($64) to a Pride & Prejudice tote bag ($27) and this precious heat-changing King Henry VIII mug ($11) that reveals the fates of his many wives when you pour your morning coffee.

Find it: The PBS Store

6. Amazon

eufy robot vacuum.
Amazon/eufy

While Amazon doesn’t have an official Memorial Day sale, the ecommerce giant still has plenty of ever-changing deals to pick from. Right now, you can take $100 off this outdoor grill from Weber, $70 off a eufy robot vacuum, and 22 percent off the ASUS gaming laptop. For more deals, just go to Amazon and have a look around.

7. Backcountry

You can save up to 50 percent on tents, hiking packs, outdoor wear, and more from brands like Patagonia, Marmot, and others during Backcountry's Memorial Day sale.

Find it: Backcountry

8. Entertainment Earth

Funko Pops on Sale on Entertainment Earth.
Entertainment Earth/Funko

From now until June 2, Entertainment Earth is having a buy one, get one half off sale on select Funko Pops. This includes stalwarts like the Star Wars and Batman lines, and more recent additions like the Schitt's Creek Funkos and the pre-orders for the upcoming X-Men movie line.

Find it: Entertainment Earth

9. Moosejaw

With the promo code SUNSCREEN, you can take 20 percent off one full-price item at Moosejaw, along with finding up to 30 percent off select items during the outdoor brand's summer sale. These deals include casual clothing, outdoor wear, trail sneakers, and more. 

Find it: Moosejaw

10. Osprey

Through May 25, you can save 25 percent on select summer items, and 40 percent off products from last season. This can include anything from hiking packs and luggage to outdoorsy socks and hats. So if you're planning on getting acquainted with the great outdoors this summer, now you can do it on the cheap.

Find it: Osprey

At Mental Floss, we only write about the products we love and want to share with our readers, so all products are chosen independently by our editors. Mental Floss has affiliate relationships with certain retailers and may receive a percentage of any sale made from the links on this page. Prices and availability are accurate as of the time of publication.

IKEA Has Released Instructions on How to Build a Range of Cool Forts at Home

Mosquito-free camping, brought to you by your own living room furniture.
Mosquito-free camping, brought to you by your own living room furniture.
evgenyatamanenko/iStock via Getty Images

If the current quarantine has you itching to transform your living room into a cozy stronghold of sheets and couch cushions, IKEA is ready to help you make that happen.

The Russian branch of the company has partnered with creative agency Instinct on six indoor fort designs comprising household items like couches, blankets, books, and chairs. The illustrated instructions are easy to follow and even easier to modify based on what you have available at home. If you don’t have a string of lights (or aren’t quite willing to dig out your boxes of Christmas decorations), you could always illuminate the interior with a simple desk lamp; and binder clips can be used instead of clothespins in a pinch.

Pålatka, which loosely translates to tent, consists of a pair of blankets clothespinned together along the top beam of a portable garment rack and held in place on the floor with several heavy books. For anyone looking to simulate the feeling of taking shelter from a passing thunderstorm in a small cave, we recommend Norå, where you drape a blanket over the back of an armchair and toss a few fluffy pillows underneath for added comfort.

As Lifehacker’s Meghan Moravcik Walbert points out, the concept of throwing a sheet over a chair and keeping it in place with books isn’t exactly groundbreaking, but it’s just simple enough that it might not have crossed your mind—especially if you haven’t constructed a furniture fort since childhood.

And, since burying your nose in a book is a great activity for fort-dwellers, here are 11 book series to binge-read.

[h/t Lifehacker]