11 Retro Grooming Products That Kept Dads Looking Dapper

Keystone/Hulton Archive/Getty Images
Keystone/Hulton Archive/Getty Images

Once upon a time, the old man (and his old man) were dashing young rakes who got all dressed up and spit-shined before going out on the town. These were a few of the vintage grooming products that he used to look and smell his best.

1. Brylcreem

The secret to achieving shiny patent leather hair à la Clark Gable or Tyrone Power was Brylcreem. Apparently, nothing drove women wild back then like a head that Exxon could use to pump 20 barrels of oil a day. The company's slogan was "a little dab will do ya," but judging from the way their hair stayed plastered in place, it appears that most men were overdoing the dabs.

2. Vitalis

Even after Clark, Tyrone, Cary, et al. had been replaced onscreen by Marlon Brando and James Dean, Brylcreem was still embraced by younger men who constantly combed the stuff through their ducktails. (Those Fonzie-types weren't called "greasers" because they ate a lot of deep-fried food.) When Brylcreem started to get identified with teenage hoods, the makers of Vitalis water-based hair tonic had a brainstorm and launched an advertising campaign disparaging grown men who still used that "greasy kid stuff." The phrase went viral and was even the topic of a 1962 novelty tune by Janie Grant.

3. Groom & Clean

Another water-based pomade, Groom & Clean's main selling point was that, with regular use, you could just run a wet comb through your hair to remove unsightly oil and dandruff. Because God forbid you should try shampooing more than once a week.

4. Afro Sheen

Men who wanted to blow out their hair to Clarence Williams III-size proportions turned to Johnson Products' Afro Sheen Blowout Kit. The kit was so popular it helped cement Johnson Products as one of the country's biggest African American-owned businesses, and it was the first African American-owned company to be traded publicly on the stock exchange.

5. Dry Control by Vitalis

Once men started growing their hair longer and feathering it, they needed something manly to protect it from the elements. Plain ol' Aquanet would have done the trick, but professional athletes don't want to go around smelling like a beauty parlor, do they? Gillette introduced The Dry Look in the early 1970s, and once it proved to be successful, Vitalis followed suit with Dry Control. Legendary pitcher Nolan Ryan, quarterback Bob Griese, and NBA Hall of Famer Pete Maravich all appeared in TV commercials for the product, thus providing it with some definite testosterone credentials.

6. Wildroot Cream Oil Hair Tonic

In the 1920s, the makers of Wildroot advertised it as a treatment for "falling hair"—that is, it would help to prevent baldness. Once the Federal Trade Commission started getting picky about such claims, Wildroot was promoted as a tonic in the same vein as Brylcreem. The secret ingredient was lanolin, which certainly held one's hair in place; it also tended to cause acne-like eruptions around the hairline among the more sensitive-skinned folks.

7. Aqua Velva

When Aqua Velva aftershave originally hit store shelves in 1937, it was the color of straw and had a fairly high alcohol content. In fact, during World War II, military base exchanges couldn't restock the product fast enough. But soldiers and seamen weren't buying Aqua Velva for its skin-bracing effect—they were drinking the stuff! It was cheaper and more readily available than liquor. The Ice Blue variety was a result of the WWII abuse—the government asked maker J.B. Williams to add something to their product to discourage anyone from drinking it, and the bittering agent the company used turned the product bright blue without changing the fragrance. But military types weren't dissuaded: They simply poured the product through a slice of bread before drinking to remove the bitterness, essentially filtering it. Civilian males, meanwhile, started buying up the product because of that cool blue color.

8. Hai Karate

Hai Karate aftershave launched in 1967 in an effort to capitalize on the burgeoning martial arts craze. Thanks to his role as Kato on TV's The Green Hornet, Bruce Lee had become a name in the U.S. and chop-socky movies were gaining a cult following. Hai Karate's success was mainly due to an imaginative advertising campaign, wherein any male who used the tantalizing fragrance (which actually had a sort of sickening patchouli incense-type smell) would immediately attract so many sex-crazed women that he'd have to resort to taekwondo to fend them off.

9. Lectric Shave

Aftershaves tend to get all the attention, but Williams Lectric Shave is a before shave product. Electric shavers were quick and efficient, but they just didn't give the close cut of a traditional razor. Enter Lectric Shave, which contained enough alcohol to close the facial pores and lift the whiskers away from the skin a tad, as well as some isopropyl myristate, which acts as a non-greasy emollient that helps the skin retain moisture.

10. Bay Rum

Once upon a time every barbershop reeked of Bay Rum when you first stepped inside. It was the stuff the barber slapped on a man's face after giving him a good old-fashioned straight-razor shave. According to the label, it "invigorated and stimulated" the skin, which is marketing-speak for "it stings like a sonuvagun!" But it did smell good—so good in fact, that there are Bay Rum DIY guides out there.

11. Noxzema Medicated Shaving Cream

Sure, many men still regularly use this product each morning, but how many of them visualize former Miss Sweden Gunilla Knutsson seductively encouraging them to "Take it off. Take it allll off" while they scrape the stubble away? Shaving in the 1960s was a much sexier affair.

This story was updated in 2019.

Take Advantage of Amazon's Early Black Friday Deals on Tech, Kitchen Appliances, and More

Amazon
Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Even though Black Friday is still a few days away, Amazon is offering early deals on kitchen appliances, tech, video games, and plenty more. We will keep updating this page as sales come in, but for now, here are the best Amazon Black Friday sales to check out.

Kitchen

Instant Pot/Amazon

- Instant Pot Duo Plus 9-in-115 Quart Electric Pressure Cooker; $90 (save $40) 

- Le Creuset Enameled Cast Iron Signature Sauteuse 3.5 Quarts; $180 (save $120)

- KitchenAid KSMSFTA Sifter with Scale Attachment; $95 (save $75) 

- Keurig K-Mini Coffee Maker; $60 (save $20)

- Cuisinart Bread Maker; $88 (save $97)

- Anova Culinary Sous Vide Precision Cooker; $139 (save $60)

- Aicook Juicer Machine; $35 (save $15)

- JoyJolt Double Wall Insulated Espresso Mugs - Set of Two; $14 (save $10) 

- Longzon Silicone Stretch Lids - Set of 14; $13 (save $14)

HadinEEon Milk Frother; $37 (save $33)

Home Appliances

Roomba/Amazon

- iRobot Roomba 675 Robot Vacuum with Wi-Fi Connectivity; $179 (save $101)

- Fairywill Electric Toothbrush with Four Brush Heads; $19 (save $9)

- ASAKUKI 500ml Premium Essential Oil Diffuser; $22 (save $4)

- Facebook Portal Smart Video Calling 10 inch Touch Screen Display with Alexa; $129 (save $50)

- Bissell air320 Smart Air Purifier with HEPA and Carbon Filters; $280 (save $50)

Oscillating Quiet Cooling Fan Tower; $59 (save $31) 

TaoTronics PTC 1500W Fast Quiet Heating Ceramic Tower; $55 (save $10)

Vitamix 068051 FoodCycler 2 Liter Capacity; $300 (save $100)

AmazonBasics 8-Sheet Home Office Shredder; $33 (save $7)

Ring Video Doorbell; $70 (save $30) 

Video games

Nintendo

- Legend of Zelda Link's Awakening for Nintendo Switch; $40 (save $20)

- Marvel's Spider-Man: Game of The Year Edition for PlayStation 4; $20 (save $20)

- Marvel's Avengers; $27 (save $33)

- Minecraft Dungeons Hero Edition for Nintendo Switch; $20 (save $10)

- The Last of Us Part II for PlayStation 4; $30 (save $30)

- LEGO Harry Potter: Collection; $15 (save $15)

- Ghost of Tsushima; $40 (save $20)

BioShock: The Collection; $20 (save $30)

The Sims 4; $20 (save $20)

God of War for PlayStation 4; $10 (save $10)

Days Gone for PlayStation 4; $20 (save $6)

Luigi's Mansion 3 for Nintendo Switch; $40 (save $20)

Computers and tablets

Microsoft/Amazon

- Apple MacBook Air 13 inches with 256 GB; $899 (save $100)

- New Apple MacBook Pro 16 inches with 512 GB; $2149 (save $250) 

- Samsung Chromebook 4 Chrome OS 11.6 inches with 32 GB; $210 (save $20) 

- Microsoft Surface Laptop 3 with 13.5 inch Touch-Screen; $1200 (save $400)

- Lenovo ThinkPad T490 Laptop; $889 (save $111)

- Amazon Fire HD 10 Tablet (64GB); $120 (save $70)

- Amazon Fire HD 10 Kids Edition Tablet (32 GB); $130 (save $70)

- Samsung Galaxy Tab A 8 inches with 32 GB; $100 (save $50)

Apple iPad Mini (64 GB); $379 (save $20)

- Apple iMac 27 inches with 256 GB; $1649 (save $150)

- Vankyo MatrixPad S2 Tablet; $120 (save $10)

Tech, gadgets, and TVs

Apple/Amazon

- Apple Watch Series 3 with GPS; $179 (save $20) 

- SAMSUNG 75-inch Class Crystal 4K Smart TV; $998 (save $200)

- Apple AirPods Pro; $199 (save $50)

- Nixplay 2K Smart Digital Picture Frame 9.7 Inch Silver; $238 (save $92)

- All-New Amazon Echo Dot with Clock and Alexa (4th Gen); $39 (save $21)

- MACTREM LED Ring Light 6" with Tripod Stand; $16 (save $3)

- Anker Soundcore Upgraded Bluetooth Speaker; $22 (save $8)

- Amazon Fire TV Stick with Alexa Voice Remote; $28 (save $12)

Canon EOS M50 Mirrorless Camera with EF-M 15-45mm Lens; $549 (save $100)

DR. J Professional HI-04 Mini Projector; $93 (save $37)

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The Mental Floss Store's Black Friday and Cyber Monday Sale Is Live!

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You've been asking about it for months, and today we can finally confirm that the Mental Floss Store is back up and running! Simply head here to find dozens of T-shirts with all sorts of unique designs to choose from, whether you’re in the market for a pi pun, a risqué grammar joke, or something only your fellow bookworms will appreciate. You can even use your new Mental Floss shirt to teach your friends all about scurvy. And right now, if you use the code BLACKFRIDAY at checkout, you'll get 25 percent off your order. This deal runs through 11:59 p.m. on November 30.

We're adding new designs all the time, and you can check out a few of our latest arrivals below:

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If you’re just in the mood to express your love of all things Mental Floss, you can also get our darling little logo on phone cases, tote bags, mugs, baby bibs, and more.

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Head on over to the Mental Floss Store to see our entire collection. 

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