The hype surrounding the Marvel Cinematic Universe had barely subsided into a low roar after the 2018 releases of Black Panther and Avengers: Infinity War when 2019 brought us two more back-to-back MCU blockbusters: Captain Marvel and Avengers: Endgame. Between the films themselves and the ceaseless stream of fan theories, celebrity content, and toys, it seems like it’s Marvel’s world and we love nothing more than living in it.
But in a recent nationwide analysis by DISH sales agent USDish.com, it appears that a majority of America actually prefers the DC universe over Marvel's. The study used Google Trends data to find out which comic book universe—and which superhero—each state searched for most often. DC is most popular in a surprising 32 states, while Marvel is tops in a mere 14 state. Four states (Alaska, Hawaii, New Mexico, and Kentucky) were tied between the two. DC was also the winner when it came to most popular individual superheroes, though with a smaller margin: 29 states went with a DC hero, while 22 chose someone Marvelous. Superman, a DC creation, held the number one spot in eight states, the most of any superhero.
The outcome differs pretty significantly from last year’s study, in which Marvel reigned supreme in 37 states, and DC in only 8 (the remaining five were tied).
It seems, however, that states don’t have a loyalist mentality when it comes to comic book universes: Plenty of states’ most searched-for-superhero was not from its most searched-for universe. Florida, Louisiana, and Mississippi, for example, all chose DC and the Hulk, while Texas and Iowa chose Marvel and Superman.
In a couple of instances, the actor who plays the superhero possibly influenced the results. Captain Marvel, brought to life by California-born Brie Larson, was California’s most popular superhero, while Jason Momoa’s Aquaman came out on top in his home state of Hawaii.
Though the list of top superheroes by state is heavily occupied by uber-popular names like Thor, Batman, and Black Panther, it’s not without a few head-scratchers. Kansas and Michigan both apparently love Green Lantern, while Delaware’s top superhero was Batman’s sidekick Robin.
See the full list here to find out what your state thinks.