Which comic book company is the best: Marvel or DC? This is a perennial argument on middle-school playgrounds and Reddit threads, but this map, courtesy of USDish.com, might just give us a definitive answer. The information here is broken down by state, using information provided by Google Trends to give us a clear winner of not only the most popular comic book company but also the most popular individual hero in each state (let’s show a little respect to Indiana for championing the Martian Manhunter).
According to the map, Marvel is the most popular publisher in 37 states, with DC trailing behind at eight, and five additional states coming to a 50/50 stalemate. The totals weren’t a blowout, though. In certain states like Mississippi, Iowa, and Pennsylvania, the favored company only won by a point. And just because a state searches Google for a specific publisher the most doesn’t mean an individual character from the opposing team isn’t its favorite—Hawaii is listed as favoring Marvel overall, yet they love Aquaman on his own. Same with DC-loving Maryland showing Black Panther some love (helps to have a big movie coming out). Take a look at some of the most notable state preferences below:
So how did Marvel amass so many states when there are just as many DC TV shows and movies out there? Well, according to Andrew Selepak, Ph.D., a professor in the department of telecommunication at the University of Florida, and director of the graduate program in social media, the answer lies in the depth at the House of Ideas.
“While Superman and Batman may be dominant characters,” Selepak said in a statement, “the DC Universe offers few other well-known heroes and villains and when these other characters are presented to the audience in film and on TV, they often are less than well-received.” This is opposed to Marvel, which launches new heroes on the big and small screen seemingly every year.
Does this map tell the whole story? That’s up for debate. When it comes to comics sold, DC and Marvel are always in a close battle: In January 2018, DC had six of the 10 best-selling comics of the month, placing four of the top five. Marvel, meanwhile, had three, while Image Comics had one with The Walking Dead. In terms of overall retail market share, though, Marvel eked out DC 34.3 percent to 33.8 percent.
This is a battle that's been raging since the 1960s, and for an industry that thrives on a never-ending fight between good and evil, we shouldn't expect the Marvel vs. DC debate to be settled anytime soon.