Atlanta’s High Museum Has Launched a ‘Dating App’ to Match Visitors With the Perfect Artwork

Jupiterimages/iStock via Getty Images
Jupiterimages/iStock via Getty Images

Visiting an art museum can be illuminating, emotional, and educational. It can also be totally overwhelming, especially somewhere like Atlanta’s High Museum of Art, which houses more than 15,000 works.

To give you some direction, Julia Forbes (the High Museum’s Shannon Landing Amos Head of Museum Interpretation and Digital Engagement) and Ivey Rucket (Manager of Web and New Media) brainstormed and built Heartmatch, a Tinder-inspired app that personalizes a museum itinerary for you based on artworks you swipe right on, Smithsonian.com reports.

No need to download this app—just head to Heartmatch.org on your device and tap “Get Started” under the title slide’s headline “Ready to Fall in Love?” You’ll be shown a series of works from the High’s collection and asked to swipe right for each one you like, and swipe left for each one you don’t particularly care to see (you can also hit the heart and X buttons below each artwork to indicate like or dislike). After several swipes, the app will deliver you a map of the museum with your artwork matches clearly marked. The top of the map shows the museum’s three wings with how many matches you chose in each wing. Below, the map breaks down each wing with the specific galleries where you can view your matches. You can email the map to yourself, or you can choose to keep swiping for the opportunity to add more works to your existing map. And since the app includes 100 works, you can keep swiping until you have a pretty extensive personal visitor’s guide.

Another similarity between Heartmatch and an actual dating app is that Heartmatch will only add artworks to your tour that you’ve already swiped right on, just like Tinder won’t match you with a person you haven’t already said you like.


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Forbes and Rucket told the American Alliance of Museums that they had three specific goals in mind while creating the app: to show their on-site visitors their collection’s diversity, to direct them to artworks they liked so they could experience them in person, and to collect data on their tastes.

Collecting data on visitors' tastes will help the museum know which popular works to highlight in their marketing efforts, but it won’t leave the under-liked pieces left in the dust. Instead, the High will feature them in their educational programming, to “turn ‘swipe lefts’ into ‘swipe rights.’”

[h/t Smithsonian.com]

15 Colorful Facts About Georgia O’Keeffe

Georgia O’Keeffe’s enchanting floral still life paintings are now a deeply ingrained part of American culture—so much so that they often eclipse her other colorful accomplishments. For a more complete portrait of the artist, who was born on November 15, 1887, brush up on these 15 little-known facts about her.

1. Flower paintings make up a small percentage of Georgia O'Keeffe's body of work.

Though Georgia O'Keeffe is most famous for her lovingly rendered close-ups of flowers—like Black Iris and Oriental Poppies—these make up just about 200 of her 2000-plus paintings. The rest primarily depict landscapes, leaves, rocks, shells, and bones.

2. Georgia O'Keeffe rejected sexual interpretations of her paintings.

For decades, critics assumed that O'Keeffe's flowers were intended as homages—or at the very least, allusions—to the female form. But in 1943, she insisted that they had it all wrong, saying, “Well—I made you take time to look at what I saw and when you took time to really notice my flowers you hung all your own associations with flowers on my flower and you write about my flower as if I think and see what you think and see of the flower—and I don’t.” So there.

3. Georgia O'Keeffe was not a native of the American Southwest.


Joe Raedle/Getty Images

O'Keeffe was actually born on a Wisconsin dairy farm. She'd go on to live in Chicago; New York City; New York’s Lake George; Charlottesville, Virginia; and Amarillo, Texas. She first visited New Mexico in 1917, and as she grew older, her trips there became more and more frequent. Following the death of her husband in 1946, she moved to New Mexico permanently.

4. Georgia O'Keeffe’s favorite studio was the backseat of a Model-A Ford.

In an interview with C-SPAN, Carolyn Kastner, former curator of the Georgia O'Keeffe Museum in Santa Fe, New Mexico, explained how the artist customized her car for this use: "She would remove the driver's seat. Then she would unbolt the passenger car, turn it around to face the back seat. Then she would lay the canvas on the back seat as an easel and paint inside her Model-A Ford."

Painting inside the car allowed O'Keeffe to stay out of the unrelenting desert sun, where she painted many of her later works. The Model-A also provided a barrier from the bees that would gather as the day wore on.

5. Georgia O'Keeffe also painted skyscrapers.

While nature was O'Keeffe's main source of inspiration, the time she spent in 1920s Manhattan spurred the creation of surreal efforts like New York With Moon, City Night, and The Shelton with Sunspots.

6. Georgia O'Keeffe immersed herself in nature.

While in New Mexico, O’Keeffe spent summers and falls at her Ghost Ranch, putting up with the region's hottest, most stifling days in order to capture its most vivid colors. (The rest of the year she stayed at her second home, located in the small town of Abiquiu.) When she wasn't painting in her Model-A, O'Keeffe often camped out in the harsh surrounding terrain, to keep close to the landscapes that inspired her.

7. Not even bad weather could keep Georgia O'Keeffe away from her work.

The artist would rig up tents from tarps, contend with unrelenting downpours, and paint with gloves on when it got too cold. She went camping well into her 70s and enjoyed a well-documented rafting trip with photographer Todd Webb at age 74. Her camping equipment is occasionally exhibited at the Georgia O'Keeffe Museum.

8. Georgia O'Keeffe married the man behind her first gallery show.

"At last, a woman on paper!" That’s what modernist photographer and gallery owner Alfred Stieglitz cried when he first saw O'Keeffe's abstract charcoal drawings. He was so enthusiastic about this series of sketches that he put them on display—before consulting their creator.

When O'Keeffe arrived at his gallery, she wasn't pleased, and brusquely introduced herself: "I am Georgia O'Keeffe and you will have to take these pictures down." Despite their rocky beginnings, Stieglitz and O'Keeffe quickly made amends, and went on to become partners in art and in life.

9. Georgia O'Keeffe and Alfred Stieglitz wrote 25,000 pages of love letters to each other.

When the pair met in 1916, Stieglitz was famous and married; she was unknown and 23 years his junior. All the same, they began writing to each other often (sometimes two or three times a day) and at length (as many as 40 pages at a time). These preserved writings chart the progression of their romance—from flirtation to affair to their marriage in 1924—and even document their marital struggles.

10. Georgia O'Keeffe served as a muse to other artists.

Thanks in part to Stieglitz, O'Keeffe was one of the most photographed women of the 20th century. Stieglitz made O'Keeffe the subject of a long-term series of portraits meant to capture individuals as they aged, and she made for a striking model. Though he died in 1946, the project lived on as other photographers sought out O'Keeffe in order to capture the beloved artist against the harsh New Mexican landscapes she loved so dearly.

O'Keeffe later wrote:

"When I look over the photographs Stieglitz took of me—some of them more than 60 years ago—I wonder who that person is. It is as if in my one life I have lived many lives. If the person in the photographs were living in this world today, she would be quite a different person—but it doesn't matter—Stieglitz photographed her then."

11. Georgia O'Keeffe quit painting—three times.

The first break spanned several years (the exact number is a matter of debate), when O'Keeffe took on more stable jobs to help her family through financial troubles. In the early 1930s, a nervous breakdown led to her hospitalization, and caused her to set aside her brushes for more than a year.

In the years leading up to her death in 1986, failing eyesight forced O'Keeffe to give up painting entirely. Until then, she fought hard to keep working, enlisting assistants to prepare her canvas and mix her oil paints for pieces like 1977's Sky Above Clouds/Yellow Horizon and Clouds. She managed to use watercolors until she was 95.

12. After going blind, Georgia O'Keeffe turned to sculpting.


By Alfred Stieglitz - Phillips, Public Domain, Wikimedia Commons

Although her vision eventually made painting impossible, O'Keeffe's desire to create was not squelched. She memorably declared, "I can see what I want to paint. The thing that makes you want to create is still there.” O'Keeffe began experimenting with clay sculpting in her late 80s, and continued with it into her 96th year.

13. Georgia O'Keeffe is the mother of American Modernism.

Searching for what she called “the Great American Thing,” O'Keeffe was part of the Stieglitz Circle, which included such lauded early modernists as Charles Demuth, Arthur Dove, Marsden Hartley, John Marin, Paul Strand, and Edward Steichen. By the mid-1920s, she had become the first female painter to gain acclaim alongside her male contemporaries in New York's cutthroat art world. Her distinctive way of rendering nature in shapes and forms that made them seem simultaneously familiar and new earned her a reputation as a pioneer of the form.

14. Georgia O'Keeffe blazed new trails for female artists.

In 1946, O’Keeffe became the first woman to earn a retrospective at the Museum of Modern Art. Twenty-four years later, a Whitney Museum of American Art retrospective exhibit introduced her work to a new generation. Fifteen years after that, O'Keeffe was included in the inaugural slate of artists chosen to receive the newly founded National Medal of Arts for her contribution to American culture.

15. Georgia O'Keeffe wasn't fearless, but she rejected fear.

O'Keeffe was purported to have said, "I've been absolutely terrified every moment of my life and I've never let it keep me from doing a single thing I wanted to do."

These Amazing Jigsaw Puzzles Feature Artworks by Female Artists From Around the World

JIGGY
JIGGY

There are many different reasons why people might choose a traditional jigsaw puzzle over Candy Crush, Untitled Goose Game, or another smartphone-optimized activity. There’s a tactile satisfaction in the process of fitting the pieces together that you don’t necessarily get from the smooth surface of your phone, for one. It’s also something you can enjoy with a group.

For Kaylin Marcotte, it was a way to unwind at night after seemingly endless days working as theSkimm’s very first employee. Though the low-tech nature of jigsaw puzzling was part of the appeal, she didn’t see why the designs themselves needed to be quite so old-fashioned. So she decided to found her own puzzling company, JIGGY.

This week, JIGGY debuted its first collection, featuring artworks from emerging global female artists. If you’re thinking en vogue modern art sounds like just the thing to fill your blank wall space, Marcotte agrees: The puzzles come with puzzle glue and even a custom precision tool to help you apply it smoothly, so you can frame and hang your creation after completion. If you’re more of a puzzle repeater than a puzzle displayer, that’s fine, too—just pop the pieces back into their sustainable glass container until next time.

The contributing artists hail from all over the world, and each artwork embodies a distinctive style. “Bathing with Flowers” by Slovenia’s Alja Horvat depicts a lush tropical atmosphere, while “BerlinMagalog” by Diana Ejaita (based in Germany and Nigeria) combines bold contrasts with soft patterns to capture the complexity of feminine strength.

jiggy puzzle bathing with flowers
"Bathing with Flowers" by Alja Horvat.
JIGGY

JIGGY puzzle “BerlinMagalog” by Diana Ejaita
“BerlinMagalog” by Diana Ejaita.
JIGGY

In Australia-based Karen Lynch’s “Flamingo Playground,” a building-sized flamingo innocuously stalks across a picturesque, populated beach. And then there’s “The Astronaut” by Seattle’s Emma Repp, a whimsical, vibrant illustration of outer space that brilliantly contrasts the bleak and sometimes terrifying abyss we’re so used to seeing in movies like Gravity (2013) or First Man (2018).

JIGGY puzzle “Flamingo Playground,”
"Flamingo Playground" by Karen Lynch.
JIGGY

JIGGY puzzle “The Astronaut”
“The Astronaut” by Emma Repp.
JIGGY

The full collection comprises three 450-piece puzzles for $40 each, and three 800-piece puzzles for $48 each—you can find out more about the artists and shop for your favorite puzzle here.

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