How Do Generations Get Their Names?

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iStock

We all know what a Millennial is. There are stereotypes about what Millennials do and do not like, how lazy they may or may not be, and how often they check their Twitter feeds—all because we're comfortable using this single term to refer to an entire age demographic of the population. Millennial is a powerful word, and not because of the age group it refers to, but because of just how useful it is—just like Gen X or Baby Boomer.

There is no single or even typical way that generations historically get their names, because lumping everyone who's roughly the same age together is a relatively new phenomenon.

According to Peter Francese, a demographic and consumer markets expert, Baby Boomers were the first named generation to exist. (Those that came earlier, like The Greatest Generation that fought in World War II, were named retroactively.) It all started when the Census Bureau referred to the years between 1946 and 1964, during which birthrates rocketed up from around 3 million a year to over 4 million a year, as the "Post War Baby Boom." As the kids born in this boom started to grow into adults (and thus, consumers), ad agencies found traction by marketing their products to so-called Baby Boomers. This would be the first (and so far last) time a generation's "official" name would come from a government organization.

Eventually—as will inevitably happen to all of us, even the most maturity-challenged Millennials—the Baby Boomers got older and thus less appealing to companies with something to sell. The ad agencies wanted another catch-all term for the new members of their target age group and began shopping around different terms.

"They throw stuff at the wall and see what sticks," Francese says. "And in some of the meetings, they don’t stick." That's how Generation Y, a proto-term for Millennials, went in and out of fashion. "Generation Y was too difficult to say, too hard to brand, it didn’t have the cachet, it didn’t have the spark of Millennials," Francese says.

Not sticking is a matter of whether or not media organizations start using the term. And not just any media organization. "I’m talking about the Associated Press or Reuters—people who are syndicated that produce lots and lots of editorial content that they send out to various organizations," Francese says. As for determining the dates for Millennials, it all came down to demographics, and the old adage of comparing apples to apples.

"In 2010, which is when they did the census, Baby Boomers were all 45 to 64 years old," Francese explains. "Now, in order to compare Millennials to the Baby Boomers, because they're the next boom, you have to have what? Twenty years. And so in 2010, Millennials are people between 15 and 34. And then they work back from there to figure out when they were born."

If it seems like we're skipping over a generation, that's because we are. And for the most part, ad agencies did too. In 1991, Douglas Coupland wrote his book Generation X: Tales for an Accelerated Culture about the anonymity he and his contemporaries felt growing up in the shadow of the Baby Boomers. They were products of a 10- to 12-year downturn in birthrates sandwiched between the Boomers and the Millennials, and although the term stuck with the general population, the generation was the wrong size to matter much to marketers.

It seems unlikely ad agencies will take such a passive approach again.

"The ad agencies have a mission and an imperative to bring to their clients news of what’s going on in the marketplace," Francese says. " And so, inevitably, they segment the American populations into various groups. The necessity to do that means that they sit around and they come up with names."

The generation currently being born and growing up—the term Generation Z has often been used as a placeholder, though the Pew Research Center recently redefined them as Post-Millennials—is just beginning to acquire consumer value, and will become more powerful in the coming years. When that happens, ad agencies will have a perfectly workshopped label ready to slap on spending reports and style section columns.

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10 of the Best Indoor and Outdoor Heaters on Amazon

Mr. Heater/Amazon
Mr. Heater/Amazon

With the colder months just around the corner, you might want to start thinking about investing in an indoor or outdoor heater. Indoor heaters not only provide a boost of heat for drafty spaces, but they can also be a money-saver, allowing you to actively control the heat based on the rooms you’re using. Outdoor heaters, meanwhile, can help you take advantage of cold-weather activities like camping or tailgating without having to call it quits because your extremities have gone numb. Check out this list of some of Amazon’s highest-rated indoor and outdoor heaters so you can spend less time shivering this winter and more time enjoying what the season has to offer.

Indoor Heaters

1. Lasko Ceramic Portable Heater; $20

Lasko/Amazon

This 1500-watt heater from Lasko may only be nine inches tall, but it can heat up to 300 square feet of space. With 11 temperature settings and three quiet settings—for high heat, low heat, and fan only—it’s a dynamic powerhouse that’ll keep you toasty all season long.

Buy it: Amazon

2. Alrocket Oscillating Space Heater; $25

Alrocket/Amazon

Alrocket’s oscillating space heater is an excellent addition to any desk or nightstand. Using energy-saving ceramic technology, this heater is made of fire-resistant material, and its special “tip-over” safety feature forces it to turn off if it falls over (making it a reliable choice for homes with kids or pets). It’s extremely quiet, too—at only 45 dB, it’s just a touch louder than a whisper. According to one reviewer, this an ideal option for a “very quiet but powerful” heater.

Buy it: Amazon

3. De’Longhi Oil-Filled Radiator Space Heather; $79

De’Longhi/Amazon

If you prefer a space heater with a more old-fashioned vibe, this radiator heater from De’Longhi gives you 2020 technology with a vintage feel. De’Longhi’s heater automatically turns itself on when the temperatures drops below 44°F, and it will also automatically turn itself off if it starts to overheat. Another smart safety feature? The oil system is permanently sealed, so you won’t have to worry about accidental spills.

Buy it: Amazon

4. Aikoper Ceramic Tower Heater; $70

Aikoper/Amazon

Whether your room needs a little extra warmth or its own heat source, Aikoper’s incredibly precise space heater has got you covered. With a range of 40-95°F, it adjusts by one-degree intervals, giving you the specific level of heat you want. It also has an option for running on an eight-hour timer, ensuring that it will only run when you need it.

Buy it: Amazon

5. Isiler Space Heater; $37

Isiler/Amazon

For a space heater that adds a fun pop of color to any room, check out this yellow unit from Isiler. Made from fire-resistant ceramic, Isiler’s heater can start warming up a space within seconds. It’s positioned on a triangular stand that creates an optimal angle for hot air to start circulating, rendering it so effective that, as one reviewer put it, “This heater needs to say ‘mighty’ in its description.”

Buy it: Amazon

Outdoor Heaters

6. Mr. Heater Portable Buddy; $104

Mr. Heater/Amazon

Make outdoor activities like camping and grilling last longer with Mr. Heater’s indoor/outdoor portable heater. This heater can connect to a propane tank or to a disposable cylinder, allowing you to keep it in one place or take it on the go. With such a versatile range of uses, this heater will—true to its name—become your best buddy when the temperature starts to drop.

Buy it: Amazon

7. Hiland Pyramid Patio Propane Heater; Various

Hiland/Amazon

The cold’s got nothing on this powerful outdoor heater. Hiland’s patio heater has a whopping 40,000 BTU output, which runs for eight to 10 hours on high heat. Simply open the heater’s bottom door to insert a propane tank, power it on, and sit back to let it warm up your backyard. The bright, contained flame from the propane doubles as an outdoor light.

Buy it: Amazon

8. Solo Stove Bonfire Pit; $345

Solo Stove/Amazon

This one is a slight cheat since it’s a bonfire pit and not a traditional outdoor heater, but the Solo Stove has a 4.7-star rating on Amazon for a reason. Everything about this portable fire pit is meticulously crafted to maximize airflow while it's lit, from its double-wall construction to its bottom air vents. These features all work together to help the logs burn more completely while emitting far less smoke than other pits. It’s the best choice for anyone who wants both warmth and ambiance on their patio.

Buy it: Amazon

9. Dr. Infrared Garage Shop Heater; $119

Dr. Infrared/Amazon

You’ll be able to use your garage or basement workshop all season long with this durable heater from Dr. Infrared. It’s unique in that it includes a built-in fan to keep warm air flowing—something that’s especially handy if you need to work without wearing gloves. The fan is overlaid with heat and finger-protectant grills, keeping you safe while it’s powered on.

Buy it: Amazon

10. Mr. Heater 540 Degree Tank Top; $86

Mr. Heater/Amazon

Mr. Heater’s clever propane tank top automatically connects to its fuel source, saving you from having to bring any extra attachments with you on the road. With three heat settings that can get up to 45,000 BTU, the top can rotate 360 degrees to give you the perfect angle of heat you need to stay cozy. According to a reviewer, for a no-fuss outdoor heater, “This baby is super easy to light, comes fully assembled … and man, does it put out the heat.”

Buy it: Amazon

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Why Do Dogs Like to Bury Things?

Dogs like to dig.
Dogs like to dig.
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If you’ve ever found your dog’s favorite toy nestled between pillows or under a pile of loose dirt in the backyard, then you’ve probably come to understand that dogs like to bury things. Like many of their behaviors, digging is an instinct. But where does that impulse come from?

Cesar's Way explains that before dogs were domesticated and enjoyed bags of processed dog food set out in a bowl by their helpful human friends, they were responsible for feeding themselves. If they caught a meal, it was important to keep other dogs from running off with it. To help protect their food supply, it was necessary to bury it. Obscuring it under dirt helped keep other dogs off the scent.

This behavior persists even when a dog knows some kibble is on the menu. It may also manifest itself when a dog has more on its plate than it can enjoy at any one time. The ground is a good place to keep something for later.

But food isn’t the only reason a dog will start digging. If they’ve nabbed something of yours, like a television remote, they may be expressing a desire to play.

Some dog breeds are more prone to digging than others. Terriers, dachshunds, beagles, basset hounds, and miniature schnauzers go burrowing more often than others, though pretty much any dog will exhibit the behavior at times. While there’s nothing inherently harmful about it, you should always be sure a dog in your backyard isn’t being exposed to any lawn care products or other chemicals that could prove harmful. You should also probably keep your remote in a safe place, before the dog decides to relocate it for you.

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