8 Spooky Facts About Spirit Halloween

JJBers, Flickr // CC BY 2.0
JJBers, Flickr // CC BY 2.0

Every year in August, when people start anticipating cooler days and longer nights, the vacant husks of defunct retail stores are possessed with new life. A creepy clown statue appears in the window of a former JCPenney’s; the aisles of an old Radio Shack are stocked with sexy Daenerys costumes—and above the entrance where the old store’s logo used to be, a banner shows a grim reaper lurking next to the name Spirit Halloween.

Spirit Halloween has turned seasonal pop-up stores into a multi-million dollar business. In the 2015 Halloween season, the company raked in $400 million in sales. Here are some facts about the ephemeral costume shop to bring up the next time you visit a Spirit Halloween location near you.

1. Spirit Halloween started as Spirit Women’s Discount Apparel.

Before Spirit sold fake blood capsules and Freddy Kreuger masks, it specialized in everyday clothing for women. Spirit Women’s Discount Apparel was the first business venture from California entrepreneur Joe Marver. When he noticed how much success the costume shop next door was having around Halloween, he decided to swap his regular apparel for costumes for a limited time in 1983. Sales were great, and the next year, he opened his first pop-up Spirit Halloween shop, which brought in $100,000 worth of revenue in just one month.

2. Spirit Halloween was purchased by Spencer’s in the late 1990s.

After building a business selling fart machines and other naughty items in shopping malls, Spencer Gifts entered the Halloween market. The retailer purchased Spirit Halloween in 1999 when the pop-up chain consisted of around 60 temporary locations. By Halloween 2018, Spencer’s had grown the operation to more than 1300 stores in the U.S. and Canada.

3. The retail apocalypse is good for Spirit Halloween's business.

Mike Mozart, Flickr // CC BY 2.0

The rise of online shopping has led to many strip mall staples shuttering locations or going out of business for good. Spirit Halloween is an exception. That’s partly because all the abandoned big box stores dotting highways across America amount to more real estate options for the pop-up chain. By the end of 2019, 12,000 chain store locations are expected to shutter, and landlords are desperate to fill those spaces with paying tenants. That’s good news for Spirit Halloween—and bad news for any nostalgic Toys ‘R’ Us fans who don’t like to see their childhood toy shop selling fake severed heads.

4. Spirit Halloween starts scoping out locations in November.

The pop-up stores may only be open for a few months, but keeping the business running is a year-round operation. The day after Halloween—when many customers put their costumes away and start thinking about Thanksgiving menus and Christmas shopping lists—the realty team at Spirit starts hunting down locations for next season. Even though empty retail space is more plentiful than ever, negotiating lease deals with property owners can take months.

5. Spirit Halloween has donated millions to children’s hospitals.

When it’s not trying to terrify them, Spirit Halloween does heartwarming work for kids. In 2007, the company launched a charity initiative called Spirit of Children, and it’s since raised more than $50 million for pediatric hospital patients. The money donated by the charity helps supply toys, games, art programs, and pet therapy to sick kids. And during Halloween, Spirit gets children's hospitals into the season with costumes, decorations, and accessories.

6. Spirit Halloween products are available year-round.

Mike Mozart, Flickr // CC BY 2.0

The pop-up shops close a few days after Halloween, but you don’t have to wait until next season to stock up on your favorite Spirit gear. Spirit Halloween’s online store operates January through December. That means you can start building your Halloween costume early—or you can find a non-Halloween related reason to dress up any time of year.

7. Spirit Halloween sells items for other holidays.

You may not find Christmas decorations in physical Spirit stores, but if you browse the online shop, you’ll see a whole section dedicated to holidays that aren’t Halloween. There are costumes and outfits for Easter, St. Patrick’s Day, and the Fourth of July, and the Christmas section even includes ornaments and inflatable lawn decorations. And because this is Spirit Halloween, many of the ornaments, like an axe-wielding elf and a corpse rising from the dead, come with a creepy twist.

8. Most Spirit Halloween shoppers wait until the last minute.

If it takes you all October to decide on a Halloween outfit, you’re not alone. Mary Leonard, the manager of a Spirit store in Virginia, told The Washington Post in 2018 that nearly 70 percent of its business happens in the two weeks leading up to Halloween.

11 Masks That Will Keep You Safe and Stylish

Design Safe/Designer Face Covers/Its All Goods
Design Safe/Designer Face Covers/Its All Goods

Face masks are going to be the norm for the foreseeable future, and with that in mind, designers and manufacturers have answered the call by providing options that are tailored for different lifestyles and fashion tastes. Almost every mask below is on sale, so you can find one that fits your needs without overspending.

1. Multicolor 5-pack of Polyester Face Masks; $22 (56 percent off)

Home Essentials

This set of five polyester masks offers the protection you need in a range of colors, so you can coordinate with whatever outfit you're wearing.

Buy it: The Mental Floss Shop

2. 3D Comfort Masks 5-Pack; $20 (25 percent off)

Brio

The breathable, stretchy fabric in these 3D masks makes them a comfortable option for daily use.

Buy it: The Mental Floss Shop

3. Reusable Face Masks 2-pack; $15 (50 percent off)

Triple Grade

This cotton mask pack is washable and comfortable. Use the two as a matching set with your best friend or significant other, or keep the spare for laundry day.

Buy it: The Mental Floss Shop

4. Active Masks 3-pack; $23 (14 percent off)

RipleyRader

Don’t let masks get in the way of staying active. These double-layer cotton masks are breathable but still protect against those airborne particles.

Buy it: The Mental Floss Shop

5. Washable Protective Cotton Face Masks 2-pack; $13 (35 percent off)

Its All Good

Avoid the accidental nose-out look with this cotton mask that stays snug to your face.

Buy it: The Mental Floss Shop

6. Washable 3D Masks 12-pack; $24 (44 percent off)

Elicto

With this 12-pack of protective masks, you can keep a few back-ups in your car and hand the rest out to friends and family who need them.

Buy it: The Mental Floss Shop

7. Reusable Dust-Proof Mask with 5 Filters; $22 (45 percent off)

Triple Grade

This dust-proof mask can filter out 95 percent of germs and other particles, making it a great option for anyone working around smoke and debris all day, or even if you're just outside mowing the lawn.

Buy it: The Mental Floss Shop

8. Reusable Fun Face Cover / Neck Gaiter (Flamingo); $20

Designer Face Covers

Channel some tropical energy with this flamingo fabric neck gaiter. The style of this covering resembles a bandana, which could save your ears and head from soreness from elastic loops. Other designs include a Bauhaus-inspired mask and this retro look.

Buy it: The Mental Floss Shop

9. Seamless Bandana Mask; $8 (52 percent off)

Eargasm Earplugs

This seamless gaiter-style mask can be worn properly for protection and fashioned up into a headband once you're in the car or a safe space. Plus, having your hair out of your face will help you avoid touching your eyes, nose, and mouth before washing your hands.

Buy it: The Mental Floss Shop

10. Two-Ply "Love" Face Masks 2-Pack; $18 (40 percent off)

Design Safe

These statement masks allow you to have a voice, even if your mouth is covered.

Buy it: The Mental Floss Shop

11. Neoprene/Fleece Neck and Face Mask (Purple); $10 (66 percent off)

Its All Good

This mask will definitely come in handy once winter rolls around. It features a fleece neck, face, and ear covering to keep your mask secure and your face warm.

Buy it: The Mental Floss Shop

Prices subject to change.

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links. If you haven't received your voucher or have a question about your order, contact the Mental Floss shop here.

35 Offbeat Holidays You Can Celebrate in August

Buckle up! National Roller Coaster Day is coming.
Buckle up! National Roller Coaster Day is coming.
andresr/iStock via Getty Images

Many of August's quirky holidays revolve around celebrating loved ones and seasonal delights, so grab your family (Fido included) and a bag of marshmallow and let's party.

1. August 1: National Girlfriends Day

leaf/iStock via Getty Images

Rest easy, boyfriends of the world, this holiday has nothing to do with you. National Girlfriends Day honors the lady friends who are there for their fellow lady friends.

2. August 1: Respect for Parents Day

We have a feeling an unappreciated parent came up with this holiday.

3. August 1: Rounds Resounding Day

This offbeat holiday honors the art of singing rounds, so find some pitch-perfect friends and warm up those vocal chords (via Zoom is fine).

4. August 1: National Mustard Day

HandmadePictures/iStock via Getty Images

We'll use any excuse to eat a hot dog—or three.

5. August 2: National Psychic Day

But don't bother planning a surprise party for your resident clairvoyant.

6. August 2: National Sisters Day

Make sure to set aside the first Sunday in August as a day to celebrate the unique bond that you have with your sister(s).

7. August 4: Single Working Women's Day

In 2006, Barbara Payne established the Single Working Women’s Affiliate Network to recognize the achievements that single women have contributed to the world. Single Working Women's Day comes at the end of Single Working Women's Week, a time to celebrate the women "who do it all. Not only do they bring home the bacon, but they also shop for it, cook it, serve it and clean it up, then take out the garbage, walk the dog, and fix the sink (or call the repairman!)."

8. August 5: National Underwear Day

CatLane/iStock via Getty Images

Underwear emporium Freshpair founded National Underwear Day on August 5, 2003. Since then it has grown to include events around the country that encourage the 80 percent of people who have worn the same style of underwear their whole lives to branch out.

9. August 6: National Fresh Breath Day

If ever there were a day to stage an intervention with your halitosis-afflicted friends, today’s the day. Or, give yourself an extra brush and a bonus swirl of mouthwash and say ah. Probably a good idea to lay off the onions and garlic for the day, too.

10. August 7: International Beer Day

Back in 2007, a group of friends decided to internationally dedicate a day to "gather with friends and enjoy the deliciousness that is beer, celebrate the dedicated men and women who brew and serve our beer, and bring the world together under the united banner of beer." And to that we say, cheers! Or salud! Or prost! Or gan bei! Well, you get the idea.

11. August 7: National Lighthouse Day

grantreig/iStock via Getty Images

In 1989, on the 200th anniversary of having signed "An Act for the Establishment and Support of Lighthouse, Beacons, Buoys and Public Piers" into law, Congress decreed August 7 to be National Lighthouse Day.

12. August 8: National Dollar Day

On this day all the way back in 1786, the Continental Congress established a monetary system for the United States of America. Today, you can honor the birth of cold hard USD cash by carrying a few Georges, Andrews, and Abrahams in your wallet. If you decide to invite Benjamin, give us a call!

13. August 8: National Happiness Happens Day

Celebrated annually on the founding date of the Society of Happy People (formerly known as the Secret Society of Happy People—but why keep that a secret?), which you can join for free.

14. August 9: National Book Lovers Day

azgek/iStock via Getty Images

For most book lovers, every day is a day to celebrate reading. But for the sake of celebration let’s open up the floor to all interpretations of what it means to be a “book lover.” Perhaps you just love the physical feel of a book, and have no interest in cracking one open. Or maybe, this day is meant to honor books in love with each other. Today is the day to exalt book lovers of all shapes, sizes, covers, and word counts.

15. August 9: Veep Day

Veep Day commemorates the date in 1974 when Gerald Ford became President without ever having been elected as either vice president or president. Ford had become vice president after Spiro Agnew resigned due to a kickback scandal. When Nixon later resigned amid the Watergate scandal, Ford found himself occupying the Oval Office. This was the first time the VP had become president under these terms.

16. August 10: National Lazy Day

National Lazy Day falls on a Monday this year. So be sure to plan ahead.

17. August 10: National S’mores Day

bhofack2/iStock via Getty Images

The original s’mores recipe, published in Scout leader Loretta Scott Crew's 1927 Tramping and Trailing with the Girl Scouts, called these campfire treats Some Mores. Which is exactly what you'll be asking for.

18. August 11: National Presidential Joke Day

On this day in 1984, during a sound check for a radio broadcast, Ronald Reagan cracked the following joke:

“My fellow Americans, I am pleased to tell you today that I’ve signed legislation that will outlaw Russia forever. We begin bombing in five minutes.”

Who knew the Gipper had such a dark sense of humor? He certainly didn’t know the mic was already recording, and the tape leaked. Since this little gaffe, August 11th has lived on as Presidential Joke Day.

19. August 12: National Middle Child Day

Even though birth order doesn't really affect your personality, let's hear it for the middle children of the world.

20. August 12: Vinyl Record Day

First declared such in 2002, Vinyl Record Day is held on the anniversary of Thomas Edison's 1877 invention of the phonograph.

21. August 13: International Left Handers Day

nito100/iStock via Getty Images

For those world citizens who have found themselves in a right-handed-scissors world, today the world honors your special gifts. The other 364, we righties are still secretly jealous. If you’re in the UK on the 13th, the Left-handers Club sponsors members-only areas called “Lefty Zones." Okay fine, we’re jealous all 365 days.

22. August 15: Chauvin Day

If you're worried that this is a day to celebrate chauvinists—you're actually kind of right. But don't worry: On the anniversary of Napoleon Bonaparte's birthday, we celebrate the interesting etymological history of the word chauvinism, which comes from a man named Nicolas Chauvin, who idealized Napoleon so much that he became internationally mocked for his blind loyalty to a cause. From there the term became associated with any misguided or ill-intentioned adherence to a particular cause, and finally, the discriminatory mindset it refers to today. And now, for some reason, we honor him and it.

23. August 15: International Geocaching Day

Harry Potter: Wizards Unite fans all over the world will be participating in this celebration without even knowing it.

24. August 15: National Relaxation Day

Volodina/iStock via Getty Images

Preferably celebrated in a hammock, on a beach, or with a pooped pup.

25. August 16: Joe Miller’s Joke Day

Joe Miller was an 18th century English actor whose reputation for being serious was so well known, we now hold an offbeat joke-telling holiday in his honor.

26. August 16: National Roller Coaster Day

The amusement first took root in the U.S. as a means of distracting people from unsavory entertainments. More than 130 years later, it's still going strong.

27. August 18: Bad Poetry Day

Roses are red / Violets are blue/ You probably saw this joke coming/ But we made it anyway.

28. August 19: National Aviation Day

Topical Press Agency/Getty Images

Franklin Delano Roosevelt laid out the ultimate burn by declaring Orville Wright's birthday National Aviation Day. Why he chose to honor Orville over Wilbur in 1939 is a mystery to historians, but we think National Aviation Day is a great time to start preposterous rumors based on wild speculation, i.e. maybe Wilbur Wright was a figment of Orville’s imagination. (It could also have had something to do with the fact that Orville was still alive when FDR made the day official ... and Wilbur was not.)

29. August 21: National Poet's Day

A day to soothe the bruised egos of poets mocked just three days prior on August 18's Bad Poetry Day.

30. August 21: National Senior Citizens Day

Now this is the holiday for which Reagan would have wanted to be remembered. On August 19th, 1988, a proclamation was made by the then-president that deemed August 21st as a national day to give older U.S. citizens thanks and a heartfelt salute. Decades later, we're still doing it.

31. August 22: National Tooth Fairy Day

EvgeniiAnd/iStock via Getty Images

Because anyone who can make a money magically appear under your pillow deserves a day of feting.

32. August 26: National Dog Day

Be sure to give a dog—or all the dogs—you love an extra treat or belly rub. Because they're all good boys and girls.

33. August 26: Women’s Equality Day

Celebrated on the anniversary of the certification of the 19th Amendment, which prohibits discrimination in voting rights on the basis of sex.

34. August 28: National Bow Tie Day

Deagreez/iStock via Getty Images

Celebrate by learning how to tie one.

35. August 31: National Trail Mix Day

Also known as National GORP Day. We love us a handy bag of “good ol’ raisins and peanuts,” but let’s be honest: the addition of M&M’s are what make trail mix truly great.