8 Spooky Facts About Spirit Halloween

JJBers, Flickr // CC BY 2.0
JJBers, Flickr // CC BY 2.0

Every year in August, when people start anticipating cooler days and longer nights, the vacant husks of defunct retail stores are possessed with new life. A creepy clown statue appears in the window of a former JCPenney’s; the aisles of an old Radio Shack are stocked with sexy Daenerys costumes—and above the entrance where the old store’s logo used to be, a banner shows a grim reaper lurking next to the name Spirit Halloween.

Spirit Halloween has turned seasonal pop-up stores into a multi-million dollar business. In the 2015 Halloween season, the company raked in $400 million in sales. Here are some facts about the ephemeral costume shop to bring up the next time you visit a Spirit Halloween location near you.

1. Spirit Halloween started as Spirit Women’s Discount Apparel.

Before Spirit sold fake blood capsules and Freddy Kreuger masks, it specialized in everyday clothing for women. Spirit Women’s Discount Apparel was the first business venture from California entrepreneur Joe Marver. When he noticed how much success the costume shop next door was having around Halloween, he decided to swap his regular apparel for costumes for a limited time in 1983. Sales were great, and the next year, he opened his first pop-up Spirit Halloween shop, which brought in $100,000 worth of revenue in just one month.

2. Spirit Halloween was purchased by Spencer’s in the late 1990s.

After building a business selling fart machines and other naughty items in shopping malls, Spencer Gifts entered the Halloween market. The retailer purchased Spirit Halloween in 1999 when the pop-up chain consisted of around 60 temporary locations. By Halloween 2018, Spencer’s had grown the operation to more than 1300 stores in the U.S. and Canada.

3. The retail apocalypse is good for Spirit Halloween's business.

Outside of Spirit Halloween store.
Mike Mozart, Flickr // CC BY 2.0

The rise of online shopping has led to many strip mall staples shuttering locations or going out of business for good. Spirit Halloween is an exception. That’s partly because all the abandoned big box stores dotting highways across America amount to more real estate options for the pop-up chain. By the end of 2019, 12,000 chain store locations are expected to shutter, and landlords are desperate to fill those spaces with paying tenants. That’s good news for Spirit Halloween—and bad news for any nostalgic Toys ‘R’ Us fans who don’t like to see their childhood toy shop selling fake severed heads.

4. Spirit Halloween starts scoping out locations in November.

The pop-up stores may only be open for a few months, but keeping the business running is a year-round operation. The day after Halloween—when many customers put their costumes away and start thinking about Thanksgiving menus and Christmas shopping lists—the realty team at Spirit starts hunting down locations for next season. Even though empty retail space is more plentiful than ever, negotiating lease deals with property owners can take months.

5. Spirit Halloween has donated millions to children’s hospitals.

When it’s not trying to terrify them, Spirit Halloween does heartwarming work for kids. In 2007, the company launched a charity initiative called Spirit of Children, and it’s since raised more than $50 million for pediatric hospital patients. The money donated by the charity helps supply toys, games, art programs, and pet therapy to sick kids. And during Halloween, Spirit gets children's hospitals into the season with costumes, decorations, and accessories.

6. Spirit Halloween products are available year-round.

Halloween decorations.
Mike Mozart, Flickr // CC BY 2.0

The pop-up shops close a few days after Halloween, but you don’t have to wait until next season to stock up on your favorite Spirit gear. Spirit Halloween’s online store operates January through December. That means you can start building your Halloween costume early—or you can find a non-Halloween related reason to dress up any time of year.

7. Spirit Halloween sells items for other holidays.

You may not find Christmas decorations in physical Spirit stores, but if you browse the online shop, you’ll see a whole section dedicated to holidays that aren’t Halloween. There are costumes and outfits for Easter, St. Patrick’s Day, and the Fourth of July, and the Christmas section even includes ornaments and inflatable lawn decorations. And because this is Spirit Halloween, many of the ornaments, like an axe-wielding elf and a corpse rising from the dead, come with a creepy twist.

8. Most Spirit Halloween shoppers wait until the last minute.

If it takes you all October to decide on a Halloween outfit, you’re not alone. Mary Leonard, the manager of a Spirit store in Virginia, told The Washington Post in 2018 that nearly 70 percent of its business happens in the two weeks leading up to Halloween.

12 Behind-the-Scenes Secrets of Easter Bunnies

This child clearly can't get enough Easter Bunny in her life.
This child clearly can't get enough Easter Bunny in her life.
Dan Kitwood/Getty Images

Every year, thousands of families, church groups, and event planners enlist entertainment companies to dispatch a costumed bunny for their Easter celebrations. These performers often endure oppressive heat, frightened children, and other indignities to bring joy to the season.

It can be a thankless job, which is why Mental Floss approached several hares and their handlers for some insight into what makes for a successful appearance, the numerous occupational hazards, and why they can be harassed while holding a giant carrot. Here’s a glimpse of what goes on under the ears.

1. They might be watching netflix under the mask.

Has a bunny ever seemed slow to respond to your child? He or she might be in the middle of a binge-watch. Jennifer Ellison, the sales and marketing manager for San Diego Kids’ Party Rentals and a bunny wrangler during the Easter season, says that extended party engagements might lead their furry foot soldiers to seek distractions while in costume. “We book the bunny by the hour and he is often booked for multiple hour blocks,” she says. “Listening to music definitely helps the time pass.” One of her bunny friends who does a lot of shopping mall appearances has even rigged up a harness that can cradle a smart phone. “It sits above the bunny's nose, resting right at eye level for the performer inside, easily allowing the performer to stream Netflix, scroll through Facebook, or check emails.”

2. They can’t walk on wet grass.

Bunnies that appear at private functions, like backyard parties or egg hunts, have to maintain the illusion of being a character and not a human in a furry costume. According to Albert Joseph, the owner of Albert Joseph Entertainment in San Francisco and a 30-year veteran of Easter engagements, one of the cardinal rules is never to set foot on wet grass. Why? “They wear regular shoes under their giant bunny feet,” he says. “If they step on wet grass and then walk on cement, they’ll make a human foot print, not a bunny print.”

3. There’s a reason they might not pick up your kid.

Bunnies might be amenable to posing for a photo with your child on their lap, but they’re probably not going to grab the little tyke and sweep them off their feet. According to Steve Rothenberg, a veteran performer and owner of Talk of the Town Entertainment in Rockville, Maryland, deadlifting a kid is against the rules. “The last thing you want is to lift them up and have them knock off your head,” he says.

4. Giant carrots will invite inappropriate behavior.

A person dressed as the Easter bunny.
As the 3-foot-long carrot proves, adults are easily the least mature guests at a child's Easter party.
lisafx/iStock via Getty Images Plus

Joseph’s warren of party bunnies usually come equipped with a 3-foot-long giant carrot as a prop. While children are amused by the oversized vegetable, the adults at the parties usually can’t help making observations. “Practically every visit, there’s always someone saying, ‘My, what a big carrot you have,’” he says.

On one occasion, Joseph attended a function at a retirement home. One of the women, who he estimated to be in her 80s, commented on his big feet in a lascivious manner. “She told me she was in room 37.”

5. Clothes make the bunny.

Easter bunny at the White House.
Every year, a well-dressed Easter bunny visits Washington, D.C. for the annual White House Easter Egg Roll.
Mark Wilson/Getty Images

While “naked” (i.e., unclothed) bunnies remain popular, Ellison’s lineup also includes Mr. Bunny, a “classy lad with a top hat and vest,” and a Mrs. Bunny sporting a purple dress. Why would kids care if a bunny has sartorial sense? “Kids can probably better relate to a giant, furry character if it's dressed like a human,” Ellison says. “[And] we just thought the costumes looked cute.”

6. They can’t wear dark clothing underneath.

If a bunny wants to wear a black shirt under his or her fur, it stands to reason there wouldn’t be any issue: It's all hidden from sight. But Joseph insists that his cast stick with white apparel only. In addition to being cooler, it serves a practical function. “There’s always an opportunity to see a little something around the neckline or near the feet,” he says. Light clothing helps preserve the character.

7. They use an upholstery cleaner for their heads.

Most bunny costumes can be tossed in any regular washing machine, with the feet going in a larger commercial-use unit. But the heads, which are typically massive and unwieldy, get special attention. “You know those upholstery cleaners you can rent from a grocery store?” Joseph asks. “We use those. There’s a wand attachment to it for cleaning carpet.”

8. There’s a trick to keeping cool.

Costumes made of fake fur in the spring can be a recipe for disaster—or at least some lightheadedness. While none of the bunnies we profiled had experienced fainting spells, Ellison says that the trick to staying cool is actually adding a layer underneath the outfit. “Light, breathable clothing underneath the suit usually does the trick, but some people choose to wear an ice vest under the suit as well.”

Many bunnies also work in intervals: 45 to 50 minutes “on,” and 10 to 15 minutes in a private area to cool off and drink water. “Clients are usually understanding and sympathetic of the bunny and will allow even more breaks if necessary,” Ellison says.

9. Mints are essential.

Bunnies may favor carrots and grass, but their human operators need something other than that in order to deal with the humidity. Rothenberg says that his bunnies usually nibble on mints while working a crowd. “They’ll typically chew gum or have some kind of mint to keep their throat from drying out,” he says.

10. They use bunny handlers to prevent knockdowns.

A person dressed as the Easter bunny.
An Easter Bunny makes a young girl's day.
Alex Wong/Getty Images

Any professional bunny knows that having an assistant watching their back is the best way to ensure an appearance goes smoothly. “Your vision is limited and you can’t really look to the left or right,” Rothenberg says. “Having an assistant prevents kids from running up behind you.”

11. They have damaged butts.

In order to ease apprehensive kids, Joseph advocates for his bunnies to squat near a child rather than bend over. “It gets them at a child’s level so they can touch and feel for themselves,” he says. “But a bunny that does a lot of squatting winds up needing their [costume] butts re-sewn. I’ve repaired a lot of them.” Joseph will also invite mothers to sit on the bunny’s lap so fearful children are more likely to approach. “You don’t want to prod the kid,” he says.

12. They’re not just for easter.

While bunny costume season is a fleeting few weeks, companies are happy to roll out their rabbits for other occasions. Once, Ellison sent out a bunny for a customer’s Alice in Wonderland-themed gathering. “The client wanted the White Rabbit, so we dressed up our bunny in a vest and top hat and gave him an over-sized pocket watch. It worked out great.”

This piece originally ran in 2017.

The 48 Most Frequently Banned Wedding Songs

Bogdan Kurylo/iStock via Getty Images
Bogdan Kurylo/iStock via Getty Images

Who among us hasn't attended a wedding and cringed at the playlist? In 2017, stats/polling site FiveThirtyEight asked more than two dozen professional DJs who had DJ’d around 200 weddings what songs couples ban from their weddings and, after surveying 182 wedding playlists, came up with a list of 48 songs. They gave each song a percentage, which represents the share of weddings that banned the song.

The first 10 on the list represent silly dances people like to do but shouldn’t do, like The Chicken Dance, The Macarena, and The Electric Slide. After that, the list starts to see overplayed songs like “Don’t Stop Believin',’” “Total Eclipse of the Heart,” “Dancing Queen,” and “Sweet Caroline,” and call-and-response songs like “Shout.” The list contains a mix of new and old hip-hop, R&B, and pop hits, and several songs ended up tied.

Interestingly, a few songs from FiveThirtyEight’s 2016 ultimate wedding playlist also appear on the banned list, including “Hey Ya!,” “Uptown Funk,” “Sweet Caroline,” and “Call Me Maybe.”

You may or may not agree with this list, but don’t feel bad if you decide to ban any of these songs from your own wedding playlist—chances are, someone out there agrees with you.

  1. “The Chicken Dance”

  1. “Cha-Cha Slide” // DJ Casper

  1. “Macarena” // Los Del Rio

  1. “Cupid Shuffle” // Cupid

  1. “YMCA” // Village People

  1. “Electric Boogie (Electric Slide)” // Marcia Griffiths

  1. “Hokey Pokey”

  1. “Wobble” // V.I.C.

  1. “Happy” // Pharrell Williams

  1. “Shout” // Isley Brothers

  1. “Love Shack” // The B-52's

  1. “We Are Family” // Sister Sledge

  1. “Blurred Lines” // Robin Thicke

  1. “Celebration” // Kool & The Gang

  1. Cotton Eye Joe” // Rednex

  1. “Dancing Queen” // ABBA

  1. “Don’t Stop Believin’” // Journey

  1. “Single Ladies” // BeyoncÉ

  1. “Sweet Caroline” // Neil Diamond

  1. “Turn Down for What” // DJ Snake & Lil Jon

  1. “Watch Me (Whip/Nae Nae)” // SilentÓ

  1. “Hot in Herre” // Nelly

  1. “Mony Mony” // Billy Idol

  1. “All About That Bass” // Meghan Trainor

  1. “Baby Got Back” // Sir Mix-a-Lot

  1. “Booti Call” // Blackstreet

  1. “Gangnam Style” // Psy

  1. “Save a Horse (Ride a Cowboy)” // Big & Rich

  1. “Stayin’ Alive” // Bee Gees

  1. “Sweet Home Alabama” // Lynyrd Skynyrd

  1. “Uptown Funk” // Mark Ronson & Bruno Mars

  1. “Wagon Wheel” // Nathan Carter

  1. “What Do You Mean?” // Justin Bieber

  1. “All of Me” // John Legend

  1. “Bohemian Rhapsody” // Queen

  1. “Brown Eyed Girl” // Van Morrison

  1. “Call Me Maybe” // Carly Rae Jepsen

  1. “Footloose” // Kenny Loggins

  1. “Get Low” // Lil Jon

  1. “Hey Ya!” // Outkast

  1. “Hotline Bling” // Drake

  1. “I Will Survive” // Gloria Gaynor

  1. “My Heart Will Go On” // CÉline Dion

  1. “SexyBack” // Justin Timberlake

  1. “Shake It Off” // Taylor Swift

  1. “Sugar” // Maroon 5

  1. “Total Eclipse of the Heart” // Bonnie Tyler

  1. “You Shook Me All Night Long” // AC/DC

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