Browsing Through the History of School Book Fairs

School book fairs can help create readers for life.
School book fairs can help create readers for life.
Doug Scaletta/Scholastic

Memories of grade school often involve valued teachers, friends, athletic achievements, and square slices of sheet pizza. And for millions of kids, there is another indelible bit of nostalgia: It’s the week when a school gymnasium or auditorium was temporarily given a facelift, collapsible steel shelves were wheeled in, and the area was suddenly alive with fresh reading material.

For a few days or a week, school became a place to conduct a bookworm’s business. It was all because of the school book fair.

For decades, book fairs have generated excitement among kids by disrupting their daily routine and broadening the over-familiar collection of the school library. Affordable paperbacks line shelves, with kids able to catch up on book series like Goosebumps or The Baby-Sitters Club or procure classroom accessories like glittery pens and stationery. Book fairs are the rare school event where the freedom of choice is granted to students; their opportunity to consume classics as readily available as the option of buying a new Marvel tie-in book.

Since the 1980s, the predominant name in book fairs has been Scholastic, which operates roughly 120,000 Scholastic Book Fairs annually. More than 100 million books are sold to over 35 million kids each year, with a portion of proceeds going to participating schools.

Book fairs offer kids the freedom of choice.Doug Scaletta/Scholastic

Scholastic was born in a sewing room in 1920, when Maurice R. Robinson decided to publish a four-page high school sports magazine, The Western Pennsylvania Scholastic, for circulation in classrooms. (He used his mother’s work area as an office.) By the 1940s, Scholastic was promoting book clubs in schools. By the 1970s, they were a respected educational publisher as well as a force in entertainment. An animated version of their Clifford the Big Red Dog series was on the air. Later, Scholastic would publish two of the most successful book series of all time: J.K. Rowling’s Harry Potter franchise and Suzanne Collins’s Hunger Games titles.

In 1981, Scholastic purchased a regional book fair promoter, California School Book Fairs, and began to supplement their book club arm with bookselling events. Along with other companies like Educational Reading Service Book Fairs, Inc. and Book Fairs Services, Scholastic offered book titles for readers in kindergarten through sixth grade, though modern fairs often include books appropriate through eighth grade.

Then as now, the events would normally be sponsored by parent-teacher associations or school librarians, and a division of labor was involved. Scholastic and the other companies would drive the books to the school, where volunteers would set up the provided displays, handle payment, and box up the unsold books. Then Scholastic would haul away the unused inventory. Books cost between 75 cents and $3.95, with the schools getting between 20 percent and 33 percent of the gross revenue. In the 1980s, a typical fair might collect $1500.

While the school faculty appreciated the revenue and the promotion of literacy, students were less interested in the economics than the shelves of books that flaunted their unbent spines and promised a break from required reading. In both the book fairs and catalogs, volumes about boy detective Encyclopedia Brown mingled with Garfield collections and Captains Courageous by Rudyard Kipling. Poster books of BMX bikes and joke books were in plentiful supply.

School book fairs introduce kids to books and authors they might not have discovered anywhere else.Doug Scaletta/Scholastic

The favored genres were binary in nature. It was said boys gravitated toward mysteries, adventures, and books about sports. Girls were thought to like books about horses, which were always well-stocked. Everyone seemed to like tie-in books that offered recognizable characters from movies or television. A Newbery Medal-winning book like Caddie Woodlawn might share space with The Supergirl Storybook.

The fairs were not without critics. Scholastic and other companies were accused of inserting just enough well-regarded books to satisfy teachers and stuffing the shelves with more questionable titles. Organizers refuted the complaint by pointing out that the low price points eliminated some of the more popular books from being stocked. More recently, there have been concerns that Scholastic is pushing merchandise like classroom items more than books, but the company insists that schools can decline to display or sell any non-reading material.

Scholastic wound up acquiring other regional book fair companies and eventually became synonymous with the events. (Another company, Follett, entered the book fair scene in 2017.) Today, Scholastic sifts through advance copies of many major children’s book releases, a group of 50 employees gathering and discussing what’s been successful in past fairs and what might be worth curating for the next one. Kids navigate shelves marked with genre labels like Picture Books, Chapter Books, Friendship Tales, Fearless, and Fun Facts. A new category, Girl Power!, was added in 2017.

The most telling evidence of the book fair’s hold on our psyche may have come in 2018, when the Junior High art gallery in Los Angeles convinced Scholastic to allow them to set up a real book fair in the gallery space. Open to kids and adults, it may have been the first school book fair in a non-academic setting, and one that undoubtedly brought visitors back to a time of slim paperback volumes, sticker books, and horse adventures.

Amazon's Under-the-Radar Coupon Page Features Deals on Home Goods, Electronics, and Groceries

Stock Catalog, Flickr // CC BY 2.0
Stock Catalog, Flickr // CC BY 2.0

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Now that Prime Day is over, and with Black Friday and Cyber Monday still a few weeks away, online deals may seem harder to come by. And while it can be a hassle to scour the internet for promo codes, buy-one-get-one deals, and flash sales, Amazon actually has an extensive coupon page you might not know about that features deals to look through every day.

As pointed out by People, the coupon page breaks deals down by categories, like electronics, home & kitchen, and groceries (the coupons even work with SNAP benefits). Since most of the deals revolve around the essentials, it's easy to stock up on items like Cottonelle toilet paper, Tide Pods, Cascade dishwasher detergent, and a 50 pack of surgical masks whenever you're running low.

But the low prices don't just stop at necessities. If you’re looking for the best deal on headphones, all you have to do is go to the electronics coupon page and it will bring up a deal on these COWIN E7 PRO noise-canceling headphones, which are now $80, thanks to a $10 coupon you could have missed.

Alternatively, if you are looking for deals on specific brands, you can search for their coupons from the page. So if you've had your eye on the Homall S-Racer gaming chair, you’ll find there's currently a coupon that saves you 5 percent, thanks to a simple search.

To discover all the deals you have been missing out on, head over to the Amazon Coupons page.

Sign Up Today: Get exclusive deals, product news, reviews, and more with the Mental Floss Smart Shopping newsletter!

10 Fascinating Facts About Jack Kerouac

Jack Kerouac reading poetry.
Jack Kerouac reading poetry.
Phillip Harrington // Alamy Stock Photo

Around midnight one September evening in 1957, Jack Kerouac and his girlfriend, Joyce Glassman, went to the local newsstand. They were looking for the morning issue of The New York Times and its review of Kerouac’s new book, On the Road. There it was, on page 27: a rave review by critic Gilbert Millstein, who declared that “Its publication is a historical occasion.”

That one review changed Kerouac’s life, making him the most famous Beat Generation member and allowing him to publish numerous novels—many of which would draw from his own life.

1. Jack Kerouac’s childhood nickname was “Memory Babe.”

Jean-Louis Lebris de Kerouac was born on March 12, 1922 in Lowell, Massachusetts. His father, Leo, was an insurance salesman and later owned a print shop; his mother, Gabrielle, was a homemaker. French, not English, was his first language, and throughout his life, he felt a cultural estrangement as a French-speaker in the United States.

As a child, Kerouac had an astounding memory: He could accurately remember scenes and conversations from the past, which caused his friends to call him “Memory Babe.” He would use this talent in his novel The Town and the City to describe the typical New England family life. According to biographer Ann Charters, since his boyhood life wasn’t as idyllic as the story required, he combined elements of his own childhood alongside memories of his friends’ lives.

2. A friend inspired Jack Kerouac to be a writer.

After skipping the sixth grade, Kerouac attended Bartlett Junior High School, where he met Sebastian Sampas. The two shared a love of theater and literature and formed a deep friendship. Thanks to Sampas’s influence, Kerouac joined the school’s Scribbler’s Club. In his Lonesome Traveler, published in 1960, Kerouac wrote, “Decided to become a writer at age 17 under influence of Sebastian Sampas, local young poet who later died at Anzio beach head” in World War II. Kerouac married Sampas’s sister, Stella, in 1966.

3. Jack Kerouac’s poems were influenced by a Japanese poet.

Seventeenth-century Japanese poet Matsuo Bashō used Buddhist themes like nature, enlightenment, and the cycle of life, along with plain language, when writing haiku poems. Kerouac loved haiku, writing copious amounts of it and incorporating it into his novels—though he disregarded the syllable count many associate with the form, saying instead that “Pop———American (non-Japanese) Haikus” were “short 3-line poems, or ‘pomes,’ rhyming or non-rhyming, delineating ‘little Samadhis’ if possible, usually of a Buddhist connotation, aiming towards enlightenment.” A sample of his Bashō-inspired work:

In my medicine cabinet
the winter fly
Has died of old age


As the author’s friend, Beat poet Allen Ginsberg, would say, “He’s the only one in the United States who knows how to write haiku… [he] talks that way, thinks that way.”

4. Jack Kerouac got married to escape jail.

In 1944, future Beat writer Lucien Carr murdered his friend David Kammerer. Carr claimed that Kammerer was gay and had been stalking him; Carr also said that Kammerer was continuously making advances at him, even though Carr turned him down. Carr claimed that, to protect himself, he had stabbed Kammerer to death with his Boy Scout knife. (This type of excuse for murder would later come to be known as the “gay panic defense.”) After filling Kammerer’s pockets with rocks, Carr dumped his body into the Hudson River. He then went to see his friends Jack Kerouac and William Burroughs; Carr said he and Kerouac went to a nearby park to dispose of the evidence. Later, Kerouac was arrested and jailed as a material witness to the crime.

Kerouac couldn’t post bail, so he asked his girlfriend, Edie Parker, to borrow the money from her parents. Edie, however, wouldn’t do it unless he promised to marry her, which he did. Kerouac also said they would move to Grosse Pointe, Michigan, where he’d get a job to repay the loan. On August 22, Kerouac married Edie Parker and was soon released. He made good on his promises, but their marriage would soon go downhill and was eventually annulled.

Kerouac later referenced Kammerer’s murder in his autobiographical novel Vanity of Duluoz, writing that he had told the character based on Kammerer where the character based on Carr was going on the night of the murder and had watched “him rush off to his death.”

5. Jack Kerouac didn’t take care of his daughter.

In late 1950, Kerouac married Joan Haverty, and in February 1952, Haverty gave birth to their daughter, Janet Michelle. But the couple separated before Janet was born, and Kerouac denied paternity, refusing to make child support payments.

6. Jack Kerouac and Gore Vidal slept together.

Author Gore Vidal first met Kerouac in 1949 at the Metropolitan Opera, but beyond a little flirting, nothing happened. That would change in 1953, when Kerouac and Vidal met again at New York City's San Remo Cafe. Kerouac had intended to introduce Vidal to Burroughs, but Kerouac flirted relentlessly with Vidal, and Burroughs eventually left. After that, according to Vidal, he and Kerouac went to the nearby Chelsea Hotel, where they had sex. Later, Kerouac would write a fictionalized account of the encounter in The Subterraneans: “[He] is a well-known and perfectly obvious homosexual of the first water, my roaring brain---we go to his suite in some hotel--I wake up in the morning on the couch, filled with the horrible recognition, ‘I didn’t go back to Mardou’s at all.’”

7. Alan Watts wasn’t a fan of Jack Kerouac’s interpretation of Buddhism.

Kerouac published his novel The Dharma Bums, which portrayed his fictional alter ego learning Buddhism, in 1958. Kerouac’s portrayal of Buddhism was popular among the youth of the day, but famous Zen teacher Alan Watts wasn’t a fan.

“Beat Zen is a complex phenomenon,” Watts wrote. “It ranges from a use of Zen for justifying sheer caprice in art, literature, and life to a very forceful social criticism and ‘digging of the universe’ such as one may find in the poetry of Ginsberg and Snyder, and, rather unevenly, in Kerouac. But, as I know it, it is always a shade too self-conscious, too subjective, and too strident to have the flavor of Zen.”

Watts would publish his famous written work, Beat Zen, Square Zen, and Zen to distinguish between formal Zen and the Beat’s style of Zen. To Watts, formal Zen was liberation from conventional thought, while the Beat’s style of Zen was simply a revolt against culture or social order.

8. Jack Kerouac has been accused of anti-Semitism.

When Kerouac sat down for an interview at New York’s Northport Public Library in 1964, he talked about a wide range of subjects, among them his friend Allen Ginsberg, religion, and race relations. He also discussed his views of Jewish people. According to Paul Maher in Kerouac: The Definitive Biography, the author had a theory “that the strife over civil rights for African Americans was initiated by an ‘invasion’ of Russian Jews into America.” Kerouac reportedly stated, “After they [Jewish people] had established themselves here, they then took the Negro out and flung him at America and hide behind his skirts so that we will forget about anti-Semitism because we’re worried about Negroes now.” These statements led to Kerouac being accused of anti-Semitism—which he vehemently denied.

9. Jack Kerouac liked to paint.

Writing wasn’t Kerouac’s only talent: The author was also an artist. He drew his first self-portrait when he was 9, and created vast amounts of artwork—working in everything from pencil to oils to watercolors—as an adult. Like the characters in his novels, Kerouac often based his artworks on people he met.

10. Jack Kerouac was an influence on Hunter S. Thompson.

As a 21-year-old, future Gonzo journalist Hunter S. Thompson did not have kind words for Kerouac or his work, writing in a letter that “The man is an ass, a mystic boob with intellectual myopia. The Dharma thing was quite as bad as The Subterraneans and they're both withered appendages to On The Road—which isn't even a novel in the first place.” A few years later, Thompson called Kerouac’s Big Sur a “stupid, sh**ty book.” But his opinion seemed to have mellowed with age: In 1994, he reportedly said he “never would have become a writer were it not for On the Road,” and acknowledged four years later that Kerouac “was a great influence on me.”