The Psychological Tricks Disney Parks Use to Make Long Wait Times More Bearable
No one goes to Disneyland or Disney World to spend the day waiting in line, but when a queue is well-designed, waiting can be part of the experience. Disney knows this better than anyone, and the parks' Imagineers have developed several tricks over the years to make long wait times as painless as possible.
According to Popular Science, hacking the layout of the line itself is a simple way to influence the rider's perspective. When a queue consists of 200 people zig-zagging around ropes in a large, open room, it's easy for waiting guests to feel overwhelmed. This design allows riders to see exactly how many people are in line in front of them—which isn't necessarily a good thing when the line is long.
Imagineers prevent this by keeping riders in the dark when they enter the queue. In Space Mountain, for example, walls are built around the twisting path, so riders have no idea how much farther they have to go until they're deeper into the building. This stops people from giving up when they first get in line.
Another example of deception ride designers use is the "Machiavellian twist." If you've ever been pleasantly surprised by a line that moved faster than you expected, that was intentional. The signs listing wait times at the beginning of ride queues purposefully inflate the numbers. That way, when a wait that was supposed to be 120 minutes goes by in 90, you feel like you have more time than you did before.
The final trick is something Disney parks are famous for: By incorporating the same level of production design found on the ride into the queue, Imagineers make waiting in line an engaging experience that has entertainment value of its own. The Tower of Terror queue in Disney World, which is modeled after a decrepit 1930s hotel lobby down to the cobwebs and the abandoned coffee cups, feels like it could be a movie set. Some ride lines even use special effects. While waiting to ride Star Wars: Ride of the Resistance in Galaxy's Edge, guests get to watch holograms and animatronics that set up the story of the ride. This strategy exploits the so-called dual-task paradigm, which makes the line feel as if it's going by faster by giving riders mental stimulation as they wait.
Tricky ride design is just one of Disney's secrets. Here are more behind-the-scenes facts about the beloved theme parks.
[h/t Popular Science]