How Kiss's Alive! Saved Their Record Label—And Changed the Music Industry

Peter Cade, Central Press/Getty Images
Peter Cade, Central Press/Getty Images

It was late 1974, and Neil Bogart, CEO of Casablanca Records, was falling apart. His wife of nine years had divorced him. Warner Bros., Casablanca’s onetime parent company, had cut the fledgling label loose, saddling Bogart with crippling overhead and advertising costs. The company’s headquarters—a two-story house off the Sunset Strip that Bogart (no relation to Humphrey) decorated to resemble Rick’s Café from the film Casablanca—had devolved into a hedonistic playground awash in cocaine and Quaaludes. A few years earlier, he’d made stars of the Isley Brothers and Curtis Mayfield, whose soundtrack for Super Fly had been an instant hit. Now, at 31, he was watching his career crumble.

But Bogart had a plan. As part of the split with Warner Bros., Casablanca inherited a promising project: a double LP of audio highlights from The Tonight Show Starring Johnny Carson. It seemed like a sure thing. In 1974, The Tonight Show drew 14 million viewers a night. The year before, as the CEO of Buddah Records, Bogart had sold more than a million copies of a similar compilation titled Dick Clark: 20 Years of Rock N’ Roll. Bogart was so confident in The Tonight Show project that he envisioned the album as the first of four highlight records, stretching back decades.

Before SoundScan existed to track album sales, the recording industry conferred “gold” status to any album that shipped more than 500,000 copies. Bogart shipped 750,000 copies of Here’s Johnny: Magic Moments From the Tonight Show. As it turned out, no one wanted to listen to audio clips of a late-night talk show. The album was such a flop that distributors even mailed back their free promotional copies. Industry insiders joked that it had been shipped gold and “returned platinum.” Or as Casablanca cofounder Larry Harris put it, “It hit the floor with a lifeless, echoing thud.”

By the end of 1974, Casablanca was broke. To make payroll, Bogart cashed in his line of credit at a Las Vegas casino. The label seemed doomed. It needed a cheap hit just to survive.

One of the bands on Casablanca’s roster was in similarly rough shape. Kiss, a flamboyant heavy metal outfit from New York City, had released three albums by the spring of 1975. The band had a cult following in the Rust Belt. But the moment Kiss stepped into the studio, they deflated, unable to replicate the raucous energy of their live concerts.

This may have been an impossible task. Since their first gig in 1973, the foursome had performed only in Kabuki-style makeup, black leather costumes, and towering platform shoes. Onstage, Gene Simmons, the Israeli-born bassist with a 7-inch tongue, spat fire and fake blood at the audience. Blasts of smoke and pyrotechnics punctuated hard-driving songs like “Strutter,” “Deuce,” and “Black Diamond.” At the end of each set, drummer Peter Criss rose 10 feet above the stage atop a hydraulic drum riser. This intimidating stagecraft belied Kiss’s sound: more pop than metal, closer to David Bowie than Black Sabbath on the ’70s rock spectrum. Kiss’s stage show was so over the top that Bogart pitched the band as a headline act before the foursome had a legitimate hit. Queen, Genesis, and Aerosmith all canceled bookings with Kiss because no one wanted to play after the band.

But if Kiss was a circus act, Bogart was its P.T. Barnum. At pitch meetings, he’d unleash fireballs from his hand using magician’s flash paper, declaring “Kiss is magic!” Bogart hounded DJs, TV hosts, critics, and music magazines, pushing the Kiss brand. He even convinced Kiss to record a cover of “Kissin’ Time”—a single by ’60s teen idol Bobby Rydell—as a promotional tie-in for a nationwide kissing contest called “The Great Kiss-Off.”

None of it worked. And Kiss was fed up. The band received a meager $15,000 advance for its first three albums—Kiss, Hotter Than Hell, and Dressed to Kill— and despite Bogart’s fiery efforts, it had yet to see royalties. He’d even produced Dressed to Kill himself because he was unable to afford a professional producer.

Then Bogart had an idea. What if Kiss put out a live album? It’d be less expensive than a studio recording and might preserve some of the band’s incendiary live show. At the time, live records weren’t considered a legitimate product; bands released them mainly to fulfill contracts. But Bogart didn’t care. He knew this was his last chance.

Kiss liked the concept. Within days, Bogart had arranged to record a multicity tour, with stops in Detroit; Wildwood, New Jersey; Cleveland; and Wyoming. Since Bogart couldn’t finance the tour himself, Bill Aucoin, Kiss’s long-suffering manager, put $300,000 of his own money into costumes, expenses, and effects. To oversee the recordings, Bogart roped in Eddie Kramer, a star audio engineer who’d produced albums for Jimi Hendrix and Led Zeppelin.

On May 16, 1975, 12,000 people packed into Detroit’s Cobo Hall—the largest venue in a city many considered the capital of rock ’n’ roll. Bogart and Aucoin went all out on production. To fire up the crowd, a cameraman followed the band from the dressing room to the stage, projecting the shot onto a giant screen overhead. During the song “100,000 Years,” flamethrowers wrapped the band in a curtain of fire. And this time Criss’s drum kit rose to twice its usual height.

The concerts were a massive success, yet the recordings were still mediocre. The energy was there, but the band’s musicianship suffered in its frenzied live performance. In the end, sound engineers recorded over much of the material. Nevertheless, certain core elements remain, including Criss’s drum tracks, lead singer Paul Stanley’s stage banter, and the propulsive fury of early singles “Deuce” and “Strutter,” in which the band’s energy soars in response to the sound of thousands of screaming fans. The physical record was an accomplishment of its own. A double album with a gatefold sleeve, it featured handwritten notes from the band, a glossy eight-page booklet, and a centerfold collage of in-concert photos.

Alive! was released on September 10, 1975. Five days later, Aucoin sent Bogart a letter of termination: Kiss was leaving the label. In desperation, Bogart, who’d recently mortgaged his house, cut Aucoin and the band a check for $2 million to retain them. Then everyone sat back and watched the Billboard chart.

The result was unprecedented. Alive! peaked at No. 9 and remained on the charts for the next 110 weeks, becoming the band’s first record to sell more than a million copies. By the end of 1975, major rock bands from Blue Öyster Cult to REO Speedwagon suddenly found themselves opening for Kiss. Today, Alive! has sold more than 9 million copies, making it the biggest selling Kiss album of all time.

Alive! rescued both Kiss and Casablanca from oblivion. The band’s next three albums—Destroyer (1976), Rock and Roll Over (1976), and Love Gun (1977)—were all certified platinum. In 1977, Kiss topped a Gallup poll as the most popular act among American teens. The late ’70s saw a superstorm of Kiss merchandise, including Kiss makeup kits, pinball machines, Marvel comic books, and even a made-for-TV movie called Kiss Meets the Phantom of the Park.

But Alive! also changed the music industry. “Shortly after it hit, just about every hard rock band issued live albums,” says Greg Prato, a writer for Rolling Stone and the author of The Eric Carr Story, about Kiss’s short-lived drummer Eric Carr. “Some of those albums were the best live rock recordings of all time: Thin Lizzy’s Live and Dangerous, the Ramones’s It’s Alive, Queen’s Live Killers, Led Zeppelin’s The Song Remains the Same, Cheap Trick, At Budokan.”

What makes Alive! a masterpiece, though, is how it captures the essence of Kiss—a hard rock band that was meant to be seen, or at least heard, live. “The emphasis on a live album is the experience itself, specifically how close the record translates and interprets the experience of actually attending the show,” says author and Kiss fan Chuck Klosterman. “[Alive!] jumps out of the speakers. It feels like a bootleg of the highest quality.”

Ultimately, Bogart’s excessive spending habits, along with his prodigious cocaine use at Casablanca HQ, led to his ouster from the label in 1980. By that point, he’d become the reigning king of disco, breaking such acts as the Village People and Donna Summer. He died of cancer two years later at age 39, having just created Boardwalk Records and signed the then-unknown rock goddess Joan Jett. In the decades after his death, the iconic metal band he’d helped bring to the top continues to tour, even making an appearance on American Idol in 2009. For 40 years, Kiss has been sending drum kits aloft (albeit with a different drummer), performing in fully painted faces, setting stages on fire, all in an effort to recapture an impossible sound. With Alive!, Bogart had created a chimera. It was a record that could never exist in real life: part raucous energy, part polished studio overdubs, a “live” masterpiece better than the best live act in rock history.

This piece originally ran in Mental Floss magazine.

This Innovative Cutting Board Takes the Mess Out of Meal Prep

There's no way any of these ingredients will end up on the floor.
There's no way any of these ingredients will end up on the floor.
TidyBoard, Kickstarter

Transferring food from the cutting board to the bowl—or scraps to the compost bin—can get a little messy, especially if you’re dealing with something that has a tendency to roll off the board, spill juice everywhere, or both (looking at you, cherry tomatoes).

The TidyBoard, available on Kickstarter, is a cutting board with attached containers that you can sweep your ingredients right into, taking the mess out of meal prep and saving you some counter space in the process. The board itself is 15 inches by 20 inches, and the container that fits in its empty slot is 14 inches long, 5.75 inches wide, and more than 4 inches deep. Two smaller containers fit inside the large one, making it easy to separate your ingredients.

Though the 4-pound board hangs off the edge of your counter, good old-fashioned physics will keep it from tipping off—as long as whatever you’re piling into the containers doesn’t exceed 9 pounds. It also comes with a second set of containers that work as strainers, so you can position the TidyBoard over the edge of your sink and drain excess water or juice from your ingredients as you go.

You can store food in the smaller containers, which have matching lids; and since they’re all made of BPA-free silicone, feel free to pop them in the microwave. (Remove the small stopper on top of the lid first for a built-in steaming hole.)

tidyboard storage containers
They also come in gray, if teal isn't your thing.
TidyBoard

Not only does the bamboo-made TidyBoard repel bacteria, it also won’t dull your knives or let strong odors seep into it. In short, it’s an opportunity to make cutting, cleaning, storing, and eating all easier, neater, and more efficient. Prices start at $79, and it’s expected to ship by October 2020—you can find out more details and order yours on Kickstarter.

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

The Racist Origins of Santa Cruz, California's Rock ‘n’ Roll Ban of 1956

The Santa Cruz town elders probably would've been alarmed by the audience's enthusiasm for Big Jay McNeely in 1953.
The Santa Cruz town elders probably would've been alarmed by the audience's enthusiasm for Big Jay McNeely in 1953.
Archive Photos/Getty Images

On June 2, 1956, approximately 200 teenagers rolled up to the civic auditorium in Santa Cruz, California, to revel in the early rock ‘n’ roll music of saxophonist Chuck Higgins and his Orchestra. Nobody resisted the temptation to hit the dance floor for “Pachuko Hop” and other lively Higgins tunes, and fun was had by all for the first three hours of that Saturday night event.

Then, shortly after midnight, the local police stopped by. Horrified by what he considered “highly suggestive, stimulating, and tantalizing motions” and music that he feared might make the crowd “uncontrollable,” Lieutenant Richard Overton promptly shut down the concert, about 40 minutes before its scheduled end at 1 a.m.

“It is quite obvious,” Overton wrote in his police report, “that this type of affair is detrimental to both the health and morals of our youth and community.”

By Monday morning, police chief Al Huntsman had instituted a city-wide ban on “rock ‘n’ roll and other frenzied forms of terpsichore,” according to the Santa Cruz Sentinel.

In the Lair of the Square

Almost immediately after the news broke, the police department received a barrage of phone calls from out-of-town reporters. A bunch of high school students even organized a protest at the district attorney’s office. The backlash prompted city manager Robert Klein to loosen the restrictions that very same week, clarifying that “there’s no ban on an orchestra coming in and having a rock ‘n’ roll dance,” and only obscene dancing itself would be prohibited.

“We encourage dancing by juvenile groups all summer long,” he said. “We frequently have dances in Civic Auditorium and as long as they’re properly conducted, they’re welcome.”

As Marlo Novo pointed out in a blog post for the Santa Cruz Museum of Art and History, Klein may have been motivated more by his worry about the ban’s commercial impact on the city than anything else. At the time, Santa Cruz—located on the Monterey Bay, about 70 miles south of San Francisco—was a sleepy, idyllic summer getaway with an economy built on tourism. If hip teens could no longer host their beloved dance parties, families might choose to vacation in a different coastal town. The tone of the nationwide coverage could be bad for business, too, with various newspapers poking fun at the authorities’ attempts to deny that Santa Cruz was “the lair of the square.”

Teenagers Talk Back

While Overton’s original ironclad embargo on rock ‘n’ roll dances didn’t last more than a few days, the fiasco highlighted the racial tension that existed around rock ‘n’ roll music in the 1950s.

The Santa Cruz Sentinel’s account of the Saturday night dance mentioned that Higgins and his “all-Negro band” were behind the “provocative rhythms,” and auditorium manager Ray Judah outright prohibited him from playing at the venue ever again.

“He’s through,” Judah said curtly. Soon after that, Higgins was turned away from an appearance at a nightclub on Los Angeles’s Sunset Strip. Judah also canceled a performance by rock ‘n’ roll trailblazer Fats Domino that had been scheduled in the auditorium for July 24, explaining that the musician attracted “a certain type of crowd that would not be compatible to this particular community.”

Some of Santa Cruz’s younger residents took issue with the discrimination. In a letter to the Santa Cruz Sentinel, for example, 16-year-old concertgoer Arlene Freitas criticized how the newspaper had covered Higgins’s performance and the problems it supposedly caused.

“The prejudice[d] statement, which implied that the dance was induced by the all-Negro band, was uncalled for and untrue; dancing of this sort occurred at the Halloween dance last year, where a white band played, but much less was made of that ... I disagree with you about the destruction of health and morals of our youth; if anything, it helps by eliminating prejudice between the two races. One last thing: Did the writer of the article use rubber ink? Because he sure did stretch the truth!”

A Prejudiced Policy

Unfortunately, the opinions of teenagers had little influence over town policy, and the city council reinforced Judah’s racist tendencies later that summer when they granted him the power to refuse “any and all proposals for auditorium use not consistent with the presentation of clean and acceptable stage and floor events, including dances of immoral and suggestive character.”

Though the Santa Cruz Sentinel made a point of mentioning that the ruling could apply to anything “from rock ‘n’ roll to stately waltz,” Judah’s previous decisions imply that he likely only intended to ban Black rock ‘n’ rollers.

Fortunately, the public sentiment toward rock ‘n’ roll changed as it became more mainstream in the following few years, and many people began to realize that the newly-celebrated genre wouldn’t have existed without Black musicians like Fats Domino, Chuck Berry, and Little Richard. And, of course, the teenagers eventually got old enough to be the policymakers themselves.