If you load up your hot dog with every fixing imaginable, the result can be just as unwieldy as it is delicious. In honor of National Mustard Day on August 7, condiment company French’s is presenting a creative way to slightly lighten the load: hot dog buns with mustard baked into them.
As Food & Wine points out, it’s one of the more palatable products in French’s polarizing history of National Mustard Day offerings—past items have included mustard beer and even mustard ice cream. Mustard powder is a very versatile spice on its own, and the idea of adding a little tang to fresh bread is not unappetizing. Sure, you’ll lose the moisture of mustard-the-sauce on your hot dog, but if you’re also slapping on ketchup, relish, and/or any other wet toppings, you might not really miss it.
As more evidence that French’s mustard buns might be worth a taste test, they were developed with Piantedosi Baking Company, a New England wholesale bakery that’s been perfecting bread products since 1916. “When the French’s opportunity came across our desk, we jumped at the chance to collaborate. Together, we have over 200 years of quality, creativity, and experience,” Carmine Piantedosi, owner and operations manager at Piantedosi Baking Company, said in a press release. “Mixing the bold flavor of their Classic Yellow Mustard and our innovative baking process, we developed a truly unique bread formula for National Mustard Day.”
You can get your hands on a bun for free come August 7, but it will require living near one of three big cities. They’ll be handed out while supplies last at hot dog carts outside New York City’s Metropolitan Museum of Art, Chicago’s The Lodge, and the Santa Monica Pier in Santa Monica, California. You can also get one by buying a hot dog from Concession Stand 110 at Yankee Stadium in The Bronx, New York, during Saturday afternoon’s Yankees game; or from Camden Franks Concession at Baltimore’s Camden Yards during Saturday evening’s Orioles game. (And the following Saturday, August 14, the buns will be available for free outside Boston’s Fenway Park.)
If you happen to live anywhere else—and are willing to spend some time in the kitchen—you can check out a few mustard bread recipes on French’s website.
[h/t Food & Wine]