Mental Floss

Want Pizza...from Your Toaster?

Chris Higgins
YouTube / Keith Richardson
YouTube / Keith Richardson / YouTube / Keith Richardson

In the waning years of the second millennium, a technology so transformational—so profound in its deep weirdness—came to my attention, and it came to me via a simple television advertisement, asking the question: "Want pizza from your toaster?"

Having spent many years subsisting on pizza that came from literally every other appliance in my kitchen—oven, toaster oven, microwave, and fridge—something in me just snapped. No, I do not want pizza from my toaster. My toaster is the one place I do not want pizza from. My toaster is for toast...and maybe pastries that come out of a box. Cross this line and we may no longer call ourselves a civilization; pizza does not come from toasters. Toaster ovens, sure, that's delicious. But come on. When every device can create pizza (just as every device can now browse the web, including every box attached to my TV), we have reached Peak Pizza.

And so, for several decades now, I have had a synonym for the word "no," and it is: "Want pizza from your toaster?" It takes longer to say, but I think it gets the point across. Sometimes I do encounter a person who seems to think that pizza from the toaster is a great idea. But then I show that person this incredible fifteen-second TV promo, and then we sit back and shake our heads, and say, "We can all agree that this has gone too far. This technology must be stopped." Here is the TV ad that started my multi-decade war against toaster pizza:

Now let us never speak of this again.