15 Things You Might Not Know About QVC

QVC
QVC

Developed by Franklin Mint founder Joe Segel in 1986 as an alternative to the Home Shopping Network, QVC (which stands for Quality, Value, and Convenience) has taken the notion of “theatrical retailing” and turned it into a business that earned $14.1 billion in revenue in 2018 alone. (Cementing their dominance, they purchased HSN in 2017 for $2.1 billion.) Hosts work 24 hours a day to beam live product demonstrations to consumers, chirp greetings to callers, and find new ways to extol the benefits of leaf blowers.

But behind the porcelain-veneer smiles churns a relentless machine that works very hard to make everything seem very casual. Take a look at some of the channel’s top selling points.

1. QVC re-invented home shopping. 

The concept of home shopping was popularized by Bud Paxson, an AM radio station owner who settled a debt with an advertiser by accepting 118 can openers that he sold over the dial to listeners. Paxson brought the idea to television in the form of HSN; Segel thought the presentations were tacky. In starting rival QVC, Segal hired more polished hosts—and more importantly, gave cable providers a percentage of sales. In return, QVC would get a higher channel assignment and more eyeballs.

2. QVC launched with a shower radio. 

QVC went live on November 24, 1986, with host John Eastman presenting a Windsor Shower Companion for $11.49. Sensing Eastman would probably hit a ceiling on how he could demonstrate such an item without rolling out a tub, the production also offered a live drawing that resembled a Power Ball segment: customers that had a credit card matching the four-digit number were entered into a $25,000 sweepstakes. The channel took $7,400 worth of orders that day. Fifteen years later, on December 2, 2001, the number was $80 million.

3. On QVC, every gesture counts. 

If you think a host is taking a bite of a brownie or twirling a ring in a spontaneous way, think again. Because QVC’s control room sees sales statistics in real time, they can correlate host and guest behaviors with spikes in sales and advise them (via earpiece) to repeat the action, phrase, or wardrobe. When Joe Sugarman was on air pushing BluBlocker sunglasses, he learned wearing a loud tie helped him move more product; Ron Popeil would jump in the air knowing it led to an increase in profits. Currently, QVC breakout host David Venable can bump his numbers up when he does his “happy dance.”

4. Mike Rowe got hired on QVC for selling a pencil. 

Rowe, who has developed a cult following for his Ford commercials, Dirty Jobs, and overall rugged manliness, had an infamous run as a late-night host for the channel in the early 1990s. To get the gig, he was asked to explain the virtues of a number-two pencil to a QVC exec. For eight minutes. Rowe talked about the “vibrant yellow” of the instrument, its “real wood” feel, and how Einstein and Picasso had made history with such a utensil. When his time was up, the interviewer wrote “You’re Hired” on a piece of paper. (He was later fired, then re-hired, with the channel apparently unable to make up its collective mind on whether Rowe's droll delivery was a good fit for the operation.)    

5. QVC hosts have it rough.

There may be no more vastly under-appreciated job than that of home-shopping host: in addition to finding fresh ways to peddle jewelry, salespeople have to interact with callers, come to the broadcast armed with product knowledge (some even take tours of manufacturing facilities), and monitor production directions via an earpiece, all without cue cards or teleprompters. If all this sounds difficult, it is: hosts are nominally given six months of training. But the really hard part is getting hired. Of the 3,000 people who came to an open audition in 2007—including actors, journalists, and former guests—only three made it on air.  

6. But QVC hosts can also find it very rewarding.

YouTube

Hosts who can successfully juggle the demands of home-shopping traffic control and endear themselves to viewers are rewarded. While QVC maintains hosts receive no commissions, popular personalities can earn upwards of $500,000 a year for being well-versed in cookware.

7. Marlon Brando wanted a job on QVC.

According to Brando’s secretary, Alice Marchak, the actor was in dire financial straits in 2001 and was looking for any opportunity to become solvent again. He began suggesting that he appear on QVC, though his ideas—like an earthquake-proof house—weren’t practical for the channel. Instead, Marchak told him to consider selling a DVD instructional on acting. Brando took to the idea and invested $50,000 in filming his (increasingly bizarre) seminars on the craft. The footage was so unwieldy that Brando never wound up on QVC. He died in 2004.

8. The QVC sales pitch is really a "backyard fence" chat. 

YouTube

Unlike HSN’s aggressive personalities, Segel wanted QVC to take a more tempered approach to sales. Hosts and guests are given educations in “backyard fence” conversation, making the viewer feel like they’re simply listening to two friends talk rather than getting drilled by a sales pitch. (When callers stray too far off-message, they're corralled back into discussing the product.)

9. QVC has outlet stores. 

Ever wonder what happens to unsold merchandise? It’s all gotta go! The company maintains a small number of retail outlet stores, including two outside the Philadelphia area, where customers can browse in person. Fans can also take a studio tour of the company's facilities in West Chester, Penn.  

10. QVC once got scammed. 

According to NBC, QVC’s web presence got taken for over 1,800 items in 2005 thanks to a glitch in their programming. A Greensboro, North Carolina woman named Quantina Moore-Perry discovered she could order items from the site, request a refund, and still get her shipment. She pled guilty to wire fraud and forfeited the profits from her deed, which totaled over $400,000.  

11. This QVC host is the same guy from Evil Dead II.

YouTube (L), Lionsgate (R)

Rick Domeier got his QVC hosting gig by pretending to be his own agent, telling executives that “this Domeier guy” was talented. He’s still with the channel, 21 years later. While QVC’s audience has gotten used to him, horror fans probably do double-takes: an experienced actor, Domeier portrayed Ed Gotley, a hapless victim of the Deadite curse in 1987’s Evil Dead II: Dead by Dawn. Groovy. 

12. QVC guests need to take a class. 

While hosts do much of the heavy lifting, QVC’s guests—the inventors, owners, or experts that appear alongside them—don’t necessarily have broadcast experience. To make sure they don’t come off as overly stiff, the channel sends them to a kind of broadcast boot camp: guests are asked to discuss a product, chat conversationally into the camera, and not melt into a sweaty mess on live television. If a vendor can’t accomplish that, some services offer on-air talent for hire.

13. QVC hosts released a Christmas album.

Further proving that QVC hosts have developed a familial relationship with viewers, the company released a holiday album with recordings from several on-air personalities. Holiday Favorites from the QVC Family featured popular hosts like David Venable and Lisa Robertson covering hits like “Silent Night.” It might be the channel’s concession to skipping just one day of programming a year: Christmas is the only day nothing airs live.

14. Fainting won't stop QVC hosts from selling. 

Host Cassie Slane was pushing the FunTab Pro tablet in October 2012 when she began feeling light-headed. As she keeled over, co-host Dan Hughes continued to discuss the product, seemingly oblivious to Slane’s sudden lack of vertical ability. (Slane, said to be victimized by low blood sugar, insisted she was fine the following day.)

15. QVC has their own talk show.

After decades on the air, the network might be looking to offer more conventional cable programming. In August 2019, they launched an unscripted talk show, Kim Gravel Now, with former Miss Georgia beauty pageant winner Kim Gravel as host. The Saturday-night series offers Gravel's take on social and style issues and features sales plugs, though not for Gravel's own line of beauty products.

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But Wait…There’s More!

Looking to Downsize? You Can Buy a 5-Room DIY Cabin on Amazon for Less Than $33,000

Five rooms of one's own.
Five rooms of one's own.
Allwood/Amazon

If you’ve already mastered DIY houses for birds and dogs, maybe it’s time you built one for yourself.

As Simplemost reports, there are a number of house kits that you can order on Amazon, and the Allwood Avalon Cabin Kit is one of the quaintest—and, at $32,990, most affordable—options. The 540-square-foot structure has enough space for a kitchen, a bathroom, a bedroom, and a sitting room—and there’s an additional 218-square-foot loft with the potential to be the coziest reading nook of all time.

You can opt for three larger rooms if you're willing to skip the kitchen and bathroom.Allwood/Amazon

The construction process might not be a great idea for someone who’s never picked up a hammer, but you don’t need an architectural degree to tackle it. Step-by-step instructions and all materials are included, so it’s a little like a high-level IKEA project. According to the Amazon listing, it takes two adults about a week to complete. Since the Nordic wood walls are reinforced with steel rods, the house can withstand winds up to 120 mph, and you can pay an extra $1000 to upgrade from double-glass windows and doors to triple-glass for added fortification.

Sadly, the cool ceiling lamp is not included.Allwood/Amazon

Though everything you need for the shell of the house comes in the kit, you will need to purchase whatever goes inside it: toilet, shower, sink, stove, insulation, and all other furnishings. You can also customize the blueprint to fit your own plans for the space; maybe, for example, you’re going to use the house as a small event venue, and you’d rather have two or three large, airy rooms and no kitchen or bedroom.

Intrigued? Find out more here.

[h/t Simplemost]

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14 Black Authors You Should Read Right Now

Pexabay, Pexels // CC0
Pexabay, Pexels // CC0

With the resurgence of the Black Lives Matter movement, works on anti-racism have been flying off the shelves of Black-owned bookstores. But anti-racism doesn’t start and end with philosophical theories—it’s also a matter of shifting your current reading patterns. If you’ve found yourself purchasing Stamped but not The Hate U Give or With the Fire on High, then you’re doing yourself a major disservice. To help you get started, here are some groundbreaking Black authors you should read—and a few suggested books for you to check out.

1. Jason Reynolds

Atheneum/Caitlyn Dlouhy Books, Amazon

Jason Reynolds has a true gift when it comes to describing the Black male experience. He began writing poetry at age 9 and published his first novel in 2014. With his books—more than 10 so far—he’s created a space for Black boys to see themselves on the covers of fiction as much more than victims. On his website, Reynolds acknowledges that “I know there are a lot—A LOT—of young people who hate reading. I know that many of these book haters are boys. I know that many of these book-hating boys, don't actually hate books, they hate boredom… even though I'm a writer, I hate reading boring books too.”

Add to Your TBR Pile: The Boy in the Black Suit, Ghost

2. Nic Stone

Nic Stone has been kicking down the door on issues that have been overlooked for decades. Through her books, she brings attention and nuance to subjects like grief, discrimination, and questioning one’s sexuality in a way that has rarely been seen before in Young Adult and Middlegrade fiction. Up until 2013, The New York Times bestselling author didn’t think she could write fiction. “Part of the reason I didn't think I could do it is because I didn't see anyone who looked like me writing the type of stuff I wanted to write (super popular YA fiction),” Stone writes in an FAQ on her website. “But I decided to give it a shot anyway. (Life lesson: If you don't see you, go BE you.)”

Add to Your TBR Pile: Dear Martin, Odd One Out

3. Angie Thomas

Angie Thomas made waves after the release of The Hate U Give, a New York Times Bestseller that was made into a critically acclaimed film. Thomas’s second novel, On the Come Up, takes place in Garden Heights about a year after the events of The Hate U Give. It follows a 16-year-old up-and-coming rapper who goes by the nickname Bri. As a former teen rapper herself, Thomas knows the topic well. Just don’t ask her to participate in a rap battle. “I hoped that with writing these scenes and with showing people the ins and outs of it and the internal part of it, of coming up with freestyles on the spot, that maybe—just maybe more people would respect it as an art form,” Thomas told NPR. “But I can't do it.”

Add to Your TBR Pile: The Hate U Give, On the Come Up

4. Brittney Morris

Simon Pulse/Amazon

In her debut novel, Slay, author Brittney Morris shows the ways that Black people are discriminated against in the gaming industry. In its review, Publisher's Weekly wrote, “This tightly written novel will offer an eye-opening take for many readers and speak to teens of color who are familiar with the exhaustion of struggling to feel at home in a largely white society.”

Add to Your TBR Pile: Slay

5. Nnedi Okorafor

Nnedi Okorafor is a Hugo and Nebula Award-winning Nigerian-American author who intertwines African mysticism and science fiction in her writing, masterfully addressing societal issues while showing us how the world can become a better place. Okorafor never envisioned a career as a writer; she planned to be an entomologist until, as a college student, she was paralyzed from the waist down after back surgery. She began writing to distract herself while she recovered, and never looked back. “Nigeria is my muse,” Okorafor told The New York Times. “The idea of the world being a magical place, a mystical place, is normal there.”

Add to Your TBR Pile: Binti, Akata Witch

6. Tiffany D. Jackson

If you love psychological thrillers and haven’t read Tiffany D. Jackson’s first two novels, you’re missing out: Jackson has an ability to twist elements of her story to include new perspectives while keeping readers second-guessing their own theories. Her writing was influenced by many of the authors she discovered in her teen years. “I was, and still am, a HUGE R.L Stein fan, so his Fear Street series took me into my teen years," she writes on her website. "But then I was introduced to Mary Higgins Clark, Toni Morrison, Maya Angelou, and Jodi Picoult, to name a few.”

Add to Your TBR Pile: Allegedly, Monday’s Not Coming

7. Nafissa Thompson-Spires

Nafissa Thompson-Spires catalogues the plights of the Black community with stories that are so intricate, they could be true. One story follows a Black cosplayer shot by police; another addresses post-partum depression. She also showcases the joy that surfaces throughout our lives, despite the hardships. Thompson-Spires’s writing has earned her comparisons to the likes of Paul Beatty, Toni Cade Bambara, and Alice Munro. “I think the goal of a writer should be to tell the truth in some way, even if it’s to tell it slant—or to imagine a better version of the truth," she told The Guardian. "We have to find ways to confront difficult subjects.”

Add to Your TBR Pile: Heads of Colored People

8. Justin A. Reynolds

Katherine Tegen Books/Amazon

No, Justin A. Reynolds isn’t related to Jason Reynolds, but he’s just as talented. In his debut novel, Opposite of Always, Reynolds uses common YA tropes in an innovative way; a star-crossed lovers plot with the added effect of time travel truly sets this story apart.

Add to Your TBR Pile: Opposite of Always, Early Departures

9. Tony Medina

Tony Medina, the first Creative Writing professor at Howard University, has published 17 books, and his fight for social justice is evident in his writing. In his graphic novel, I Am Alfonso Jones, Medina uses Hamlet as inspiration for explaining issues of police brutality and social justice to Young Adult readers.

Add to Your TBR Pile: I Am Alfonso Jones

10. Elizabeth Acevedo

Quill Tree Books/Amazon

The Black experience is not a singular one, and Elizabeth Acevedo—whose debut novel, The Poet X, was a New York Times bestseller and won the National Book Award for Young People’s Literature in 2018—expands the canon with beautifully detailed Afro-Latinx narratives. “I feel like it’s hard to dream a thing you can’t see," Acevedo said in an interview with Black Nerd Problems. "And I think growing up like I knew I loved music and I loved poetry and I loved the feeling of being with other poets and listening to other stories and thinking, like, I think I can do that just as good.”

Add to Your TBR Pile: The Poet X, With the Fire on High

11. N.K. Jemisin

N.K. Jemisin is a voice for the marginalized in science fiction. She has won a number of awards for her work, including a Nebula Award and two Locust Awards, and she was the first person to win three Hugo Awards for Best Novel in a row, for her Broken Earth trilogy. "I’ll use whatever techniques are necessary to get the story across and I read pretty widely," Jemisin told The Paris Review. "So when people kept saying second person is just not done in science fiction, I was like, well, they said first person wasn’t done in fantasy and I did that with my first novel. I don’t understand the weird marriage to particular techniques and the weird insistence that only certain things can be done in science fiction."

Add to Your TBR Pile: The City We Became, The Fifth Season

12. Renée Watson

Renée Watson uses her novels to address gentrification, discrimination, and what it’s like to grow up as a Black girl. “My motivation to write young adult novels comes from a desire to get teenagers talking," she said in an interview with BookPage. "I hope my books are a catalyst for youth and adults to have conversations with one another, for teachers to have a starting point to discuss difficult topics with students.”

Add to Your TBR Pile: This Side of Home, Piecing Me Together

13. Maika and Maritza Moulite

Inkyard Press/Amazon

In their book Dear Haiti, Love Alaine, Haitian-American sister-author duo Maika and Maritza Moulite have created an exciting and riveting story of self-exploration and the meaning of family. These two have already secured a publishing deal for their next novel, One of the Good Ones.

Add to Your TBR Pile: Dear Haiti, Love Alaine

14. Talia Hibbert

Although you may have heard her name more recently due to her USA Today bestselling novel Get a Life, Chloe Brown, Talia Hibbert isn’t a newcomer to the world of adult and paranormal romance: In books, she writes narratives that often follow characters who are diverse in race, body types, and sexuality—because, as her website bio states, “she believes that people of marginalised identities need honest and positive representation.”

Add to Your TBR Pile: Get a Life, Chloe Brown, A Girl Like Her

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