15 Things You Might Not Know About QVC

QVC
QVC

Developed by Franklin Mint founder Joe Segel in 1986 as an alternative to the Home Shopping Network, QVC (which stands for Quality, Value, and Convenience) has taken the notion of “theatrical retailing” and turned it into a business that earned $14.1 billion in revenue in 2018 alone. (Cementing their dominance, they purchased HSN in 2017 for $2.1 billion.) Hosts work 24 hours a day to beam live product demonstrations to consumers, chirp greetings to callers, and find new ways to extol the benefits of leaf blowers.

But behind the porcelain-veneer smiles churns a relentless machine that works very hard to make everything seem very casual. Take a look at some of the channel’s top selling points.

1. QVC re-invented home shopping. 

The concept of home shopping was popularized by Bud Paxson, an AM radio station owner who settled a debt with an advertiser by accepting 118 can openers that he sold over the dial to listeners. Paxson brought the idea to television in the form of HSN; Segel thought the presentations were tacky. In starting rival QVC, Segal hired more polished hosts—and more importantly, gave cable providers a percentage of sales. In return, QVC would get a higher channel assignment and more eyeballs.

2. QVC launched with a shower radio. 

QVC went live on November 24, 1986, with host John Eastman presenting a Windsor Shower Companion for $11.49. Sensing Eastman would probably hit a ceiling on how he could demonstrate such an item without rolling out a tub, the production also offered a live drawing that resembled a Power Ball segment: customers that had a credit card matching the four-digit number were entered into a $25,000 sweepstakes. The channel took $7,400 worth of orders that day. Fifteen years later, on December 2, 2001, the number was $80 million.

3. On QVC, every gesture counts. 

If you think a host is taking a bite of a brownie or twirling a ring in a spontaneous way, think again. Because QVC’s control room sees sales statistics in real time, they can correlate host and guest behaviors with spikes in sales and advise them (via earpiece) to repeat the action, phrase, or wardrobe. When Joe Sugarman was on air pushing BluBlocker sunglasses, he learned wearing a loud tie helped him move more product; Ron Popeil would jump in the air knowing it led to an increase in profits. Currently, QVC breakout host David Venable can bump his numbers up when he does his “happy dance.”

4. Mike Rowe got hired on QVC for selling a pencil. 

Rowe, who has developed a cult following for his Ford commercials, Dirty Jobs, and overall rugged manliness, had an infamous run as a late-night host for the channel in the early 1990s. To get the gig, he was asked to explain the virtues of a number-two pencil to a QVC exec. For eight minutes. Rowe talked about the “vibrant yellow” of the instrument, its “real wood” feel, and how Einstein and Picasso had made history with such a utensil. When his time was up, the interviewer wrote “You’re Hired” on a piece of paper. (He was later fired, then re-hired, with the channel apparently unable to make up its collective mind on whether Rowe's droll delivery was a good fit for the operation.)    

5. QVC hosts have it rough.

There may be no more vastly under-appreciated job than that of home-shopping host: in addition to finding fresh ways to peddle jewelry, salespeople have to interact with callers, come to the broadcast armed with product knowledge (some even take tours of manufacturing facilities), and monitor production directions via an earpiece, all without cue cards or teleprompters. If all this sounds difficult, it is: hosts are nominally given six months of training. But the really hard part is getting hired. Of the 3,000 people who came to an open audition in 2007—including actors, journalists, and former guests—only three made it on air.  

6. But QVC hosts can also find it very rewarding.

YouTube

Hosts who can successfully juggle the demands of home-shopping traffic control and endear themselves to viewers are rewarded. While QVC maintains hosts receive no commissions, popular personalities can earn upwards of $500,000 a year for being well-versed in cookware.

7. Marlon Brando wanted a job on QVC.

According to Brando’s secretary, Alice Marchak, the actor was in dire financial straits in 2001 and was looking for any opportunity to become solvent again. He began suggesting that he appear on QVC, though his ideas—like an earthquake-proof house—weren’t practical for the channel. Instead, Marchak told him to consider selling a DVD instructional on acting. Brando took to the idea and invested $50,000 in filming his (increasingly bizarre) seminars on the craft. The footage was so unwieldy that Brando never wound up on QVC. He died in 2004.

8. The QVC sales pitch is really a "backyard fence" chat. 

YouTube

Unlike HSN’s aggressive personalities, Segel wanted QVC to take a more tempered approach to sales. Hosts and guests are given educations in “backyard fence” conversation, making the viewer feel like they’re simply listening to two friends talk rather than getting drilled by a sales pitch. (When callers stray too far off-message, they're corralled back into discussing the product.)

9. QVC has outlet stores. 

Ever wonder what happens to unsold merchandise? It’s all gotta go! The company maintains a small number of retail outlet stores, including two outside the Philadelphia area, where customers can browse in person. Fans can also take a studio tour of the company's facilities in West Chester, Penn.  

10. QVC once got scammed. 

According to NBC, QVC’s web presence got taken for over 1,800 items in 2005 thanks to a glitch in their programming. A Greensboro, North Carolina woman named Quantina Moore-Perry discovered she could order items from the site, request a refund, and still get her shipment. She pled guilty to wire fraud and forfeited the profits from her deed, which totaled over $400,000.  

11. This QVC host is the same guy from Evil Dead II.

YouTube (L), Lionsgate (R)

Rick Domeier got his QVC hosting gig by pretending to be his own agent, telling executives that “this Domeier guy” was talented. He’s still with the channel, 21 years later. While QVC’s audience has gotten used to him, horror fans probably do double-takes: an experienced actor, Domeier portrayed Ed Gotley, a hapless victim of the Deadite curse in 1987’s Evil Dead II: Dead by Dawn. Groovy. 

12. QVC guests need to take a class. 

While hosts do much of the heavy lifting, QVC’s guests—the inventors, owners, or experts that appear alongside them—don’t necessarily have broadcast experience. To make sure they don’t come off as overly stiff, the channel sends them to a kind of broadcast boot camp: guests are asked to discuss a product, chat conversationally into the camera, and not melt into a sweaty mess on live television. If a vendor can’t accomplish that, some services offer on-air talent for hire.

13. QVC hosts released a Christmas album.

Further proving that QVC hosts have developed a familial relationship with viewers, the company released a holiday album with recordings from several on-air personalities. Holiday Favorites from the QVC Family featured popular hosts like David Venable and Lisa Robertson covering hits like “Silent Night.” It might be the channel’s concession to skipping just one day of programming a year: Christmas is the only day nothing airs live.

14. Fainting won't stop QVC hosts from selling. 

Host Cassie Slane was pushing the FunTab Pro tablet in October 2012 when she began feeling light-headed. As she keeled over, co-host Dan Hughes continued to discuss the product, seemingly oblivious to Slane’s sudden lack of vertical ability. (Slane, said to be victimized by low blood sugar, insisted she was fine the following day.)

15. QVC has their own talk show.

After decades on the air, the network might be looking to offer more conventional cable programming. In August 2019, they launched an unscripted talk show, Kim Gravel Now, with former Miss Georgia beauty pageant winner Kim Gravel as host. The Saturday-night series offers Gravel's take on social and style issues and features sales plugs, though not for Gravel's own line of beauty products.

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14 Retro Gifts for Millennials

Ravi Palwe, Unsplash
Ravi Palwe, Unsplash

Millennials were born between 1981 and 1996, which means the pop culture they grew up with is officially retro. No matter what generation you belong to, consider these gifts when shopping for the Millennials in your life this holiday season.

1. Reptar Funko Pop!; $29

Amazon

This vinyl Reptar figurine from Funko is as cool as anything you’d find in the rugrats’ toy box. The monster dinosaur has been redesigned in classic Pop! style, making it a perfect desk or shelf accessory for the grown-up Nickelodeon fan. It also glows in the dark, which should appeal to anyone’s inner child.

Buy it: Amazon

2. Dragon Ball Z Slippers; $20

Hot Topic

You don’t need to change out of your pajamas to feel like a Super Saiyan. These slippers are emblazoned with the same kanji Goku wears on his gi in Dragon Ball Z: one for training under King Kai and one for training with Master Roshi. And with a soft sherpa lining, the footwear feels as good as it looks.

Buy it: Hot Topic

3. The Pokémon Cookbook; $15

Hop Topic

What do you eat after a long day of training and catching Pokémon? Any dish in The Pokémon Cookbook is a great option. This book features more than 35 recipes inspired by creatures from the Pokémon franchise, including Poké Ball sushi rolls and mashed Meowth potatoes.

Buy it: Hot Topic

4. Lisa Frank Activity Book; $5

Urban Outfitters

Millennials will never be too old for Lisa Frank, especially when the artist’s playful designs come in a relaxing activity book. Watercolor brings the rainbow characters in this collection to life. Just gather some painting supplies and put on a podcast for a relaxing, nostalgia-fueled afternoon.

Buy it: Urban Outfitters

5. Shoebox Tape Recorder with USB; $28

Amazon

The days of recording mix tapes don’t have to be over. This device looks and functions just like tape recorders from the pre-smartphone era. And with a USB port as well as a line-in jack and built-in mic, users can easily import their digital music collection onto retro cassette tapes.

Buy it: Amazon

6. Days of the Week Scrunchie Set; $12

Urban Outfitters

Millennials can be upset that a trend from their youth is old enough to be cool again, or they can embrace it. This scrunchie set is for anyone happy to see the return of the hair accessory. The soft knit ponytail holders come in a set of five—one for each day of the school (or work) week.

Buy it: Urban Outfitters

7. D&D Graphic T-shirt; $38-$48

80s Tees

The perfect gift for the Dungeon Master in your life, this graphic tee is modeled after the cover of the classic Dungeons & Dragons rule book. It’s available in sizes small through 3XL.

Buy it: 80s Tees

8. Chuck E. Cheese T-shirt; $36-$58

80s Tees

Few Millennials survived childhood without experiencing at least one birthday party at Chuck E. Cheese. This retro T-shirt sports the brand’s original name: Chuck E. Cheese’s Pizza Time Theatre. It may be the next-best gift for a Chuck E. Cheese fan behind a decommissioned animatronic.

Buy it: 80s Tees

9. The Nightmare Before Christmas Picnic Blanket Bag; $40

Shop Disney

Fans of Tim Burton’s The Nightmare Before Christmas will recognize the iconic scene on the front of this messenger bag. Unfold it and the bag becomes a blanket fit for a moonlit picnic among the pumpkins. The bottom side is waterproof and the top layer is made of soft fleece.

Buy it: Shop Disney

10. Toy Story Alien Socks; $15

Shop Disney

You don’t need to be skilled at the claw machine to take home a pair of these socks. Decorated with the aliens from Toy Story, they’re made from soft-knit fabric and are big enough to fit adult feet.

Buy it: Shop Disney

11. Goosebumps Board Game; $24

Amazon

Fans that read every book in R.L. Stine’s series growing up can now play the Goosebumps board game. In this game, based on the Goosebumps movie, players take on the role of their favorite monster from the series and race to the typewriter at the end of the trail of manuscripts.

Buy it: Amazon

12. Tamagotchi Mini; $19

Amazon

If you know someone who killed their Tamagotchi in the '90s, give them another chance to show off their digital pet-care skills. This Tamagotchi is a smaller, simplified version of the original game. It doubles as a keychain, so owners have no excuse to forget to feed their pet.

Buy it: Amazon

13. SNES Classic; $275

Amazon

The SNES Classic is much easier to find now than when it first came out, and it's still just as entertaining for retro video game fans. This mini console comes preloaded with 21 Nintendo games, including Super Mario Kart and Street Fighter II.

Buy it: Amazon

14. Planters Cheez Balls; $24

Amazon

Planters revived its Cheez Balls in 2018 after pulling them from shelves nearly a decade earlier. To Millennials unaware of that fact, this gift could be their dream come true. The throwback snack even comes in the classic canister fans remember.

Buy it: Amazon

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10 Great Gifts for Teens

Fjallraven/Polaroid
Fjallraven/Polaroid

If it’s been a few years since you were a teenager, you might be feeling at a loss when it comes to finding the perfect gift for the teen in your life. But you don’t have to worry—we’ve culled the internet to figure out what’s cool these days, and we found 10 items to suit any teen (and any price point).

1. Fjällräven Kånken Mini Classic Backpack for Everyday; $70

Fjällräven/Amazon

Fjällräven’s Kånken backpack was originally introduced in 1978 as an affordable and comfortable bag for Swedish schoolchildren, but it recently took off as a trend among American high schoolers and college students. With 43 different color options, chances are you’ll be able to find the perfect trendy backpack for the teen in your life.

Buy it: Amazon

2. Hydro Flask Standard-Mouth Water Bottle; $30–$35

Hydro Flask/Amazon

Hydro Flasks aren’t only trendy, they’re sturdy and environmentally friendly. Plus, they keep hot drinks warm and icy drinks cool for an absurdly long amount of time. The standard-mouth water bottle is currently available on Amazon in 17 different colors, but the brand also offers tumbler cups and coffee mugs depending on your niece/nephew/cousin/friend/child’s preference.

Buy it: Amazon

3. Polaroid Originals OneStep+ Bluetooth-Connected Instant Film Camera; $140

Polaroid Originals/Amazon

Teens can kick it back old school with this Polaroid camera that hides some surprisingly contemporary features. Using a special app, users can fine-tune their camera settings to suit their personal tastes. Plus, this camera makes it possible to capture two scenes in a single frame, so it's that much easier to create uniquely artsy Polaroid pics.

Buy it: Amazon

4. 4th-Generation Echo Dot with Clock; $60

Amazon

Tech-wise, the fourth-generation Echo Dot is almost identical to its third-generation predecessor. But the updated spherical design seems poised to make the Echo Dot a worthy contender for traditional alarm clocks—the speaker face shows the time and it even includes a tap-to-snooze function for drowsy sleepers.

Buy it: Amazon

5. Bubble Tea Kit; $38

Uncommon Goods

Part of the reason bubble tea is so popular is that it’s customizable—and what could be more customizable than making it yourself? This kit, made by an Atlanta-based couple, comes with two reusable straws and enough supplies to make up to eight servings.

Buy it: Uncommon Goods

6. Mixtape Card Game; $20

Uncommon Goods

This party game challenges players to find the perfect songs to suit specific prompts. Some cards might prompt players to use Spotify or Youtube to search for the songs with the best guitar solos, while other cards call for participants to play their “favorite slow dance love jam from junior high.” This game is sure to be a hit at any high school sleepover or house party—or, in true 2020 style, at any digital hangout or Zoom meeting.

Buy it: Uncommon Goods

7. Giant Flour Tortilla Throw Blanket; $18-$35

Mermaker/Amazon

This goofy double-sided blanket turns any human into a giant-size burrito, and it comes in four different sizes to suit any height. One reviewer even went so far as to say that “once you wrap yourself in it, you will be convinced that you are a burrito.”

Buy it: Amazon

8. The Cup of Destiny; $22

Shelter Harbor Press/Amazon

Here’s a prediction: Your hunt for the perfect gift is almost over. This kit is ideal for the teenager who is fascinated by the supernatural and loves exploring new ideas. Included, you’ll find a 96-page illustrated instruction book along with a cup and a saucer marked with patterns and symbols.

Buy it: Amazon

9. Wreck This Journal: Now in Color; $9

Penguin Books/Amazon

This journal is not intended to be pretty. It’s made for messiness and exploration and a little bit of chaos. Artistic-minded teens will love filling out pages that prompt them to catalog various stains or poke holes through the paper. Reviewers say it’s not only a source of creative inspiration, though—it’s also a stress reliever. And considering that the middle-school and high-school years aren’t exactly known for being relaxing, this journal could be a welcome reprieve from the daily pressure of managing homework and a social life.

Buy it: Amazon

10. Therapy Dough; $15

Uncommon Goods

Some teens focus better and relax more easily when they have something to fidget with. If the teen in your life fits that description, this therapy dough may be the perfect gift for them. Each 4.5-ounce container is infused with essential oils like lavender, eucalyptus, orange, or pine, making relaxation smell delicious (and all natural!).

Buy it: Uncommon Goods

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