15 Things You Might Not Know About QVC

QVC
QVC

Developed by Franklin Mint founder Joe Segel in 1986 as an alternative to the Home Shopping Network, QVC (which stands for Quality, Value, and Convenience) has taken the notion of “theatrical retailing” and turned it into a business that earned $14.1 billion in revenue in 2018 alone. (Cementing their dominance, they purchased HSN in 2017 for $2.1 billion.) Hosts work 24 hours a day to beam live product demonstrations to consumers, chirp greetings to callers, and find new ways to extol the benefits of leaf blowers.

But behind the porcelain-veneer smiles churns a relentless machine that works very hard to make everything seem very casual. Take a look at some of the channel’s top selling points.

1. QVC re-invented home shopping. 

The concept of home shopping was popularized by Bud Paxson, an AM radio station owner who settled a debt with an advertiser by accepting 118 can openers that he sold over the dial to listeners. Paxson brought the idea to television in the form of HSN; Segel thought the presentations were tacky. In starting rival QVC, Segal hired more polished hosts—and more importantly, gave cable providers a percentage of sales. In return, QVC would get a higher channel assignment and more eyeballs.

2. QVC launched with a shower radio. 

QVC went live on November 24, 1986, with host John Eastman presenting a Windsor Shower Companion for $11.49. Sensing Eastman would probably hit a ceiling on how he could demonstrate such an item without rolling out a tub, the production also offered a live drawing that resembled a Power Ball segment: customers that had a credit card matching the four-digit number were entered into a $25,000 sweepstakes. The channel took $7,400 worth of orders that day. Fifteen years later, on December 2, 2001, the number was $80 million.

3. On QVC, every gesture counts. 

If you think a host is taking a bite of a brownie or twirling a ring in a spontaneous way, think again. Because QVC’s control room sees sales statistics in real time, they can correlate host and guest behaviors with spikes in sales and advise them (via earpiece) to repeat the action, phrase, or wardrobe. When Joe Sugarman was on air pushing BluBlocker sunglasses, he learned wearing a loud tie helped him move more product; Ron Popeil would jump in the air knowing it led to an increase in profits. Currently, QVC breakout host David Venable can bump his numbers up when he does his “happy dance.”

4. Mike Rowe got hired on QVC for selling a pencil. 

Rowe, who has developed a cult following for his Ford commercials, Dirty Jobs, and overall rugged manliness, had an infamous run as a late-night host for the channel in the early 1990s. To get the gig, he was asked to explain the virtues of a number-two pencil to a QVC exec. For eight minutes. Rowe talked about the “vibrant yellow” of the instrument, its “real wood” feel, and how Einstein and Picasso had made history with such a utensil. When his time was up, the interviewer wrote “You’re Hired” on a piece of paper. (He was later fired, then re-hired, with the channel apparently unable to make up its collective mind on whether Rowe's droll delivery was a good fit for the operation.)    

5. QVC hosts have it rough.

There may be no more vastly under-appreciated job than that of home-shopping host: in addition to finding fresh ways to peddle jewelry, salespeople have to interact with callers, come to the broadcast armed with product knowledge (some even take tours of manufacturing facilities), and monitor production directions via an earpiece, all without cue cards or teleprompters. If all this sounds difficult, it is: hosts are nominally given six months of training. But the really hard part is getting hired. Of the 3,000 people who came to an open audition in 2007—including actors, journalists, and former guests—only three made it on air.  

6. But QVC hosts can also find it very rewarding.

YouTube

Hosts who can successfully juggle the demands of home-shopping traffic control and endear themselves to viewers are rewarded. While QVC maintains hosts receive no commissions, popular personalities can earn upwards of $500,000 a year for being well-versed in cookware.

7. Marlon Brando wanted a job on QVC.

According to Brando’s secretary, Alice Marchak, the actor was in dire financial straits in 2001 and was looking for any opportunity to become solvent again. He began suggesting that he appear on QVC, though his ideas—like an earthquake-proof house—weren’t practical for the channel. Instead, Marchak told him to consider selling a DVD instructional on acting. Brando took to the idea and invested $50,000 in filming his (increasingly bizarre) seminars on the craft. The footage was so unwieldy that Brando never wound up on QVC. He died in 2004.

8. The QVC sales pitch is really a "backyard fence" chat. 

YouTube

Unlike HSN’s aggressive personalities, Segel wanted QVC to take a more tempered approach to sales. Hosts and guests are given educations in “backyard fence” conversation, making the viewer feel like they’re simply listening to two friends talk rather than getting drilled by a sales pitch. (When callers stray too far off-message, they're corralled back into discussing the product.)

9. QVC has outlet stores. 

Ever wonder what happens to unsold merchandise? It’s all gotta go! The company maintains a small number of retail outlet stores, including two outside the Philadelphia area, where customers can browse in person. Fans can also take a studio tour of the company's facilities in West Chester, Penn.  

10. QVC once got scammed. 

According to NBC, QVC’s web presence got taken for over 1,800 items in 2005 thanks to a glitch in their programming. A Greensboro, North Carolina woman named Quantina Moore-Perry discovered she could order items from the site, request a refund, and still get her shipment. She pled guilty to wire fraud and forfeited the profits from her deed, which totaled over $400,000.  

11. This QVC host is the same guy from Evil Dead II.

YouTube (L), Lionsgate (R)

Rick Domeier got his QVC hosting gig by pretending to be his own agent, telling executives that “this Domeier guy” was talented. He’s still with the channel, 21 years later. While QVC’s audience has gotten used to him, horror fans probably do double-takes: an experienced actor, Domeier portrayed Ed Gotley, a hapless victim of the Deadite curse in 1987’s Evil Dead II: Dead by Dawn. Groovy. 

12. QVC guests need to take a class. 

While hosts do much of the heavy lifting, QVC’s guests—the inventors, owners, or experts that appear alongside them—don’t necessarily have broadcast experience. To make sure they don’t come off as overly stiff, the channel sends them to a kind of broadcast boot camp: guests are asked to discuss a product, chat conversationally into the camera, and not melt into a sweaty mess on live television. If a vendor can’t accomplish that, some services offer on-air talent for hire.

13. QVC hosts released a Christmas album.

Further proving that QVC hosts have developed a familial relationship with viewers, the company released a holiday album with recordings from several on-air personalities. Holiday Favorites from the QVC Family featured popular hosts like David Venable and Lisa Robertson covering hits like “Silent Night.” It might be the channel’s concession to skipping just one day of programming a year: Christmas is the only day nothing airs live.

14. Fainting won't stop QVC hosts from selling. 

Host Cassie Slane was pushing the FunTab Pro tablet in October 2012 when she began feeling light-headed. As she keeled over, co-host Dan Hughes continued to discuss the product, seemingly oblivious to Slane’s sudden lack of vertical ability. (Slane, said to be victimized by low blood sugar, insisted she was fine the following day.)

15. QVC has their own talk show.

After decades on the air, the network might be looking to offer more conventional cable programming. In August 2019, they launched an unscripted talk show, Kim Gravel Now, with former Miss Georgia beauty pageant winner Kim Gravel as host. The Saturday-night series offers Gravel's take on social and style issues and features sales plugs, though not for Gravel's own line of beauty products.

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7 Historic European Castles Virtually Rebuilt Before Your Very Eyes

A reconstruction of Spiš Castle in eastern Slovakia.
A reconstruction of Spiš Castle in eastern Slovakia.
Budget Direct

While some centuries-old castles are still standing tall, others haven’t withstood the ravages of time, war, or natural disaster quite as well. To give you an idea of what once was, Australia-based insurance company Budget Direct has digitally reconstructed seven of them for its blog, Simply Savvy.

Watch below as ruins across Europe transform back into the formidable forts and turreted castles they used to be, courtesy of a little modern-day magic we call GIF technology.

1. Samobor Castle // Samobor, Croatia

samobor castle
Samobor Castle in Samobor, Croatia
Budget Direct

The only remaining piece of the 13th-century castle built by Bohemia’s King Ottokar II is the base of the guard tower—the rest of the ruins are from an expansion that happened about 300 years later. It’s just a 10-minute walk from the Croatian city of Samobor, which bought the property in 1902.

2. Château Gaillard // Les Andelys, France

Château Gaillard in Les Andelys, France
Château Gaillard in Les Andelys, France
Budget Direct

King Richard I of England built Château Gaillard in just two years during the late 12th century as a fortress to protect the Duchy of Normandy, which belonged to England at the time, from French invasion. It didn’t last very long—France’s King Philip II captured it six years later.

3. Dunnottar Castle // Stonehaven, Scotland

Dunnottar Castle in Stonehaven, Scotland
Dunnottar Castle in Stonehaven, Scotland
Budget Direct

Dunnottar Castle overlooks the North Sea and is perhaps best known as the fortress that William Wallace (portrayed by Mel Gibson in 1995’s Braveheart) and Scottish forces won back from English occupation in 1297. Later, it became the place where the Scottish monarchy stored their crown jewels, which were smuggled to safety when Oliver Cromwell invaded during the 17th century.

4. Menlo Castle // Galway City, Ireland

Menlo Castle in Galway City, Ireland
Menlo Castle in Galway City, Ireland
Budget Direct

This ivy-covered Irish castle was built during the 16th century and all but destroyed in a fire in 1910. For those few centuries, it was home to the Blake family, English nobles who owned property all over the region.

5. Olsztyn Castle // Olsztyn, Poland

Olsztyn Castle in Olsztyn, Poland
Olsztyn Castle in Olsztyn, Poland
Budget Direct

The earliest known mention of Olsztyn Castle was in 1306, so we know it was constructed some time before then and expanded later that century by King Casimir III of Poland. It was severely damaged during wars with Sweden in the 17th and 18th centuries, but its highest tower—once a prison—still stands.

6. Spiš Castle // Spišské Podhradie, Slovakia

Spiš Castle in Spišské Podhradie, Slovakia
Spiš Castle in Spišské Podhradie, Slovakia
Budget Direct

Slovakia’s massive Spiš Castle was built in the 12th century to mark the boundary of the Hungarian kingdom and fell to ruin after a fire in 1780. However, 20th-century restoration efforts helped fortify the remaining rooms, and it was even used as a filming location for parts of 1996’s DragonHeart.

7. Poenari Castle // Valachia, Romania

Poenari Castle in Valachia, Romania
Poenari Castle in Valachia, Romania
Budget Direct

This 13th-century Romanian castle boasts one previous resident of some celebrity: Vlad the Impaler, or Vlad Dracula, who may have been an early influence for Bram Stoker’s vampire, Dracula. It also boasts a staggering 1480 stone steps, which you can still climb today.

[h/t Simply Savvy]

America’s 10 Most Hated Easter Candies

Peeps are all out of cluck when it comes to confectionery popularity contests.
Peeps are all out of cluck when it comes to confectionery popularity contests.
William Thomas Cain/Getty Images

Whether you celebrate Easter as a religious holiday or not, it’s an opportune time to welcome the sunny, flora-filled season of spring with a basket or two of your favorite candy. And when it comes to deciding which Easter-themed confections belong in that basket, people have pretty strong opinions.

This year, CandyStore.com surveyed more than 19,000 customers to find out which sugary treats are widely considered the worst. If you’re a traditionalist, this may come as a shock: Cadbury Creme Eggs, Peeps, and solid chocolate bunnies are the top three on the list, and generic jelly beans landed in the ninth spot. While Peeps have long been polarizing, it’s a little surprising that the other three classics have so few supporters. Based on some comments left by participants, it seems like people are just really particular about the distinctions between certain types of candy.

Generic jelly beans, for example, were deemed old and bland, but people adore gourmet jelly beans, which were the fifth most popular Easter candy. Similarly, people thought Cadbury Creme Eggs were messy and low-quality, while Cadbury Mini Eggs—which topped the list of best candies—were considered inexplicably delicious and even “addictive.” And many candy lovers prefer hollow chocolate bunnies to solid ones, which people explained were simply “too much.” One participant even likened solid bunnies to bricks.

candystore.com's worst easter candies
The pretty pastel shades of bunny corn don't seem to be fooling the large contingent of candy corn haters.
CandyStore.com

If there’s one undeniable takeaway from the list of worst candies, it’s that a large portion of the population isn’t keen on chewy marshmallow treats in general. The eighth spot went to Hot Tamales Peeps, and Brach’s Marshmallow Chicks & Rabbits—which one person christened “the zombie bunny catacomb statue candy”—sits at number six.

Take a look at the full list below, and read more enlightening (and entertaining) survey comments here.

  1. Cadbury Creme Eggs
  1. Peeps
  1. Solid chocolate bunnies
  1. Bunny Corn
  1. Marshmallow Chicks & Rabbits
  1. Chocolate crosses
  1. Twix Eggs
  1. Hot Tamales Peeps
  1. Generic jelly beans
  1. Fluffy Stuff Cotton Tails

[h/t CandyStore.com]

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