15 Surprising Facts About Target

Scott Olson/Getty Images
Scott Olson/Getty Images

With roughly 1800 stores across the country, Target has leveraged its reputation as a slightly more upscale Walmart to become the second-largest retailer in North America. The company promises “clean, spacious” shopping areas and relies on a familiar red coloring scheme to make it stand out from a surplus of discount stores. Read up on Target's ability to predict pregnancies, the lunacy of refrigerating Doritos, and the logic behind those concrete red balls.

1. Target started with a church fire.

At the turn of the century, real estate developer George Dayton pulled opportunity out of still-simmering embers when he bought a stretch of property in Minneapolis, Minnesota that had previously been home to the Westminster Presbyterian Church. When the church burned down in 1895, Dayton was able to use the grounds to build a six-story commercial building. Feeling it needed a primary store, Dayton convinced Goodfellows Dry Goods to relocate there. That burgeoning retail business led the family to start the Target discount franchise in 1961.

2. "Tarjay" was a thing all the way back in the 1960s.

Pronouncing Target as though it were a French boutique is older than you think. Douglas Dayton, who inherited the Dayton business along with his brothers, recalled that people were making that joke from the time the first Minneapolis location opened in 1962.

3. Shoppers were evacuated from one Target store due to an X-rated emergency.

A San Luis Obispo store had to clear itself of customers and staff in July 2015 after a hooligan managed to hijack their public announcement system and pipe pornographic noises over the speakers. The SLO Tribune reported that management was able to turn off the soundtrack following the evacuation. The pranksters struck a second time at a San Jose location that October during Mommy and Me Day.

4. Those big red balls outside Target stores are for your safety.

Customers carry bags as they leave a Target store May 15, 2006 in Albany, California
Justin Sullivan, Getty Images

Plopped unceremoniously in front of many Target locations are giant concrete balls called bollards. While they do complement the store’s red aesthetic, they also serve a functional purpose: to keep cars from driving into the door.

Inspired by the bollards, one married couple took to Instagram and Facebook to post photos of themselves interacting with them for 365 days straight. (Don't have too much fun with them, though, When the company put a decorative beach-ball colored fabric over the balls in 2007, people complained that children might kick them and break their feet.)

5. Target knows if you're pregnant (Even if your family doesn't).

A company employee tipped off The New York Times Magazine in 2012 that data analytics obtained from shopping could be sorted to assess whether a shopper is pregnant. Using a record of transactions, things endemic to second-trimester shopping (unscented lotions, supplements like calcium and zinc) were identified. The company could even make a reasonable estimate of when a customer was due and send them coupons tailored for their needs. Creepy? Yes, especially when the father of a teenager called a Minneapolis store to complain his daughter was getting baby-related coupons. Turns out he didn’t know she was pregnant.

6. Target will let customers breastfeed anywhere in the store.

If you’re nipple-averse, you might want to reconsider a Target trip. In 2015, the company announced a policy that allows for mothers to fuel their babies anywhere they please on the premises. Housewares, electronics, sporting goods, stationery—no department is exempt. The policy was publicized after one mother was erroneously told to cover up in Texas and stores experienced organized “nurse-ins” in protest.

7. Target likes to refrigerate Doritos.

In 2014, people took to the Internet to voice their confusion over Target stores that were keeping bags of Doritos in their coolers. Was there some new, as-yet-undiscovered way to appreciate the tasty tortilla chip? Had Doritos been perishable all this time? The truth was somewhat less sensational, albeit substantially more disgusting. Turns out they were trying to promote a recipe for “walking tacos” that called for refrigerated items like shredded cheese, ground beef and sour cream to get mixed inside a bag of Doritos.

8. Target once opened 11 stores in one city in one day.

A worker collects shopping carts outside a Target store on November 16, 2016 in Chicago, Illinois
Scott Olson, Getty Images

In a bold move not even Starbucks has attempted, Target opened 11 stores in Chicago on the same day in March of 1993. The aggressive launch may have been intended to declare retail war on competitors Walmart and Kmart: Chicago was the first time all three were going up against one another in a major market.

9. Target pharmacies are owned by CVS.

Target was once responsible for doling out their own prescriptions, but no more. In June 2015, the company announced that CVS Pharmacy would be buying their medication dispensaries for close to $2 billion and the locations would be re-branded as CVS fixtures. Why sell? The company needed some cash after their Canadian expansion plans fell flat.

10. Target helped repair the Washington Monument.

In 1997, the company put up $1 million and pledged additional assistance to the National Park Service to repair a dilapidated Washington Monument. While companies often make expensive gestures, Target went one better and helped enlist Michael Graves to help brainstorm ideas to reinforce the structure during the restoration work. Graves later become the company’s first “name” designer to debut a line of branded products.

11. "Alex from Target" got death threats.

Back in November 2014, a photo of Alex Lee—a handsome, 16-year-old Frisco, Texas Target employee—went viral, and dreamy Alex soon became an Internet meme of considerable proportions. He went from 100 Twitter followers to 100,000 almost overnight and modeling offers soon followed. But not everyone was taken with his celebrity. Alex told The New York Times he got some threats of violence and saw his family’s social security numbers posted online. Alex eventually left Target to pursue other ventures, like touring with other viral personalities.

12. Target's offering of "manatee gray" as a plus-sized color was a mistake.

A Target.com shopper was taken aback when she spotted a size selection option for a Mossimo kimono dress in 2013. All of the sizes were labeled “dark heather gray” except for the plus-sized option that was dubbed “manatee gray.” Target explained that it was an actual color found across a variety of lines and that relegating it to just one size in the dress was in error.

13. Some Target stores are downsizing.

The retailer's newest strategy is not to open airplane hanger-sized stores but to take advantage of areas where real estate is at a premium to open smaller-scale locations. At 17,000 square feet, they're just 15 percent of the size of a typical Target. The sites cater to a "grab and go" customer base near universities that may rely on public transportation and only needs to stock up on a handful of items. The company has opened about 100 of these stores around the country and plans to add 30 more per year.

14. Target reinvented the shopping cart.

The Target logo is displayed on shopping carts outside of Target store on September 25, 2017 in San Rafael, California
Justin Sullivan, Getty Images

While some stores are content to let metal shopping carts age less than gracefully, Target decided that their carts were in need of a makeover. In 2006, the company enlisted Design Continuum to reverse-engineer a cart so it was easier and more comfortable to maneuver. The store's plastic carts, which are 15 to 20 pounds lighter than a conventional steel cart, are less likely to damage shelves—or the calves of shoppers in front of you.

15. The Target dog flies first class.

Introduced in 1999, lovable store mascot Bullseye has been a constant in Target’s ad campaigns. Naturally, the bull terrier travels in accommodations worthy of her position. She’s been spotted in first class, and a rider specifies how long she’s able to work during personal appearances.

Oh, and in case you're wondering, the bullseye dye on her face is vegetable-based.

15 Clever Breaking Bad Easter Eggs Hiding in Better Call Saul

Patrick Fabian, Rhea Seehorn, Bob Odenkirk, Jonathan Banks, Michael Mando, Giancarlo Esposito, and Tony Dalton in Better Call Saul.
Patrick Fabian, Rhea Seehorn, Bob Odenkirk, Jonathan Banks, Michael Mando, Giancarlo Esposito, and Tony Dalton in Better Call Saul.
James Minchin/AMC

As evidenced by Breaking Bad, Vince Gilligan and his cohorts have an eye for detail that’s nearly unrivaled. If anything, Better Call Saul—which is originally set several years before the events of Breaking Bad—only proves the point. The series, which is about to kick off its fifth season, focuses on Jimmy McGill (soon to become Saul Goodman) and is full of references to its progenitor, some of which are pure fun, and some of which add a deeper meaning to what we already know. Here are 15 clever Breaking Bad Easter eggs hiding in Better Call Saul.

**Warning: Plenty of spoilers ahead for both series.**

1. Being Kevin Costner

In a throwaway moment in Breaking Bad, Saul mentions to Walt that he once convinced a woman he was Kevin Costner (“If you’re committed enough, you can make any story work”), and in the finale of the first season of Better Call Saul, we see the exact moment he was referring to. In case we thought that Saul was just making the story up for the sake of a pep talk, here’s the proof otherwise.

2. Neighborhood mainstay

If the diner where Jimmy first meets with the Kettlemans looked familiar to you, it’s for good reason. Loyola’s Diner featured in Breaking Bad as a mainstay of Mike’s—he met with Jesse there, as well as Lydia. It’s also, incidentally, a very real restaurant in Albuquerque. And while we’re on the subject of Mike and food, he’s been shown to be fond of pimento cheese sandwiches in both series.

3. Address unknown

David Costabile as Gale Boetticher in 'Breaking Bad'
Ursula Coyote, AMC

In Better Call Saul, it’s shown that Jimmy's office is at 160 Juan Tabo Boulevard (which is a real nail salon). Those of you with a head for directions might also recall that that’s the same street that the ill-fated chemist Gale Boetticher lives on, at 6353 Juan Tabo Boulevard. Breaking Bad fans were thrilled when the karaoke-loving chemist appeared in Season 4 of Better Call Saul (with hopefully more to come).

4. The Ignacio connection

Michael Mando as Nacho Varga in Better Call Saul
Michael Mando as Nacho Varga in Better Call Saul.
Michele K. Short/AMC/Sony Pictures Television

When he’s kidnapped by Walt and Jesse after refusing to help a busted Badger, Saul spits out a variety of nonsense in an attempt to stay alive. He also drops a name: Ignacio. So who is he talking about? As we learn in Better Call Saul, this refers to Nacho, who’s become one of the secondary leads on the show. “Nacho” is a nickname, short for Ignacio, which makes sense as a connection given how closely he’s been working with Jimmy/Saul.

5. Cheap tricks

Bob Odenkirk and Rhea Seehorn in 'Better Call Saul'
Michele K. Short, AMC/Sony Pictures

There’s another callback to the first time that Walt, Jesse, and Saul meet. Despite still having his hands tied behind his back, when Saul agrees to help Walt and Jesse, he tells them to each put a dollar in his pocket in order to secure attorney-client privilege. It seems that Saul got that idea from Kim, who, when she decides to help Jimmy after discovering he’s falsified evidence, tells him to give her a dollar for exactly the same reason.

6. Old afflictions

Bob Odenkirk as Jimmy McGill and Mel Rodriguez as Marco Pasternak in 'Better Call Saul'
Bob Odenkirk as Jimmy McGill and Mel Rodriguez as Marco Pasternak in Better Call Saul.
Michele K. Short/AMC/Sony Pictures Television

In yet another reference to that fateful first meeting, we learn that Saul isn’t bluffing when he tells Walt and Jesse that he has bad knees. He says the same thing when cops apprehend him in the first season of Better Call Saul. As to why he’s got bad knees to begin with, it all comes from his time as “Slippin’ Jimmy,” when he used to stage falls in order to earn a little bit of money.

7. Car talk

Bryan Cranston and Aaron Paul in 'Breaking Bad'
Ursula Coyote, AMC

Saul Goodman drives a white 1997 Cadillac DeVille with the vanity plate “LWYRUP.” Jimmy McGill’s ride is much more modest: a yellow Suzuki Esteem with a red door. That said, in the pilot of Better Call Saul, we very briefly see a white Cadillac DeVille—Jimmy parks his car next to it, in a truly blink-and-you-miss-it allusion to what’s to come. (Gus, notably, is driving the same blue Volvo in both shows.)

8. Home sweet home

In Better Call Saul, one of the retirement homes that Jimmy visits in his quest to find new clients for his growing elder law business is Casa Tranquila. If it sounds familiar, that's because it's a key location in Breaking Bad as the home of Hector Salamanca, and the place where he kills his longtime nemesis Gus Fring. It’s a nice touch to revisit the location, especially given the fact that Better Call Saul gives us the story as to how Hector wound up in a wheelchair in the first place.

9. What's your poison?

There’s also a nice bit of brand continuity with the made-up tequila Zafiro Añejo. Gus poisons a bottle to get back at Don Eladio in Breaking Bad, and we see the same blue bottle pop up in Better Call Saul when Jimmy and Kim scam a cocky stock broker named Ken. Ken, for his part, seems to be reaping a constant stream of bad karma, as he’s also in Breaking Bad as a victim of Heisenberg’s wrath. He swipes Walt’s parking spot—and has his car set on fire for his trouble.

10. The little piggy

Though Mike is hard as nails, he’s got a soft spot the size of Texas for his granddaughter Kaylee. He gifts her a pink pig plush in Better Call Saul, which crops up again in Breaking Bad under slightly less cute circumstances. He uses the doll as a distraction when an assassination attempt is made on his life.

11. Word games

Giancarlo Esposito as Gus Fring in 'Breaking Bad'
Ursula Coyote, AMC

The first letters of the episode titles of the second season of Better Call Saul are an anagram for “FRING’S BACK.” It’s a granular sort of trick that the creators have pulled off before: four of the episodes of season two of Breaking Bad spell out “Seven Thirty-Seven Down Over ABQ.” In the season finale, a 737 plane does indeed go down over Albuquerque, or ABQ.

12. Sentimental value

Given that Saul’s Breaking Bad office has a lot of strange objects in it, it’d be easy to miss the octagonal desk. As it turns out, the offices of Saul Goodman aren’t the desk’s first home: it’s seen in the background of Kim’s office in Better Call Saul. It’s retroactive, sure, but it’s still nice to know that Saul has some mementos around.

13. Movie night

Bob Odenkirk and Rhea Seehorn in 'Better Call Saul'
Ursula Coyote, AMC/Sony Pictures Television

There’s also a little sentimental value in the name of Saul’s holding company, Ice Station Zebra Associates, which he uses to help Walt launder money in Breaking Bad. As we discover in Better Call Saul, Ice Station Zebra is Kim’s favorite movie, due to her father’s affection for it. Though Kim is physically absent from Breaking Bad, small details seem to tie back to her all the time.

14. Set dressing

Krazy-8, may he rest in peace, also shows up in Better Call Saul. The van that he drives has the logo for Tampico Furniture on it, and he’s wearing a uniform with the logo as well. Tampico is where Walt, as he recalls in Breaking Bad, bought Walter Jr.’s crib. Unfortunately, those fond memories aren’t quite enough to save Krazy-8’s skin.

15. Beware of bugs

Before Mike leaves Philly for Albuquerque, a bartender tells him to be mindful of tarantulas. The spider plays a key role in Breaking Bad later on, as a young boy’s pursuit of the bug puts him in Walt’s path—and Todd’s path, by proxy. Determined to make a good impression on Walt, and knowing that there can’t be any witnesses to what they’re doing, Todd shoots the boy in one of the most shocking and cold-blooded moments in the entire series.

An earlier version of this story ran in 2018.

10 Fascinating Facts About W.E.B. Du Bois

Hulton Archive/Getty Images
Hulton Archive/Getty Images

William Edward Burghardt Du Bois was born just three years after the end of the Civil War and lived to see the incipient days of the Civil Rights movement. A thinker, scientist, and activist, Du Bois was an integral part of moving from one era to the next, not only by contributing a remarkable amount to the public discourse on racial inequity but also by putting his beliefs into practice as an organizer. His legacy is cemented by his social scientific efforts and the groups he founded to fight for social justice. Here are 10 facts about W.E.B. Du Bois.

1. W.E.B. Du Bois was the first African American to get a Ph.D. from Harvard.

Du Bois attended the historically black college Fisk University from 1885 to 1888 before seeking a second bachelor’s degree from Harvard College. In 1892, he earned a John F. Slater Fund grant to study at the University of Berlin, but he wasn't tired of academia yet. He returned to the United States and, in 1895, became the first African American to earn a Ph.D. from Harvard with his dissertation, "The Suppression of the African Slave Trade in the United States of America: 1638-1871." During his undergrad years at Harvard, Du Bois was taught by the preeminent American philosopher and pioneer in psychology William James, who had an effect on Du Bois’s thinking and writing.

2. W.E.B. Du Bois conducted the first major case study of a black community in the United States.

Published in 1899, “The Philadelphia Negro: A Social Study” was the result of Du Bois’s survey of the city’s black population from 1896 to 1897. The study, which involved 5000 personal interviews, sought to identify the social problems unique to the black population. Not only was it the first case study of any black community, it was also an early effort of sociological research as a data-driven, statistically based social science. Du Bois’s conclusion was that the root of the multivariate problems lay in how black Americans were perceived, noting that the problems would ease if whites would see their black neighbors as peers instead of inferior: “Again, the white people of the city must remember that much of the sorrow and bitterness that surrounds the life of the American Negro comes from the unconscious prejudice and half-conscious actions of men and women who do not intend to wound or annoy.” He also noted the historical causes of the so-called “Negro Problem,” including the legacy of systemic slavery and biased housing policies that left black members of society paying more rent for worse accommodations.

3. W.E.B. Du Bois published The Souls of Black Folk in 1903.

In The Souls of Black Folk, Du Bois discussed his concept of “double consciousness,” an existential state experienced by persecuted groups in oppressive societies, marked by sensing your identity is divided. Du Bois wrote, “One ever feels his two-ness—an American, a Negro; two souls, two thoughts, two unreconciled strivings; two warring ideals in one dark body, whose dogged strength alone keeps it from being torn asunder."

Du Bois's former professor, James, praised The Souls of Black Folk upon its release. He also reportedly sent a copy of Du Bois’s landmark work to his brother, the iconic American novelist Henry James.

4. W.E.B. Du Bois founded the Niagara Movement and opposed Booker T. Washington.

During the Reconstruction Era in the South, African Americans experienced a greater amount of social freedom and political participation, but nearing the turn of the century, southern states began restricting voting rights and segregating facilities. Eventually, in response, Booker T. Washington helped lay out the Atlanta Compromise—a principle that black Americans should avoid protesting for civic rights so long as they had access to criminal justice and jobs. In response to Washington’s tactic of capitulation, Du Bois and newspaper editor William Monroe Trotter led a group to found the Niagara Movement in 1905, which advocated for equal treatment, equal economic opportunities, equal educational opportunities, and “manhood suffrage.”

5. W.E.B. Du Bois's views gained larger support after the Atlanta Race Riots of 1906.

Between September 22 and 24, 1906, in response to unsupported reports about black men raping four white women, more than 10,000 whites stormed through Atlanta, beating every black person they could find. The riots resulted in a number of deaths (the exact number could be as low as 10 or as high as 100) and, as an outright betrayal of justice, spat in the face of Washington’s brand of going along to get along.

After the riots, Du Bois wrote the poem “A Litany of Atlanta” and bought a shotgun in response. Du Bois and others felt that President Theodore Roosevelt and his Secretary of War, William Howard Taft, should have sent in troops to prevent more violence. Coupled with an incident involving soldiers in Brownsville, Texas that same year, in 1908 Du Bois proclaimed that if Taft received the Republican nomination blacks should drop their support for the Republicans (a party they’d been faithful to since Abraham Lincoln), proclaiming an “avowed enemy [is] better than false friends.”

6. W.E.B. Du Bois co-founded the NAACP.

Four years after the Niagara meeting, Du Bois co-founded the National Association for the Advancement of Colored People (NAACP) alongside figures such as journalist Mary White Ovington and lawyer Moorfield Storey. It was created as a biracial organization that would protest and lobby for equality (much like its forerunner, the Niagara Movement). Its earliest battles included fighting Jim Crow laws in the South (which segregated public facilities), opposing President Woodrow Wilson's segregation in federal workplaces, and lobbying for the right of African Americans to serve as military officers in WWI. Five years after its founding, it had 6000 members in 50 branches. From 1910 to 1934, Du Bois acted as the director of publicity and research, was on the board of directors, and edited its monthly magazine, The Crisis, which covered arts and politics.

7. W.E.B. Du Bois was a Civil Rights activist on a global scale.

Du Bois’s interest in equality extended beyond his own national borders. He helped organize multiple Pan-African Conferences after attending his first in 1900 in London. There, he penned the “Address to the Nations of the World,” which urged the United States and European nations to fight systemic racism and to end colonialism. He was also a member of the three-person delegation from the NAACP to the United Nations’ founding conference in 1945. As a writer and activist, he fought for freedom and equality for the whole of the African diaspora and for Africans themselves.

8. W.E.B. DU BOIS was a victim of McCarthyism.

The FBI started a file on Du Bois—an avowed Socialist—in 1942. In the 1950s—when McCarthyism was at its peak—Du Bois, who served as chairman of the anti-nuke Peace Information Center, and four others were charged with failing to register the organization with the government. If they had been convicted, they could have faced five years in prison and a fine of $10,000.

The jury didn’t get to render a verdict, however, because the judge threw the case out after defense attorney Vito Marcantonio informed him that Albert Einstein would testify as a character witness for Du Bois. (The two were pen pals, and Einstein even wrote an essay for The Crisis.)

9. W.E.B. Du Bois became a citizen of Ghana but never renounced his United States Citizenship.

The fallout from the McCarthy-era government repression was profound. Several of Du Bois’s colleagues kept their distance, including the NAACP, which never rose publicly to his defense. Plus, despite the lack of a conviction, the government still revoked Du Bois’s passport for eight years. After getting it back, Du Bois traveled to Ghana in 1961 (at the age of 93) to work on an encyclopedia of the African diaspora. When the United States refused to renew his passport in 1963, Du Bois became a citizen of Ghana in symbolic protest. He’s sometimes erroneously included in lists of famous people who have renounced their American citizenship, but Du Bois never formally did so.

10. W.E.B. Du Bois died the day before Martin Luther King Jr.'s “I Have A Dream” speech.

Du Bois was 95 when he died in Accra, Ghana, on August 27, 1963. (Du Bois’s house in Accra, where he’s buried, was turned into the W.E.B. Du Bois Center, a small museum to his time in Ghana.) The next day, Martin Luther King, Jr. gave the famous speech at the March on Washington for Jobs and Freedom where he shared his dream. It seems fate isn’t without a sense of poetry.

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