15 Surprising Facts About Target

Scott Olson/Getty Images
Scott Olson/Getty Images

With roughly 1800 stores across the country, Target has leveraged its reputation as a slightly more upscale Walmart to become the second-largest retailer in North America. The company promises “clean, spacious” shopping areas and relies on a familiar red coloring scheme to make it stand out from a surplus of discount stores. Read up on Target's ability to predict pregnancies, the lunacy of refrigerating Doritos, and the logic behind those concrete red balls.

1. Target started with a church fire.

At the turn of the century, real estate developer George Dayton pulled opportunity out of still-simmering embers when he bought a stretch of property in Minneapolis, Minnesota that had previously been home to the Westminster Presbyterian Church. When the church burned down in 1895, Dayton was able to use the grounds to build a six-story commercial building. Feeling it needed a primary store, Dayton convinced Goodfellows Dry Goods to relocate there. That burgeoning retail business led the family to start the Target discount franchise in 1961.

2. "Tarjay" was a thing all the way back in the 1960s.

Pronouncing Target as though it were a French boutique is older than you think. Douglas Dayton, who inherited the Dayton business along with his brothers, recalled that people were making that joke from the time the first Minneapolis location opened in 1962.

3. Shoppers were evacuated from one Target store due to an X-rated emergency.

A San Luis Obispo store had to clear itself of customers and staff in July 2015 after a hooligan managed to hijack their public announcement system and pipe pornographic noises over the speakers. The SLO Tribune reported that management was able to turn off the soundtrack following the evacuation. The pranksters struck a second time at a San Jose location that October during Mommy and Me Day.

4. Those big red balls outside Target stores are for your safety.

Justin Sullivan, Getty Images

Plopped unceremoniously in front of many Target locations are giant concrete balls called bollards. While they do complement the store’s red aesthetic, they also serve a functional purpose: to keep cars from driving into the door.

Inspired by the bollards, one married couple took to Instagram and Facebook to post photos of themselves interacting with them for 365 days straight. (Don't have too much fun with them, though, When the company put a decorative beach-ball colored fabric over the balls in 2007, people complained that children might kick them and break their feet.)

5. Target knows if you're pregnant (Even if your family doesn't).

A company employee tipped off The New York Times Magazine in 2012 that data analytics obtained from shopping could be sorted to assess whether a shopper is pregnant. Using a record of transactions, things endemic to second-trimester shopping (unscented lotions, supplements like calcium and zinc) were identified. The company could even make a reasonable estimate of when a customer was due and send them coupons tailored for their needs. Creepy? Yes, especially when the father of a teenager called a Minneapolis store to complain his daughter was getting baby-related coupons. Turns out he didn’t know she was pregnant.

6. Target will let customers breastfeed anywhere in the store.

If you’re nipple-averse, you might want to reconsider a Target trip. In 2015, the company announced a policy that allows for mothers to fuel their babies anywhere they please on the premises. Housewares, electronics, sporting goods, stationery—no department is exempt. The policy was publicized after one mother was erroneously told to cover up in Texas and stores experienced organized “nurse-ins” in protest.

7. Target likes to refrigerate Doritos.

In 2014, people took to the Internet to voice their confusion over Target stores that were keeping bags of Doritos in their coolers. Was there some new, as-yet-undiscovered way to appreciate the tasty tortilla chip? Had Doritos been perishable all this time? The truth was somewhat less sensational, albeit substantially more disgusting. Turns out they were trying to promote a recipe for “walking tacos” that called for refrigerated items like shredded cheese, ground beef and sour cream to get mixed inside a bag of Doritos.

8. Target once opened 11 stores in one city in one day.

Scott Olson, Getty Images

In a bold move not even Starbucks has attempted, Target opened 11 stores in Chicago on the same day in March of 1993. The aggressive launch may have been intended to declare retail war on competitors Walmart and Kmart: Chicago was the first time all three were going up against one another in a major market.

9. Target pharmacies are owned by CVS.

Target was once responsible for doling out their own prescriptions, but no more. In June 2015, the company announced that CVS Pharmacy would be buying their medication dispensaries for close to $2 billion and the locations would be re-branded as CVS fixtures. Why sell? The company needed some cash after their Canadian expansion plans fell flat.

10. Target helped repair the Washington Monument.

In 1997, the company put up $1 million and pledged additional assistance to the National Park Service to repair a dilapidated Washington Monument. While companies often make expensive gestures, Target went one better and helped enlist Michael Graves to help brainstorm ideas to reinforce the structure during the restoration work. Graves later become the company’s first “name” designer to debut a line of branded products.

11. "Alex from Target" got death threats.

Back in November 2014, a photo of Alex Lee—a handsome, 16-year-old Frisco, Texas Target employee—went viral, and dreamy Alex soon became an Internet meme of considerable proportions. He went from 100 Twitter followers to 100,000 almost overnight and modeling offers soon followed. But not everyone was taken with his celebrity. Alex told The New York Times he got some threats of violence and saw his family’s social security numbers posted online. Alex eventually left Target to pursue other ventures, like touring with other viral personalities.

12. Target's offering of "manatee gray" as a plus-sized color was a mistake.

A Target.com shopper was taken aback when she spotted a size selection option for a Mossimo kimono dress in 2013. All of the sizes were labeled “dark heather gray” except for the plus-sized option that was dubbed “manatee gray.” Target explained that it was an actual color found across a variety of lines and that relegating it to just one size in the dress was in error.

13. Some Target stores are downsizing.

The retailer's newest strategy is not to open airplane hanger-sized stores but to take advantage of areas where real estate is at a premium to open smaller-scale locations. At 17,000 square feet, they're just 15 percent of the size of a typical Target. The sites cater to a "grab and go" customer base near universities that may rely on public transportation and only needs to stock up on a handful of items. The company has opened about 100 of these stores around the country and plans to add 30 more per year.

14. Target reinvented the shopping cart.

Justin Sullivan, Getty Images

While some stores are content to let metal shopping carts age less than gracefully, Target decided that their carts were in need of a makeover. In 2006, the company enlisted Design Continuum to reverse-engineer a cart so it was easier and more comfortable to maneuver. The store's plastic carts, which are 15 to 20 pounds lighter than a conventional steel cart, are less likely to damage shelves—or the calves of shoppers in front of you.

15. The Target dog flies first class.

Introduced in 1999, lovable store mascot Bullseye has been a constant in Target’s ad campaigns. Naturally, the bull terrier travels in accommodations worthy of her position. She’s been spotted in first class, and a rider specifies how long she’s able to work during personal appearances.

Oh, and in case you're wondering, the bullseye dye on her face is vegetable-based.

10 Reusable Gifts for Your Eco-Friendliest Friend

Disposable tea bags can't compete with this pla-tea-pus and his friends.
Disposable tea bags can't compete with this pla-tea-pus and his friends.
DecorChic/Amazon

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By this point, your eco-friendly pal probably has a reusable water bottle that accompanies them everywhere and some sturdy grocery totes that keep their plastic-bag count below par. Here are 10 other sustainable gift ideas that’ll help them in their conservation efforts.

1. Reusable Produce Bags; $13

No more staticky plastic bags.Naturally Sensible/Amazon

The complimentary plastic produce bags in grocery stores aren’t great, but neither is having all your spherical fruits and vegetables roll pell-mell down the checkout conveyor belt. Enter the perfect alternative: mesh bags that are nylon, lightweight, and even machine-washable.

Buy it: Amazon

2. Animal Tea Infusers; $16

Nothing like afternoon tea with your tiny animal friends.DecorChic/Amazon

Saying goodbye to disposable tea bags calls for a quality tea diffuser, and there’s really no reason why it shouldn’t be shaped like an adorable animal. This “ParTEA Pack” includes a hippo, platypus, otter, cat, and owl, which can all hang over the edge of a glass or mug. (In other words, you won’t have to fish them out with your fingers or dirty a spoon when your loose leaf is done steeping.)

Buy it: Amazon

3. Rocketbook Smart Notebook; $25

Typing your notes on a tablet or laptop might save trees, but it doesn’t quite capture the feeling of writing on paper with a regular pen. The Rocketbook, on the other hand, does. After you’re finished filling a page with sketches, musings, or whatever else, you scan it into the Rocketbook app with your smartphone, wipe it clean with the microfiber cloth, and start again. This one also comes with a compatible pen, but any PILOT FriXion pens will do.

Buy it: Amazon

4. Food Huggers; $13

"I'm a hugger!"Food Huggers/Amazon

It’s hard to compete with the convenience of plastic wrap or tin foil when it comes to covering the exposed end of a piece of produce or an open tin can—and keeping those leftovers in food storage containers can take up valuable space in the fridge. This set of five silicone Food Huggers stretch to fit over a wide range of circular goods, from a lidless jar to half a lemon.

Buy it: Amazon

5. Swiffer Mop Pads; $15

For floors that'll shine like the top of the Chrysler Building.Turbo Microfiber/Amazon

Swiffers may be much less unwieldy than regular mops, but the disposable pads present a problem to anyone who likes to keep their trash output to a minimum. These machine-washable pads fasten to the bottom of any Swiffer WetJet, and the thick microfiber will trap dirt and dust instead of pushing it into corners. Each pad lasts for at least 100 uses, so you’d be saving your eco-friendly friend quite a bit of money, too.

Buy it: Amazon

6. SodaStream for Sparkling Water; $69

A fondness for fizzy over flat water doesn’t have to mean buying it bottled. Not only does the SodaStream let you make seltzer at home, but it’s also small enough that it won’t take up too much precious counter space. SodaStream also sells flavor drops to give your home-brewed beverage even more flair—this pack from Amazon ($25) includes mango, orange, raspberry, lemon, and lime.

Buy it: Amazon

7. Washable Lint Roller; $13

Roller dirty.iLifeTech/Amazon

There’s a good chance that anyone with a pet (or just an intense dislike for lint) has lint-rolled their way through countless sticky sheets. iLifeTech’s reusable roller boasts “the power of glue,” which doesn’t wear off even after you’ve washed it. Each one also comes with a 3-inch travel-sized version, so you can stay fuzz-free on the go.

Buy it: Amazon

8. Countertop Compost Bin; $23

Like a tiny Tin Man for your table.Epica/Amazon

Even if you keep a compost pile in your own backyard, it doesn’t make sense to dash outside every time you need to dump a food scrap. A countertop compost bin can come in handy, especially if it kills odors and blends in with your decor. This 1.3-gallon pail does both. It’s made of stainless steel—which matches just about everything—and contains an activated-charcoal filter that prevents rancid peels and juices from stinking up your kitchen.

Buy it: Amazon

9. Fabric-Softening Dryer Balls; $17

Also great for learning how to juggle without breaking anything.Smart Sheep

Nobody likes starchy, scratchy clothes, but some people might like blowing through bottles of fabric softener and boxes of dryer sheets even less. Smart Sheep is here to offer a solution: wool dryer balls. Not only do they last for more than 1000 loads, they also dry your laundry faster. And since they don’t contain any chemicals, fragrances, or synthetic materials, they’re a doubly great option for people with allergies and/or sensitive skin.

Buy it: Amazon

10. Rechargeable Batteries; $40

Say goodbye to loose batteries in your junk drawer.eneloop/Amazon

While plenty of devices are rechargeable themselves, others still require batteries to buzz, whir, and change the TV channel—so it’s good to have some rechargeable batteries on hand. In addition to AA batteries, AAA batteries, and a charger, this case from Panasonic comes with tiny canisters that function as C and D batteries when you slip the smaller batteries into them.

Buy it: Amazon

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The 10 Best Holiday Gifts $25 and Under

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Whether you're shopping on a budget or looking for gifts for the person in your life who's halfway between acquaintance and friend, this list of great presents for small prices should do the trick. Fun and silly, thoughtful and serious, useful and frivolous, this group of gifts is filled with old favorites and new delights. Fair warning: You may end up buying two of whatever you pick.

1. Anker Power Bank; $22

Amazon

Need a little extra boost? Tired of looking down at the Low Power Mode warning? This incredibly light on-the-go charger is a tiny powerhouse that will keep your phone at 100 percent and keep you from scrambling to find a wall outlet at the airport. It also comes with its own travel pouch and an 18-month warranty, but the cable is sold separately. It's a solid one-for-me-one-for-them gift.

Buy it: Amazon

2. FYC Wool Socks; $13

Amazon

For the friend in your life with feet, consider these thick, stylish socks that evoke a vintage design while keeping toes toasty (and sweat-free). They're made of a blend of cotton, wool, and polyester, so you get the best of all worlds: comfortable, warm, and breathable. Plus, they're versatile enough to go with pajamas, your hiking gear, or Zoom-ready business casual.

Buy it: Amazon

3. Zulay Kitchen Stovetop Espresso Maker; $17

Amazon

This sturdy, classic brewer is perfect for the person in your life who is interested in upping their cup game. It's simple and sleek, but it also comes with a pressure valve (couldn't we all use one?) to boost caffeine extraction, and the design allows for espresso, crema, foam emulsions, and more. Best of all, clean up is easy, so you don't have to worry about grimy boiled bean build-up.

Buy it: Amazon

4. Meriwool Beanie; $21

Amazon

Need a great gift that everyone can appreciate? No sweat! Meriwool's wool beanie comes in nine different colors and will look great on anyone hoping for something soft to hug their cranium. Made with 100 percent all natural superfine 18.5-micron Merino wool, it's not a head-scratcher, and the material is naturally moisture-wicking.

Buy it: Amazon

5. Bob Ross Coloring Book; $7

Amazon

No one is going to judge you for using paintbrushes on this coloring book. Or crayons, markers, pencils, or your fingers. The beauty of this official coloring book celebrating the art of American icon Bob Ross is that it gives you a rough image to project your own designs on. It's far from paint-by-numbers, and it'll be a welcomed gift for anyone in your life who needs to destress with a little creativity.

Buy it: Amazon

6. Jim from The Office Funko; $9

Amazon

Six days since our last nonsense seems ambitious, but fans of the hit workplace comedy will appreciate having an adorable version of Jim Halpert to sardonically stare at them from behind their keyboard. Naturally, there's also figures of Michael, Pam, Dwight, and the whole Office gang in case you've got someone with a growing collection on your list. Plus, there's always the rabbit hole of Funkos that should satisfy fans of everything from Anime to Zombie flicks.

Buy it: Amazon

7. The Godfather Family Album; $25

Amazon

It's almost criminal that this book is so inexpensive. This 512-page hardcover gem showcases Steve Shapiro's iconic on-set photography of the immortalized mob film. Striking, unique images of Al Pacino, Marlon Brando, Robert De Niro, Diane Keaton, and the rest of the cast of The Godfather sit alongside the sharp film writing of historian Paul Duncan, making this a definitive tome that belongs on every fan's coffee table.

Buy it: Amazon

8. Star wars The Child Monopoly; $20

Amazon

There are hundreds of different versions of the classic game about buying rectangles and charging outrageous prices for landing on the wrong ones, but for those who are loving The Mandalorian, this version drops you right into the series' adventures. The only problem is that everyone will call dibs on the Hoverpram piece. This is the way.

Buy it: Amazon

9. British Chocolate Bar Selection; $20

Amazon

Give someone the ability to travel to Britain from the comfort of wherever they can unwrap a wrapper. Crunchie, Bounty, and Fry's Peppermint Cream are just a few of the offerings in this Global Treats pack that can remind someone of home or share a piece of the UK with your favorite anglophile. Don't worry—no fun size here. They're all full size and delicious.

Buy it: Amazon

10. Stanley travel mug; $25

Amazon

Stanley has over a hundred years of quality craftsmanship under its toolbelt. This sturdy, cup-holder-ready mug benefits from that experience and boasts double-wall vacuum insulation to keep piping coffee hot for seven hours and chilly lemonade cold for up to 10. Toss in some ice cubes, and whatever you're sipping stays cold for up to 30! It comes with a trigger action lid for one-handed, leak-proof use, making it perfect for the exercise bike or the office. Everyone could use another way of transporting their drink of choice, and this might just replace what they've already got.

Buy it: Amazon