15 Fast-Forward Facts About Blockbuster Video

David Friedman, Getty Images
David Friedman, Getty Images

It wasn’t too long ago that Blockbuster Video was on top of the home video world. More than 9000 stores dotted the U.S. in 2004, each offering some 6000 square feet of DVDs, VHS tapes, video games, and candy bars. But the arrival of Netflix and entertainment-on-demand stripped the company to the bone and necessitated bankruptcy in 2010. Today, only one independently-owned Blockbuster is still operating in Bend, Oregon, a location made viable by a lack of high-speed internet in the surrounding area. If you’re feeling nostalgic for a time when it required transportation and human interaction to watch a movie, check out these 15 facts about the rise and fall of America’s onetime video king.

1. The first Blockbuster store opened because of falling oil prices. 

Dallas, Texas entrepreneur David Cook was still smarting from a collapsed oil market in 1985 when his wife, Sandy, broached the idea of opening up a video store. Cook had been writing computer programs to manage inventory for big oil businesses, but a market collapse led to a stack of unpaid invoices. At the same time, the VHS rental market was exploding, growing from 7000 stores in 1983 to 19,000 in 1986. The Cooks decided the industry could use a mega-store with an inventory larger than independent shops could provide. Sandy came up with the familiar blue-and-yellow color scheme, and Blockbuster was born.

2. Blockbuster was the first video store to keep tapes on shelves.

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Rental stores of the 1980s had a problem: Patrons who enjoyed movies but didn’t enjoy paying for them had a habit of relieving owners of their inventory. To discourage theft, an empty VHS box would sit on the shelf and an exchange would be made at the counter. But because Blockbuster’s inventory was so vast—the Cooks began with 8000 to 10,000 titles—it would be impossible to have a back room for the movies. The tapes stayed on shelves, allowing customers to see what was in stock. The system allowed for quicker customer turnover and an efficient inventory system that could allow them to populate an entire store with stock in a single day. By 1988, the franchise had more than 400 locations.

3. Blockbuster abstained from porn. 

Unlike many mom-and-pop shops that had a neon sign and a set of swinging doors that led to an adult selection of titles, the Cooks decided early on that Blockbuster would be a genital-free zone. It wasn’t a moral issue for them: “We don’t care if people watch pornography,” Cook told Business Week. “We just don’t want to sell it to you. A lot of families came to our store only—not because of the selection and not because of the long hours and not because of the convenient check-out and the three-day rentals—they came because they didn't mind their kids running around the store because they wouldn't see any garbage.”

4. Blockbuster was sued by Nintendo. 

It was inevitable that Blockbuster and other video chains would capitalize on the resurgence of video games in the 1980s by renting out popular titles. Mario and Link, however, were not willing to cooperate: Sticking to its reputation for stern business, Nintendo sued the company in 1989 for copyright infringement, complaining that stores were photocopying game manuals. (Blockbuster said they were simply compensating for the worn-out originals.) The two wound up settling out of court. By 1994, Nintendo had capitulated on its anti-rental stance, and Blockbuster reported that game rentals made up 8 to 10 percent of their revenue.

5. Blockbuster made a fortune on late fees. 

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It’s difficult to lose money gambling on the over-booked, overworked American consumer, and Blockbuster was no exception. The company profited enormously from late fees, which accrued after the one- or three-day rental term had expired. In 2000, $800 million, or 16 percent of total revenue, came from fines. After the company revamped its policies in 2004 to trumpet “no more late fees,” New Jersey state attorney generals cried foul: While that may have been technically correct, a movie or game more than eight days late meant the customer was charged the full purchase price. Though Blockbuster's policy was to reverse the charges within 30 days if the customer returned the item, they were still charged a restocking fee.

6. Blockbuster tried becoming a mini-amusement park. 

Though he eventually turned the company over to other investors, Cook anticipated the idea that Blockbuster could become more than just a rental outfit when he named the company Blockbuster Entertainment in 1985. In 1994, executives tried to make good on the label by opening a center dubbed the Blockbuster Block Party in Albuquerque, New Mexico. Spread over 60,000 square feet, the “adult amusement park” featured laser tag, mazes, and motion simulator rides. The press referred to it as a “miniature Disneyland on steroids,” but the concept never caught on.

7. Blockbuster music stores banned male employees from having long hair.

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Starting in 1994, male employees working for the Blockbuster Music spin-off stores were told that long hair and earrings were banned. (According to Billboard magazine, their hair could be "no more than 2 inches past their collars.") A number of workers who refused to comply and were terminated wound up suing; the case was lost on appeal in 1998.

8. Blockbuster got exclusive rights to some movies.

In the 1990s, some titles, like Lolita (1997), were exclusive to the chain, leaving smaller shops unable to secure them for their own inventory and prompting some to buy from wholesalers who ignored the exclusivity rules.

9. Blockbuster advertised on dry cleaning hangers. 

Sensing a missed opportunity to capture the attention of dry-cleaning customers, Blockbuster and several other businesses placed advertisements on bags and clothes hangers in 1998. Coupons were also stapled to the supplies.

10. Blockbuster turned down Netflix. 

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Netflix was just beginning its ascension into a DVD-by-mail and streaming giant when CEO Reed Hastings met with Blockbuster in 2000 to pitch the possibility of his company handling Blockbuster’s online efforts. At the time, Blockbuster couldn’t conceive of how Hastings could add any value to their enormously successful enterprise; according to Forbes, Hastings was “laughed out of the room.”

11. Blockbuster later mailed Netflix a kitchen sink. 

After feeling the pressure from both Netflix and Redbox rental kiosks, Blockbuster developed its own mail rental service in 2004. According to Fast Company, when Hastings told listeners on a conference call that the company had “thrown everything but the kitchen sink” at Netflix in an attempt to be competitive, he received a kitchen sink in the mail from Blockbuster the following day.

12. Blockbuster tried to buy Circuit City. 

With Circuit City ailing, Blockbuster tried to arrange a buyout worth $1 billion in 2008—but the electronics franchise went bankrupt the following year. Blockbuster wound up losing a billion all by itself in 2010, forcing it into bankruptcy.

13. Vacant Blockbuster stores were in high demand. 

Consumerist Via Flickr // CC BY 2.0

When Blockbuster began to vacate their locations, there was some small consolation: the storefronts were in high demand by strip mall occupants. A pawn shop franchise bought several locations in Florida and Puerto Rico; cell phone stores took up other locations. Business owners attributed their appeal to being in prime foot-traffic spots.

14. Someone noticed the title of the last movie rented at Blockbuster.

Aside from the independently-owned, in-name-only stores, the last official Blockbuster Video location closed in November 2013. The last title rented? Seth Rogen’s 2013 apocalyptic comedy This Is the End. The company posted a photo of the moment on its Twitter page. And yes, the customer still had to return it.

7 Weird Super Bowl Halftime Acts

Al Bello, Getty Images
Al Bello, Getty Images

Shakira and Jennifer Lopez seem like natural choices to perform the halftime show at this year’s Super Bowl, but the event didn’t always feature musical acts from major pop stars. Michael Jackson kicked off the trend at Super Bowl XXVII in 1993, but prior to that, halftime shows weren’t a platform for the hottest celebrities of the time. They centered around themes instead, and may have featured appearances from Peanuts characters, Jazzercisers, or a magician dressed like Elvis. In honor of Super Bowl LIV on February 2, we’ve rounded up some of the weirdest acts in halftime show history.

1. Return of the Mickey Mouse Club

The era of Super Bowl halftimes before wardrobe malfunctions, illuminati conspiracy theories, and Left Shark was a more innocent time. For 1977’s event, the Walt Disney Company produced a show that doubled as a squeaky-clean promotion of its brand. Themed “Peace, Joy, and Love,” the Super Bowl XI halftime show opened with a 250-piece band rendition of “It’s a Small World (After All).” Disney also used the platform to showcase its recently revamped Mickey Mouse Club.

2. 88 Grand Pianos and 300 Jazzercisers

The theme of the halftime show at Super Bowl XXII in 1988 was “Something Grand.” Naturally, it featured 88 tuxedoed pianists playing 88 grand pianos. Rounding out the program were 400 swing band performers, 300 Jazzercisers, 44 Rockettes, two marching bands, and Chubby Checker telling everyone to “Twist Again."

3. Elvis Impersonator Performs the World’s Largest Card Trick

Many of the music industry's most successful pop stars—like Prince, Madonna, and, uh, Milli Vanilli—were at the height of their fame in 1989, but none of them appeared at Super Bowl XXIII. Instead, the NFL hired an Elvis Presley-impersonating magician to perform. The show, titled “BeBop Bamboozled,” was a tribute to the 1950s, and it featured Elvis Presto performing “the world’s largest card trick.” It also may have included the world's largest eye exam: The show boasted 3D effects, and viewers were urged to pick up special glasses before the game. If the visuals didn't pop like they were supposed to, people were told to see an eye doctor.

4. The Peanuts Salute New Orleans

Super Bowl XXIV featured one of the last halftime acts that was completely devoid of any musical megastars. The biggest celebrity at the 1990 halftime show was Snoopy. Part of the show’s theme was the “40th Anniversary of 'Peanuts,'” and to celebrate the milestone, performers dressed as Peanuts characters and danced on stage. The other half of the theme was “Salute to New Orleans”—not necessarily the first thing that comes to mind when you think of the comic strip.

5. A Tribute to the Winter Olympics

Super Bowl XXVI preceded the 1992 Winter Olympics—a fact that was made very clear by the event’s halftime. The show was titled “Winter Magic” and it paid tribute to the winter games with ice skaters, snowmobiles, and a cameo from the 1980 U.S. hockey team. Other acts, like a group of parachute-pants-wearing children performing the “Frosty the Snowman Rap,” were more generally winter-themed than specific to the Olympics. About 22 million viewers changed the channel during halftime to watch In Living Color’s Super Bowl special, which may have convinced the NFL to hire Michael Jackson the following year.

6. Indiana Jones and the Temple of the Forbidden Eye

“Peace, Joy, and Love” wasn’t the only Disney-helmed Super Bowl halftime. In 1995, Disney produced a halftime show called “Indiana Jones and the Temple of the Forbidden Eye” to tease the new Disneyland ride of the same name. It centered around a skit in which actors playing Indiana Jones and Marion Ravenwood stole the Vince Lombardi Trophy from an exotic temple, and it included choreographed stunts, fiery special effects, and a snake. Patti LaBelle and Tony Bennett were also there.

7. The Blues Brothers, Minus John Belushi

The 1990s marked an odd period for halftime shows as they moved from schlocky themed variety shows to major music events. Super Bowl XXXI in 1997 perfectly encapsulates this transition period. James Brown and ZZ Top performed, but the headliners were the Blues Brothers. John Belushi had been dead for more than a decade by that point, so Jim Belushi took his place beside Dan Aykroyd. John Goodman was also there to promote the upcoming movie Blues Brother 2000. The flashy advertisement didn’t have the impact they had hoped for and the film was a massive flop when it premiered.

11 Behind-the-Scenes Secrets of TV Meteorologists

nicoletaionescu/iStock via Getty Images
nicoletaionescu/iStock via Getty Images

The first weather forecast to hit national network television was given in 1949 by legendary weatherman Clint Youle. To illustrate weather systems, Youle covered a paper map of the U.S. in plexiglass and drew on it with a marker. A lot has changed in the world of meteorology since then, but every day, millions of families invite their local weatherman or weatherwoman into their living room to hear the forecast. Here are a few things you might not know about being a TV meteorologist.

1. SOME PEOPLE JUST NEVER MASTER THE GREEN SCREEN.

 A meteorologist working in front of a green screen.
eldinhoid/iStock via Getty Images

On-camera meteorologists might look as if they’re standing in front of a moving weather map, but in reality, there’s nothing except a blank green wall behind them. Thanks to the wonders of special effects, a digital map can be superimposed onto the green screen for viewers at home. TV monitors situated just off-camera show the meteorologist what viewers at home are seeing, which is how he or she knows where to stand and point. It’s harder than it looks, and for some rookie meteorologists, the learning curve can be steep.

“Some people never learn it,” says Gary England, legendary weatherman and former chief meteorologist for Oklahoma’s KWTV (England was also the first person to use Doppler radar to warn viewers about incoming systems). “For some it comes easily, but I’ve seen people never get used to it.”

Stephanie Abrams, meteorologist and co-host of The Weather Channel’s AMHQ, credits her green screen skills to long hours spent playing Nintendo and tennis as a kid. “You’ve gotta have good hand-eye coordination,” she says.

2. THEY HAVE A STRICT DRESS CODE.

Green is out of the question for on-air meteorologists, unless they want to blend into the map, but the list of prohibited wardrobe items doesn’t stop there. “Distracting prints are a no-no,” Jennifer Myers, a Dallas-based meteorologist for Oncorwrites on Reddit. “Cleavage angers viewers over 40 something fierce, so we stay away from that. There's no length rule on skirts/dresses but if you wouldn't wear it to a family event, you probably shouldn't wear it on TV. Nothing reflective. Nothing that makes sound.”

Myers says she has enough dresses to go five weeks without having to wear a dress twice. But all the limitations can make it difficult to find work attire that’s fashionable, looks good on-screen, and affordable. This is especially true for women, which is why when they find a garment that works, word spreads quickly. For example, this dress, which sold for $23 on Amazon, was shared in a private Facebook group for female meteorologists and quickly sold out in every color but green.

3. BUT IT’S CASUAL BELOW THE KNEE.

Since their feet rarely appear on camera, some meteorologists take to wearing casual, comfortable footwear, especially on long days. For example, England told the New York Times that during storm season, he was often on his feet for 12 straight hours. So, “he wears Mizuno running shoes, which look ridiculous with his suit and tie but provide a bit of extra cushioning,” Sam Anderson writes.

And occasionally female meteorologists will strap their mic pack to their calves or thighs rather than the more unpleasant option of stuffing it into their waistband or strapping it onto their bra.

4. THERE ARE TRICKS TO STAYING WARM IN A SNOWSTORM.

“In the field when I’m covering snow storms, I go to any pharmacy and get those back patches people wear, those heat wraps, and stick them all over my body,” explains Abrams. “Then I put on a wet suit. When you’re out for as long as we are, that helps you stay dry. I have to be really hot when I go out for winter storms.”

5. THERE’S NO SCRIPT.

Your local TV weather forecaster is ad-libbing from start to finish. “Our scripts are the graphics we create,” says Jacob Wycoff, a meteorologist with Western Mass News. “Generally speaking we’re using the graphics to talk through our stories, but everything we say is ad-libbed. Sometimes you can fumble the words you want to say, and sometimes you may miss a beat, but I think what that allows you to do is have a little off-the-cuff moment, which I think the viewers enjoy.”

6. MOM’S THE AUDIENCE.

A retro image of a weatherwoman.
H. Armstrong Roberts/Retrofile/Getty Images

Part of a meteorologist’s job is to break down very complicated scientific terminology and phenomena into something the general public can not only stomach, but crave. “The trick is … to approach the weather as if you're telling a story: Who are the main actors? Where is the conflict? What happens next?” explains Bob Henson, a Weather Underground meteorologist. “Along the way, you have the opportunity to do a bit of teaching. Weathercasters are often the only scientists that a member of the public will encounter on a regular basis on TV.”

Wycoff’s method for keeping it simple is to pretend like he’s having a conversation with his mom. “I’d pretend like I was giving her the forecast,” he says. “If my mom could understand it, I felt confident the general audience could as well. Part of that is also not using completely science-y terms that go over your audience’s head.”

7. SOCIAL MEDIA HAS MADE THEIR JOBS MORE DIFFICULT.

Professional meteorologists spend a lot of time debunking bogus forecasts spreading like wildfire across Twitter. “We have a lot of social media meteorologists that don’t have necessarily the background or training to create great forecasts,” Wycoff says. “We have to educate our viewers that they should know the source they’re getting information from.”

“People think it’s as easy as reading a chart,” says Scott Sistek, a meteorologist and weather blogger for KOMO TV in Seattle. “A lot of armchair meteorologists at home can look at a chart and go ok, half an inch of rain. But we take the public front when it’s wrong.”

8. THEY MAKE LIFE-OR-DEATH DECISIONS.

People plan their lives around the weather forecast, and when a storm rolls in, locals look to their meteorologist for guidance on what to do. If he or she gets the path of a tornado wrong, or downplays its severity, people’s lives are in danger. “If you miss a severe weather forecast and someone’s out on the ball field and gets stuck, someone could get injured,” says Wycoff. “It is a great responsibility that we have.”

Conversely, England says when things get dangerous, some people are reluctant to listen to a forecaster’s advice because they don’t like being told what to do. He relies on a little bit of psychological maneuvering to get people to take cover. “You suggest, you don’t tell,” he says. “You issue instructions but in a way where they feel like they’re making up their own minds.”

9. DON’T BANK ON THOSE SEVEN-DAY FORECASTS.

A weatherman reporting during a storm.
pxhidalgo/iStock via Getty Images

“I would say that within three days, meteorologists are about 90 percent accurate,” Wycoff says. “Then at five days we’re at about 60 percent to 75 percent and then after seven days it becomes a bit more wishy-washy.”

10. THEY’RE FRENEMIES.

The competition for viewers is fierce, and local meteorologists are all rivals in the same race. “When you’re in TV, all meteorologists at other competitors are the enemy,” England says. “You’re not good friends with them. They try to steal the shoes off your children and food off your plate. If they get higher ratings, they get more money.”

11. THEY’RE TIRED OF HEARING THE SAME JOKE OVER AND OVER.

“There’s always the running joke: ‘I wish I could be paid a million dollars to be wrong 80 percent of the time,’” Sistek says. “I wanted to have a contest for who can come up with the best weatherman insult, because we need something new! Let’s get creative here.”

A version of this story originally ran in 2015.

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