5 Sneaky Tricks Grocery Stores Use to Make You Spend More Money

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You go in for a loaf of bread, and you come out with $100 worth of groceries. How does it happen? Grocery store psychology. From the layout to the music, stores use a number of strategies to manipulate your senses and encourage spending. When you know what to watch out for, you can make sure you stick to your budget.

1. “OPEN THE WALLET” PRICING


You’ve seen this in action: those grocery store endcaps that advertise an amazing deal on gummy bears. Do you need gummy bears? Probably not. It doesn’t matter; low prices get you in the mood to spend.

“[This] is the technique of pricing items really cheap in the front display aisles at retail and grocery stores to get your brain excited about saving a bunch of money,” says Kyle James, a retail expert and founder of RatherBeShopping.com. “It’s psychological warfare and your money is at risk. Namely, spending money on stuff you had no intention of buying but simply can’t pass up as the ‘deal’ is just too good.”

James points out that Target infamously uses this tactic (think of their bargain bins at the front of the store). “Open the wallet” pricing totally explains the Target “we just need one thing” phenomenon.

2. MAZE-LIKE LAYOUTS


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Grocery stores don’t design their layouts haphazardly—a whole heap of psychology goes into it. For example, ever feel like you have to walk miles to get to the dairy fridge? That's because you practically do. National Geographic’s The Plate explains:

Dairy departments are almost invariably located as far from the entrance as possible, ensuring that customers—most of whom will have at least one dairy item on their lists—will have to walk the length of the store, passing a wealth of tempting products, en route to the milk, eggs, cheese, and yogurt.

It’s the same idea as the “Boomerang Effect.” With this strategy, grocers place popular items and brands in the middle of store aisles so that customers have to walk past other, unneeded items to reach them, no matter which direction they’re coming from. In other words, grocery stores make it purposely difficult to simply get in and out with what you need. They do everything they can to lure you with their products.

“If you're only running in for milk and eggs, don’t grab a cart or basket,” James suggests. “Instead, carry your milk and eggs in your hands. This way you won’t be tempted to throw impulse purchases into your cart. You can’t buy what you can’t carry.”

3. CHARM PRICING


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Charm pricing is another notorious grocery store trick, and James explains what happens when we see this in action.

“Whenever you see a product priced at $29.99 or $9.98, the store is attempting to ‘charm’ your brain by marking prices just below a round number,” James says. “Because our brains are trained to read from left to right, the first digit is the one that sticks in our head and the number we use to decide if the ‘price is right.’ This phenomena is known as the 'left-digit effect' and studies have shown that it absolutely works and has a big impact on our buying decisions.”

He offers an easy trick for combating this. Whenever you see a price ending with .99 or .98, round up, then decide if it’s a good deal. “By knowing exactly what these stores are trying to do, you can walk by these ‘trick your brain’ displays and stay focused on the reason you walked in.”

4. PLACING EXPENSIVE ITEMS AT EYE LEVEL

Courtesy of Cornell University Food & Brand Lab

If you’re looking to save money, look down. Many grocery stores place their most expensive items at eye level and place the bargain buys and generic brands on the bottom shelves. This helps guide you toward the pricier items, since they’re literally right in front of your face.

However, walk down the cereal aisle and you’ll probably notice that flashy brands like Cap’n Crunch are placed on lower shelves. In this case, stores are hoping to catch the eyes of younger consumers—namely, your kids. Research from Cornell found a link between eye contact (in this case, between children and spokes-characters) and consumers’ positive feelings toward a product. For example, here’s how consumers responded to a strategically placed box of Trix cereal:

Findings show that brand trust was 16% higher and the feeling of connection to the brand was 28% higher when the rabbit made eye contact. Furthermore, participants indicated liking Trix better, compared to another cereal, when the rabbit made eye contact. This finding shows that cereal box spokes-characters that make eye contact may increase positive feelings towards the product and encourage consumers to buy it.

To combat this trick, look around at all of your product options, top and bottom shelves included. Simply being aware of this strategy will go a long way toward blocking its effectiveness.

5. BACKGROUND MUSIC


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Music seems harmless enough, but it’s another highly effective tool for getting customers to spend more. A now-famous 1982 study published by the American Marketing Association [PDF] found that sales increase and people spend more time shopping in stores playing music. The type of music matters, though. The study reported:

The tempo of instrumental background music can significantly influence both the pace of in-store traffic flow and the daily gross sales volume purchased by customers, at least in some situations. In this study the average gross sales increased from $12,112.35 for the fast tempo music to $16,740.23 for the slow tempo music. This is an average increase of $4,627.39 per day, or a 38.2% increase in sales volume.

Of course, those results only apply to that specific study, but the point is: There’s research that shows music can indeed influence shopping behavior. And you can bet grocery stores use this to their advantage.

12 Behind-the-Scenes Secrets of Easter Bunnies

This child clearly can't get enough Easter Bunny in her life.
This child clearly can't get enough Easter Bunny in her life.
Dan Kitwood/Getty Images

Every year, thousands of families, church groups, and event planners enlist entertainment companies to dispatch a costumed bunny for their Easter celebrations. These performers often endure oppressive heat, frightened children, and other indignities to bring joy to the season.

It can be a thankless job, which is why Mental Floss approached several hares and their handlers for some insight into what makes for a successful appearance, the numerous occupational hazards, and why they can be harassed while holding a giant carrot. Here’s a glimpse of what goes on under the ears.

1. They might be watching netflix under the mask.

Has a bunny ever seemed slow to respond to your child? He or she might be in the middle of a binge-watch. Jennifer Ellison, the sales and marketing manager for San Diego Kids’ Party Rentals and a bunny wrangler during the Easter season, says that extended party engagements might lead their furry foot soldiers to seek distractions while in costume. “We book the bunny by the hour and he is often booked for multiple hour blocks,” she says. “Listening to music definitely helps the time pass.” One of her bunny friends who does a lot of shopping mall appearances has even rigged up a harness that can cradle a smart phone. “It sits above the bunny's nose, resting right at eye level for the performer inside, easily allowing the performer to stream Netflix, scroll through Facebook, or check emails.”

2. They can’t walk on wet grass.

Bunnies that appear at private functions, like backyard parties or egg hunts, have to maintain the illusion of being a character and not a human in a furry costume. According to Albert Joseph, the owner of Albert Joseph Entertainment in San Francisco and a 30-year veteran of Easter engagements, one of the cardinal rules is never to set foot on wet grass. Why? “They wear regular shoes under their giant bunny feet,” he says. “If they step on wet grass and then walk on cement, they’ll make a human foot print, not a bunny print.”

3. There’s a reason they might not pick up your kid.

Bunnies might be amenable to posing for a photo with your child on their lap, but they’re probably not going to grab the little tyke and sweep them off their feet. According to Steve Rothenberg, a veteran performer and owner of Talk of the Town Entertainment in Rockville, Maryland, deadlifting a kid is against the rules. “The last thing you want is to lift them up and have them knock off your head,” he says.

4. Giant carrots will invite inappropriate behavior.

A person dressed as the Easter bunny.
As the 3-foot-long carrot proves, adults are easily the least mature guests at a child's Easter party.
lisafx/iStock via Getty Images Plus

Joseph’s warren of party bunnies usually come equipped with a 3-foot-long giant carrot as a prop. While children are amused by the oversized vegetable, the adults at the parties usually can’t help making observations. “Practically every visit, there’s always someone saying, ‘My, what a big carrot you have,’” he says.

On one occasion, Joseph attended a function at a retirement home. One of the women, who he estimated to be in her 80s, commented on his big feet in a lascivious manner. “She told me she was in room 37.”

5. Clothes make the bunny.

Easter bunny at the White House.
Every year, a well-dressed Easter bunny visits Washington, D.C. for the annual White House Easter Egg Roll.
Mark Wilson/Getty Images

While “naked” (i.e., unclothed) bunnies remain popular, Ellison’s lineup also includes Mr. Bunny, a “classy lad with a top hat and vest,” and a Mrs. Bunny sporting a purple dress. Why would kids care if a bunny has sartorial sense? “Kids can probably better relate to a giant, furry character if it's dressed like a human,” Ellison says. “[And] we just thought the costumes looked cute.”

6. They can’t wear dark clothing underneath.

If a bunny wants to wear a black shirt under his or her fur, it stands to reason there wouldn’t be any issue: It's all hidden from sight. But Joseph insists that his cast stick with white apparel only. In addition to being cooler, it serves a practical function. “There’s always an opportunity to see a little something around the neckline or near the feet,” he says. Light clothing helps preserve the character.

7. They use an upholstery cleaner for their heads.

Most bunny costumes can be tossed in any regular washing machine, with the feet going in a larger commercial-use unit. But the heads, which are typically massive and unwieldy, get special attention. “You know those upholstery cleaners you can rent from a grocery store?” Joseph asks. “We use those. There’s a wand attachment to it for cleaning carpet.”

8. There’s a trick to keeping cool.

Costumes made of fake fur in the spring can be a recipe for disaster—or at least some lightheadedness. While none of the bunnies we profiled had experienced fainting spells, Ellison says that the trick to staying cool is actually adding a layer underneath the outfit. “Light, breathable clothing underneath the suit usually does the trick, but some people choose to wear an ice vest under the suit as well.”

Many bunnies also work in intervals: 45 to 50 minutes “on,” and 10 to 15 minutes in a private area to cool off and drink water. “Clients are usually understanding and sympathetic of the bunny and will allow even more breaks if necessary,” Ellison says.

9. Mints are essential.

Bunnies may favor carrots and grass, but their human operators need something other than that in order to deal with the humidity. Rothenberg says that his bunnies usually nibble on mints while working a crowd. “They’ll typically chew gum or have some kind of mint to keep their throat from drying out,” he says.

10. They use bunny handlers to prevent knockdowns.

A person dressed as the Easter bunny.
An Easter Bunny makes a young girl's day.
Alex Wong/Getty Images

Any professional bunny knows that having an assistant watching their back is the best way to ensure an appearance goes smoothly. “Your vision is limited and you can’t really look to the left or right,” Rothenberg says. “Having an assistant prevents kids from running up behind you.”

11. They have damaged butts.

In order to ease apprehensive kids, Joseph advocates for his bunnies to squat near a child rather than bend over. “It gets them at a child’s level so they can touch and feel for themselves,” he says. “But a bunny that does a lot of squatting winds up needing their [costume] butts re-sewn. I’ve repaired a lot of them.” Joseph will also invite mothers to sit on the bunny’s lap so fearful children are more likely to approach. “You don’t want to prod the kid,” he says.

12. They’re not just for easter.

While bunny costume season is a fleeting few weeks, companies are happy to roll out their rabbits for other occasions. Once, Ellison sent out a bunny for a customer’s Alice in Wonderland-themed gathering. “The client wanted the White Rabbit, so we dressed up our bunny in a vest and top hat and gave him an over-sized pocket watch. It worked out great.”

This piece originally ran in 2017.

The 48 Most Frequently Banned Wedding Songs

Bogdan Kurylo/iStock via Getty Images
Bogdan Kurylo/iStock via Getty Images

Who among us hasn't attended a wedding and cringed at the playlist? In 2017, stats/polling site FiveThirtyEight asked more than two dozen professional DJs who had DJ’d around 200 weddings what songs couples ban from their weddings and, after surveying 182 wedding playlists, came up with a list of 48 songs. They gave each song a percentage, which represents the share of weddings that banned the song.

The first 10 on the list represent silly dances people like to do but shouldn’t do, like The Chicken Dance, The Macarena, and The Electric Slide. After that, the list starts to see overplayed songs like “Don’t Stop Believin',’” “Total Eclipse of the Heart,” “Dancing Queen,” and “Sweet Caroline,” and call-and-response songs like “Shout.” The list contains a mix of new and old hip-hop, R&B, and pop hits, and several songs ended up tied.

Interestingly, a few songs from FiveThirtyEight’s 2016 ultimate wedding playlist also appear on the banned list, including “Hey Ya!,” “Uptown Funk,” “Sweet Caroline,” and “Call Me Maybe.”

You may or may not agree with this list, but don’t feel bad if you decide to ban any of these songs from your own wedding playlist—chances are, someone out there agrees with you.

  1. “The Chicken Dance”

  1. “Cha-Cha Slide” // DJ Casper

  1. “Macarena” // Los Del Rio

  1. “Cupid Shuffle” // Cupid

  1. “YMCA” // Village People

  1. “Electric Boogie (Electric Slide)” // Marcia Griffiths

  1. “Hokey Pokey”

  1. “Wobble” // V.I.C.

  1. “Happy” // Pharrell Williams

  1. “Shout” // Isley Brothers

  1. “Love Shack” // The B-52's

  1. “We Are Family” // Sister Sledge

  1. “Blurred Lines” // Robin Thicke

  1. “Celebration” // Kool & The Gang

  1. Cotton Eye Joe” // Rednex

  1. “Dancing Queen” // ABBA

  1. “Don’t Stop Believin’” // Journey

  1. “Single Ladies” // BeyoncÉ

  1. “Sweet Caroline” // Neil Diamond

  1. “Turn Down for What” // DJ Snake & Lil Jon

  1. “Watch Me (Whip/Nae Nae)” // SilentÓ

  1. “Hot in Herre” // Nelly

  1. “Mony Mony” // Billy Idol

  1. “All About That Bass” // Meghan Trainor

  1. “Baby Got Back” // Sir Mix-a-Lot

  1. “Booti Call” // Blackstreet

  1. “Gangnam Style” // Psy

  1. “Save a Horse (Ride a Cowboy)” // Big & Rich

  1. “Stayin’ Alive” // Bee Gees

  1. “Sweet Home Alabama” // Lynyrd Skynyrd

  1. “Uptown Funk” // Mark Ronson & Bruno Mars

  1. “Wagon Wheel” // Nathan Carter

  1. “What Do You Mean?” // Justin Bieber

  1. “All of Me” // John Legend

  1. “Bohemian Rhapsody” // Queen

  1. “Brown Eyed Girl” // Van Morrison

  1. “Call Me Maybe” // Carly Rae Jepsen

  1. “Footloose” // Kenny Loggins

  1. “Get Low” // Lil Jon

  1. “Hey Ya!” // Outkast

  1. “Hotline Bling” // Drake

  1. “I Will Survive” // Gloria Gaynor

  1. “My Heart Will Go On” // CÉline Dion

  1. “SexyBack” // Justin Timberlake

  1. “Shake It Off” // Taylor Swift

  1. “Sugar” // Maroon 5

  1. “Total Eclipse of the Heart” // Bonnie Tyler

  1. “You Shook Me All Night Long” // AC/DC

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