5 Sneaky Tricks Grocery Stores Use to Make You Spend More Money

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You go in for a loaf of bread, and you come out with $100 worth of groceries. How does it happen? Grocery store psychology. From the layout to the music, stores use a number of strategies to manipulate your senses and encourage spending. When you know what to watch out for, you can make sure you stick to your budget.

1. “OPEN THE WALLET” PRICING

You’ve seen this in action: those grocery store endcaps that advertise an amazing deal on gummy bears. Do you need gummy bears? Probably not. It doesn’t matter; low prices get you in the mood to spend.

“[This] is the technique of pricing items really cheap in the front display aisles at retail and grocery stores to get your brain excited about saving a bunch of money,” says Kyle James, a retail expert and founder of RatherBeShopping.com. “It’s psychological warfare and your money is at risk. Namely, spending money on stuff you had no intention of buying but simply can’t pass up as the ‘deal’ is just too good.”

James points out that Target infamously uses this tactic (think of their bargain bins at the front of the store). “Open the wallet” pricing totally explains the Target “we just need one thing” phenomenon.

2. MAZE-LIKE LAYOUTS

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Grocery stores don’t design their layouts haphazardly—a whole heap of psychology goes into it. For example, ever feel like you have to walk miles to get to the dairy fridge? That's because you practically do. National Geographic’s The Plate explains:

Dairy departments are almost invariably located as far from the entrance as possible, ensuring that customers—most of whom will have at least one dairy item on their lists—will have to walk the length of the store, passing a wealth of tempting products, en route to the milk, eggs, cheese, and yogurt.

It’s the same idea as the “Boomerang Effect.” With this strategy, grocers place popular items and brands in the middle of store aisles so that customers have to walk past other, unneeded items to reach them, no matter which direction they’re coming from. In other words, grocery stores make it purposely difficult to simply get in and out with what you need. They do everything they can to lure you with their products.

“If you're only running in for milk and eggs, don’t grab a cart or basket,” James suggests. “Instead, carry your milk and eggs in your hands. This way you won’t be tempted to throw impulse purchases into your cart. You can’t buy what you can’t carry.”

3. CHARM PRICING

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Charm pricing is another notorious grocery store trick, and James explains what happens when we see this in action.

“Whenever you see a product priced at $29.99 or $9.98, the store is attempting to ‘charm’ your brain by marking prices just below a round number,” James says. “Because our brains are trained to read from left to right, the first digit is the one that sticks in our head and the number we use to decide if the ‘price is right.’ This phenomena is known as the 'left-digit effect' and studies have shown that it absolutely works and has a big impact on our buying decisions.”

He offers an easy trick for combating this. Whenever you see a price ending with .99 or .98, round up, then decide if it’s a good deal. “By knowing exactly what these stores are trying to do, you can walk by these ‘trick your brain’ displays and stay focused on the reason you walked in.”

4. PLACING EXPENSIVE ITEMS AT EYE LEVEL

Courtesy of Cornell University Food & Brand Lab

If you’re looking to save money, look down. Many grocery stores place their most expensive items at eye level and place the bargain buys and generic brands on the bottom shelves. This helps guide you toward the pricier items, since they’re literally right in front of your face.

However, walk down the cereal aisle and you’ll probably notice that flashy brands like Cap’n Crunch are placed on lower shelves. In this case, stores are hoping to catch the eyes of younger consumers—namely, your kids. Research from Cornell found a link between eye contact (in this case, between children and spokes-characters) and consumers’ positive feelings toward a product. For example, here’s how consumers responded to a strategically placed box of Trix cereal:

Findings show that brand trust was 16% higher and the feeling of connection to the brand was 28% higher when the rabbit made eye contact. Furthermore, participants indicated liking Trix better, compared to another cereal, when the rabbit made eye contact. This finding shows that cereal box spokes-characters that make eye contact may increase positive feelings towards the product and encourage consumers to buy it.

To combat this trick, look around at all of your product options, top and bottom shelves included. Simply being aware of this strategy will go a long way toward blocking its effectiveness.

5. BACKGROUND MUSIC

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Music seems harmless enough, but it’s another highly effective tool for getting customers to spend more. A now-famous 1982 study published by the American Marketing Association [PDF] found that sales increase and people spend more time shopping in stores playing music. The type of music matters, though. The study reported:

The tempo of instrumental background music can significantly influence both the pace of in-store traffic flow and the daily gross sales volume purchased by customers, at least in some situations. In this study the average gross sales increased from $12,112.35 for the fast tempo music to $16,740.23 for the slow tempo music. This is an average increase of $4,627.39 per day, or a 38.2% increase in sales volume.

Of course, those results only apply to that specific study, but the point is: There’s research that shows music can indeed influence shopping behavior. And you can bet grocery stores use this to their advantage.

The 10 Best Air Fryers on Amazon

Cosori/Amazon
Cosori/Amazon

When it comes to making food that’s delicious, quick, and easy, you can’t go wrong with an air fryer. They require only a fraction of the oil that traditional fryers do, so you get that same delicious, crispy texture of the fried foods you love while avoiding the extra calories and fat you don’t.

But with so many air fryers out there, it can be tough to choose the one that’ll work best for you. To make your life easier—and get you closer to that tasty piece of fried chicken—we’ve put together a list of some of Amazon’s top-rated air frying gadgets. Each of the products below has at least a 4.5-star rating and over 1200 user reviews, so you can stop dreaming about the perfect dinner and start eating it instead.

1. Ultrean Air Fryer; $76

Ultrean/Amazon

Around 84 percent of reviewers awarded the Ultrean Air Fryer five stars on Amazon, making it one of the most popular models on the site. This 4.2-quart oven doesn't just fry, either—it also grills, roasts, and bakes via its innovative rapid air technology heating system. It's available in four different colors (red, light blue, black, and white), making it the perfect accent piece for any kitchen.

Buy it: Amazon

2. Cosori Air Fryer; $120

Cosori/Amazon

This highly celebrated air fryer from Cosori will quickly become your favorite sous chef. With 11 one-touch presets for frying favorites, like bacon, veggies, and fries, you can take the guesswork out of cooking and let the Cosori do the work instead. One reviewer who “absolutely hates cooking” said, after using it, “I'm actually excited to cook for the first time ever.” You’ll feel the same way!

Buy it: Amazon

3. Innsky Air Fryer; $90

Innsky/Amazon

With its streamlined design and the ability to cook with little to no oil, the Innsky air fryer will make you feel like the picture of elegance as you chow down on a piece of fried shrimp. You can set a timer on the fryer so it starts cooking when you want it to, and it automatically shuts off when the cooking time is done (a great safety feature for chefs who get easily distracted).

Buy it: Amazon

4. Secura Air Fryer; $62

Secura/Amazon

This air fryer from Secura uses a combination of heating techniques—hot air and high-speed air circulation—for fast and easy food prep. And, as one reviewer remarked, with an extra-large 4.2-quart basket “[it’s] good for feeding a crowd, which makes it a great option for large families.” This fryer even comes with a toaster rack and skewers, making it a great addition to a neighborhood barbecue or family glamping trip.

Buy it: Amazon

5. Chefman Turbo Fry; $60

Chefman/Amazon

For those of you really looking to cut back, the Chefman Turbo Fry uses 98 percent less oil than traditional fryers, according to the manufacturer. And with its two-in-one tank basket that allows you to cook multiple items at the same time, you can finally stop using so many pots and pans when you’re making dinner.

Buy it: Amazon

6. Ninja Air Fryer; $100

Ninja/Amazon

The Ninja Air Fryer is a multipurpose gadget that allows you to do far more than crisp up your favorite foods. This air fryer’s one-touch control panel lets you air fry, roast, reheat, or even dehydrate meats, fruits, and veggies, whether your ingredients are fresh or frozen. And the simple interface means that you're only a couple buttons away from a homemade dinner.

Buy it: Amazon

7. Instant Pot Air Fryer + Electronic Pressure Cooker; $180

Instant Pot/Amazon

Enjoy all the perks of an Instant Pot—the ability to serve as a pressure cooker, slow cooker, yogurt maker, and more—with a lid that turns the whole thing into an air fryer as well. The multi-level fryer basket has a broiling tray to ensure even crisping throughout, and it’s big enough to cook a meal for up to eight. If you’re more into a traditional air fryer, check out Instant Pot’s new Instant Vortex Pro ($140) air fryer, which gives you the ability to bake, proof, toast, and more.

Buy it: Amazon

8. Omorc Habor Air Fryer; $100

Omorc Habor/Amazon

With a 5.8-quart capacity, this air fryer from Omorc Habor is larger than most, giving you the flexibility of cooking dinner for two or a spread for a party. To give you a clearer picture of the size, its square fryer basket, built to maximize cooking capacity, can handle a five-pound chicken (or all the fries you could possibly eat). Plus, with a non-stick coating and dishwasher-safe basket and frying pot, this handy appliance practically cleans itself.

Buy it: Amazon

9. Dash Deluxe Air Fryer; $100

Dash/Amazon

Dash’s air fryer might look retro, but its high-tech cooking ability is anything but. Its generously sized frying basket can fry up to two pounds of French fries or two dozen wings, and its cool touch handle makes it easy (and safe) to use. And if you're still stumped on what to actually cook once you get your Dash fryer, you'll get a free recipe guide in the box filled with tips and tricks to get the most out of your meal.

Buy it: Amazon

10. Bella Air Fryer; $52

Bella/Amazon

This petite air fryer from Bella may be on the smaller side, but it still packs a powerful punch. Its 2.6-quart frying basket makes it an ideal choice for couples or smaller families—all you have to do is set the temperature and timer, and throw your food inside. Once the meal is ready, its indicator light will ding to let you know that it’s time to eat.

Buy it: Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

10 Fast Facts About Wilma Rudolph

Wilma Rudolph breaks the tape as she wins the Olympic 4 x 100 relay in 1960.
Wilma Rudolph breaks the tape as she wins the Olympic 4 x 100 relay in 1960.
Robert Riger/Getty Images

Wilma Rudolph made history as a Black female athlete at the 1960 Summer Olympics in Rome, Italy. The 20-year-old Tennessee State University sprinter was the first American woman to win three gold medals at one Olympics. Rudolph’s heroics in the 100-meter, 200-meter, and 4 x 100-meter events only lasted seconds, but her legend persists decades later, despite her untimely 1994 death from cancer at age 54. Here are some facts about this U.S. Olympic Hall of Fame member.

1. Wilma Rudolph faced poverty and polio as a child.

When Rudolph was born prematurely on June 23, 1940, in Clarksville, Tennessee, she weighed just 4.5 pounds. Olympic dreams seemed impossible for Rudolph, whose impoverished family included 21 other siblings. Among other maladies, she had measles, mumps, and pneumonia by age 4. Most devastatingly, polio twisted her left leg, and she wore leg braces until she was 9.

2. Wilma Rudolph originally wanted to play basketball.

The Tennessee Tigerbelles. From left to right: Martha Hudson, Lucinda Williams, Wilma Rudolph, and Barbara Jones.Central Press/Getty Images

At Clarksville’s Burt High School, Rudolph flourished on the basketball court. Nearly 6 feet tall, she studied the game, and ran track to keep in shape. However, while competing in the state basketball championship in Nashville, the 14-year-old speedster met a referee named Ed Temple, who doubled as the acclaimed coach of the Tennessee State Tigerbelles track team. Temple, who would coach at the 1960 and 1964 Olympics, recruited Rudolph.

3. Wilma Rudolph made her Olympic debut as a teenager.

Rudolph hit the limelight at 16, earning a bronze medal in the 4 x 100-meter relay at the 1956 Summer Olympics in Melbourne, Australia. But that didn’t compare to the media hype when she won three gold medals in 1960. French journalists called her “The Black Pearl,” the Italian press hailed “The Black Gazelle,” and in America, Rudolph was “The Tornado.”

4. After her gold medals, Wilma Rudolph insisted on a racially integrated homecoming.

Tennessee governor Buford Ellington, who supported racial segregation, intended to oversee the Clarksville celebrations when Rudolph returned from Rome. However, she refused to attend her parade or victory banquet unless both were open to Black and white people. Rudolph got her wish, resulting in the first integrated events in the city’s history.

5. Muhammad Ali had a crush on Wilma Rudolph.

Ali—known as Cassius Clay when he won the 1960 Olympic light heavyweight boxing title—befriended Rudolph in Rome. That fall, the 18-year-old boxer invited Rudolph to his native Louisville, Kentucky. He drove her around in a pink Cadillac convertible.

6. John F. Kennedy literally fell over when he invited Wilma Rudolph to the White House.

President Kennedy, Wilma Rudolph, Rudolph’s mother Blanche Rudolph, and Vice President Johnson in the Oval Office.Abbie Rowe/White House Photographs/John F. Kennedy Presidential Library and Museum // Public Domain

In 1961, Rudolph met JFK in the Oval Office. After getting some photos taken together, the President attempted to sit down in his rocking chair and tumbled to the floor. Kennedy quipped: “It’s not every day that I get to meet an Olympic champion.” They chatted for about 30 minutes.

7. Wilma Rudolph held three world records when she retired.

Rudolph chose to go out on top and retired in 1962 at just 22 years old. Her 100-meter (11.2 seconds), 200-meter (22.9 seconds), and 4 x 100-meter relay (44.3 seconds) world records all lasted several years.

8. Wilma Rudolph visited West African countries as a goodwill ambassador.

The U.S. State Department sent Rudolph to the 1963 Friendship Games in Dakar, Senegal. According to Penn State professor Amira Rose Davis, while there, Rudolph independently met with future Ghanaian president Kwame Nkrumah’s Young Pioneers, a nationalist youth movement. She visited Mali, Guinea, and the Republic of Upper Volta (now Burkina Faso) as well.

9. Denzel Washington made his TV debut in a movie about Wilma Rudolph.

Before his Oscar-winning performances in Glory (1989) and Training Day (2001), a 22-year-old Denzel Washington portrayed Robert Eldridge, Rudolph’s second husband, in Wilma (1977). The film also starred Cicely Tyson as Rudolph’s mother Blanche.

10. Schools, stamps, and statues commemorate Wilma Rudolph’s legacy.

Berlin, Germany, has a high school named after Rudolph. The U.S. Postal Service issued a stamp celebrating her in 2004. Clarksville features a bronze statue by the Cumberland River, the 1000-capacity Wilma Rudolph Event Center, and Wilma Rudolph Boulevard. In Tennessee, June 23 is Wilma Rudolph Day.