5 Sneaky Tricks Grocery Stores Use to Make You Spend More Money

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You go in for a loaf of bread, and you come out with $100 worth of groceries. How does it happen? Grocery store psychology. From the layout to the music, stores use a number of strategies to manipulate your senses and encourage spending. When you know what to watch out for, you can make sure you stick to your budget.

1. “OPEN THE WALLET” PRICING


You’ve seen this in action: those grocery store endcaps that advertise an amazing deal on gummy bears. Do you need gummy bears? Probably not. It doesn’t matter; low prices get you in the mood to spend.

“[This] is the technique of pricing items really cheap in the front display aisles at retail and grocery stores to get your brain excited about saving a bunch of money,” says Kyle James, a retail expert and founder of RatherBeShopping.com. “It’s psychological warfare and your money is at risk. Namely, spending money on stuff you had no intention of buying but simply can’t pass up as the ‘deal’ is just too good.”

James points out that Target infamously uses this tactic (think of their bargain bins at the front of the store). “Open the wallet” pricing totally explains the Target “we just need one thing” phenomenon.

2. MAZE-LIKE LAYOUTS


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Grocery stores don’t design their layouts haphazardly—a whole heap of psychology goes into it. For example, ever feel like you have to walk miles to get to the dairy fridge? That's because you practically do. National Geographic’s The Plate explains:

Dairy departments are almost invariably located as far from the entrance as possible, ensuring that customers—most of whom will have at least one dairy item on their lists—will have to walk the length of the store, passing a wealth of tempting products, en route to the milk, eggs, cheese, and yogurt.

It’s the same idea as the “Boomerang Effect.” With this strategy, grocers place popular items and brands in the middle of store aisles so that customers have to walk past other, unneeded items to reach them, no matter which direction they’re coming from. In other words, grocery stores make it purposely difficult to simply get in and out with what you need. They do everything they can to lure you with their products.

“If you're only running in for milk and eggs, don’t grab a cart or basket,” James suggests. “Instead, carry your milk and eggs in your hands. This way you won’t be tempted to throw impulse purchases into your cart. You can’t buy what you can’t carry.”

3. CHARM PRICING


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Charm pricing is another notorious grocery store trick, and James explains what happens when we see this in action.

“Whenever you see a product priced at $29.99 or $9.98, the store is attempting to ‘charm’ your brain by marking prices just below a round number,” James says. “Because our brains are trained to read from left to right, the first digit is the one that sticks in our head and the number we use to decide if the ‘price is right.’ This phenomena is known as the 'left-digit effect' and studies have shown that it absolutely works and has a big impact on our buying decisions.”

He offers an easy trick for combating this. Whenever you see a price ending with .99 or .98, round up, then decide if it’s a good deal. “By knowing exactly what these stores are trying to do, you can walk by these ‘trick your brain’ displays and stay focused on the reason you walked in.”

4. PLACING EXPENSIVE ITEMS AT EYE LEVEL

Courtesy of Cornell University Food & Brand Lab

If you’re looking to save money, look down. Many grocery stores place their most expensive items at eye level and place the bargain buys and generic brands on the bottom shelves. This helps guide you toward the pricier items, since they’re literally right in front of your face.

However, walk down the cereal aisle and you’ll probably notice that flashy brands like Cap’n Crunch are placed on lower shelves. In this case, stores are hoping to catch the eyes of younger consumers—namely, your kids. Research from Cornell found a link between eye contact (in this case, between children and spokes-characters) and consumers’ positive feelings toward a product. For example, here’s how consumers responded to a strategically placed box of Trix cereal:

Findings show that brand trust was 16% higher and the feeling of connection to the brand was 28% higher when the rabbit made eye contact. Furthermore, participants indicated liking Trix better, compared to another cereal, when the rabbit made eye contact. This finding shows that cereal box spokes-characters that make eye contact may increase positive feelings towards the product and encourage consumers to buy it.

To combat this trick, look around at all of your product options, top and bottom shelves included. Simply being aware of this strategy will go a long way toward blocking its effectiveness.

5. BACKGROUND MUSIC


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Music seems harmless enough, but it’s another highly effective tool for getting customers to spend more. A now-famous 1982 study published by the American Marketing Association [PDF] found that sales increase and people spend more time shopping in stores playing music. The type of music matters, though. The study reported:

The tempo of instrumental background music can significantly influence both the pace of in-store traffic flow and the daily gross sales volume purchased by customers, at least in some situations. In this study the average gross sales increased from $12,112.35 for the fast tempo music to $16,740.23 for the slow tempo music. This is an average increase of $4,627.39 per day, or a 38.2% increase in sales volume.

Of course, those results only apply to that specific study, but the point is: There’s research that shows music can indeed influence shopping behavior. And you can bet grocery stores use this to their advantage.

11 Amazing Facts About Alligators

Cindy Larson/iStock via Getty Images
Cindy Larson/iStock via Getty Images

Alligators are pretty terrifying as they are, but scientists are making discoveries about the reptilian ambush predators that only add to that reputation.

1. Alligators have an extremely powerful bite.

You really, really don’t want to be bitten by an alligator. A 2004 study of wild and captive alligators found that large individuals bite down with 13,172 Newtons—or 2960 pounds—of force, one of the most powerful bites ever recorded for a living animal [PDF].

2. Alligators can consume almost a quarter of their body weight in one meal.

Alligators don’t have a problem with their eyes being bigger than their stomachs. Thanks to a special blood vessel—the second aorta—they’re able to shunt blood away from their lungs and towards their stomachs, stimulating the production of strong stomach acids to break down their meals faster. Juvenile alligators are capable of eating about 23 percent of their body weight in a sitting, which is equivalent to a 180-pound person eating more than 41 pounds of steak au poivre at a meal.

3. Alligators eat their young.

One of the biggest threats to an American alligator? Other alligators. When alligators are born they’re small enough to be light snacks for their older neighbors, and a 2011 study estimated that, in one Florida lake, bigger alligators ate 6 to 7 percent of the juvenile population every year.

4. An alligator's stomach can dissolve bones.

Alligator resting on a log in a swamp
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An alligator stomach is a hostile environment. Their stomach acids have a pH of less than 2—in the range of lemon juice and vinegar—and most soft-bodied prey is totally digested in two to three days. If you wound up in a gator stomach, however, you'd stick around a bit longer. Bone and other hard parts can take 13 to 100 days to disappear completely.

5. Alligators have antibiotic blood.

Alligators are tough—and not just because of the bony armor in their skins. Serum in American alligator blood is incredibly effective at combating bacteria and viruses, meaning that even alligators that lose limbs in mucky swamps often avoid infection.

6. Prehistoric ancestors of today's alligators lived 70 million years ago.

Alligator forerunners and relatives have been around for a very long time. The largest was Deinosuchus, a 40-foot alligatoroid that lurked in coastal habitats all over North America around 70 million years ago. Damaged bones suggest that unwary dinosaurs were a regular part of the “terrible crocodile's” diet. Fortunately, modern American alligators don’t come anywhere close to measuring up.

7. Alligator pairs often stick together.

A decade-long genetic study of Louisiana alligators found that some females paired with the same males multiple times, with one in particular choosing the same mate in 1997, 2002, and 2005. Even some females that mated with multiple partners still showed long-term fidelity to particular males.

8. Alligators love fruit.

Baby alligator riding on an adult's back
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Alligators aren’t strict carnivores. They also eat fruit when they get the chance, and might be important seed-dispersers. That might not sound so scary at first, but just watch this video of an alligator mashing a watermelon.

9. Despite their short legs, alligators can climb trees.

While on the lookout for alligators, you should remember to occasionally look up. American alligators, as well as several other species of crocodilian, are surprisingly accomplished climbers [PDF]. As long as there’s enough of an incline for them to haul themselves up, gators can climb trees to get to a better basking spot, or get the drop on you, as the case may be.

10. Alligators use tools to lure their prey.

Alligators might be reptilian innovators. Scientists have observed Indian and American species of alligator luring waterbirds by placing sticks and twigs across their snouts while they remain submerged. When the birds go to pick up the twigs for nesting material, the gators chomp. 

11. Alligators have no vocal cords, but they still make sounds.

Alligators are among the most vocal reptiles, despite not having vocal cords. By sucking in and then expelling air from their lungs, they can make different sounds to defend their territory, call to mates or their young, or fight off competitors—such as a guttural hiss or a frankly terrifying bellow.

13 Salty Facts About Mr. Peanut

Mr. Peanut attends the 90th annual Macy's Thanksgiving Day Parade in New York City.
Mr. Peanut attends the 90th annual Macy's Thanksgiving Day Parade in New York City.
Noam Galai/Getty Images

On January 22, 2020, in a morbid bit of pre-Super Bowl marketing, Planters took to the internet to announce that Mr. Peanut—the dapper little legume who has been peddling Planters peanuts for more than a century—has died at the ripe old age of 104. In order to pay tribute to the literal face of America's peanut industry, we’ve assembled some facts and history about this shell of a man.

1. Mr. Peanut was created by a 14-year-old.

Mr. Peanut wasn’t hatched from a cynical ad firm brainstorming session. His adorable visage was the product of a 14-year-old from Suffolk, Virginia named Antonio Gentile. Gentile entered a contest held by the Planters Chocolate and Nut Company in 1916 to crown a new peanut mascot. The aspiring Don Draper sketched out a doodle of a “Mr. P. Nut” strutting with a cane. After getting freshened up by a graphic designer—including donning his trademark spats and monocle—Gentile’s design was picked up and he was awarded $5.

(Postscript: The Gentile family became friendly with the Obici family, owners of the Planters empire, and Gentile’s nephews once suggested that the Obicis helped put him through medical school; he became a surgeon.)

2. Mr. Peanut has a full name.

According to Planters, Mr. Peanut is something of an informal moniker. The full name given to him by Gentile was Bartholomew Richard Fitzgerald-Smythe.

3. Mr. Peanut once weighed more than 300 pounds.

Although peanuts can be a highly sensible snack, full of healthy fats and protein, they can also be a source of too many calories. Case in point: the 300-pound cast iron Mr. Peanut, a display item made in the 1920s and 1930s. Planters would use the heavyset mascot on top of a fence post at their Wilkes-Barre, Pennsylvania factory.

4. Mr. Peanut survived the Great Depression.

During the economic downturn of the 1930s, things like “snacks” and “nutrition” suddenly became optional rather than expected. Though many food products struggled to cope with slimmed-down wallets, Planters plastered Mr. Peanut on bags of peanuts that sold for just five cents each. Declaring it a “nickel lunch,” the company was able to use the affordability of peanuts as a selling point.

5. Mr. Peanut went to war.


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Specifically, World War II. When the U.S. entered the conflict, Mr. Peanut volunteered for service as a character featured on stamps and propaganda posters.

6. Mr. Peanut is a monocle enthusiast.

Food mascots rarely take sides on hot-button issues, but Mr. Peanut made an exception in 2014 when a fashion movement threatened the return of the monocle. After getting wind of men wearing the single-lens reading accessory, Mr. P issued a press release stating that he took notice of the “hipsters” following in his “stylish footsteps” and implied few could pull it off. The monocle has yet to fully re-emerge.

7. Mr. Peanut's Nutmobile predates the Wienermobile.


Planters

Though the Oscar Mayer Wienermobile usually takes most of the engine-driven PR credit, Planters actually introduced the NUTMobile, a shell-shaped portable advertising car, in 1935—a year prior to the Wienermobile’s introduction. A Planters salesman designed and drove the car, adding a decorative Mr. Peanut passenger behind him. (Mr. Peanut did not operate the vehicle because Mr. Peanut is not real.)

8. Mr. Peanut is in the Smithsonian.

How influential has Mr. Peanut been to the food industry? In 2013, the Smithsonian admitted his cast-iron incarnation into its National Museum of American History. The statue was exhibited as part of a series on marketing for the institution’s American Enterprise series; Antonio Gentile’s family also donated his original sketches for posterity.

9. Fans didn't want Mr. Peanut to change.


Planters

For the company's 100th anniversary in 2006, Planters held an online vote to see whether peanut aficionados wanted to see Mr. Peanut experiment with a sartorial change: Fans could vote for adding cufflinks, a bow tie, or a pocket watch. In the end, the ballot determined they wanted to keep him just the way he is.

10. Mr. Peanut has a fan club.

Mr. Peanut has appeared in so many different licensed products in an effort to expand his popularity—clocks, peanut butter grinders, and coloring books among them—that a collector was having trouble keeping track of them all. In 1978, Judith Walthall founded Peanut Pals, a Mr. Peanut appreciation club that circulates a newsletter and holds conventions. You can join for $20—practically peanuts.

11. Mr. Peanut has remained mostly silent.


mazmedia via YouTube

Mr. Peanut was already a few decades old when television came into prominence, which afforded him an opportunity to jump off packaging and magazine pages. Despite the new medium, Planters decided they liked him best when he didn’t talk—at all. The mascot was silent all the way up until 2010, when Robert Downey Jr. was commissioned to deliver his first lines. Bill Hader took over voicing duties from Downey in 2013.

12. Mr. Peanut found a buddy.

When Planters unveiled an updated Mr. Peanut for contemporary audiences in 2010, he was sporting a grey flannel suit as well as a new sidekick—Benson, a shorter, single-peanut tagalong. A Planters spokesman clarified to The New York Times that the two are “just friends” and live in separate residences.

13. In the 1970s, Mr. Peanut ran for Mayor of Vancouver.

Amid a burgeoning alternative art scene in 1970s Vancouver, a performance artist named Vincent Trasov decided it would be interesting to run for mayor of the city while in the guise of Mr. Peanut. Hailing from the “Peanut Party” and meant to be a commentary of the Nixon-era absurdities of politics, he was endorsed by novelist William S. Burroughs and received 2685 ballots—3.4 percent of the vote.

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