15 Next-Level Facts About Nintendo

Kevork Djansezian, Getty Images
Kevork Djansezian, Getty Images

Originally formed in 1889 as trading card company, the Kyoto, Japan-based Nintendo overcame the implosion of Atari in the early 1980s to revive the video game industry and make household names of pixelated characters like Mario and Link. Thanks to the success of the Switch, it’s still going strong decades later, reaping sales of 1.2 trillion yen ($10.7 billion) in the fiscal year 2018 alone.  Check out some facts about the house that Mario built.

1. No one is really sure what "Nintendo" means. 

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As a onetime manufacturer of simple diversions like cards and other hand-held items, Nintendo was widely thought to have chosen its name as a reference to good fortune: “leave luck to heaven” was one common interpretation. (Nin means “let someone do,” while do can mean a temple or sanctuary.) But since no archival material from their inception survived, no one can be completely certain what founder Fusajiro Yamauchi had in mind. Hiroshi Yamauchi, the Nintendo president who passed away in 2013, once said that while the explanation was a reasonable guess, even he had no real idea what “Nintendo” was in reference to.

2. Nintendo once marketed instant rice. 

Nintendo’s pre-video game pursuits have been well-documented: the company tried everything from “love tester” machines to taxi services. Their strangest detour, however, may have been in the marketing of instant rice, which was part of some unique expansion efforts in the 1960s. Nintendo even tried peddling a vacuum cleaner before realizing the distribution relationships from their playing card history made them an ideal resource for toys and games, not small appliances and boxed food.

3. Nintendo's Duck Hunt was originally released back in 1976. 

More or less. Once Nintendo settled on a direction—exploring the exploding arcade and home game industry—they had a burst of success with Duck Hunt, a contraption that projected targets onto a wall and made them assailable with a solar cell built into a light gun (renamed the “Zapper” for home use in the 1980s). The popularity of Hunt as well as cabinet-style games encouraged Nintendo to pursue the home console business, where interchangeable cartridges would ensure players would never grow tired of the same title. (Or fowl.)

4. R.O.B. the Robot was a Nintendo Trojan horse. 

After launching their Famicom (“Family Computer”) in Japan in 1983, Nintendo considered partnering with Atari to distribute the console in America under the Nintendo Entertainment System (NES) name—but Atari’s financial crash gave their brand a scarlet letter, leaving many retailers selling their product at a loss. To combat the widespread video game resentment that followed, Nintendo of America (NOA) decided to market the NES as a home entertainment system. They included the Zapper and a robot named R.O.B. that would react to the action onscreen. In reality, R.O.B. was prone to malfunctioning and only worked with two titles, but his presence was enough to convince both stores and consumers that this wasn’t another bust. The ploy worked: After a successful test market in the northeast in 1985 and 1986, sales of the NES soared to over 6 million (along with 33 million games sold) in 1988.

5. Nintendo's Mario design was purposely low-tech. 

Legendary Nintendo game designer Shigeru Miyamoto drafted an iconic game character in Mario, the plumber (and occasional referee/doctor/race car driver) who saves damsels in distress in Donkey Kong and his own Mario Bros. series. But his look wasn't solely the result of artistic inspiration. The familiar mustache and hat were added because the technology of the era allowed for so few pixels onscreen; with his white gloves, a player could see his arms move; a hat covered up hair that couldn’t be adequately rendered.

6. Nintendo didn't actually make the Power Glove. 

Blame for the barely-intuitive controller actually goes to Mattel, which obtained a license to create, manufacture, and market the device beginning in 1990. Because Nintendo insisted the glove work with its entire library of games, Mattel found itself trying to engineer a backwards-compatible accessory with little success. They predicted they’d move a million gloves that year, but only 100,000 were sold. (Not counting returns.)

7. Nintendo almost released an NES knitting machine. 

“Now You’re Knitting with Power” sounds like an April Fool’s prank, but it was something Nintendo seriously considered as an ad slogan. Former Nintendo employee Howard Phillips once posted a long-forgotten product brochure from the late 1980s on Facebook that demonstrated the company was playing with the idea of a knitting machine peripheral that could be attached to the NES. The add-on and the design cartridges were apparently met with a tepid reception during an industry event and never released.

8. The Nintendo call center was like a crisis hotline. 

The Captain Nintendo Hotline was an 800 number service that provided tips, but the overwhelming number of calls forced Nintendo to convert it into a 900 toll service by 1990. Game “counselors” could talk kids through difficult spots, but also found themselves being asked questions about school or—in the case of older gamers—marriage issues. The company eventually capped calls at seven minutes to avoid inadvertent therapy sessions.

9. Nintendo Power magazine had to ban Steve Wozniak. 

Nintendo Power was the company’s direct-to-consumer subscription magazine that hyped new releases, provided strategy guides, and gave players a sense of community spirit at a time mainstream publications weren’t paying much attention to the industry. While they were happy to celebrate accomplishments in a high-score section, editors eventually had to prohibit Apple co-founder Steve Wozniak from submitting his record achievements in Tetris because they couldn’t keep printing his name month after month. (Wozniak obliged, but not before submitting one last screen shot as "Evets Kainzow," his name spelled backward.)

10. Nintendo turned down Tom Hanks. 

It was inevitable that Nintendo’s success would bleed into feature films. While 1989’s The Wizard—about a gaming prodigy who conquers Super Mario Bros. 3 in what could be considered the most expensive toy commercial of all time—was a disappointment, 1993’s Super Mario Bros. live-action feature was more of a disaster. Before casting Bob Hoskins in the lead role, Nintendo (which had veto power over production decisions) decided that Tom Hanks was asking too much by demanding $5 million to star. "Nintendo got rid of Tom Hanks because he wasn't considered a bankable movie star," Jeff Ryan, author of Super Mario: How Nintendo Conquered America, told io9. "He wasn't worth the money!" Hoskins was in, the audience was out, and the film would be the last based on a Nintendo-owned character to date.

11. Nintendo once wanted to help you gamble. 

Not all of Nintendo’s bizarre ideas came prior to their video game success. In the early 1990s, the company had the notion of using burgeoning modem technology to allow users to play the lottery via their consoles. Nintendo set Minnesota as a trial market in 1991, offering carts that would let players pick lotto numbers for a low monthly fee of $10. While the state’s gaming commission approved the plan, pushback from politicians with concerns over gambling being associated with a device used frequently by children proved too tough to overcome, and the add-on was scrapped.

12. Nintendo won an Emmy for their original control pad. 

The National Academy of Television Arts and Sciences isn’t above recognizing achievements outside of sitcoms and fictional ‘60s ad agencies. In 2007, they bestowed a (belated) Technological and Engineering Emmy Award on Nintendo for their “D-pad” innovation, the directional button that replaced the joy stick in home game systems.

13. Nintendo's Redmond headquarters have Mario bathroom signs.

Nintendo of America operates out of Redmond, Washington, and the building’s design accents are what you’d expect from the House Mario Built. Bathroom signs have silhouettes of the plumber and his princess; conference rooms are named after Zelda and other Nintendo game characters; benches in the lobby are shaped like the D-pads, although that appears to have been simply a happy coincidence. The furniture provider didn’t do it on purpose.

14. You can still buy new NES games. Just not from Nintendo.

dustmop via YouTube

In 2015, game developer hobbyists Dustin Long and Andrew Reitano collaborated on Star Versus, a space shooter that comes in a classic NES-style cartridge and can only be played on the original console. Why didn't more third-parties create unlicensed games in the first place? Originally, Nintendo installed a "lockout chip" in cartridges that prevented unapproved games from working in their systems. Long and Reitano's firmware addresses the security chip issue; Long told Popular Mechanics he wanted to create something tangible that had to be obtained physically rather than develop a program for the many NES emulators online. A number of game developers create and market on their own "new" releases for the system, including titles like Haunted Halloween.

15. Your next Nintendo addiction might be theme parks.

The coming years will see a series of Nintendo-themed amusement park additions popping up around the globe. In addition to locations at Universal Studios in Orlando, Florida and Hollywood, California, fans will also be able to visit Universal Studios in Osaka, Japan, where guests will purportedly be able to enter a Mario landscape through--what else--a green pipe. The Osaka location could be open as early as 2020.

Additional Sources: Game Over: How Nintendo Zapped an American Industry, Captured Your Dollars, and Enslaved Your Children

11 Amazing Facts About Alligators

Cindy Larson/iStock via Getty Images
Cindy Larson/iStock via Getty Images

Alligators are pretty terrifying as they are, but scientists are making discoveries about the reptilian ambush predators that only add to that reputation.

1. Alligators have an extremely powerful bite.

You really, really don’t want to be bitten by an alligator. A 2004 study of wild and captive alligators found that large individuals bite down with 13,172 Newtons—or 2960 pounds—of force, one of the most powerful bites ever recorded for a living animal [PDF].

2. Alligators can consume almost a quarter of their body weight in one meal.

Alligators don’t have a problem with their eyes being bigger than their stomachs. Thanks to a special blood vessel—the second aorta—they’re able to shunt blood away from their lungs and towards their stomachs, stimulating the production of strong stomach acids to break down their meals faster. Juvenile alligators are capable of eating about 23 percent of their body weight in a sitting, which is equivalent to a 180-pound person eating more than 41 pounds of steak au poivre at a meal.

3. Alligators eat their young.

One of the biggest threats to an American alligator? Other alligators. When alligators are born they’re small enough to be light snacks for their older neighbors, and a 2011 study estimated that, in one Florida lake, bigger alligators ate 6 to 7 percent of the juvenile population every year.

4. An alligator's stomach can dissolve bones.

Alligator resting on a log in a swamp
cbeverly/iStock via Getty Images

An alligator stomach is a hostile environment. Their stomach acids have a pH of less than 2—in the range of lemon juice and vinegar—and most soft-bodied prey is totally digested in two to three days. If you wound up in a gator stomach, however, you'd stick around a bit longer. Bone and other hard parts can take 13 to 100 days to disappear completely.

5. Alligators have antibiotic blood.

Alligators are tough—and not just because of the bony armor in their skins. Serum in American alligator blood is incredibly effective at combating bacteria and viruses, meaning that even alligators that lose limbs in mucky swamps often avoid infection.

6. Prehistoric ancestors of today's alligators lived 70 million years ago.

Alligator forerunners and relatives have been around for a very long time. The largest was Deinosuchus, a 40-foot alligatoroid that lurked in coastal habitats all over North America around 70 million years ago. Damaged bones suggest that unwary dinosaurs were a regular part of the “terrible crocodile's” diet. Fortunately, modern American alligators don’t come anywhere close to measuring up.

7. Alligator pairs often stick together.

A decade-long genetic study of Louisiana alligators found that some females paired with the same males multiple times, with one in particular choosing the same mate in 1997, 2002, and 2005. Even some females that mated with multiple partners still showed long-term fidelity to particular males.

8. Alligators love fruit.

Baby alligator riding on an adult's back
BlueBarronPhoto/iStock via Getty Images

Alligators aren’t strict carnivores. They also eat fruit when they get the chance, and might be important seed-dispersers. That might not sound so scary at first, but just watch this video of an alligator mashing a watermelon.

9. Despite their short legs, alligators can climb trees.

While on the lookout for alligators, you should remember to occasionally look up. American alligators, as well as several other species of crocodilian, are surprisingly accomplished climbers [PDF]. As long as there’s enough of an incline for them to haul themselves up, gators can climb trees to get to a better basking spot, or get the drop on you, as the case may be.

10. Alligators use tools to lure their prey.

Alligators might be reptilian innovators. Scientists have observed Indian and American species of alligator luring waterbirds by placing sticks and twigs across their snouts while they remain submerged. When the birds go to pick up the twigs for nesting material, the gators chomp. 

11. Alligators have no vocal cords, but they still make sounds.

Alligators are among the most vocal reptiles, despite not having vocal cords. By sucking in and then expelling air from their lungs, they can make different sounds to defend their territory, call to mates or their young, or fight off competitors—such as a guttural hiss or a frankly terrifying bellow.

13 Salty Facts About Mr. Peanut

Mr. Peanut attends the 90th annual Macy's Thanksgiving Day Parade in New York City.
Mr. Peanut attends the 90th annual Macy's Thanksgiving Day Parade in New York City.
Noam Galai/Getty Images

On January 22, 2020, in a morbid bit of pre-Super Bowl marketing, Planters took to the internet to announce that Mr. Peanut—the dapper little legume who has been peddling Planters peanuts for more than a century—has died at the ripe old age of 104. In order to pay tribute to the literal face of America's peanut industry, we’ve assembled some facts and history about this shell of a man.

1. Mr. Peanut was created by a 14-year-old.

Mr. Peanut wasn’t hatched from a cynical ad firm brainstorming session. His adorable visage was the product of a 14-year-old from Suffolk, Virginia named Antonio Gentile. Gentile entered a contest held by the Planters Chocolate and Nut Company in 1916 to crown a new peanut mascot. The aspiring Don Draper sketched out a doodle of a “Mr. P. Nut” strutting with a cane. After getting freshened up by a graphic designer—including donning his trademark spats and monocle—Gentile’s design was picked up and he was awarded $5.

(Postscript: The Gentile family became friendly with the Obici family, owners of the Planters empire, and Gentile’s nephews once suggested that the Obicis helped put him through medical school; he became a surgeon.)

2. Mr. Peanut has a full name.

According to Planters, Mr. Peanut is something of an informal moniker. The full name given to him by Gentile was Bartholomew Richard Fitzgerald-Smythe.

3. Mr. Peanut once weighed more than 300 pounds.

Although peanuts can be a highly sensible snack, full of healthy fats and protein, they can also be a source of too many calories. Case in point: the 300-pound cast iron Mr. Peanut, a display item made in the 1920s and 1930s. Planters would use the heavyset mascot on top of a fence post at their Wilkes-Barre, Pennsylvania factory.

4. Mr. Peanut survived the Great Depression.

During the economic downturn of the 1930s, things like “snacks” and “nutrition” suddenly became optional rather than expected. Though many food products struggled to cope with slimmed-down wallets, Planters plastered Mr. Peanut on bags of peanuts that sold for just five cents each. Declaring it a “nickel lunch,” the company was able to use the affordability of peanuts as a selling point.

5. Mr. Peanut went to war.


Getty Images

Specifically, World War II. When the U.S. entered the conflict, Mr. Peanut volunteered for service as a character featured on stamps and propaganda posters.

6. Mr. Peanut is a monocle enthusiast.

Food mascots rarely take sides on hot-button issues, but Mr. Peanut made an exception in 2014 when a fashion movement threatened the return of the monocle. After getting wind of men wearing the single-lens reading accessory, Mr. P issued a press release stating that he took notice of the “hipsters” following in his “stylish footsteps” and implied few could pull it off. The monocle has yet to fully re-emerge.

7. Mr. Peanut's Nutmobile predates the Wienermobile.


Planters

Though the Oscar Mayer Wienermobile usually takes most of the engine-driven PR credit, Planters actually introduced the NUTMobile, a shell-shaped portable advertising car, in 1935—a year prior to the Wienermobile’s introduction. A Planters salesman designed and drove the car, adding a decorative Mr. Peanut passenger behind him. (Mr. Peanut did not operate the vehicle because Mr. Peanut is not real.)

8. Mr. Peanut is in the Smithsonian.

How influential has Mr. Peanut been to the food industry? In 2013, the Smithsonian admitted his cast-iron incarnation into its National Museum of American History. The statue was exhibited as part of a series on marketing for the institution’s American Enterprise series; Antonio Gentile’s family also donated his original sketches for posterity.

9. Fans didn't want Mr. Peanut to change.


Planters

For the company's 100th anniversary in 2006, Planters held an online vote to see whether peanut aficionados wanted to see Mr. Peanut experiment with a sartorial change: Fans could vote for adding cufflinks, a bow tie, or a pocket watch. In the end, the ballot determined they wanted to keep him just the way he is.

10. Mr. Peanut has a fan club.

Mr. Peanut has appeared in so many different licensed products in an effort to expand his popularity—clocks, peanut butter grinders, and coloring books among them—that a collector was having trouble keeping track of them all. In 1978, Judith Walthall founded Peanut Pals, a Mr. Peanut appreciation club that circulates a newsletter and holds conventions. You can join for $20—practically peanuts.

11. Mr. Peanut has remained mostly silent.


mazmedia via YouTube

Mr. Peanut was already a few decades old when television came into prominence, which afforded him an opportunity to jump off packaging and magazine pages. Despite the new medium, Planters decided they liked him best when he didn’t talk—at all. The mascot was silent all the way up until 2010, when Robert Downey Jr. was commissioned to deliver his first lines. Bill Hader took over voicing duties from Downey in 2013.

12. Mr. Peanut found a buddy.

When Planters unveiled an updated Mr. Peanut for contemporary audiences in 2010, he was sporting a grey flannel suit as well as a new sidekick—Benson, a shorter, single-peanut tagalong. A Planters spokesman clarified to The New York Times that the two are “just friends” and live in separate residences.

13. In the 1970s, Mr. Peanut ran for Mayor of Vancouver.

Amid a burgeoning alternative art scene in 1970s Vancouver, a performance artist named Vincent Trasov decided it would be interesting to run for mayor of the city while in the guise of Mr. Peanut. Hailing from the “Peanut Party” and meant to be a commentary of the Nixon-era absurdities of politics, he was endorsed by novelist William S. Burroughs and received 2685 ballots—3.4 percent of the vote.

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