Les Waas, Writer of the Mister Softee Jingle

YouTube
YouTube

You may not know the words, or the name of the person who wrote it, but the Mister Softee jingle is a tune most of us can hum along to. Les Waas wrote the theme for the ice cream truck franchise around 1960, and it's since become a summertime anthem for sugar-craving kids around the country. Composing one of history's catchiest earworms isn't the only legacy Waas left behind when he died on April 19, however. In his 94 years, the adman penned hundreds of jingles and gained a reputation as a notorious prankster.

Lester Morton Waas was born in Philadelphia on May 18, 1921 to Lester Waas and the former Alice Maybaum. After graduating from Olney High School in 1939, Waas got his start as a sheet metal worker at the Philadelphia Navy Yard. His time there was cut short when the United States entered World War II, and in 1942 he joined the Army Air Forces, serving as a C-47 pilot in the Pacific theater.

Following his return home, life progressed smoothly for Waas. He met Sylvia Wasserman at a dance in North Philly and the two were married shortly afterward. Then, in the 1950s, he decided to take a risk. With little to show for himself professionally outside of a knack for writing catchy tunes, Waas struck out on his own and launched an advertising agency.

Waas Inc. produced live commercials that aired alongside several big-name shows, like Dick Clark's American Bandstand and the programs of celebrity cowgirl Sally Starr. With help from his wife Sylvia on the business side of things, Waas wrote nearly 1000 jingles through his own firm and other agencies. His commercial for A.C. Kissling Co. (“Give me a little Kissling’s Sauerkraut/ It’s fresh and clean without a doubt”) was so popular that it had to be canceled so suppliers could catch up with the demand. The jingle Waas wrote for Holiday Inn (“If it’s a birthdate, anniversary date/ Or a regular Saturday night date/ Make it a Holi-date”) remained a favorite of his throughout his lifetime. He also wrote songs for Ford, the Coast Guard, and the Philadelphia Phillies–but it was the tune he composed for a young ice cream truck company that would leave his biggest impact.

Mister Softee’s theme song—titled “Jingles and Chimes”—was originally commissioned as a 3-minute radio ad. According to Smithsonian.com, Waas recorded the jingle in one take using a 12-inch bell given to him by the company. Most of us are familiar with the instrumental, music-box version that blares from the tops of ice cream trucks in the summer, but few people know the actual words. Waas’s lyrics went like this [PDF]:

Here comes Mister Softee
The soft ice cream man.
The creamiest, dreamiest soft ice cream,
You get from Mister Softee.
For a refreshing delight supreme
Look for Mister Softee.
My milkshakes and my sundaes and my cones are such a treat
Listen for my store on wheels ding-a-ling down the street…
Look for Mister Softee
S-O-F-T double E, Mister Softee!

Les Waas made his contribution to the Mister Softee franchise just in time for it to grow into a national icon. At its peak in the late '60s, 1000 ice cream trucks were broadcasting the jingle across 15 states. The song has since been featured in TV shows, heavy metal covers, and cell phone ringtones. Today it can even be heard tinkling from Mister Softee trucks in China.

But not all the reception has been positive. In the early 2000s, the song became the target of an attempt to ban ice cream trucks in New York City from playing jingles altogether. A compromise was eventually reached that would allow vendors to keep their loudspeakers on, but only when their trucks were moving. Many New Yorkers were happy to learn the nostalgic jingle would survive to play another day. Others, like the 7000 people who filed ice cream truck complaints between 2010 and 2014, were less enthusiastic. One Washington Heights resident wrote to 311 in 2014: “The repetitive ice cream truck music is driving my wife and I insane ... at some point between 9 and 10 p.m. every night since the start of Spring my wife and I have been greeted by this unrelenting demonic jingle.”

Some people might feel disheartened to hear their work described as “demonic.” Luckily, Waas had a great sense of humor. In the late 50s, he and a few of his ad buddies formed the PCA or Procrastination Club of America. Their accomplishments included launching a campaign to reelect the late president James Buchanan and organizing a bucket brigade to put out the Great Chicago Fire of 1871. Waas died as the group’s acting president (they were still waiting to hear back from the nominating committee of 1957).

The president of the PCA was just one of the colorful characters in his repertoire. For one recurring radio bit, he played a congressman proposing a bill that would help conserve the earth’s oxygen supply–by making it mandatory for everyone to plug up one nostril. Despite the fact that he only seemed to show up around April Fools' Day, the congressman managed to convince many of his listeners. Other characters of Waas' appeared as guests on the shows of David Letterman, Mike Douglas, and Maury Povich.

Between his time spent as a professional prankster and procrastinator, Waas racked up a long list of achievements. He served as president for the Broadcast Pioneers of Philadelphia, the Independence Toastmasters, and his region’s chapter of the Muscular Dystrophy Association. Waas is survived by his children Murray and Sherri and three grandchildren. Just like the jingles he composed during his life, his legacy will not be easily forgotten.

Keep Your Cat Busy With a Board Game That Doubles as a Scratch Pad

Cheerble
Cheerble

No matter how much you love playing with your cat, waving a feather toy in front of its face can get monotonous after a while (for the both of you). To shake up playtime, the Cheerble three-in-one board game looks to provide your feline housemate with hours of hands-free entertainment.

Cheerble's board game, which is currently raising money on Kickstarter, is designed to keep even the most restless cats stimulated. The first component of the game is the electronic Cheerble ball, which rolls on its own when your cat touches it with their paw or nose—no remote control required. And on days when your cat is especially energetic, you can adjust the ball's settings to roll and bounce in a way that matches their stamina.

Cheerable cat toy on Kickstarter.
Cheerble

The Cheerble balls are meant to pair with the Cheerble game board, which consists of a box that has plenty of room for balls to roll around. The board is also covered on one side with a platform that has holes big enough for your cat to fit their paws through, so they can hunt the balls like a game of Whack-a-Mole. And if your cat ever loses interest in chasing the ball, the board also includes a built-in scratch pad and fluffy wand toy to slap around. A simplified version of the board game includes the scratch pad without the wand or hole maze, so you can tailor your purchase for your cat's interests.

Cheerble cat board game.
Cheerble

Since launching its campaign on Kickstarter on April 23, Cheerble has raised over $128,000, already blowing past its initial goal of $6416. You can back the Kickstarter today to claim a Cheerble product, with $32 getting you a ball and $58 getting you the board game. You can make your pledge here, with shipping estimated for July 2020.

At Mental Floss, we only write about the products we love and want to share with our readers, so all products are chosen independently by our editors. Mental Floss has affiliate relationships with certain retailers and may receive a percentage of any sale made from the links on this page. Prices and availability are accurate as of the time of publication.

Bessie Coleman, the Black Cherokee Female Pilot Who Made Aviation History

Photo illustration by Riccardo Zagorodnez, Mental Floss. Plane/landscape, iStock via Getty Images. Portrait, New York Public Library // Public Domain
Photo illustration by Riccardo Zagorodnez, Mental Floss. Plane/landscape, iStock via Getty Images. Portrait, New York Public Library // Public Domain

Early 20th century America didn’t offer many career paths to people like Bessie Coleman. It was a time when women were discouraged from working outside domestic spheres, and opportunities for women of African American and Native American descent were even more limited. When Coleman fell in love with the idea of flying planes, she knew that realizing her dream would be impossible in the United States—but instead of giving up, she moved to France to enroll in flight school. Less than a year later, she returned home as the first African American and the first Native American female pilot in aviation history.

A Determined Beginning

Bessie Coleman was born to sharecroppers in Texas on January 26, 1892. She was one of 13 siblings, and like the rest of Coleman clan, she was expected to help pick cotton on the farm as soon as she was old enough. At 6 years old, she started walking to school: a one-room wooden shack located four miles from her house. Her classroom often lacked basic supplies like paper and pencils, and, like all schools in the region, it was segregated.

Despite less-than-ideal conditions, she excelled in class and continued her studies through high school. In 1901, her father, who was part black and part Cherokee, relocated to Native American territory in Oklahoma to escape discrimination in Texas, leaving Bessie and the rest of his family behind. She knew she couldn’t depend on her now single-parent family to contribute money toward her education, so to save for college, she went to work as a laundress.

After a year at the Colored Agricultural and Normal University—now Langston University—in Langston, Oklahoma, she dropped out when her tuition fund ran dry. Even though she was more educated than many women of the time, there were few opportunities for her in the South. At age 23, she followed her brothers to Chicago, which, though racially segregated, was slightly more welcoming to people of color than Texas had been. In Chicago, Coleman was able to mingle with influential figures in the African American community. She went to beauty school and became a manicurist in a local barbershop.

Chicago was also where she decided she wanted to learn how to fly.

Dreams of Flight—and France

Around the same time Coleman moved up north, World War I erupted in Europe. The conflict quickened the pace of technological advancement, including in aviation. For the first time in history, people around the world could watch fighter planes soar through the skies in newsreels and read about them in the papers. Coleman fell in love.

When her brother John returned home to Chicago after serving overseas, he gave her more material to fuel her daydreams. In addition to regaling her with war stories, he teased her about her new fantasy, claiming that French women were superior to local women because they were allowed to fly planes, something Bessie would never be able to do. He may have said the words in jest, but they held some truth: Female pilots were incredibly rare in the U.S. immediately following World War I, and black female pilots were nonexistent.

Coleman quickly learned that American flight instructors were intent on keeping things that way. Every aviation school she applied to rejected her on the basis of her race and gender.

Fortunately for Coleman, her brothers weren't her only source of support in Chicago. After moving to the city, she met Robert Abbott, publisher of the historic black newspaper The Chicago Defender and one of the first African American millionaires. He echoed John’s idea that France was a much better place for aspiring female pilots, but instead of rubbing it in her face, he presented it as an opportunity. Abbott viewed France as one of the world’s most racially progressive nations, and he encouraged her to move there in pursuit of her pilot's license.

Coleman didn’t need to be convinced. With her heart set on a new dream, she quit her job as a manicurist and accepted a better-paying role as the manager of a chili parlor to raise money for her trip abroad. At night she took French classes in the Chicago loop. Her hard work paid off, and with her savings and some financial assistance from Abbot and another black entrepreneur named Jesse Binga, she boarded a ship for France in November 1920.

The First Black Aviatrix

Coleman was the only non-white person in her class at the Caudron Brothers' School of Aviation in Le Crotoy, France. Students were taught to fly using 27-foot-long biplanes that were known to stall in mid-air. One day, she even witnessed one of her classmates die in a crash. Describing the incident later on, she said, "It was a terrible shock to my nerves, but I never lost them."

Despite the risks, she pressed on with lessons, and after seven months of training, she received her aviation license from the Federation Aeronautique Internationale. She became both the first African American woman and the first Native American woman in the world to earn a pilot’s license.

Coleman completed some extra flight lessons in Paris and then boarded a ship bound for the United States. American news outlets were instantly smitten with the 29-year-old pilot. The Associated Press reported on September 26, 1921 that "Today [Coleman] returned as a full-fledged aviatrix, said to be the first of her race."

In the early 1920s, an aviatrix, or female aviator, was still a fairly new concept in America, and many of the most famous women flyers of the 20th century—like Laura Ingalls, Betty Skelton, and Amelia Earhart—had yet to enter the scene. Coleman's persistence helped clear the path for the next generation of female pilots.

But her success in France didn’t mark the end of her battle with racism. Bessie needed more training to learn the airshow tricks she now hoped to do for a living, but even with her international pilot's license and minor celebrity status since returning home, American flight schools still refused to teach her. Just a few months after landing in the U.S., Bessie went back to Europe—this time to Germany and the Netherlands as well as France to learn the barnstorming stunts that were quickly growing into one of the most popular forms of entertainment of the 1920s.

Upon her second homecoming in 1922, newspapers praised her once again, reporting that European aviators had dubbed her "one of the best flyers they had seen." Finally, she would be able to show off her skills in her home country. Robert Abbott, the newspaperman who helped fund her dream, sponsored her first-ever American airshow at Curtiss Field, Long Island, on September 3, 1922. She spent the next few years touring the country, thrilling spectators by parachuting, wing-walking (moving atop the wings of her biplane mid-flight), and performing aerial figure-eights.

Coleman had become a real celebrity, and she tried to use her prominence to help black people. She gave speeches on aviation to predominantly black crowds and planned to open her own flight school for African American students. She only performed for desegregated audiences—the one notable exception being a show in Waxahachie, Texas, the town where she lived for most of her childhood. Event organizers planned to segregate black and white guests and have them use separate entrances. Coleman protested and threatened to cancel the exhibition unless a single entrance was set up for everyone. Officials eventually agreed, though audience members were still forced to sit on separate sides of the stadium once they entered.

Just when it seemed her career was reaching new heights, it was cut short by tragedy. On April 30, 1926, she was riding with her mechanic William Wills in Jacksonville, Florida, in preparation for a show scheduled for the next day, when a wrench left in the engine caused the plane to spin out of control. Coleman hadn’t been wearing her seatbelt, and she was tossed from the passenger seat at 3000 feet above the ground. She died at age 34.

Bessie Coleman never achieved the same level of name recognition as some of her peers, but the impact she left on aviation history is undeniable. Even if they’ve never heard her name, Chicagoans living near Lincoln Cemetery have likely heard the sounds of jets flying overhead on April 30. Every year on the anniversary of her death, black pilots honor Coleman by performing a flyover and dropping flowers on her grave.