10 Saccharine Facts About Sweetest Day

Peter Purdy, BIPs/Getty Images
Peter Purdy, BIPs/Getty Images

Unless you live in certain parts of the United States, there's a good chance you've never heard of Sweetest Day. For others, however, it's a century-old celebration. Here's what you need to know about the semi-obscure holiday.

1. THERE'S A REASON IT'S THE THIRD SATURDAY IN OCTOBER.

This image of newsboy Emil Frick was first published in The Cleveland Press on October 8, 1921.
This image of newsboy Emil Frick was first published in The Cleveland Press on October 8, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

When the holiday was founded in 1916, trick-or-treating hadn't become popular yet, so though Halloween existed, there was no autumn boost to the candy industry like there is now. That's why the National Confectioners Association invented a mid-season marketing gimmick to help increase sales before Christmas. Naturally, they tried to spin it otherwise, writing that the spirit of the day should be "interpreted as a spirit of good will, appreciation, and good fellowship."

2. IT WAS ORIGINALLY KNOWN AS "CANDY DAY."

A Sweetest Day advertisement first published in The Cleveland Press on October 6, 1921.
A Sweetest Day advertisement first published in The Cleveland Press on October 6, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Though the National Confectioners Association wanted the celebration to appear as if it was about more than just candy sales, the name they gave the holiday belied their efforts. It didn't become the slightly more subtle "Sweetest Day" until the 1920s.

3. HERBERT HOOVER WAS NOT PLEASED ABOUT IT.

In 1918, Herbert Hoover was the director of the United States Food Administration, and was closely associated with relief efforts Europe. Here, he is standing with his wife and daughter by a poster giving thanks to America for its help in providing food.
In 1918, Herbert Hoover was the director of the United States Food Administration, and was closely associated with relief efforts Europe. Here, he is standing with his wife and daughter by a poster giving thanks to America for its help in providing food.
A. R. Coster, Topical Press Agency/Getty Images

Of course the year the holiday was founded, 1916, was smack in the middle of World War I. By the time the second annual day rolled around, Herbert Hoover, who was then the director of the U.S. Food Administration, reminded the National Confectioners Association that their consumerism creation wasn't exactly in the best interests of America's wartime efforts to conserve sugar.

In 1917, an industry bulletin called The International Confectioner noted, "As Mr. Hoover had requested everyone, everywhere, to cut down as much as possible on their usings of sugar, he considered that Candy Day was an effort on the part of our industry in the very opposite direction."

4. CELEBRITIES AND CAUSE MARKETING FINALLY DID THE TRICK.

Actress Theda Bara giving candy to orphans in 1921.
Actress Theda Bara giving candy to orphans in 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Once it was safe to increase sugar production again, marketing efforts kicked back into high gear. In 1921, Cleveland Candy Day organizers got the bright idea to tie the promotion into charity, giving sweets to orphanages and the elderly. Actresses Theda Bara and Ann Pennington went to Cleveland to help distribute thousands of boxes of candy, which helped further popularize the celebration.

5. THERE'S ANOTHER TALE ABOUT THE ORIGINS OF THE HOLIDAY.

A 1922 ad in the Cleveland Plain Dealer.
A 1922 ad in the Cleveland Plain Dealer.
Wikimedia Commons // Public Domain

According to Hallmark, Sweetest Day came about because a candy company employee named Herbert Kingston simply wanted to spread joy to others and "bring happiness to the lives of those who often were forgotten." But The Atlantic calls this happy little story a complete fabrication, so take it with a grain of salt.

6. HALLMARK WAS LATE TO THE PARTY.

A man mailing a letter in 1960s New York.
Keystone, Getty Images

Though it's often referred to as a "Hallmark Holiday," Hallmark didn't actually get in on those sweet Sweetest Day profits until the 1960s—nearly 50 years after it was founded.

7. MOST SWEETEST DAY CARDS ARE ROMANTICALLY INCLINED.

This front-page Sweetest Day cartoon was published in The Cleveland Plain Dealer on October 8, 1921.
This front-page Sweetest Day cartoon was published in The Cleveland Plain Dealer on October 8, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Despite the fact that Sweetest Day started as a way to hawk candy to the downtrodden, it's now just another Valentine's Day for many people. Hallmark makes more than 70 Sweetest Day cards—and 80 percent of them are romantic.

8. FOR SOME, IT'S MORE POPULAR THAN MOTHER'S DAY.

A little boy gives his mother some flowers
Hulton Archive, Getty Images

According to Retail Confectioners International, some retailers say their sales for Sweetest Day are better than their sales for Mother's Day. (Sorry, mom.)

9. THESE DAYS, SWEETEST DAY ISN'T JUST ABOUT THE CANDY.

Two women laughing together.
Fox Photos, Getty Images

Though those commemorating the holiday can certainly buy candy, that's just one of the ways people can express their appreciation for anyone who might not otherwise have a special day (a favorite aunt, a next-door neighbor, the pet sitter). Various ways to celebrate Sweetest Day include flowers, cards, gifts, or simply just doing good deeds for others.

10. NEVER HEARD OF SWEETEST DAY? YOU'RE NOT ALONE.

An ice cream vendor in New York hands a young girl an ice cream in the 1920s.
Elizabeth R. Hibbs, Hulton Archive/Getty Images

Sweetest Day never gained as much ground nationally as it did in the Great Lakes region. The main states that celebrate sweetness on the third Saturday of October are Illinois, Indiana, Michigan, Ohio, and Wisconsin, though it has also spread to areas of New York, Pennsylvania, Florida, Texas, and California. The biggest Sweetest Day cities are Detroit, Buffalo, and of course, Cleveland.

This story first ran in 2016.

The Worst Airlines and Airports for Holiday Flight Delays

Tzido/iStock via Getty Images
Tzido/iStock via Getty Images

Before you can drink eggnog and exchange presents with your family during the holidays, you need to figure out how you'll get to them. Travel can be one of the most stressful aspects of what's already a frantic time of year. And even if you plan your trip perfectly, there's no way to guarantee your flight won't be delayed.

Beyond getting to the airport on time and keeping track of your flight status, there are steps you can take to help your flight run smoothly, like choosing the right airline and airport. As Lifehacker reports, the artificial Christmas tree site Treetopia recently compiled a list of average holiday season delay times for airports and airlines in the U.S.

The data comes from flight data collected by the government this time last year. In the airline category, Southwest is the worst offender, with 64 percent of all flights experiencing some type of delay during the Christmas season. Delays lasted an average of 19 minutes and only .88 percent of flights were canceled. Southwest is followed by Frontier, which delayed 50 percent of all flights for an average time of 22 minutes.

At the other end of the list is Delta, with the lowest percentage of delayed flights at 33 percent. The airline's average delay time for the 2018 holiday season was 13 minutes. It's followed closely by United Airlines, which also had 33 percent of flights delayed and had an average delay time of 17 minutes.

If you believe airports are more often to blame for delays than airlines, Treetopia broke down the numbers for them as well. Chicago Midway International seems to be the worst airport to fly from during the holidays, with 77 percent of all flights experiencing delays for an average of 25 minutes and 0.62 percent getting canceled altogether. Dayton International is the best place to travel from: Only 23 percent of flights out of the airport were delayed with an average time of 10 minutes.

Unfortunately, every airline and airport deals with the occasional delay. Here's what you should do if your flight gets canceled or delayed during your holiday travels.

[h/t Lifehacker]

11 Things You Might Not Know About Reindeer

Mats Lindberg/iStock via Getty Images
Mats Lindberg/iStock via Getty Images

Beyond their sled-pulling capabilities and discrimination against those with red noses, what do you really know about reindeer?

1. Reindeer and caribou are the same thing.

Historically, the Eurasian reindeer and American caribou were considered to be different species, but they are actually one and the same: Rangifer tarandus. There are two major groups of reindeer, the tundra and the woodland, which are divided according to the type of habitat the animal lives in, not their global location. The animals are further divided into nine to 13 subspecies, depending on who is doing the classification. One subspecies, the Arctic reindeer of eastern Greenland, is extinct.

2. Reindeer have several names.

Reindeer comes from the Old Norse word hreinin, which means "horned animal.” Caribou comes from Canadian French and is based on the Mi'kmaq word caliboo, meaning “pawer” or "scratcher," in reference to the animal’s habit of digging through the snow for food.

3. Santa’s reindeer are most likely R. tarandus platyrhynchus, a subspecies from Svalbard.

Svalbard reindeer
pum_eva/iStock via Getty Images

Clement C. Moore’s poem, "A Visit from Saint Nicholas,” introduced the world to Santa’s reindeer and describes them as "tiny." The only reindeer that could really be considered tiny are the Svalbard subspecies, which weighs about half as much as most reindeer subspecies and are at least a foot shorter in length. That may prove useful when landing on roofs.

Strangely, you’ll almost never see these guys in depictions of Santa. Live-action films usually use full-sized reindeer and animations usually draw the creatures as a cross between a white-tailed deer and a reindeer.

4. It’s not always easy to tell the sex of a reindeer.

In most deer species, only the male grows antlers, but that’s not true for most reindeer. Although the females in certain populations do not have antlers, many do. During certain times of year, you can still tell the sex of a reindeer by checking for antlers. That’s because males lose their antlers in winter or spring, but females shed theirs in the summer.

5. Santa’s reindeer may or may not be female.

Since reindeer shed their antlers at different points of the year based on their sex and age, we know that Santa’s reindeer probably aren't older males, because older male reindeer lose their antlers in December and Christmas reindeer are always depicted with their antlers. Female Svalbard deer begin growing their antlers in summer and keep them all year. That means Santa’s sled either has to be pulled by young reindeer, constantly replaced as they start to age, or Santa’s reindeer are female.

6. Reindeer were originally connected to Santa through poetry.

Before Moore wrote “A Visit from Saint Nicholas” (a.k.a. “The Night Before Christmas”) in 1823, no one thought about reindeer in conjunction with Santa Claus. Moore introduced the world to Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Dunder and Blixem (the last two of which were later changed from Dutch to German, becoming Donner and Blitzen). While the first six names all make sense in English, the last two in German mean “thunder” and “flash,” respectively.

As for little Rudolph, he wasn’t introduced until catalog writer Robert L. May wrote a children’s book in verse for his employer, Montgomery Ward, in 1939 titled “Rudolph the Red-Nosed Reindeer.”

7. Reindeer are the only mammals that can see ultraviolet light.

Humans can see light in a range of wavelengths, from about 700 nanometers (in the red spectrum) to 400 nanometers (in the violet spectrum). Reindeer can see light to 320 nanometers, in the ultraviolet (UV) range. This ability lets reindeer see things in the icy white of the Arctic that they would otherwise miss—kind of like viewing the glow of a white object under a blacklight. Things like white fur and urine are difficult, even impossible, for humans to see in the snow, but for reindeer, they show up in high contrast.

8. Reindeer evolved for life in cold, harsh environments.

Migrating caribou
Geoffrey Reynaud/iStock via Getty Images

Life in the tundra is hard, but reindeer have it easy-ish thanks to their amazing evolutionary enhancements. Their noses are specially adapted to warm the air they breathe before it enters their lungs and to condense water in the air, which keeps their mucous membranes moist. Their fur traps air, which not only helps provide them with excellent insulation, but also keeps them buoyant in water, which is important for traveling across massive rivers and lakes during migration.

Even their hooves are special. In the summer, when the ground is wet, their foot pads are softened, providing them with extra grip. In the winter, though, the pads tighten, revealing the rim of their hooves, which is used to provide traction in the slippery snow and ice.

9. some reindeer migrate longer distances than any other land mammal.

A few populations of North American reindeer travel up to 3100 miles per year, covering around 23 miles per day. At their top speed, these reindeer can run 50 miles per hour and swim at 6.2 miles per hour. During spring, herd size can range from 50,000 to 500,000 individuals, but during the winter the groups are much smaller, when reindeer enter mating season and competition between the bucks begins to split up the crowds. Like many herd animals, the calves learn to walk fast—within only 90 minutes of being born, a baby reindeer can already run.

10. Reindeer play an important role in Indigenous cultures.

In Scandinavia and Canada, reindeer hunting helped keep Indigenous peoples alive, from the Mesolithic and Neolithic periods all the way through modern times. In Norway, it is still common to find reindeer trapping pits, guiding fences, and bow rests dating from the Stone Age. And in Scandinavia, reindeer is still a popular meat, sold in grocery stores in fresh, canned, and dried forms. Almost all of the animal’s organs are edible and many are crucial ingredients of traditional dishes in the area. In North America, Inuit rely on caribou for traditional food, clothing, shelter, and tools.

11. Reindeer used to live farther south.

Reindeer now live exclusively in the northern points of the globe, but when Earth was cooler and humans were less of a threat, their territory was larger. In fact, reindeer used to range as far south as Nevada, Tennessee, and Spain during the Pleistocene area. Its habitat has shrunk considerably in the last few centuries. The last caribou in the contiguous United States was removed to a Canadian conservation breeding program in 2019.

As for how Santa's nine reindeer manage to fly while pulling a sled carrying presents for every child in the whole world, science still hasn’t worked that out.

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