How to Tell if You're a 'Xennial'

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iStock

Generational labels began to take off with the Baby Boomers—those born in postwar America in a prospering, increasingly suburban environment. Then there was Generation X, the brooding, alt-rock-consuming cluster of babies. They were followed by the Millennials, those coming of age around 2000 and who easily adapted to the digital revolution.

Those broad strokes may now include the Xennials, a specific "micro-generation" of babies born between 1977 and 1983 who grew up with some of the basic tenets of pre-digital technology—landline phones, broadcast television, and handwritten letters—who then adapted to social media in their 20s.

The segment of the population has been identified by Dan Woodman, an associate professor of sociology at the University of Melbourne in Australia. Woodman believes Xennials deserve their own banner because of their hybrid youth that straddled the line between the last gasp of quaint communications and the rise of the internet.

"It was a particularly unique experience," Woodman told Mamamia.com. "You have a childhood, youth, and adolescence free of having to worry about social media posts and mobile phones. It was a time when we had to organize to catch up with our friends on the weekends using the landline, and actually pick a time and a place and turn up there. Then we hit this technology revolution before we were maybe in that frazzled period of our life with kids and no time to learn anything new. We hit it where we could still adopt, in a selective way, the new technologies."

Xennials' attitudes, Woodman says, are distinct from Gen X's pessimism and Millennial optimism because they've had a toe in two very different cultural landscapes. Time will tell if Woodman's Xennial label will catch on, but odds are if you grew up with a Trapper Keeper and are now reading this on a mobile device, you probably qualify as one.

[h/t Daily Mail]

Toys “R” Us Is Officially Back in Business

Justin Sullivan/Getty Images
Justin Sullivan/Getty Images

For people who grew up roaming endless rows of action figures and testing go-karts at Toys “R” Us, the news of its closing last year felt a little like the official end of childhood.

But we have good news for kids—and kids at heart—everywhere: Toys “R” Us is back in business. And it just opened its first new store at the Westfield Garden State Plaza mall in Paramus, New Jersey. A similar store will open in Houston, Texas in early December.

According to NJ.com, Tru Kids Brands purchased the company’s liquidated assets at an auction last October, and they’ve teamed up with “experiential retailer” b8ta to create smaller, more creative brick-and-mortar stores. At about 6500 square feet, the Paramus store is much more streamlined than the former 40,000-square-foot warehouse-like models.

“Much smaller, but this store is packed with product, packed with amazing brands, packed with innovation, great technology,” Tru Kids Brands CEO Richard Barry said at the grand opening.

That innovation comes in the form of eye-catching toy displays, touch screens, a “Play-a-Round Theater” space for kids to entertain themselves while their parents shop, and even “Geoffrey’s Tree House,” a playhouse at the center of the store, complete with a winding staircase.

In addition to classics like LEGO, Nintendo, and Nerf, the store also features some newer brands, like Paw Patrol, that you won’t recognize from your original adventures as a Toys “R” Us kid.

The experiential establishments aren’t the only way Tru Kids is trying to revive the former toy store—they also recently relaunched the Toys “R” Us website, which now reroutes consumers to Target’s website, where they can complete their purchases.

Inspired to pull your old Hot Wheels and Furbies out of storage to relive their glory days? Not a bad idea, since some of them could be worth a fortune.

[h/t NJ.com]

Warning: That $75 Costco Coupon Circulating on Facebook Is a Scam

AntonioGuillem/iStock via Getty Images
AntonioGuillem/iStock via Getty Images

The promise of $75 to spend at Costco—especially mere weeks from Thanksgiving—is understandably hard to pass up, so it’s no surprise that a coupon advertising just that has been circulating on Facebook for the past several days.

However, ABC7 reports that Costco took to Facebook to set the record straight: It’s a scam. “While we love our fans and our members,” the company said in a post, “this offer is a SCAM, and in no way affiliated with Costco.”

According to Snopes.com, users who click the link to get the coupon are taken to website pages, which are not operated by Costco, that ask them to share their name, address, email address, date of birth, phone number, complete several surveys, and register for “Reward Offers,” which might entail filling out a credit card application or signing up for a subscription service.

With hindsight bias, the operation definitely seems suspicious—but the information it requires really isn’t much different than what we’re used to sharing on the internet. Plenty of companies offer similar coupons that you can claim through social media, and you’ve probably entered your credit card information for at least a free trial or two. Plus, when you’re accustomed to scrolling through your Facebook feed about as fast as your thumbs can go, it’s not hard to overlook the misspelled words or shoddy logos that should be red flags.

If you’ve already clicked on the fake Costco coupon or think you’ve been targeted by phishing or scamming, the company recommends that you contact costcocare@costco.com or report the attempt to the Federal Trade Commission here.

Worried you might be an easy target for cyber scams? Check out these seven pieces of personal information you should think twice about sharing on social media.

[h/t ABC7]

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