10 Behind-the-Scenes Secrets of Hand Models

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You don’t know Ashly Covington, but you’ve probably seen her hands. As one of the top hand models in the industry, her digits have appeared in ads for McDonald’s, Huggies, L’Oreal, Nikon, UPS, and hundreds of other companies. She’s on billboards and TV, in magazines and books. “Most everyone has seen my hands and has no idea,” Covington says.

Indeed, hand models are in high demand. Every brand from Revlon to Taco Bell needs someone to show off their products with perfectly buffed nails and smooth, spotless skin. After 13 years in the industry, Covington still loves her job, but says there’s more to it than just having a pretty hand. We spoke with her and a few other people in the business about what it takes to have famous fingers.

1. THEY’RE OFTEN DISCOVERED IN PUBLIC. 

Hand model
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Most hand models didn’t grow up dreaming of this career. Instead, they fell into it by getting noticed. Covington, for example, wanted to be an actress, but early in her career, an acting agent told her to forget her head and focus on her hands. “I was like, should I be offended by that?” she recalls.

Carmen Marrufo, a “parts” agent, sometimes stops people on the street or in the office to tell them they could have a career in hand modeling. “I once had a woman come in to the office and leave me an envelope,” she explains. “I looked at her hands and said, ‘Oh my god.’ I ran after her. She was in the business for a while and made a lot of money.” 

What are agents looking for in a hand? Long, straight fingers and wide nail beds for showing off polish. No lumpy knuckles, lines, or scars. And an even skin tone is key. But all of this can also depend on what “category” of hand modeling you’re hoping to break into. Female hands with shorter nails and nude or no polish are “mom hands,” good for cooking, cleaning, and showing off household items (sexist, but true); longer nails are great for “fashion hands” that model jewelry and high-end fashion items; smaller hands can even be good for holding kids’ toys, since kids don’t always have the attention span for sitting still under hot lights for hours on end.

2. THEY CAN MAKE A LOT OF MONEY …

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According to Forbes, a successful hand model can make upwards of $75,000 a year. Covington says she once made $13,000 for two hours of work.

3. … BUT, THERE’S A CATCH.

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Because most hand models are freelancers, the amount of work they get in a month can fluctuate wildly. So while $13,000 for one day of work might seem like a small fortune, it might have to last for a few months if the work dries up. Plus, hand models get called in for last-minute work all over the country and often have to pay their own way. Covington splits her time between the east and west coasts, and once flew to California twice in one week for an indecisive client. It’s for times like these that she keeps a go-bag packed and ready. “The last-minute flights are the really expensive ones,” she says. “They won’t book us until a day or two before and so it’s not as lucrative as all these people make it out to be.”

4. THEY DON’T ALWAYS KNOW WHAT THEY’RE MODELING.

Courtesy of Ashly Covington, handmodelusa.com

Hand models aren't always given a lot of detail about their assignments. For example, a model might know the client is Baskin Robbins, but only find out on-set that she’ll be playing with Oreo cookies for the shoot. Kimbra Hickey, whose hands grace the cover of the book Twilight, only knew she was shooting a cover for a teenage romance novel. She had no idea the book would become an overnight sensation, and has since tried to get in on the fame by touring with the cast, recreating the cover shoot in public, and selling apple-scented lotion.

5. THEY’VE PLAYED CELEBS’ HANDS. 

Courtesy of Ashly Covington, handmodelusa.com

The next time you see a commercial featuring a famous actress applying a skin cream or mascara, remember this: That’s probably not her hand. Parts model Adele Uddo has doubled for celebs such as Natalie Portman and Reese Witherspoon. And trying to maneuver around a celebrity so that nothing but your hands are in the picture can require some awkward acrobatics. “A lot of times it’s me crouched behind them trying to hide with my hand coming up under their arm and over their face,” Covington explains.

6. FINGER EXERCISES ARE A THING.

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Sometimes a hand model needs to move a single finger just slightly in one direction without moving the rest of the hand, which can be really difficult. To practice, Covington started doing finger exercises designed for musicians like flute players, in order to gain muscle control over her individual digits. “I’d be on the subway or at home watching TV and I would run through them,” she says. “I still do. I can move most of everything independently. I invented my own sort of school for that.”

7. BEER-SLINGING IS AN IMPORTANT SKILL. 

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Much of being a hand model involves handling objects with absolute precision over and over again. For example, a beer commercial required Covington to slide a few beers across a table so that they stopped with the labels facing the camera. “What you don’t see is there’s a camera over my neck, my head is bent all the way to one side, and I can only see with one eye what my hand is doing,” she says. “It’s all about speed and pressure. It’s like how baseball pitchers think when they’re throwing.”

Sometimes, it can get awkward. If the hand model is affecting how the light hits the object, they’re covered in a sheet from the wrist up (see above). “I’ve been positioned between a director of photography’s legs a couple of times,” Uddo says. “And sometimes I have to do intricate moves where I can’t even see what I’m doing, like pouring while I’m underneath a table.”

Covington taught herself to pour a beverage so that it splashes at just the right angle in the glass. And because some clients want her to chop things on camera, she takes a knife skills course every year. 

8. OLIVE OIL IS THE BEST LOTION. 

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Covington’s key for smooth hands? “Moisturize, moisturize, moisturize.” She usually uses olive oil or coconut oil. Uddo has been making a concoction for years in her own kitchen that includes coconut, almond, and olive oil with vitamin E. A good, thick layer of moisturizer gets slathered on multiple times a day.

Also, many hand models don’t wear jewelry because rings and watches can leave marks on the skin. Covington says she hasn’t worn hand jewelry for 13 years. 

9. GLOVES ARE WORN ALL YEAR ROUND.

A scratched finger, bruised knuckle, or broken nail is really bad for business, so many hand models wear gloves when they’re out and about. “I got a cut once because a lady was pushing her way onto the subway and her big gaudy ring hit my hand,” Covington says. “Most people have cuts on their hands all the time and they don’t even know where they got them. If that happens to me, I can’t do the job tomorrow.”

10. TEA BAGS AND GLUE ARE A HAND MODEL’S FIRST-AID KIT.

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Need a quick remedy for a broken nail in a pinch? Find a tea bag and some nail glue and you’re good to go. “The first big job I booked in New York was for Dior and I broke a nail like two days before I was flying out there,” Uddo recalls. “I called a celeb nail technician and she came over the next day and re-secured it with a tea bag and glue. It was amazing. You couldn’t even tell.”

The glue sets the nail in place, and the tea bag acts to bind the two pieces back together. Top with a layer of polish and nobody would know it was broken. If you want to see how it's done, here's a demo.

10 Secrets of Victoria’s Secret Employees

A Victoria's Secret retail store in an airport mall
A Victoria's Secret retail store in an airport mall
studioportosabbia/iStock via Getty Images

Victoria’s Secret was born out of an awkward shopping experience. Roy Raymond didn’t feel comfortable browsing for underwear for his wife at a department store, and he wanted to create a more upscale lingerie destination that was welcoming to both men and women. The first Victoria’s Secret location opened in Palo Alto, California, in 1977.

In the 40-plus years since, Victoria’s Secret has changed the fashion industry, launched the careers of supermodels, and made shopping for bras slightly less awkward for the people who don’t wear them. Behind the company’s success are the sales associates responsible for keeping panties neatly folded and finding customers bras that fit correctly. Employees may confess they don't really know what Victoria’s secret is, but they can tell you how to get them to let you shop in peace, where to go if they don’t have your size, and more insider information. We spoke with a couple of former employees to discover their most revealing insights.

1. Victoria’s Secret employees are trained to fit all body types.

The clientele of Victoria’s Secret is diverse, and employees are trained to help every person who comes into the store find a bra that fits them. According to Andrea, who worked at Victoria's Secret from 2015 to 2019, bra fitting specialists undergo about six weeks of training to prepare for almost every possible scenario.

“Whether you’re somebody who’s had a mastectomy, or somebody who’s transitioning, or somebody who’s getting a bra for the first time, that’s what we’re there for and that’s why we do our jobs,” she tells Mental Floss. “Let’s say you have somebody who had a mastectomy. You always measure for the breast that is there. That even goes for people who have uneven breasts. So if one breast is a B-cup and the other is a C-cup, we always measure to the C-cup. Also, if you’ve just had your breasts done, like a breast lift or implants, we would measure differently for that too because the bras are going to sit differently on your chest [compared to typical fitting]."

2. Victoria’s Secret employees are allowed to suggest other stores.

There are some scenarios where the only option employees have is to admit they can’t help a customer. Victoria’s Secret only carries sizes 30A to 40DDD, and if someone comes in looking for a bigger size than what’s available, associates are allowed to send them elsewhere. Andrea says she would recommend Torrid or Soma to people in need of larger bras. “We did give other bra places business because we feel like everyone should feel good in their bra, even if it doesn’t come from us," she says.

3. At least in the past, being conventionally attractive helped you get hired at Victoria’s Secret.

The Victoria’s Secret image is synonymous with ultra-thin supermodels strutting down a runway in lingerie and high heels. The company has struggled with sales in recent years, and some industry experts blame that in part on the brand’s limited view of what's considered “sexy." Victoria’s Secret is trying to combat this by experimenting with marketing featuring more diverse body types, but when Rita (not her real name) worked there roughly a decade ago, the old beauty standards were still enforced. The former sales associate tells Mental Floss, “They would hire someone pretty over someone smart or capable. It was definitely part of the ‘fantasy.’”

4. If you're shopping for your partner, Victoria's Secret employees might recommend something other than lingerie.

When people come into Victoria’s Secret looking for a gift for their romantic partner, they rarely have all the information they need. “For boyfriends, they usually never know their girlfriend’s size. Like, ever,” Andrea says.

Even a professional bra fitting specialist can’t guess someone’s exact size based on sight alone. That’s why employees might recommend skipping the intimates altogether and considering alternative gifts if you’re shopping for someone else at Victoria’s Secret. “For dudes shopping for their ladies, unless you know for a fact what their size is, do not buy them lingerie,” Rita says. She suggests gift cards, lotions, and body sprays as safer options. And if you’re absolutely set on getting your significant other something they can wear, Andrea recommends panties and bralettes, which tend to be more forgiving in the size department than underwire garments.

5. The people who work at Victoria’s Secret see more than they want to.

Employees at the chain want their customers to feel comfortable, but in some cases, guests can get too comfortable. Rita recalls a woman who shared a little too much when shopping for intimate wear. “She'd just reconnected with her high school sweetheart—she was probably in her forties/fifties—and she made a point to mention her recent boob job. Then all of a sudden she basically flashes me in the front of the store. ... It was definitely not a normal customer interaction.”

Some stories of unusual customer behavior are not for the squeamish. Andrea recounts one such example: “I had a woman come up to me and say, ‘Do you have a cup?’ And I was like ‘No ma’am, I’m sorry, I don’t have a cup. What do you need it for?’" The woman replied that she really needed to urinate. "And I was like, ‘Ma’am!’”

On a different occasion, a customer of Andrea's found a creative use for one of the pink bows used to decorate the bras. “She takes it and she flossed her teeth with it in front of me. I was like ‘No!’ It’s so gross.”

6. Victoria’s Secret employees get sweet perks.

If they’re willing to deal with the occasional gross encounter, Victoria’s Secret employees can take advantage of benefits many retail workers don’t get. One of them is paid time off. “Even though I was only a part-time associate, because I worked so many hours, they did give me paid time off,” Andrea says. “Most places I’ve worked for, you only get paid time off if you’ve been there for a year or are a full-time associate, so being a part-time associate and being able to have paid time off without being there for a year is really rare and something that we really appreciated as associates.”

The pay is also competitive compared to similar businesses. According to Andrea, “Victoria’s Secret has a yearly raise, and I went from making $11.50 to $22.14 when I left [after four years].”

7. The holidays at Victoria’s Secret are as crazy as you’d expect.

Victoria’s Secret has been known to ring in the holiday season with deals designed to lure customers into stores. For shoppers, this means cheap bras, but for associates, it means congestion, disorganized displays, and the rare scuffle. “Holiday time is crazy,” Andrea says. “I’ve literally seen grandmas punch each other in the face.”

8. There’s a trick to getting Victoria’s Secret employees to leave you alone.

To shy shoppers, or those just craving a bit of peace, there are no worse words in the English language than “What brings you in today?” If the thought of getting this question from a Victoria’s Secret employee fills you with dread, know that it isn’t their goal to harass you. “It’s not that we want to bother you, that’s what we’re supposed to do,” Andrea says. “And most likely we don’t want to come up to you as much as you don’t want us to come up.”

But if you ever do get over-eager sales associates, Andrea has an insider’s tip for getting them off your back. “A good trick if you don’t want help is to remember the name of the person who you’re introduced to. So if the first person is like ‘Hi, my name is Stephanie,’ and then two or three more people come and say ‘Do you need more help?’ just say ‘Stephanie’s helping me, thank you,’ and they will leave you alone.”

9. Victoria’s Secret smells like body spray for a reason.

If you’d rather shop for lingerie without walking through a cloud of perfume, too bad: Spritzing the store with the brand’s latest scent is part of the job for sales associates. Rita says, “If we were working the front rooms, we had to wear ‘beauty belts’ with the latest body spray in them to spray around the room (cue the headache) and carry around the newest bra." And in case the constant spraying wasn’t aggressive enough already, Rita was also instructed to pitch it to customers—along with apparel and the Victoria’s Secret credit card. “We basically had to accost anyone who walked in with ‘Have you seen the new bra? Have you smelled the new perfume? Do you have the angel card? Why not? Don't you want exclusive offers? Blah blah blah blah,’ and it scared a lot of people off.”

10. Victoria’s Secrets ends up with items it can’t sell.

Victoria’s Secret has a generous policy when it comes to returns: Stores offer a full refund for items brought back within 90 days of purchase as long as you have a receipt (without a receipt, the policy may vary). According to Rita, some customers take advantage of this policy by bringing back garments that are clearly not fit to be resold. “People will try to return anything, claiming they just bought it last week and it ‘just didn't work out’ when it's clearly not a bra we even carry anymore and it's super worn and gross.”

Some customers ruin clothing without buying it first. “The worst part was having to damage out [retail slang for swapping out an irreparable item] underwear that girls had tried on without leaving their own underwear on," Rita says. "Happened all the time. It was absolutely disgusting.”

13 Secrets of Halloween Costume Designers

vadimguzhva/iStock via Getty Images
vadimguzhva/iStock via Getty Images

For consumers, Halloween may be all about scares, but for businesses, it’s all about profits. According to the National Retail Federation, consumers will spend $8.8 billion this year on spooky goods, including $3.2 billion on costumes. “It’s an opportunity to be something you’re not the other 364 days of the year,” Jonathan Weeks, founder of Costumeish.com, tells Mental Floss. “It feels like anything goes.”

To get a better sense of what goes into those lurid, funny, and occasionally outrageous disguises, we spoke to a number of designers who are constantly trying to react to an evolving seasonal market. Here’s what we learned about what sells, what doesn’t, and why adding a “sexy” adjective to a Halloween costume doesn’t always work.

1. Some Halloween costumes are just too outrageous for retail

For kids, Halloween is a time to look adorable in exchange for candy. For adults, it’s a time to push the envelope. Sometimes that means provocative, revealing costumes; other times, it means going for shock value. “You get looks at a party dressed as an Ebola worker,” Weeks says. “We have pregnant nun costumes, baby cigarette costumes.” The catch: You won’t be finding these at Walmart. “They’re meant for online, not Spencer’s or Party City.”

2. … but there are some lines Halloween costume designers won’t cross.

Although Halloween is the one day of the year people can deploy a dark sense of humor without inviting personal or professional disaster, some costume makers draw their own line when it comes to how far to exceed the boundaries of good taste. “We’ve never done a child pimp costume, but someone else has,” says Robert Berman, co-founder of Rasta Imposta. Weeks says some questionable ideas that have been brought to the discussion table have stayed there. “There’s no toddler KKK costume or baby Nazi costume,” he says. “There is a line.”

3. Designers can produce a Halloween costume in a matter of days.

A lot of costume interest comes from what’s been making headlines in the fall: Costumers have to be ready to meet that demand. “We’re pretty good at being able to react quickly,” says Pilar Quintana, vice-president of merchandising for Yandy.com. “Something happening in April may not be strong enough to stick around for Halloween.”

Because the mail-order site has in-house models and isn’t beholden to approval from big box vendors, Quintana can design and photograph a costume so it’s available within 72 hours. If it's more elaborate, it can take a little longer: Both Yandy and Weeks had costumes inspired by the Cecil the Lion story that broke in July 2015 (in which a trophy hunter from Minnesota killed an African lion) on their sites in a matter of weeks.

4. Beyonce can help move stale inventory.

Extravagant custom tailoring jobs aside, Halloween costumes are a business of instant demand and instant gratification—inventory needs to be plentiful in order to fill the deluge of orders that come in a short frame of time. If a business miscalculates the popularity of a given theme, they might be stuck with overstock until they can find a better idea to hang on it. “[In 2016] we had 400 or 500 Zorro costumes that we couldn’t sell for $10,” Weeks says. “It had a big black hat that came with it, and I thought, ‘That looks familiar.’ It turned out it looked a lot like the one Beyonce wore in her ‘Lemonade’ video.” Remarketed as a "Formation" hat for Beyonce cosplayers, Weeks moved his stock.

5. Women don’t usually wear masks as part of their Halloween costumes.

Curiously, there’s a large gender gap when it comes to the sculpted latex monster masks offered by Halloween vendors: They’re sold almost exclusively to men. “There just aren’t a lot of masks with female characters,” Weeks says. “I don’t know why that is. Maybe it’s because men in general like gory, scary costumes.” One exception: Hillary Clinton masks, which were all the rage in 2016.

6. Food costumes are always a hit for Halloween.

At Rasta Imposta, Berman says political and pop culture trends can shift their plans, but one theme is a constant: People love to dress up as food. “We’ve had big success with food items. Bananas, pickles. We did an avocado.”

7. Adding ”sexy” to a Halloween costume doesn’t always work.

It’s a recurring joke that some costume makers only need to add a “sexy” adjective to a design concept in order to make it marketable. While there’s some truth to that—Quintana references Yandy’s “sexy poop emoji” costume—it’s no guarantee of success. “We had a concept for ‘sexy cheese’ that was a no-go,” she says. “'Sexy corn’ didn’t really work at all. ‘Sexy anti-fascist’ didn’t make the cut this year.”

8. People ask for some weird stuff when it comes to Halloween costumes.

In addition to monitoring social media for memes and trends, designers can get an idea of what consumers are looking for by shadowing their online searches. Costumeish.com monitors what people are typing into their search bar to see if they’re missing out on a potential hit. “People search for odd things sometimes,” Weeks says. “People want to be a cactus, a palm tree, they’re looking for a priest and a boy costume. People can be weird.”

9. Halloween costume designers have workarounds for big properties.

Go out to a Halloween party over the past few years and you’re almost guaranteed to run into the Queen of the North. But not every costume maker has the official license for Game of Thrones. What are other companies to do? Come up with a design that sparks recognition without sparking a lawsuit. “Our biggest seller right now is Sexy Northern Queen,” Quintana says. “It’s inspired by a TV show.” But she won’t say which one.

10. People love sharks.

From the clunky Ben Cooper plastic costume from 1975’s Jaws to today, people can’t seem to get enough of shark-themed outfits. “We do a lot of sharks,” Berman says. “Maybe it’s because of Shark Week in the summertime, but sharks always tend to trend. People just like the idea of sharks.”

11. Dead celebrities mean sales.

It may be morbid, but it’s a reality: The high-profile passing of celebrities, especially close to Halloween, can trigger a surge in sales. “Before Robin Williams died, I couldn’t sell a Mork costume for a dollar,” Weeks says. “After he died, I couldn’t not sell it for less than $100.”

12. The Halloween costume business profits from people shopping at the last minute.

Ever wonder why food and other novelty costumes tend to outsell traditional garb like pirates and witches? Because costume shopping for adults is usually done frantically and they don’t have time to compare 25 different Redbeards. “People tend to do it at the very last minute, so we want something that pops out at them,” Berman says. “Like, ‘Oh, I want to be a crab.’”

Weeks agrees that procrastination is profitable. “We make a lot of money on shipping,” he says. “Some people get party invites on the 25th and so they’re paying for next-day air.”

13. It’s not actually a seasonal business.

Everyone we spoke to agreed that the most surprising thing about the Halloween business is that it’s not really seasonal on their end. Costumes are designed year-round, and planning can take between 12 and 18 months. “It’s 365 days a year,” Quintana says. “We’ll start thinking about next Halloween in December.”

This piece was first published in 2017 and republished in 2019.

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