Given the amount of excitement, and press, surrounding the July 2017 announcement that Jodie Whittaker would be taking the keys to the TARDIS from Peter Capaldi to become Doctor Who's Thirteenth Doctor (and its first female Doctor), it’s hard to imagine that audiences could ever tire of the iconic sci-fi series. But, as Den of Geek reports, television-watchers in 1988 had a rather different opinion of the regularly-regenerating Time Lord.
A "not for publication" Television Audience Reaction Report discovered in the BBC Archive, compiled shortly after Sylvester McCoy made his debut as the Seventh Doctor, revealed that Whovians weren't buying what McCoy was selling. While viewership was up a tick (.1 million over the previous year's average), the show's Appreciation Index—which measured a series' popularity on a scale of one to 100—was a 60 which, according to the report, was "much lower than the average of 69 for the 1986 series. It is also considerably lower than the average of 75 for UK Originated Drama: Other Series and Serials between BARB Weeks 37 and 50."
Though the series' core fan base was mostly sticking around, "their number seems to be decreasing with each successive series," with a mere 46 percent of the sample audience saying that they'd want to see another season of Doctor Who (which, at that time, was in the 24th season of its initial run):
"Under half the sample audience (47%) agreed with the statement that Doctor Who was an entertaining program. Just over a quarter (28%) agreed that the stories this series had been good, while 49% disagreed with this statement. The stories' attention holding qualities received a similarly poor rating."
As for McCoy, the report stated that he "was not proving to be a popular Doctor. He received a personal summary index figure of 46 at the end of the series … Sylvester McCoy's predecessor in the role—Colin Baker—although only moderately popular himself, received much better ratings than these, as his personal index figure of 66 shows. A popular character, such as Jim Bergerac played by John Nettles, can receive a personal index rating of around 90."
But The Doctor wasn't even the biggest problem: His companion, Mel, was even less popular with viewers:
"Bonnie Langford, who played the Doctor's assistant Mel can only be described as unpopular with respondents. Indeed 56% of respondents who answered a questionnaire on the 'Paradise Towers' story wished she had been eaten—as seemed likely at one point during the course of this adventure. Her summary index rating of 34 compares unfavourably with the 47 she received at the end of the 1986 series. Both figures, it should be noted, are extremely low."
It should hardly be surprising that the memo (which you can read in full here) spelled the beginning of the end of Doctor Who's original incarnation. The series came to a conclusion in December 1989, with McCoy still in place as The Doctor. Fortunately, the BBC didn't hold a grudge.
In 1996, they attempted to revive interest in the series with a TV movie/backdoor pilot that featured Paul McGann as the Eighth Doctor. It didn't work. Nearly 10 years later, after lots of rallying, longtime series fan Russell T. Davies was given the greenlight to bring Doctor Who back with Christopher Eccleston as the Ninth Doctor in 2005. Though Eccleston's tenure was short-lived—David Tennant took over the very next season—audiences have not looked back since.
[h/t Den of Geek]