12 Super Facts About Iron Man

Marvel Studios
Marvel Studios

On May 2, 2008, Marvel Studios launched its inaugural feature film with Iron Man, and in the process launched one of the most successful film franchises ever. Today, the Marvel Cinematic Universe is stronger than ever thanks to the massive box office success of Black Panther and Avengers: Infinity War, and it shows no signs of slowing down. It all began, though, with a B-list superhero other studios weren’t sure would work, a focus group made up of children, a post-credits scene no one saw coming, and an actor on the rebound who ended up becoming the biggest movie star on the planet. In celebration of its 10th anniversary, here are 12 facts about the making of Iron Man.

1. IT WAS IN DEVELOPMENT FOR YEARS.

Robert Downey Jr. stars in 'Iron Man' (2008)
Marvel Studios

Though he was first in line by the time Marvel Studios embarked on its now-famous mission to create a shared universe of heroes, Iron Man was actually in development for many years at more than one studio before he made his debut. In the 1990s, the character was optioned by Fox (which would go on to make films based on Marvel heroes The X-Men and The Fantastic Four), and by 2000 it had landed at New Line Pictures. There, it bounced around from writer to writer and the studio even had a director in mind (Nick Cassavetes, fresh off his success with The Notebook in 2004).

Unfortunately, New Line executive Bob Shaye was not a fan of the concept. He argued that it made no sense that a heavy steel suit could make a man fly and was skeptical of the character’s box office potential. Marvel executives, believing they could do a better job with the character when they launched their new studio plan, let New Line’s option on the character expire in 2005 (something New Line was apparently quite upset by, as they had planned to renew it), and began developing their own take on what would become Iron Man.

2. IT WAS THE FIRST MARVEL STUDIOS FILM BECAUSE OF KIDS.

One of the main goals of Marvel convening its own movie studio in the first place was to sell toys based on its characters, even more so than selling the movies themselves. The initial plan was to kick the slate of films off with Captain America, but by the time Marvel got the rights to both Iron Man and Hulk (whose previous film had been made at Universal Pictures), the team had more options. That meant the company was able to assemble its own very particular kind of focus group—one made up of children. The kids were given a crash course in the characters Marvel had movie rights to, including their images and powers, and the winner was Iron Man. That put Tony Stark over the top in the race to be the first Marvel Cinematic Universe star.

3. TOM CRUISE WAS ONCE CONSIDERED FOR TONY STARK, BUT HE WASN’T THE ONLY ONE.

Before Robert Downey Jr. donned the famous suit of the Armored Avenger, several other stars were in contention for the role. The most famous of these was Tom Cruise, who took an interest in Tony Stark back when the project was still at New Line. Another contender from those pre-Marvel Studios days was Nicolas Cage (a lifelong comics fan who almost played Superman for Tim Burton in the 1990s), but he too ultimately fell by the wayside.

By the time the character made it back home to Marvel, the studio considered Colin Farrell and Patrick Dempsey for the part, but both director Jon Favreau and producer Kevin Feige believed Robert Downey Jr. was the right man for the role. Downey ultimately got the part, but Favreau later revealed he had a backup idea in mind if his first choice fell through: Sam Rockwell, who went on to play fellow billionaire industrialist and Iron Man nemesis Justin Hammer in Iron Man 2 (2010).

4. ROBERT DOWNEY JR. SHOWED UP FOR HIS SCREEN TEST WEARING A TUXEDO.

Before Iron Man hit, Robert Downey Jr. was an acclaimed film and television actor whose career had dropped off considerably after very public struggles with addiction. Feige and Favreau both fought for Downey to get a shot at the character of Tony Stark, both because of his talent and because his personal demons could mirror those of Stark himself (who, in the comics, is an alcoholic). For the studio, Downey’s relatively cool career meant that he could be cast for what was essentially a bargain compared to any of the megastars of the day, but his addiction issues also meant it could be difficult to get the Oscar nominee insured for the film.

Downey, eager to land the role, agreed to do a screen test (something major stars with years of experience often get to skip in the casting process) and showed up in true Tony Stark style, wearing a tuxedo. Downey impressed Marvel executives and he was hired for $2.5 million plus a potential bonus if the film did well. That sounds like a massive sum, but it’s peanuts compared to what Downey earned when he renegotiated his contract with Marvel after Iron Man’s success (an estimated $50 million for The Avengers alone).

5. DOWNEY WASN’T THE FIRST ACTOR TO JOIN THE CAST.

At the time of its production, Iron Man and Marvel Studios were both unproven commodities, and the plan within Marvel was to use the movies to earn money on toys rather than rely on the films themselves to generate major revenue. This meant that Iron Man was made on a somewhat tight budget for a film of its size and scope, and that led to certain key decisions that would maximize the exposure of the film while limiting the amount of money spent. Among these was the decision to make the first actor cast on the project Terrence Howard, who played Tony Stark’s best friend Col. James “Rhodey” Rhodes.

Howard was riding high, fresh off an Oscar nod for his work on Hustle & Flow, and while he still wasn’t a megastar, that gave him prestige. If Marvel could leverage that prestige by putting Howard in a supporting role, they could get another big name on the film’s poster and save a little money at the same time. So Howard signed on as the film’s highest-paid actor, for a salary of $3.5 million. His time at Marvel didn’t last, though. After he demanded a pay increase for Iron Man 2, he was replaced by Don Cheadle, who remains a Marvel Cinematic Universe co-star eight years after making his debut.  

6. THE ORIGINAL INTENDED VILLAIN WAS THE MANDARIN.

When imagining what Marvel Comics villain Tony Stark could battle in his first adventure, the studio’s first idea was The Mandarin, a scientist and megalomaniac who wields 10 powerful rings made from alien technology. For a time, it seemed so certain that the character would be the nemesis of the first film that Favreau announced him as such when Marvel Studios began rolling out its slate at San Diego Comic-Con in 2006. Later, Favreau attributed this eagerness to the studio discussing its slate in more “general” than concrete terms.

By the time cameras rolled, the villain was instead Obadiah Stane (Jeff Bridges), a character who in the comics was a rival arms dealer who tried to take over Stark Industries after Tony’s father Howard died. In the film, the character was reimagined as the corporate steward of Stark during Tony’s absence, who ultimately tried to take over the company from the inside as the comic book villain Iron Monger. The Mandarin ultimately appeared, reimagined in a major departure from the comics, in Iron Man 3.  

7. MUCH OF THE MOVIE WAS IMPROVISED.

Iron Man did more for Marvel Studios than generate a solid box office return and launch the ability to make sequel upon sequel. It also established a certain lighthearted tone that has continued through almost all of the company’s films, even the darkest ones. That’s thanks, in part, to the improvisation that took place on set. Downey in particular was apparently fond of interspersing comedy into the superhero drama, and Favreau encouraged it.

According to Bridges, reflecting on the film years later, this was in part due to the fact that the Iron Man script was never entirely complete. He, Downey, and Favreau would essentially conduct improvised rehearsals before shooting, something Bridges found troubling until he adjusted his way of thinking about the film.

“Jon dealt with it so well,” Bridges said. “It freaked me out. I was very anxious. I like to be prepared. I like to know my lines, man, that’s my school. Very prepared. That was very irritating, and then I just made this adjustment. It happens in movies a lot where something’s rubbing against your fur and it’s not feeling right, but it’s just the way it is. You can spend a lot of energy bitching about that or you can figure out how you’re going to do it, how you’re going to play this hand you’ve been dealt. What you can control is how you perceive things and your thinking about it. So I said, ‘Oh, what we’re doing here, we’re making a $200 million student film. We’re all just f*ckin’ around! We’re playin’. Oh, great!’ That took all the pressure off. ‘Oh, just jam, man, just play.’ And it turned out great!”  

8. TOY COMPANIES WERE HESITANT TO RELEASE MERCHANDISE.

One of the chief reasons for Iron Man ever existing in the first place was so that Marvel could use the film as a giant toy advertisement with movie stars in it. As the film headed toward release, though, that proved to be a bit of a problem. The company hoped to simply make back its money on the films, and then turn the real profit in toys, but Marvel Studios had not yet made a successful film (or any film under its new arrangement, for that matter), and toy companies were not convinced their flying man in an armored suit would sell (despite those previous focus groups that prompted Marvel to make the film in the first place).

Marvel hoped to solve this problem by pairing toy deals for Spider-Man 3 (a film Marvel didn’t produce but had some merchandising influence over), which would come out in 2007, with toy deals for Iron Man. Even then, some companies just weren’t interested. According to one Marvel executive, they “couldn’t give Iron Man away” to toy companies before the movie was released. By the time Iron Man 2 came around, though, the companies were very happy to put Tony Stark action figures on the shelves.

9. MARVEL WASN’T SURE ITS SHARED UNIVERSE LAUNCH WOULD WORK.

Marvel Studios has had many filmmakers come through its doors over the past decade-plus of movies, but there has been one constant force who fans have grown to know and love: Kevin Feige, the producer on every single film, who has long been credited as the architect of the Marvel Cinematic Universe. Feige is the guy who shepherded the studio through the long and complex journey that took them to The Avengers and beyond, but at first even he wasn’t entirely sure if those lofty ambitions could be met. In fact, one of the reasons Nick Fury (Samuel L. Jackson) appears only in a teaser scene after the credits (which has since become a Marvel tradition) is Feige’s desire to downplay expectations over what may or may not come next.

“We put it at the end of the credits so that it wouldn’t distract from the movie,” he later told Vanity Fair. “People going, ‘What is Sam Jackson doing in this movie all of a sudden? What’s going on?’ I thought it would just begin the potential conversation of hardcore fans going, ‘Wait a minute, could that mean ...’ Instead, by that Monday, Entertainment Weekly was doing sidebars about Nick Fury and who he was and what that meant. That blew up much faster than I was anticipating.”

10. IT WAS A SURPRISE BOX OFFICE HIT.

As previously mentioned, movies like Iron Man were initially designed by Marvel as a way to promote its characters and generate revenue in other areas, like toy merchandising. The company wanted the films to be both good and under their control, but didn’t necessarily expect major box office success, particularly with Iron Man. Very early projections suggested the film would come in at only $100 million for its domestic box office run. Then the trailers started to hit, pleasing both hardcore comics fans and moviegoers eager to see a fun action spectacle. The film ended up nearly making its $100 million estimate domestically during its opening weekend alone, and cleared $585 million worldwide by the time it left theaters. In the end, Iron Man—a film executives hoped could just break even—ended up earning so much money that the famously frugal Marvel CEO (now Marvel chairman) Isaac Perlmutter let then-Marvel Studios president David Maisel (the financial architect of the studio) gift Downey and Favreau with a Bentley and a Mercedes, respectively.

11. ONE MARVEL EXECUTIVE SHOWED UP TO THE PREMIERE IN DISGUISE.

By the time it was set to premiere, Iron Man was looking like a real hit for Marvel Studios. Box office projections were climbing, fan excitement was high, and it seems the new studio endeavor might actually have a hit on its hands. That anticipation, plus the momentousness of the occasion of the first Marvel Studios film, led to an unusual occurrence for Isaac Perlmutter, who refused to either be interviewed or photographed in public. He still wanted to attend the premiere, though, so he apparently showed up to the TCL Chinese Theatre (as it’s now known) wearing a fake mustache and glasses, effectively giving himself his own secret identity.

12. IT’S PACKED WITH EASTER EGGS.

Stan Lee makes a cameo in 'Iron Man' (2008)
Marvel Studios

Like every Marvel Cinematic Universe film, Iron Man is full of Easter eggs and amusing references to Marvel continuity in comic books and beyond. Among the references in the film: The “Iron Man” theme from the 1966 Marvel Super Heroes animated TV series can be heard as Rhodey’s ringtone, the Ten Rings terrorist organization (headed in the comics and later in Iron Man 3 by The Mandarin) is the group that kidnaps Tony at the beginning of the film, a movie billboard features the Marvel Comics villain Fin Fang Foom, and the Marvel Comics’ Roxxon Corporation logo can be seen on a building in the background. And, of course, Marvel Comics legend and Iron Man co-creator Stan Lee makes his customary cameo, this time as a version of Hugh Hefner.

Additional Sources:

The Big Picture: The Fight for the Future of Movies by Ben Fritz (2018)

12 Good Ol' Facts About The Dukes of Hazzard

Getty Images
Getty Images

When The Dukes of Hazzard premiered on January 26, 1979, it was intended to be a temporary patch in CBS’s primetime schedule until The Incredible Hulk returned. Only nine episodes were ordered, and few executives at the network had any expectation that the series—about two amiable brothers at odds with the corrupt law enforcement of Hazzard County—would become both a ratings powerhouse and a merchandising bonanza. Check out some of these lesser-known facts about the Duke boys, their extended family, and the gravity-defying General Lee.

1. CBS's chairman hated The Dukes of Hazzard.

CBS chairman William Paley never quite bought into the idea of spinning his opinion to match the company line. Having built CBS from a radio station to one of the “Big Three” television networks, he had harvested talent as diverse as Norman Lear and Lucille Ball, a marked contrast to the Southern-fried humor of The Dukes of Hazzard. In his 80s when it became a top 10 series and seeing no reason to censor himself, Paley repeatedly and publicly described the show as “lousy.”

2. The Dukes of Hazzard's General Lee got 35,000 fan letters a month.


Getty Images

While John Schneider and Tom Wopat were the ostensible stars of the show, both the actors and the show's producers quickly found out that the main attraction was the 1969 Dodge Charger—dubbed the General Lee—that trafficked brothers Bo and Luke Duke from one caper to another. Of the 60,000 letters the series was receiving every month in 1981, 35,000 wanted more information on or pictures of the car.

3. Dennis Quaid wanted to be The Dukes of Hazzard's Luke Duke—on one condition.

When the show began casting in 1978, producers threw out a wide net searching for the leads. Dennis Quaid was among those interested in the role of Luke Duke—which eventually went to Wopat—but he had a condition: he would only agree to the show if his then-wife, P.J. Soles, was cast at the Dukes’ cousin, Daisy. Soles wasn’t a proper fit for the supporting part, which put Quaid off; Catherine Bach was eventually cast as Daisy.

4. John Schneider pretended to be a redneck for his Dukes of Hazzard audition.

New York native Schneider was only 18 years old when he went in to read for the role of Bo Duke. The problem: producers wanted someone 24 to 30 years old. Schneider lied about his age and passed himself off as a Southern archetype, strutting in wearing a cowboy hat, drinking a beer, and spitting tobacco. He also told them he could do stunt driving. It was a good enough performance to land him the show.

5. The Dukes of Hazzard co-stars John Schneider and Tom Wopat met while taking a poop.

After Schneider was cast, the show needed to locate an actor who could complement Bo. Stage actor Wopat was flown in for a screen test; Schneider happened to be in the bathroom when Wopat walked in after him. The two began talking about music—Schneider had seen a guitar under the stall door—and found they had an easy camaraderie. After flushing, the two did a scene. Wopat was hired immediately.

6. Daisy's Dukes needed a tweak on The Dukes of Hazzard.

Bach’s omnipresent jean shorts were such a hit that any kind of cutoffs quickly became known as “Daisy Dukes,” after her character. But they were so skimpy that the network was concerned censors wouldn’t allow them. A negotiation began, and it was eventually decided that Bach would wear some extremely sheer pantyhose to make sure there were no clothing malfunctions.

7. Nancy Reagan was fan of The Dukes of Hazzard's Daisy.

Shirley Moore, Bach’s former grade school teacher, went on to work in the White House. After Bach sent her a poster, she was surprised to hear back that then-First Lady Nancy Reagan was enamored with it. “I’m the envy of the White House and I’m having your poster framed,” Moore wrote in a letter. “Mrs. Reagan saw the picture and fell in love with it.” Bach sent more posters, which presumably became part of the decor during the Reagan administration.

8. The Dukes of Hazzard's stars had some very bizarre contract demands.

Wopat and Schneider famously walked off the series in 1982 after demanding a cut of the show’s massive merchandising revenue—which was, by one estimate, more than $190 million in 1981 alone. They were replaced with Byron Cherry and Christopher Mayer, “cousins” of the Duke boys, who were reviled by fans for being scabs. The two leads eventually came back, but it wasn’t the only time Warner Bros. had to deal with irate actors. James Best, who portrayed crooked sheriff Rosco P. Coltrane, refused to film five episodes because he had no private dressing room in which to change his clothes; the production just hosed him down when he got dirty. Ben Jones, who played “Cooter” the mechanic, briefly left because he wanted his character to sport a beard and producers preferred he be clean-shaven.

9. A miniature car was used for some stunts in The Dukes of Hazzard.

As established, the General Lee was a primary attraction for viewers of the series. For years, the show wrecked dozens of Chargers by jumping, crashing, and otherwise abusing them, which created some terrific footage. For its seventh and final season in 1985, the show turned to a miniature effects team in an effort to save on production costs: it was cheaper to mangle a Hot Wheels-sized model than the real thing. “It was a source of embarrassment to all of us on the show,” Wopat told E!.

10. The Dukes of Hazzard's famous "hood slide" was an accident.

A staple—and, eventually, cliché—of action films everywhere, the slide over the hood was popularized by Tom Wopat. While it may have been tempting to take credit, Wopat said it was unintentional and that the first time he tried clearing the hood, the car’s antenna wound up injuring him.

11. The Dukes of Hazzard cartoon went international.


YouTube

Warner Bros. capitalized on the show’s phenomenal popularity with an animated series, The Dukes, which was produced by Hanna-Barbera and aired in 1983. Taking advantage of the form, the Duke boys traveled internationally, racing Boss Hogg through Greece or Hong Kong. Perhaps owing to the fact that the live-action series was already considered enough of a cartoon, the animated series only lasted 20 episodes.

12. In 2015, Warner Bros. banned the Confederate flag from The Dukes of Hazzard merchandising.

At the time the series originally aired, little was made of the General Lee sporting a Confederate flag on its hood. In 2015, after then-South Carolina Governor Nikki Haley spoke out against the depiction of the flag in popular culture, Warner Bros. elected to stop licensing products with the original roof. The company announced that all future Dukes merchandise would drop the design element. Schneider disagreed with the decision, telling The Hollywood Reporter, “Is the flag used as such in other applications? Yes, but certainly not on the Dukes ... Labeling anyone who has the flag a ‘racist’ seems unfair to those who are clearly ‘never meanin’ no harm.'”

8 Surprising Facts About Paul Newman

Hulton Archive/Getty Images
Hulton Archive/Getty Images

With roles as varied as pool shark “Fast” Eddie Felson in 1961’s The Hustler (and 1986's The Color of Money) and alcoholic lawyer Frank Galvin in 1982’s The Verdict, Paul Newman never conformed to type. The versatile actor spent decades as a movie star, auto racer, and part-time salad dressing pitchman. In honor of what would have been Newman’s 95th birthday on January 26, 2020, take a look at some lesser-known details of the performer’s life and career.

1. Paul Newman originally wanted to be a football player.

Born in Cleveland and raised in Shaker Heights, Ohio, Paul Newman was the offspring of Arthur, a sporting goods store owner, and Teresa, whose love of theater eventually proved contagious. But Newman originally had his sights set on a sports career. He played football in high school and college before enlisting in the U.S. Navy Air Corps, where he served as a radio operator (as he was ineligible to be a pilot due to being colorblind).

When Newman returned home in 1946, he attended Kenyon College in Gambier, Ohio on a football scholarship. After getting arrested for fighting and being kicked off the team, Newman decided to shift his major to theater. He eventually wound up in summer stock and then the Yale School of Drama before heading off to be a full-time actor in New York.

2. Paul Newman thought his first film was the worst movie ever made.

After stints on stage and in television, including roles in Playhouse 90, Newman was offered the starring role in 1954’s The Silver Chalice, about a Greek slave who crafts the cup used during the Last Supper. While the $1000 weekly salary was welcome, the film was not. Newman later asked friends to sit through it while drubbing it as the worst film ever made. He had better luck two years later when he played boxer Rocky Graziano in Somebody Up There Likes Me (1956). In 1958, Newman earned his first of 10 Academy Award nominations for Cat on a Hot Tin Roof.

3. Paul Newman was often mistaken for Marlon Brando.

Paul Newman and Joanne Woodward standing outdoors, circa 1962
Paul Newman and wife Joanne Woodward, circa 1962.
Hulton Archive/Getty Images

Early in their respective careers, Newman was regularly approached by people who thought he was Marlon Brando. Rather than correct them, he would oblige their request for an autograph by signing, “Best Wishes, Marlon Brando.”

4. Paul Newman frequently enjoyed faking his own death.

Newman, who was described by most who knew him as an affable man, had a mischievous streak that often manifested in practical jokes on his directors. A frequent target was George Roy Hill, who directed Newman in 1969’s Butch Cassidy and the Sundance Kid, 1973’s The Sting, and 1977’s Slap Shot. Newman cut Hill’s desk and car in half during filming of the first two films. While making Slap Shot, he crawled behind the wheel of a wrecked car and pretended he had been in an accident, much to Hill’s horror.

While making 1960’s Exodus, Newman pranked director Otto Preminger by tossing a dummy off a building knowing Preminger would think it was him: Preminger collapsed in shock. He repeated the joke during shooting of 1973’s The MacKintosh Man, tossing another dummy off a 60-foot building in front of director John Huston.

5. A movie introduced Paul Newman to racing.

It was starring in the 1969 racing film Winning that led Newman down a path of competitive racing in his private life. In 1972, Newman started driving on an amateur level before winning his first professional race in 1982. At age 70, he was part of the winning team in the 1995 Daytona 24-Hours sports car endurance race and continued to drive through 2005. The hobby was one of the few things that could get Newman, who was notoriously press-shy, to open up to media. “I’ll always talk about racing because the people are interesting and fun, the sport is a lot more exciting than anything else I do, and nobody cares that I’m an actor,” Newman said. “I wish I could spend all my time at the racetrack.”

6. Richard Nixon considered Paul Newman an enemy.

Actor Paul Newman is pictured in Venice, Italy in 1963
Archivio Cameraphoto Epoche/Getty Images

President Richard Nixon, who was no stranger to controversy, liked to keep tabs on people he considered volatile and in opposition to his politics. While that normally included political figures, his “enemies list” also included Newman. The actor earned the honor by supporting 1968 presidential candidate Hubert Humphrey and being an outspoken critic of the Vietnam War. Oddly, Newman and Nixon had some personal history: Both men shared use of a Jaguar on loan from an automobile dealer. When Newman learned that Nixon was driving the car during part of the week, he left a note saying Nixon should find no trouble operating a car with a “tricky clutch,” a nod to Nixon’s “Tricky Dick” nickname. When Nixon gathered his list of rivals in 1971, Newman’s name was on it. The actor later got a copy and had it framed.

7. Martha Stewart helped put Paul Newman’s salad dressing on the map.

Today it's not uncommon for major actors to lend their images to food and alcoholic beverages. In the early 1980s, it was unusual, though Newman wasn’t looking to make history—only salad dressing. The actor enjoyed mixing an oil and vinegar blend and giving it out to friends and family around the holidays. With friend A.E. Hotchner, Newman bottled a batch and dispensed it over the 1980 Christmas season. Martha Stewart, who was then a caterer, was living in Newman's neighborhood at the time and reported a blind taste test was in favor of the dressing. Newman agreed to put his face on the bottle and call it Newman’s Own. The dressing and the foods to come—including spaghetti sauce—generated profits that Newman donated entirely to charity. As of 2015, the company has delivered an estimated $430 million to charitable causes.

8. Paul Newman once offered part of his salary to a co-star.

While making the 1998 film Twilight with Gene Hackman and Susan Sarandon, Newman was surprised to discover that both he and Hackman were making considerably more than Sarandon, despite all three receiving equal billing. Sarandon told the BBC in 2018 that Newman then offered to give up a portion of his salary to make things equitable.

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