Fried Pickle Chips? Lay's Is Releasing New Flavors Based on Regional Food Flavors
Lay's—the beloved brand that created potato chip flavors like chicken and waffles, cinnamon bun, and cappuccino—is now releasing a series of eight new potato chip flavors inspired by regional American delicacies.
Among those flavors are Chicago deep dish pizza, New England lobster roll, Midwestern fried pickles with ranch, and Southern pimento cheese, the New York Daily News reports. According to a press release, the new flavors will only be available from July 30 through September 23 in stores in the regions that inspired them. So, unfortunately, you won’t be able to find Cajun spice potato chips at a store in Utah or Maryland crab spice at a store in North Dakota, but they're available online at Lay's website if you want to try them all.
All eight flavors were featured in a video on Food Network personality Hannah Hart's YouTube channel, who is partnering with Lay's on a potato chip road trip through America.
"I've seen firsthand how proud people can be of their hometown ingredients that have been used for generations," Hart said in a press release, "and I'm looking forward to hit the road with Lay's to connect with locals firsthand and celebrate their flavors!"
Along with the eight new regional flavors, Lay's is also bringing back four regional chip flavors from past limited-edition runs. Those four flavors—West Coast truffle fries, bacon wrapped jalapeno popper, fried green tomatoes, and ketchup—will only be available in stores in their respective regions.
Check out the full list of new flavors below:
Cajun spice (Gulf Coast): Described as featuring a mix of spices like garlic, paprika, onion, and oregano.
Chile con queso (Texas, Oklahoma, Mountain states, Southern California): Inspired by Southwest Tex-Mex flavors.
Crab spice (Mid-Atlantic): Inspired by crab shacks on the Chesapeake Bay.
Deep dish pizza (Heartland and Mid-America): Inspired by Giordano’s famous deep dish pizza recipe.
Fried pickles with ranch (Midwest): Inspired by the fried fare available at Midwestern state fairs.
New England lobster roll (Northeast): Inspired by lobster shacks in Maine and Massachusetts.
Pimento cheese (Southeast): Described as tasting like sharp cheddar with a hint of cayenne pepper.
Thai sweet chile (Pacific Northwest): Inspired by the food truck scene in Portland and Seattle.
[h/t New York Daily News]