11 Secrets of Perfumers

Orlando/Three Lions/Getty Images
Orlando/Three Lions/Getty Images

Perfumers are a rare breed. These half-artist, half-scientist hybrids undergo rigorous training, memorize the smells of hundreds of ingredients, and spend decades honing their craft—which might explain why there are reportedly more astronauts than perfumers in the world, according to the BBC.

For many, the job isn't merely about peddling bottles of sweet-smelling stuff to consumers; the goal is to convey an emotion, create a beautiful moment, or jog a childhood memory. To find out what it takes to create top-notch fragrances, Mental Floss spoke with three perfumers who broke into the industry through very different paths.

1. Perfumers can identify hundreds of ingredients by smell alone.

A large perfume organ with hundreds of fragrance bottles
Mandy Aftel's perfume organ
By Joel Bernstein // Courtesy of Mandy Aftel

Master perfumers are sometimes called a nez—the French word for "nose"—for good reason. They commit hundreds of scents to memory and can distinguish between ingredients that would smell identical to the untrained nose. Many perfumers can also tell an essential oil from a synthetic material, which is no small feat. “You’re talking maybe 200 essential oils and about 1500 synthetic materials,” Jodi Wilson, a classically trained perfumer who now works as a fragrance sales manager for Orchidia Fragrances in Chicago, says of the ingredients perfumers typically employ.

The trick, she says, is to associate each smell with a distinct memory. “The more experiences you have in your life, the more memories you create, and that’s really how you remember these raw materials when you first start studying, because it reminds you of your grandmother or a flower shop or a bakery or a certain gum,” Wilson tells Mental Floss. (The link between smell and memory has actually been proven by science—one 2018 study by neurobiologists at the University of Toronto revealed that the brain not only stores information about certain scents, but also memories of when and where you first encountered them.)

2. Having a good sense of smell isn't enough to make a good perfumer.

Many perfumers have a heightened sense of smell. Jersey City-based perfumer Christopher Brosius, who founded the rebellious fragrance brand CB I Hate Perfume (a reference to his distaste for most commercial fragrances) is one of them. He realized just how strong his nose was while working briefly as a New York City cab driver—he had to roll the window down every time an “offensive” perfume wafted in his direction and made his stomach churn.

However, many aspiring perfumers mistakenly believe that a “good nose” will get them far. “That’s like saying that if you have 20/20 vision you’re the next Picasso,” Brosius tells Mental Floss. “A keen nose is very useful, but at the end of the day I have met perfumers who were extremely talented who didn’t smell anything more sharply than anybody else. They just had the capacity to think in a different way about what they were doing with scent and combining it in unique and interesting ways.” More important than a good sense of smell is creativity, a natural talent for recognizing scents that work well together, and the “dedication to building a very particular base of knowledge and skill,” Brosius says.

3. France's Givaudan Perfumery School is the goal for many would-be top perfumers.

Jodi Wilson picks roses
Jodi Wilson picks roses for distillation while studying at the Roure Perfumery School (now called the Givaudan Perfumery School) in Grasse, France, during the 1991-92 academic year.
Courtesy of Jodi Wilson

Like many professional perfumers, Wilson was educated at what's now the Givaudan Perfumery School in France. Founded in 1946, it only accepts one or two promising students each year out of thousands of applicants—and sometimes none at all, if that year’s crop of candidates don’t live up to the school’s high standards. Former director Jean Guichard has said he hand-selected students based on their personality, talent, and motivations. “The perfumer should be a mixture between a scientist and a poet,” Guichard told the BBC. “When I meet people, I know if they have talent or not. I don’t want to have people who say, ‘I’m going to be a perfumer because they make a lot of money.’ That doesn’t interest me at all.” (And speaking of pay, Wilson says the starting salary for entry-level perfumers is about $45,000, but perfumers in New York City tend to start off a bit higher. It's not unheard of for the world's top perfumers to make six figures.)

The now-four-year Givaudan program is rigorous. First, students have to memorize about 1500 raw materials, Wilson says. Next, they learn how to build accords, which are the fragrance notes (like rose or jasmine) that form the heart of a perfume. They move on to perfume schemas (the “skeleton” of a fine fragrance, which contains 10 to 12 materials) and also learn about the culture and history of perfume. “It takes a long time to learn all of that, and that’s what you’re doing all day from 9 a.m. till 4 p.m. It’s intense,” Wilson says. If and when they graduate, they’ll have a job waiting for them at the Givaudan fragrance company, which is where they’ll learn how to make perfumes under the guidance of a seasoned professional.

4. perfume school isn’t the only way to break into the industry.

Mandy Aftel holding perfume blotters
Perfumer Mandy Aftel at work
By Foster Curry // Courtesy of Mandy Aftel

Brosius says “99.9 percent” of aspiring perfumers would benefit from attending a perfume school. However, he personally did things a little differently and learned the fundamentals of perfume-making by landing a job at Kiehl’s and completing the company’s in-house training program.

It’s even less common for a perfumer to be self-taught, but it’s not impossible. The latter camp includes Mandy Aftel, a perfumer in Berkeley, California, who dropped a fulfilling career in psychotherapy to pursue a budding passion for perfume-making. For information about natural materials, she turned to fragrance books from the early 1900s, before synthetic materials started to saturate the market. Now, her Aftelier Perfumes business uses hundreds of natural ingredients—no synthetics—to create unique fragrances, and she has a loyal clientele. Regardless of the career paths they took, all of the perfumers agreed that this career is “a continuous learning process,” as Aftel tells Mental Floss. Both Brosius and Wilson said it takes 20 to 25 years to truly master the art of perfume-making, and Aftel still calls herself a “beginner” after 30 years of working in this field.

5. Not all perfumers work with fine fragrances.

Fragrance is used in many different ways, some of which we encounter on a daily basis without realizing it. Some perfumers specialize in creating scents for “industrial application,” which could include anything from children’s toys to paint to fabric, Brosius says. In the case of toilet-bowl cleaners, cat litter, and asphalt, the goal is not necessarily to create a pleasant aroma; instead, the challenge is to mask an unpleasant one. However, many of the perfumers working on the industrial side have scientific backgrounds and tend to work for a chemical company rather than a perfume label, Wilson says.

6. Some of the materials perfumers work with are hazardous.

Some undiluted ingredients—such as cinnamon—can cause severe chemical burns if they get on one's skin. Brosius wears gloves and goggles while blending materials and says some ingredients in his studio come with a "do not open without authorization" label attached. He says, “We have a protocol here that if anything new comes in, it’s opened in specific parts of the building or even sometimes outside on the terrace so that we don’t have an accident where it’s like, ‘Oops I just spilled one single drop of aldehyde [an organic compound] and now the entire building is uninhabitable, although next week it will smell like ginger ale!”

7. They want you to know your aromatherapy lotion might not be made of rose, jasmine, or whatever the bottle claims it contains.

Labels can be deceptive. If you’re buying an “aromatherapy” lotion or shower gel that claims to have rose, sandalwood, or jasmine in it but costs $15, that’s a red flag. According to Wilson, these ingredients can cost many thousands of dollars per pound. Wilson says it’s far more likely that cheaper products contain just a drop or two of the natural oils advertised—for the sake of being able to list them on the label—plus a host of synthetic ingredients that mimic the smell.

8. They're not always working on fragrances they like.

Marketing is a huge part of the cost of the perfume, especially on the higher end; the perfume industry spent around $800 million on marketing in 2016, according to Bloomberg. “Ninety percent of the time, the cost of the juice in that bottle is fractional,” Brosius says.

Marketing demands are also one reason why perfumers don't always get to follow their nose—and their creativity. “Most perfumers who work at large houses are not so happy with their job all the time,” Brosius says. “For every fine fragrance they get to work on, they’re compelled to work on a ton of crap fragrances as well. Much of it is entirely dependent on the whim of the marketing company.”

Companies are also more risk-averse, Wilson says—and the perfumes themselves now aren’t always built to last. “It used to be that a ‘classic’ was considered to last for 20 years—so your Chanel 5 and things of that nature,” Wilson says. “Now, it’s very rare to have a perfume that stays around for even 10 years.”

9. The smell of puppies is impossible to replicate—but perfumers are trying.

A bottle of Soaked Earth accord from CB I Hate Perfume
Kevin O'Mara, Flickr // CC BY-NC-ND 2.0

Brosius has taken on some ambitious projects over the years, including fragrances imitating the smells of snow and wet earth, but some scents are harder to capture than others. That’s because the aroma chemicals needed to replicate certain smells haven't been created yet. This can be said of gasoline, champagne and certain wines, and some animal smells. “Particularly with puppies and kittens, the molecules needed to accurately reproduce those smells don’t exist in the perfumer’s palette. You can’t solvent extract puppies and kittens for their smell," Brosius says, describing a method that involves applying a chemical solvent to a raw material—such as a flower—to extract its aroma.

However, he’s had success creating "a context that’s so strong that people are convinced that they’re smelling something that isn’t there," he says. For instance, his roast beef fragrance doesn’t contain roast beef or anything like it, but it does contain notes of parsley and black pepper. That scent in particular, and a few others like it, aren't meant to be worn on the body. Brosius says some of his fragrances are more like modern-day "smelling salts," where the goal is to revive you, in a sense, by relieving stress. "All you have to do is open the bottle, breathe in, and your system will automatically reset to calm," he says.

10. Perfumers sometimes work with whale poop.

A small bowl with ambergris in it
Peter Kaminski, Flickr // CC BY 2.0

Perfume-makers work with some unusual ingredients, and ambergris is certainly at the top of the list. This rock-like material comes from the excrement of sperm whales and occasionally washes up on shore. Aftel is fortunate enough to have some on display at the olfactory history museum she operates, called the Aftel Archive of Curious Scents. To convert the solid mass of crushed up squid and cuttlefish bits into an aromatic oil, she had to mash it up with a mortar and pestle, then add alcohol, heat it, and let it age. So what does it smell like in liquid form? “Heaven,” Aftel says. “It’s just ambery and shimmery. It’s a miracle of transformation.” Besides, Herman Melville mentioned it in Moby Dick and it used to be a 17th-century ice cream flavor, so you know it has to be good.

11. They keep wool nearby to combat nose fatigue.

Wool is the olfactory equivalent of eating sorbet in between courses. If you’re smelling the same scent for a prolonged period of time, or sniffing too many perfumes in a row, your odor receptors will habituate and stop sending those signals to your brain. This is officially called olfactory fatigue, and it explains why you might stop noticing a smell after a couple of minutes.

“If you smell a lot of scented materials, a lot of times your nose will just kind of conk out,” Aftel says. She keeps some wool nearby to help reset her sense of smell, and three big whiffs does the trick. So why does this work? Aftel says one theory is that the lanolin in wool absorbs and neutralizes odors, giving the brain a rest from sensory overload. As for those coffee beans you might see in some perfume shops? Those "definitely don't work," Aftel says.

10 Secrets of Seeing Eye Dog Trainers

Seeing Eye instructors with the dogs they are training.
Seeing Eye instructors with the dogs they are training.
The Seeing Eye

Founded in 1929, The Seeing Eye is a nonprofit in Morristown, New Jersey, that trains guide dogs to help their blind owners navigate the world safely. In order to make sure each dog is ready for all the obstacles and challenges that come with leading the visually impaired, instructors train them in both real-world settings and simulations at The Seeing Eye's campus. It's a system that has worked for over 90 years.

“It’s the oldest guide dog school, and we’ve been honing this very specific process of training a dog to do very specific tasks,” Brian O’Neal, a guide dog mobility instructor with The Seeing Eye for nine years, tells Mental Floss. “We have a road map.”

Seeing Eye dogs are venerated; in January 2020, New Jersey proclaimed them the official state dog. And legally, no guide dog can even be called a "Seeing Eye dog" unless it graduated from the school itself. Though the dogs that come out of the school have garnered plenty of attention, the dedicated instructors who prepare them for working life are less well-known. We spoke with three trainers from The Seeing Eye about why certain breeds make great guide dogs, how they keep their owner’s safe from low-hanging branches, and whether or not they can read cross signals (spoilers: They can’t).

1. It takes years of apprentice work to become a Seeing Eye Instructor.

Being a Seeing Eye instructor isn't a volunteer position anyone can sign up for—it's a full-time job. If you meet the basic requirements, such as having a four-year Bachelor’s degree, you can apply to become an instructor. Once you make it through the application process, you go through a three-year apprenticeship program in order to become an official trainer. The apprenticeship includes classes and exams, as well as hands-on training with dogs and students, The Seeing Eye’s name for blind people preparing to become guide dog owners.

The work doesn’t become any less intense when apprentices graduate to full-fledged instructors. From 7:45 a.m. to 4:30 p.m., they train, exercise, and care for eight dogs total—four in the morning and four in the afternoon. If you aren’t ready to commit to working for The Seeing Eye full-time, you can volunteer to be a puppy raiser and foster future guide dogs in your own home.

2. Seeing Eye dog instructors also train the dog owners.

The dogs and their trainers aren’t the only ones working hard at The Seeing Eye. Before a blind person can take a guide dog home, they must live on the campus and go through weeks of training to learn all the intricacies of working with their dog, including navigation and bonding.

“A student is someone who’s applied to our school and [has] been accepted to our program, and we’ve flown them here or provided travel to come here,” O’Neal explains. “We match them with a dog, and over 27 days, we teach them how to safely and effectively work with this dog and vice versa. Once they’ve completed the program, they become graduates.” But to get there, the instructors, students, and their dogs have to put in long hours.

“Class is emotionally and physically exhausting," Sarah Indano, who's been in the apprenticeship program for two and a half years, tells Mental Floss. "It's like boot camp to really train these people for everything they need in a limited amount of time."

3. The Seeing Eye instructors only work with dogs bred by the organization.

The Seeing Eye in Morristown, New Jersey.
A photo of The Seeing Eye campus in Morristown, New Jersey.
The Seeing Eye

The Seeing Eye breeds all its own dogs at a center in Chester, New Jersey, and each must meet a strict set of requirements to become a part of the breeding program. “All the dogs are medically tested and their temperaments are also tested,” Ruthanne Dewey, a guide dog mobility instructor at The Seeing Eye for more than six years, tells Mental Floss. “The best of the best are selected to go into that breeding program.”

Even with the proper pedigree, not every dog the organization breeds is fit to be a guide animal. At 7 weeks old, dogs are sent to live with volunteers called puppy raisers who provide them with care and teach them basic commands. When the dogs are about 14 months old, they receive medical testing to determine if they’re fit enough to train to be guide dogs. From there, the training, which O'Neal says involves a lot of "repetition and consistency," lasts four months.

4. Instructors typically work with a handful of choice breeds.

Seeing Eye instructor with a yellow Lab.
Seeing Eye instructor Ruthanne Dewy with a yellow Lab she trained.
Seeing Eye/Ruthanne Dewy

Seeing Eye dogs almost always belong to the following groups: Labrador retrievers, golden retrievers, German shepherds, or any mix of those breeds. Both physically and personality-wise, these breeds produce the best dogs for the job. “They are working breeds,” O’Neal says. “They have a long history of work and working alongside humans in varying capacities. So it comes down to their drive to work as well as their incredible temperament.”

This drive to work often translates to a desire to please their humans. As O’Neal states, trainers can only teach dogs so much, and an animal’s need to keep their owner happy is what ultimately allows them to do their job well. “They want to get the praise from that person. They want to figure out, ‘what does this person want me to do? Because I’ll do it.’”

These breeds also fit the physical requirements for a guide animal: They’re big enough to lead a person down the street or block them from traffic, but at the same time, small enough to fit on public transportation or beneath an office desk.

5. Praise is crucial during the training process.

Seeing Eye dogs may not know the directions to the supermarket, but they're trained to learn other tasks that enable their owners to move through their environments with confidence and security. These include stopping short of curbs, moving around objects, and blocking people from walking in front of vehicles. Dogs learn these skills through positive reinforcement—as much as it takes to make the behaviors second-nature.

“When the dog does something right, we’re showering it with love and affection telling it did a great job, and if it didn’t do a great job, we’re telling it ‘no, we don’t do it that way,’ and we’ll always go back and give them the chance to be successful,” O’Neal explains. “That’s important, because if we just said 'no' and moved on, I could see animals being discouraged by that."

6. Seeing Eye instructors can’t teach dogs to read street signs.

Seeing Eye instructor with a black Lab.
Seeing Eye instructor Brian O'Neal with a black Lab he trained.
Seeing Eye/Brian O'Neal

A Seeing Eye dog can navigate obstacles on a sidewalk, or stop a person from stumbling off a curb, but Seeing Eye instructors can't train them to replace a GPS. “I get asked all the time how the dog can read the stop light and know that green means go and red means stop,” Dewey says. “I always explain to people that it is not the dog that decides when to cross the street. The dog doesn’t know how to get to the grocery store. All that falls on the person. The blind person has to be able to cross the street safely.”

7. The Seeing Eye has escalators and Priuses on campus to simulate real-world obstacles.

The more advanced stages of Seeing Eye dog training take place in urban areas, starting in the center of Morristown and culminating in trips to New York City. But before the dogs are ready to enter the real world, trainers find ways to recreate those environments on the campus.

“We have our own maintenance department and mechanic that is in charge of our own fleet of vehicles,” O'Neal says. These cars are used to prepare dogs for the type of traffic they'll encounter when guiding their owners in public. “We also have Priuses so we can make sure the dogs are learning to steer clear of cars that are silent as well.”

The campus also has plenty of indoor obstacles designed for training, like staircases and an escalator that's housed on the grounds.

8. Some obstacles require some surprising training equipment.

Training a dog to look out for objects in front of it—like cars or pedestrians—is fairly straightforward. Making sure they’re aware of obstacles above ground-level poses more of a challenge to instructors. For these lessons, trainers use some unexpected equipment. “We have an obstacle course with overhead pool noodles that stick out to make sure the dogs are watching out for the top part of the person, too,” O'Neal says.

Instructors don’t know what size a dog’s owner will be during the training process, but that hasn't been a problem so far. Incredibly, the dogs are able to figure out the height and width of their humans on their own. “If you’re an instructor that’s really short, but that dog goes to a person that’s really tall, that dog quickly learns and adapts that they have to look out for [obstacles] that are much higher,” O'Neal says. “To me that’s one of the most amazing parts of the job; how much the dogs adapt and do on their own that we don’t teach them and can’t teach them.”

9. Seeing Eye apprentices take classes on the human eye to learn more about visual impairments.

Every instructor’s apprenticeship includes courses on dogs and dog training, but they also take classes to learn about the vision issues faced by the students. “I’m currently studying for my second exam, which is on the human eye and diseases and disorders of the eye and optic nerve,” Indano says, likening these classes to a college course. “It gives us the basis of the language we use to communicate with our students. We’re reminded that not only do our students see us as dog professionals, but they also see us as vision professionals, as well.”

This level of understanding is made even greater during Blindfold Week—which exactly what it sounds like. “We wear a completely dark blindfold for one week, and we live with the students for the first week of class,” Indano says. “We’re given some prep on how to effectively use a cane for travel for the first two days of class, and are taught how to cross streets, how to judge traffic, and keep ourselves safe."

The apprentices are even paired with a dog during Blindfold Week, effectively putting them through the same training as the students. "It gives you a lot of insight into what these students are going through," Indano says.

10. Seeing Eye instructors don't prepare dogs to work 24/7.

Seeing Eye instructor with a black Lab.
Seeing Eye instructor Sarah Indano with a black Lab she trained.
Seeing Eye/Sarah Indano

Seeing Eye dogs don’t have the time to chase squirrels, accept pets from strangers, or sniff trash cans when they’re on the job, but that doesn’t mean they never get to enjoy being a regular dog.

“People think these dogs don’t ever get a break,” Indano says. “They put on their business suits, which for them is their harness, and they’re at work. When they go home, their business suit comes off, and they get to be a dog that their person can snuggle and give pets to and play fetch with ... They live and love to work for their owners, and they get to go home and get even more love.”

13 Behind-the-Scenes Secrets of Dog Show Handlers

Sarah Stier/Getty Images
Sarah Stier/Getty Images

Every year, roughly 3000 dogs from around the country flock to Madison Square Garden to strut their stuff at the Westminster Kennel Club Dog Show. In all, some 190 breeds can enter the ring, each competing to look and act exactly as required for their breed’s ideal standard. But it takes a lot of hard work from dedicated handlers to produce a dog that can compete with the best of them. “What you see at Westminster, that’s the very final touch,” says Karen Mammano, who handles dogs with her husband, Sam. “That’s the final product of everything we do.” We talked to a few handlers who have been at Westminster about what goes into training a dog with a shot at Best In Show.

1. The dogs have treadmills.

Among the qualities the judges take into consideration is the dog’s trotting pace. Many handlers put their pups on doggy treadmills set at a certain speed to get them used to keeping a particular trot. “It teaches them foot timing and the right kind of gait we want them to have,” Mammano says.

Some doggy treadmills cost more than $1000. But, according to dog handler Sharon Rives, that’s just part of these athletes’ training routine. “They’re developing their muscles just like any athlete,” she says, “any runner or football player or any athlete that has to train muscles to do something over and over again.”

2. Soup cans might be a dog handler’s best friend.

Judges also look closely at a dog’s stance—how it holds itself while standing still. “It’s kind of their supermodel stance,” says Rives. Every breed has an ideal stance, but teaching a dog to maintain that position while a judge pokes and prods often takes some creative training techniques. According to Rives, when her parents trained dogs in the 1980s, they used to have the dogs stand on four soup cans placed the correct distance apart.

“Everybody has their own way of doing it,” she says. “Now I have what we call stacking blocks, sort of a wooden device with four feet on it for the dogs to stand on and it’s adjustable. I start when they’re puppies with that and they stand on it for a couple minutes and as they get older they spend more time on it, maybe 15 or 20 minutes a day, to help train their muscles and body to remember to stand in that correct position.”

3. The dogs have ridiculously long names.

'Flynn' the Bichon Frise, with handler Bill McFadden, poses after winning 'Best in Show' at the Westminster Kennel Club 142nd Annual Dog Show in 2018
'Flynn' the Bichon Frise, with handler Bill McFadden, poses after winning 'Best in Show' at the Westminster Kennel Club 142nd Annual Dog Show in 2018
TIMOTHY A. CLARY/AFP/Getty Images

Professional pups have very fancy monikers that reflect their pedigree. For example, Rives’s Australian Shepherd answers to “Wiggle,” but her full name is “Veritas Sexy and I Know It.”

“Typically the prefix of the name is the kennel the dog is from,” she explains. “Veritas is my kennel name, so whenever I breed a dog, every dog has the word veritas in their name.” As for the rest of Wiggle’s full name, Rives says the litter theme was Top 40 Songs, so every puppy had a different song title in its name.

4. Handler cars must be inspected.

According to Mammano, the American Kennel Club inspects handlers’ vehicles before they can be listed as a "registered handler." What are they looking for? A car that could keep a dog alive in the most dire of conditions. “We have a generator, air conditioning, heat, a 30-gallon water tank,” she says. “We have to have fire extinguishers that haven’t expired and a heat monitor in the vehicle so if the air conditioning goes out the monitor knows. We’re pretty much self-contained.”

5. Dog shows aren’t natural.

Handlers are the first to admit that dogs weren’t made to trot around a ring. “Golden retrievers were never meant to run in circles in a show ring,” Mammano says. “They were meant to be out hunting and doing that job and other breeds were meant to be out pulling sleds. So I try and make it as fun for them as possible.”

6. There’s one quick way to get disqualified.

“If a dog bites a judge or a handler or another dog, that’s pretty much it for the rest of its career,” Rives says. “Aggression is not ever acceptable.”

7. You’re not a real handler until …

... you trip and fall in the ring. “I think we’ve all had a moment where we’ve fallen,” Rives says. “That’s always embarrassing. But I think I like to say that’s sort of like the dog show hazing. You haven’t been fully initiated into dog showing until you’ve completely wiped out in the ring.”

She also shares a hilarious story of one of her earliest shows, when she was just 16 years old. “Normally I use hot dogs or string cheese as bait, something I could put in my mouth, and I happened to only have liver that day, which I’m not gonna put in my mouth. I was wearing a suit that didn’t have pockets, but I had panty hose on so I thought I’ll just real slyly stick this in the waistband of my pantyhose under the flap of my jacket and when I need some bait I’ll just break off a little piece. Well, the liver made its way down the waistband of panty hose to my ankle and dog starts licking it. The judge is going, ‘Ma’am, the dog is licking your leg.’ I was just mortified.”

8. Handlers’ wardrobe choices are strategic.

When deciding what to wear for the big day, handlers have to make sure they’re not overshadowing the dog with fancy flair. “You want to dress to complement the dog’s colors,” Rives says. “If you’re showing a black dog you don’t want to wear a black skirt because then you’re obscuring the dog.”

The more prestigious the show, the better the handlers dress. “We always joke that last week was fashion week for us because we were all trying to get suits for Westminster,” says Mammano.

And for the bigger shows, they invest in nice footwear, not only because they’re on their feet all day, but because their feet and ankles are going to be on TV. Rives is wearing the shoes she wore to her wedding. “They’re little silver ballet flats that have sparkly crystals on the toes,” she says.

9. It’s hard on the body.

Co-owner and handler David Fitzpatrick holds Pekingese Malachy after winning Best in Show at the Westminster Kennel Club Dog Show in 2012
Co-owner and handler David Fitzpatrick holds Pekingese Malachy after winning Best in Show at the Westminster Kennel Club Dog Show in 2012
Michael Nagle/Getty Images

“A lot of my peers have had their knees and hips replaced,” says David Fitzpatrick, a professional handler who works with the Pekingese breed. “You get tired just from being at the show.” And because dogs are always making left-hand turns in the ring, the handler’s left leg tends to take a beating.

10. They have lucky leashes, toys, and rubber bands.

Dog show people are quite superstitious. Fitzpatrick, for example, has a lucky leash. “I have one I’ve been using probably since 2004 because I know many dogs have had great success with it,” he says.

Mammano won’t re-use a leash once it’s been used on a winning dog, opting instead to retire it. And she always wears three rubber bands around her arm to hold her number.

Also, Fitzpatrick says some owners carry around special toys for dogs, similar to the “busy bee” in Best In Show. “Most of these dogs do have a favorite thing and when you go into the ring and you can’t find that toy you do kinda go crazy like ‘Where is the busy bee?!’”

11. The dogs eat whatever they want.

Well, in the ring at least. “I had one dog way back in the early 2000s and all he wanted was filet mignon,” says Fitzpatrick. “He wouldn’t take chicken or liver, but the filet he would eat. So they get whatever they like. Or I had a Pomeranian that only liked potato chips. I had another dog who liked apples.”

12. Chalk and dryer sheets keep the dogs looking sharp.

Show dogs are some of the most pampered, well-groomed dogs in the world, but it takes a lot of work. “Every breed is going to have their own quirky thing they do to make the coat look a certain way,” Rives says. “One handler told me you should put dryer sheets on a wavy coat. Others say you should wash your dog’s coat in Dawn dish soap if you want it to be straight.”

Chalk is often used to make a dog’s coat look whiter, Fitzpatrick says. “Whatever it is to make the dog look better for the show, there’s probably a product out there for it.”

But according to Rives, grooming is a taboo topic among handlers because “people don’t want to share their secrets, and because there are things that are not allowed.” Indeed, too much grooming is considered cheating, so owners keep their tips and tricks to themselves. And if a handler sees another handler crossing the line, they’ll snitch. “It’s a self-regulating sport,” Rives says. “If you see somebody doing something they shouldn’t be, you’d report it.”

13. Best in show doesn’t come with a cash prize.

“You don’t win any money,” says Fitzpatrick, who won Best in Show at Westminster in 2012 with his Pekingese Malachy. “You get trophies and a lot of swag. We came home with bags of loot, but not one penny. It’s not about the money. It’s about competing at this historic event.”

This list first ran in 2016.

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