From now through December 31, any health care worker or other frontline worker can get a tall hot or iced coffee whenever they stop by Starbucks. The offer extends to just about anybody in a medical profession, including doctors, nurses, public health administrators, pharmacists, paramedics, dentists and dental hygienists, therapists, psychologists, social workers, counselors, and other mental health professionals. Non-medical hospital personnel—including members of the janitorial, housekeeping, and security staffs—also qualify, as do emergency dispatchers, firefighters, police officers, and active-duty members of the military.
To address the pandemic’s emotional toll on essential workers, Starbucks has also contributed $100,000 to the National Alliance on Mental Illness to be used for virtual mental health services; and the company will give out 50,000 Starbucks care packages and gift cards to frontline workers across the country. While the main goal is to show gratitude to those keeping the nation afloat during an extremely difficult time, Starbucks is also hoping their initiative can be an example for other companies with resources to spare.
“Hopefully other brands will join us in thinking about how [they can] use their platform to again show support,” Virginia Tenpenny, Starbucks's vice president of global social impact, told USA TODAY. “Little deposits in morale can really go a long way, just so that they feel the support from our community.”
It’s not the first time Starbucks has spearheaded a long-term coffee giveaway this year; between March and May, the company handed out more than 2 million free cups of joe to professionals helping the country through the coronavirus pandemic. The Starbucks Foundation has also donated several million dollars to relief funds, food banks, and local organizations.
[h/t USA Today]