14 Hot and Juicy Facts About Nathan's Famous

iStock/FrankvandenBergh
iStock/FrankvandenBergh

Even if you've never been to the sprawling stand on Coney Island, you likely still know about Nathan's Famous hot dogs—whether from the grocery store or the company's restaurants, or from watching people willingly stuff their faces full of them every year on national television. The company is a bona fide empire these days, but success didn't come easily. Here are a few facts about the company's rise from single stand to iconic brand.

1. It all started with five-cent hot dogs.

iStock

In 1912, Nathan Handwerker immigrated from Poland to the U.S. and took a job in the kitchen at Feltman's restaurant on Coney Island. Convinced he could serve up a better hot dog than the ones Feltman's made, Handwerker took out a $300 loan and set up a stand serving five-cent dogs—half the price of Feltman's.

2. Nathan used a recipe from the old country.

To make his hot dogs stand out from the competition, Nathan seasoned them using a secret blend of spices handed down from his wife Ida's grandmother. The result: great success. By 1920, when the subway was extended out to Coney Island, Nathan's Famous was selling 75,000 hot dogs each weekend.

3. Nathan had an ingenious method for promoting food safety.

iStock

To convince customers his hot dogs weren't a health hazard, Handwerker handed out flyers offering free samples to hospital workers, who showed up wearing their protective smocks. Because if doctors are eating there, it must be safe, right?

4. Parking was insane, but nobody ever got a ticket.

iStock

When Nathan's Famous was hopping, cars would often be double- and triple-parked along Surf Avenue. But nobody ever got a ticket because Nathan had local policemen on the dole. According to the documentary Famous Nathan (filmed by Nathan's grandson, Lloyd), Handwerker paid officers $2 a day to give people a break, and to only step in if things got rowdy.

5. Expansion took 50 years to happen.

iStock

Nathan's original stand grew and grew, until it took up almost the entire block. But it wasn't until his son, Murray, took over the business in 1968 that Nathan's Famous began to extend the brand. A shrewd businessman, Murray established a chain of restaurants along with the packaged hot dog business. Today, there are more than 300 Nathan's Famous restaurants, and the hot dogs appear in supermarkets in all 50 states.

6. Criminals and celebrities alike were big fans.

Keystone/Staff, Getty Images

Frequent patrons to the Coney Island stand included Al Capone and Cary Grant (presumably not together), and President Franklin D. Roosevelt, who managed to serve Nathan's hot dogs to the King and Queen of England in 1939 as well as Winston Churchill and Joseph Stalin. Modern-day stars have continued the love. Barbra Streisand, for one, had them shipped to London for a dinner party.

7. Nathan's used to own Kenny Rogers Roasters.

Nathan's Famous bought the chicken joint in 1998 after it went bankrupt (Kenny's still sad about that). Ten years later, Nathan's sold it to a Malaysian franchiser, and now the chain is enjoying a profitable second life in Asia.

8. Walter Matthau requested Nathan's at his funeral.

Staff, Getty Images

Although he died in California, the Grumpy Old Men star stayed loyal to his New York roots, requesting Nathan's hot dogs by name in his will. There were also fortune cookies, celebrating his Oscar-winning turn in Billy Wilder's The Fortune Cookie.

9. The company almost went under in the '80s.

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After soaring through the '70s, when the company stock hit a high of $41 per share, the market for hot dogs grew stale, and Nathan's stock dwindled to $1 in 1981. Despite calls to further diversify the menu, Murray Handwerker stuck with the original hot dog, and slowly the company improved. In 1986, it sold its 20 stores and packaged products business to investment firm Equicorp for $19 million.

10. A family business means there's family drama.

Nathan's two sons, Murray and Sol, didn't see eye to eye on how to run the business. So in 1963, Sol broke away from Nathan's Famous and started his own hot dog shop, Snacktime, on 34th Street in Manhattan. It closed in 1977—three years after Nathan passed away. "My father could not handle the conflict between Murray and myself," Sol tells his son Lloyd in Famous Nathan.

11. It reopened after Hurricane Sandy in true New York style.

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Less than six months after Hurricane Sandy flooded the Coney Island location, Nathan's Famous was back in business, and better than ever. The multimillion-dollar renovation allowed the company to add some upscale flourishes, including an oyster bar and a selection of beer and wine.

12. The history of the hot dog eating contest is shrouded in mystery—and deception.

Alex Wroblewski/Stringer, Getty Images

According to legend (and the company), the first ever hot dog eating contest took place on July 4, 1916 between four men arguing over who was the most patriotic. They set to scarfing down Nathan's hot dogs, with the winner, James Mullen, eating 13 hot dogs in 12 minutes.

The true story, however, is a little harder to pin down. According to Insider, there's no evidence of a hot dog competition being held before 1972. Mortimer Matz, a public relations professional who worked with Nathan's Famous, told The New York Times in 2010 that the legend was a fabrication intended to improve sales.

"In Coney Island pitchman style, we made it up," Matz told the paper.

13. The current hot god eating champ is a one-man dynasty.

Andrew Burton, Getty Images

Since 2007, Joey Chestnut has won the Mustard Yellow Belt, the top prize at Nathan's hot dog eating competition, a whopping 10 times. In 2015, the Californian briefly lost his title to Matt Stonie, who beat him 62 hot dogs to 60. Chestnut holds the world hot-dog eating record—he consumed 73.5 Nathan's Famous hot dogs and buns in 10 minutes. Ranked the No. 1 competitive eater in the world, Chestnut holds a slew of nauseating 10-minute records, including nearly 13 pounds of deep-fried asparagus, 47 grilled cheese sandwiches, 25.5 pounds of poutine, and a whole turkey.

14. Business is booming these days.

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Nathan's $1-a-share days are well in the past, with sales and revenue up year over year. The company has stayed in the high-margin businesses of franchising and brand licensing, and its iconic hot dogs are sold in restaurants and stadiums around the country. It's also gone international, with locations in Russia, Mexico and Malaysia. How do you say "pass the mustard" in Malay?

This story originally ran in 2016 and was republished in 2019.

Take Advantage of Amazon's Early Black Friday Deals on Tech, Kitchen Appliances, and More

Amazon
Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Even though Black Friday is still a few days away, Amazon is offering early deals on kitchen appliances, tech, video games, and plenty more. We will keep updating this page as sales come in, but for now, here are the best Amazon Black Friday sales to check out.

Kitchen

Instant Pot/Amazon

- Instant Pot Duo Plus 9-in-115 Quart Electric Pressure Cooker; $90 (save $40) 

- Le Creuset Enameled Cast Iron Signature Sauteuse 3.5 Quarts; $180 (save $120)

- KitchenAid KSMSFTA Sifter with Scale Attachment; $95 (save $75) 

- Keurig K-Mini Coffee Maker; $60 (save $20)

- Cuisinart Bread Maker; $88 (save $97)

- Anova Culinary Sous Vide Precision Cooker; $139 (save $60)

- Aicook Juicer Machine; $35 (save $15)

- JoyJolt Double Wall Insulated Espresso Mugs - Set of Two; $14 (save $10) 

- Longzon Silicone Stretch Lids - Set of 14; $13 (save $14)

HadinEEon Milk Frother; $37 (save $33)

Home Appliances

Roomba/Amazon

- iRobot Roomba 675 Robot Vacuum with Wi-Fi Connectivity; $179 (save $101)

- Fairywill Electric Toothbrush with Four Brush Heads; $19 (save $9)

- ASAKUKI 500ml Premium Essential Oil Diffuser; $22 (save $4)

- Facebook Portal Smart Video Calling 10 inch Touch Screen Display with Alexa; $129 (save $50)

- Bissell air320 Smart Air Purifier with HEPA and Carbon Filters; $280 (save $50)

Oscillating Quiet Cooling Fan Tower; $59 (save $31) 

TaoTronics PTC 1500W Fast Quiet Heating Ceramic Tower; $55 (save $10)

Vitamix 068051 FoodCycler 2 Liter Capacity; $300 (save $100)

AmazonBasics 8-Sheet Home Office Shredder; $33 (save $7)

Ring Video Doorbell; $70 (save $30) 

Video games

Sony

- Marvel's Spider-Man: Game of The Year Edition for PlayStation 4; $20 (save $20)

- Marvel's Avengers; $27 (save $33)

- Minecraft Dungeons Hero Edition for Nintendo Switch; $20 (save $10)

- The Last of Us Part II for PlayStation 4; $30 (save $30)

- LEGO Harry Potter: Collection; $15 (save $15)

- Ghost of Tsushima; $40 (save $20)

BioShock: The Collection; $20 (save $30)

The Sims 4; $20 (save $20)

God of War for PlayStation 4; $10 (save $10)

Days Gone for PlayStation 4; $20 (save $6)

Luigi's Mansion 3 for Nintendo Switch; $40 (save $20)

Computers and tablets

Microsoft/Amazon

- Apple MacBook Air 13 inches with 256 GB; $899 (save $100)

- New Apple MacBook Pro 16 inches with 512 GB; $2149 (save $250) 

- Samsung Chromebook 4 Chrome OS 11.6 inches with 32 GB; $210 (save $20) 

- Microsoft Surface Laptop 3 with 13.5 inch Touch-Screen; $1200 (save $400)

- Lenovo ThinkPad T490 Laptop; $889 (save $111)

- Amazon Fire HD 10 Tablet (64GB); $120 (save $70)

- Amazon Fire HD 10 Kids Edition Tablet (32 GB); $130 (save $70)

- Samsung Galaxy Tab A 8 inches with 32 GB; $100 (save $50)

Apple iPad Mini (64 GB); $379 (save $20)

- Apple iMac 27 inches with 256 GB; $1649 (save $150)

- Vankyo MatrixPad S2 Tablet; $120 (save $10)

Tech, gadgets, and TVs

Apple/Amazon

- Apple Watch Series 3 with GPS; $179 (save $20) 

- SAMSUNG 75-inch Class Crystal 4K Smart TV; $998 (save $200)

- Apple AirPods Pro; $169 (save $50)

- Nixplay 2K Smart Digital Picture Frame 9.7 Inch Silver; $238 (save $92)

- All-New Amazon Echo Dot with Clock and Alexa (4th Gen); $39 (save $21)

- MACTREM LED Ring Light 6" with Tripod Stand; $16 (save $3)

- Anker Soundcore Upgraded Bluetooth Speaker; $22 (save $8)

- Amazon Fire TV Stick with Alexa Voice Remote; $28 (save $12)

Canon EOS M50 Mirrorless Camera with EF-M 15-45mm Lens; $549 (save $100)

DR. J Professional HI-04 Mini Projector; $93 (save $37)

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You Can Now Buy Your Very Own Baby Yoda Space Macarons

© Lucasfilm
© Lucasfilm

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

When the hit Star Wars series The Mandalorian premiered on Disney+ last fall, executives withheld merchandise to make sure viewers were surprised by the sudden appearance of The Child, a cooing puppet that appears to be of the same species as Jedi master Yoda. Knowing demand for toys and other items for "Baby Yoda" would be high, Disney stood firm.

Those days are over. Now, fans of the series can buy everything from The Child plush dolls to the space macarons the goblin-faced tyke munches on in the fourth episode of the show’s second season. The blue macarons, dubbed Nevarro Nummies after the name of the planet Mando and The Child landed on in the episode, are available at Williams Sonoma for $49.99.

Nevarro Nummies.Williams Sonoma

According to the company’s site, the “ethereal French-style almond macarons” are perfect for “capturing the essence of this scene.” Bear in mind the “essence” of the scene involves The Child throwing a Force tantrum by using his skills to swipe the cookies from a student’s desk while briefly placed at a school.

The precocious creature’s voracious appetite has been a running theme on the series, with some viewers taken aback by a scene in an earlier episode in which he devoured the eggs of a critically endangered frog species. (“Baby Yoda Canceled Amid Accusations of Genocide,” read the Vanity Fair headline.) What will Baby Yoda eat next, and can you buy it? Tune in this week to find out.

[h/t Nerdist]