8 Italian-Inspired Facts About Progresso

Progresso
Progresso

Although Progresso is now known for its selection of canned soups, the company got its start by selling canned Italian foods to Italian Americans living in New Orleans. Now, the company also produces chili, stock, beans, balsamic vinegar, breadcrumbs, and more. Read on for eight facts you might not know about Progresso.

1. Progresso's history dates back to 19th-century Italy.

In the 1890s, Giuseppe Uddo left school to sell cheese and olives to his neighbors in Sicily, Italy. He was only 9 years old, but he helped support his family by selling goods out of a horse-drawn cart. That experience would come in handy when he left Italy for the U.S. in 1907. At just 24 years old, Uddo and his wife, Eleanora—whose family, the Taorminas, were also in the food business—moved to New Orleans, Louisiana.

The Uddos already had family ties in New Orleans. Vincent Taormina, one of Eleanora's relatives, had started a business there importing foods from Italy in 1905. Eventually, Uddo and Taormina would join together to form the company that would become Progresso. But first, Uddo would strike out on his own.

2. A horse named Sal was integral to its success at the start …

In New Orleans, the Uddos lived in the French Quarter, where Giuseppe decided to start his own import business. In 1913, he bought a horse named Sal and rode him around Italian communities in Louisiana, selling tomato sauce and olives that he had imported from Italy.

3. … But the business soon outgrew Sal.

Progresso

Uddo's business in Louisiana became successful enough that he ditched Sal, purchased trucks for deliveries, and opened a warehouse and grocery store in the French Quarter. Just before World War I broke out, he took a risk and purchased thousands of cans of tomato paste at once—a gamble that paid off when the war prevented U.S. merchants from importing goods from Italy, driving up prices.

After the war ended, Uddo opened a factory in Riverdale, California, to manufacture cans of tomato paste domestically, ensuring that he wouldn't have to rely entirely on the availability of imported Italian goods anymore. In doing so, he made history: His California factory was the first in the U.S. to manufacture cans of Italian food.

4. Progresso's founding families were partners in more than just business.

In 1925, Giuseppe Uddo and Vincent Taormina joined their two New Orleans-based businesses together to form the Uddo and Taormina Company. Taormina's son, Vincent Taormina, Jr., decided to get into the import business, too—he and another relative, Frank G. Taormina, set off for New York to establish their own Italian import company, selling olives, tomatoes, sardines, cheese, and peppers to New York City's large Italian population.

At that point, the Uddo and Taormina factory in California was producing more tomato products than they could sell in New Orleans, and they were searching for a new market for his goods. In 1927, the New Orleans and New York families merged to create the Progresso Italian Food Corporation in New York City. (It became Progresso Quality Foods in 1977.)

The connection between the Uddo and Taormina families was more than a business partnership, though. Besides Eleanora having been born a Taormina, in 1933, Frank Taormina married Giuseppe and Eleanora's daughter, Rose.

5. Progresso's label was based on a pastel painting.

Italian peppers arriving at the Uddo and Taormina factory in Vineland, New Jersey circa 1940
Progresso

The Progresso name came from Progressive Grocery Company, a grocery store in New Orleans's French Quarter. Uddo and Taormina bought the trademark from Progressive Grocery for $25 in order to call their new company the Progresso Italian Food Corporation. Besides the positive connotations of the term progress, the word Progresso also evoked Il Progresso, a popular Italian-language newspaper that was published in New York City from 1880 to the 1980s. The new company's label was based on a pastel painting that Uddo had purchased from Progressive Grocery years before.

6. World War II shifted Progresso's focus from importing to manufacturing.

When World War II made it again impossible to import canned food from Italy, Progresso expanded its domestic production, buying another factory in Vineland, New Jersey. Starting in 1942, Progresso's Vineland factory canned peppers, veggies, beans, and other goods, largely grown by Italian farmers in southern New Jersey. In 1949, Progresso introduced ready-to-eat canned soups—minestrone, pasta e fagioli, and lentil—as a way to make money during the winter, when vegetables weren't in season. Today, Progresso makes roughly 40 percent of the canned soup sold in the U.S.

7. Progresso is now part of General Mills.

Progresso cans circa 1978Progresso

By the 1950s, Progresso's products were on shelves in grocery stores all over the United States, helping popularize Italian favorites like canned tuna in olive oil, breadcrumbs, capers, and artichokes among American households. But the company wouldn't remain in the Uddo-Taormina families for long. Giuseppe Uddo died in 1957, and the two families feuded over control of the company. In 1969, they sold Progresso to Imperial Tobacco, a Canadian company. Progresso went through a series of acquisitions during the following decades, finally ending up in the portfolio of the Pillsbury Company in 1995. When Pillsbury was bought out by General Mills in 2001, Progresso became a General Mills brand, as it remains today.

8. Uddo's grandson honored him by opening an Italian restaurant in New Orleans.

In 1990, Giuseppe Uddo's grandson, the late chef Michael Uddo, opened a restaurant in New Orleans's French Quarter called The G&E Courtyard Grill. Named for the first initial of his grandparents' first names—Giuseppe and Eleanora—the restaurant served Italian food until it closed in 1999.

Take Advantage of Amazon's Early Black Friday Deals on Tech, Kitchen Appliances, and More

Amazon
Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Even though Black Friday is still a few days away, Amazon is offering early deals on kitchen appliances, tech, video games, and plenty more. We will keep updating this page as sales come in, but for now, here are the best Amazon Black Friday sales to check out.

Kitchen

Instant Pot/Amazon

- Instant Pot Duo Plus 9-in-115 Quart Electric Pressure Cooker; $90 (save $40) 

- Le Creuset Enameled Cast Iron Signature Sauteuse 3.5 Quarts; $180 (save $120)

- KitchenAid KSMSFTA Sifter with Scale Attachment; $95 (save $75) 

- Keurig K-Mini Coffee Maker; $60 (save $20)

- Cuisinart Bread Maker; $88 (save $97)

- Anova Culinary Sous Vide Precision Cooker; $139 (save $60)

- Aicook Juicer Machine; $35 (save $15)

- JoyJolt Double Wall Insulated Espresso Mugs - Set of Two; $14 (save $10) 

- Longzon Silicone Stretch Lids - Set of 14; $13 (save $14)

HadinEEon Milk Frother; $37 (save $33)

Home Appliances

Roomba/Amazon

- iRobot Roomba 675 Robot Vacuum with Wi-Fi Connectivity; $179 (save $101)

- Fairywill Electric Toothbrush with Four Brush Heads; $19 (save $9)

- ASAKUKI 500ml Premium Essential Oil Diffuser; $22 (save $4)

- Facebook Portal Smart Video Calling 10 inch Touch Screen Display with Alexa; $129 (save $50)

- Bissell air320 Smart Air Purifier with HEPA and Carbon Filters; $280 (save $50)

Oscillating Quiet Cooling Fan Tower; $59 (save $31) 

TaoTronics PTC 1500W Fast Quiet Heating Ceramic Tower; $55 (save $10)

Vitamix 068051 FoodCycler 2 Liter Capacity; $300 (save $100)

AmazonBasics 8-Sheet Home Office Shredder; $33 (save $7)

Ring Video Doorbell; $70 (save $30) 

Video games

Nintendo

- Legend of Zelda Link's Awakening for Nintendo Switch; $40 (save $20)

- Marvel's Spider-Man: Game of The Year Edition for PlayStation 4; $20 (save $20)

- Marvel's Avengers; $27 (save $33)

- Minecraft Dungeons Hero Edition for Nintendo Switch; $20 (save $10)

- The Last of Us Part II for PlayStation 4; $30 (save $30)

- LEGO Harry Potter: Collection; $15 (save $15)

- Ghost of Tsushima; $40 (save $20)

BioShock: The Collection; $20 (save $30)

The Sims 4; $20 (save $20)

God of War for PlayStation 4; $10 (save $10)

Days Gone for PlayStation 4; $20 (save $6)

Luigi's Mansion 3 for Nintendo Switch; $40 (save $20)

Computers and tablets

Microsoft/Amazon

- Apple MacBook Air 13 inches with 256 GB; $899 (save $100)

- New Apple MacBook Pro 16 inches with 512 GB; $2149 (save $250) 

- Samsung Chromebook 4 Chrome OS 11.6 inches with 32 GB; $210 (save $20) 

- Microsoft Surface Laptop 3 with 13.5 inch Touch-Screen; $1200 (save $400)

- Lenovo ThinkPad T490 Laptop; $889 (save $111)

- Amazon Fire HD 10 Tablet (64GB); $120 (save $70)

- Amazon Fire HD 10 Kids Edition Tablet (32 GB); $130 (save $70)

- Samsung Galaxy Tab A 8 inches with 32 GB; $100 (save $50)

Apple iPad Mini (64 GB); $379 (save $20)

- Apple iMac 27 inches with 256 GB; $1649 (save $150)

- Vankyo MatrixPad S2 Tablet; $120 (save $10)

Tech, gadgets, and TVs

Apple/Amazon

- Apple Watch Series 3 with GPS; $179 (save $20) 

- SAMSUNG 75-inch Class Crystal 4K Smart TV; $998 (save $200)

- Apple AirPods Pro; $199 (save $50)

- Nixplay 2K Smart Digital Picture Frame 9.7 Inch Silver; $238 (save $92)

- All-New Amazon Echo Dot with Clock and Alexa (4th Gen); $39 (save $21)

- MACTREM LED Ring Light 6" with Tripod Stand; $16 (save $3)

- Anker Soundcore Upgraded Bluetooth Speaker; $22 (save $8)

- Amazon Fire TV Stick with Alexa Voice Remote; $28 (save $12)

Canon EOS M50 Mirrorless Camera with EF-M 15-45mm Lens; $549 (save $100)

DR. J Professional HI-04 Mini Projector; $93 (save $37)

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A Website Wants to Pay You $500 to Eat Pumpkin Pie

Element5 Digital, Unsplash
Element5 Digital, Unsplash

Pumpkin pie season doesn't have to end on Thanksgiving. One website is looking for a pumpkin pie taster to sample the treat long past November, and they're ready to pay whoever does it, Thrillist reports.

The online gambling site BonusFinder.com wants to give you everything you need to become a professional dessert connoisseur. If you're lucky enough to land the gig, BonusFinder will cover food and travel expenses so you can try the best pumpkin pie available. The pie taster will be paid an additional $500 for their trouble.

BonusFinder is looking for someone to judge the dish on six criteria: pie appearance, flavor, pastry texture, filling texture, spice complexity, and value. The pie taster's findings will be written up in a blog post on BonusFinder's website.

You don't necessarily need to have the best palate to qualify for this opportunity. Just fill out the application form on BonusFinder.com with a few words about why you're right for the job and wait for the winner to be selected at random. Candidates have until December 5 to sign up, and the pie taster will be contacted on December 7. To sate your appetite in the meantime, read more about pumpkin pie's connection to Thanksgiving here.

[h/t Thrillist]