In 1938, The New York Times Thought Cheeseburgers Were a Weird New Fad

iStock
iStock

People love to make fun of The New York Times's trend section: Their umpteen pieces on the Millennial craze have been called "hate-reads," and their dissection of cultural norms such as oversharing, defriending people in real life, and chopped salad at lunch as "trends" can be hilarious and infuriatingly obvious.

But while their pieces aren't always exactly timely, they will certainly make for interesting reads in a few decades—just like this throwback piece on a California fad called "cheeseburgers" from 1938.

When "cheeseburger" was first mentioned in the October 1938 article, it was in a long list about the "whimsy" of California eateries. Then, nine years later in May 1947, the Times revisited the fad, writing, "At first, the combination of beef with cheese and tomatoes, which sometimes are used, may seem bizarre." Fortunately, their intrepid reporter could see the bigger picture. "If you reflect a bit, you’ll understand the combination is sound gastronomically."

Now, 80 years after the paper with all the news that's fit to print took notice of the trend, you can not only ask for gourmet cheeses like brie, goat, or gorgonzola on your burger—or spend upwards of $300 on one—there are multiple burger chains where you can order stacks on stacks on stacks of cheeseburger patties.

That weird little West Coast fad has become a multi-billion dollar industry, and cheeseburgers are practically our national food (arguably in hot contention with apple pie) with their very own holiday: National Cheeseburger Day (which is today). Congratulations, America! We did it!

10 Delicious Facts About McDonald's Shamrock Shake

McDonald's
McDonald's

Many people overdo it with the drinking on St. Patrick's Day, but it's not always Guinness or Jameson that gets them into trouble. Sometimes it's the Shamrock Shake, McDonald's uniquely green and often elusive seasonal treat. Here’s the skinny on the 660-calorie indulgence.

1. The Shamrock Shake wasn't originally known as The Shamrock Shake.

The original name of the cult classic milkshake was slightly less alliterative. It was called the St. Patrick’s Day Green Milkshake. Catchy, no?

2. The Shamrock Shake is a charitable endeavor.

What does the Shamrock Shake have to do with the Ronald McDonald House and the Philadelphia Eagles? Everything, according to the fast food giant. When Eagles tight end Fred Hill’s daughter was being treated for leukemia in 1974, Fred and his wife spent a lot of time in waiting rooms and noticed many other emotionally depleted families doing the same. He thought it would be healthier for families if they had a place to call home while their children were being treated, so he used his football connections to get in touch with a local advertising agency that did work for Mickey D’s. They agreed to give profits from the Shamrock Shake toward a home near the Children’s Hospital in Philadelphia, which ended up becoming the first-ever Ronald McDonald House.

3. Uncle O'Grimacey used to be the Shamrock Shake's ambassador.

Back in the early ‘80s, a fairly offensive character named Uncle O’Grimacey was used to promote the seasonal shake.

4. No McDonald's restaurant is required to offer the Shamrock Shake.

In 2012, it was announced that, for the first time, the Shamrock Shake would be available in all McDonald's nationwide—but not all restaurants have to carry them. Regional managers decide whether their stores will carry the shakes each year.

5. Jimmy Fallon once depleted a New York City restaurant's entire Shamrock Shake supply.

If you’re a New Yorker and you didn’t get a much-craved Shamrock Shake in 2011, it’s probably Jimmy Fallon’s fault. When he caught wind that a Union Square Mickey D's had the elusive dessert, he totally cleaned them out—purchasing more than 100 shakes for his audience. New Yorkers were not pleased with Fallon.

6. The Shamrock Shake got an ice cream offshoot (that didn't fare so well).

Despite the smashing success of the shake, the Shamrock Sundae was a dismal failure. Introduced in 1980, it was discontinued after just a year. Apparently people prefer their unnaturally green desserts in shake form as opposed to scoop form. Though this year, they're trying again: in honor of the Shamrock Shake's 50th anniversary, McDonald's is also introducing an Oreo Shamrock McFlurry.

7. There have been many super-sized versions of the Shamrock Shake.

For a few years, a giant shake was poured into the Chicago River to help contribute to the green hue it’s dyed every year. A donation was also made to the Ronald McDonald House.

8. The McDonald's app will help you track down a Shamrock Shake.

Are you one of those unfortunate souls who has to hunt the shake down every year? McDonald's official app can help. In 2020, for the first time in three years, the Shamrock Shake will be offered at all McDonald's locations. If you're not sure of the nearest one near you, the McDonald's app has a full directory to help.

9. You can make your own Shamrock Shake at home.

If you still can’t find a shake, you have one other option: make your own.

10. In 2017, McDonald's engineered a special Shamrock Shake straw.

In 2017, McDonald's unveiled an amazing innovation for Shamrock Shake lovers: the STRAW. Short for Suction Tube for Reverse Axial Withdrawal, the STRAW was designed by real engineers at the aerospace and robotics engineering firms JACE and NK Labs—specifically with the Shamrock Shake in mind. What sets the device apart from conventional straws is the sharp bend in its shape and the three, eye-shaped holes in addition to the opening at the bottom end. The extra holes are positioned in a way that allows drinkers to take a sip of a new layered version of the frosty treat that’s equal parts top mint layer and bottom chocolate layer.

Wales Is Home to the Baked Bean Museum of Excellence

Baked Bean Museum of Excellence
Baked Bean Museum of Excellence

If you don't think it's possible to get excited about beans, you've clearly never been to the Baked Bean Museum of Excellence in Port Talbot, Wales. The site is filled with memorabilia celebrating canned baked beans, but the legume-loving "superhero" in charge of it all may be the most intriguing attraction.

Before legally changing his name to "Captain Beany" in 1991, the owner of the Baked Bean Museum was a Welsh man named Barry Kirk, according to Atlas Obscura. He was born in 1954 and spent the early part of his adulthood working in the computer department of a British petroleum plant in South Wales.

But his life took a much different direction in 1986 when he broke the world record for longest time in a baked bean bath at 100 hours. He fully adopted his Captain Beany persona five years later and began painting his face and head orange. He also started dressing in a gold-and-orange superhero costume. Since then, he's raised nearly $130,000 for charity by performing various bean-related stunts like pushing a can of beans along the beach with his nose. His biggest claim to fame, though, is his Baked Bean Museum, which he opened in his two-bedroom council flat in 2009.

Baked Bean Museum of Excellence.
Baked Bean Museum of Excellence

Visit Captain Beany's home and you'll find more baked bean swag than most people see in a lifetime. His lavatory has been transformed into the "Branston Bathroom," with the British product's logo embellishing every surface, and the kitchen is all about Heinz. The museum also features vintage advertisements, collectible cans, and knick-knacks like a pair of baked bean cufflinks. And if you ever start to feel overwhelmed, Captain Beany will be there as your personal guide in one of his tomato-sauce-orange outfits.

Baked Bean Museum of Excellence.
Baked Bean Museum of Excellence

The Baked Bean Museum of Excellence is technically free to enter, but Captain Beany does accept donations that he gives to charity. You can visit the Port Talbot institution from Monday through Friday between 10 a.m. and 5 p.m.

[h/t Atlas Obscura]

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